David Manners Group

What David Manners Group does

David Manners Group (DMG) is a UK-based specialist supplier of genuine, original equipment (OE), and aftermarket replacement parts for classic and modern British and European vehicles, primarily Jaguar, Daimler, MG, Triumph, Mazda MX-5, Morris Minor, and Classic Mini. Founded in the 1970s by David Manners after struggling to source a part for his own Daimler Dart, the company is headquartered at a company-owned facility adjacent to junction 2 of the M5 motorway in Oldbury, West Midlands, and is structured as a family-owned group with three wholly-owned subsidiaries: Abingdon MG Parts Ltd, Mini Spares Centre (Midlands) Ltd, and The Morris Minor Centre (Birmingham). Kate Manners, daughter of the founder, has been Managing Director since 2011.

The company's core product is a deep, codified parts inventory of 145,000+ listed SKUs with 8,500 line items physically stocked, organized under a proprietary three-tier quality coding system (Genuine Jaguar parts, OE parts marked with #, and Aftermarket parts marked with *). DMG supplements distribution with an in-house engineering and manufacturing capability that produces sole-source parts such as XJ6 toe boards, panel sill ends, Daimler Dart header tanks, radius arm assemblies, and petrol tank sender units. Digitally, the jagspares.co.uk e-commerce storefront serves as the primary buying channel, supplemented by a Click and Collect / Call and Collect counter at the Oldbury headquarters.

DMG's revenue model is unit-priced hardware sales, with no disclosed subscription or recurring software component. Distribution is omnichannel: UK orders ship via APC within 1-2 days, European orders via DHL Economy road or Express, and rest-of-world orders via DHL Express Air. The company actively builds a community flywheel through exclusive member discount partnerships with 15+ marque-specific car clubs (including MG Car Club, Jaguar Enthusiasts' Club, MX-5 Owners Club, British Mini Club, Club Triumph, and Jaguar Clube Portugal), a rewards loyalty scheme, and physical presence at events such as the International Jaguar Spares Day and the Mazda MX-5 Open Day. Total headcount is 51-100 employees and revenue is not publicly disclosed.

Name

David Manners Group

Legal name

David Manners Limited

Website

https://jagspares.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

David Manners Group is a UK-based, family-owned specialist supplier of genuine, OE, and aftermarket parts for classic and modern Jaguar, Daimler, MG, Triumph, MX-5, Morris Minor, and Classic Mini vehicles, serving restoration enthusiasts globally via e-commerce, in-house manufacturing, and car club partnerships.

Ownership category

akta.pro rank

Product category

Automotive Parts

NAICS

Automotive Parts and Accessories Retailers (441330), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Replacement Wear Parts Manufacturing (Filters/Belts/Hoses/Wipers/Spark Plugs) (IMACANAA)

Keywords

• Classic car parts
• Automotive spare parts
• Jaguar parts
• Aftermarket parts
• Vehicle restoration parts

Headquarters

HQ city

Oldbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Car Parts Sales: One-time sale of replacement parts for Jaguar, Daimler, MG, Triumph, Mazda MX-5, Morris Minor and Classic Mini vehicles. Both genuine OEM and aftermarket options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

David Manners Group supplies genuine OEM, original equipment and aftermarket spare parts for classic and modern Jaguar, Daimler, MG, Triumph, Mazda MX-5, Morris Minor and Classic Mini vehicles. The company stocks 8,500 line items across 145,000+ listed parts, operates an in-house engineering department that manufactures hard-to-find obsolete parts, and ships globally from its Oldbury headquarters via its own e-commerce platform and counter sales.

Product overview

David Manners Group is a specialized supplier of automotive parts for classic and modern vehicles. The core offering consists of genuine, original equipment (OE), and aftermarket parts for Jaguar, Daimler, MG, Triumph, Mazda MX-5, and Morris Minor vehicles. The company stocks over 145,000 listed parts with 8,500 line items. Parts are categorized into three quality tiers: Genuine Jaguar Parts (direct from Jaguar), Original Equipment Parts (same supplier as genuine, without Jaguar packaging), and Aftermarket Parts (from suppliers like Lucas, Spax, Mintex, Monroe, TRW, Koni, Milltek). The company also manufactures in-house engineered parts for Jaguar and MG vehicles. Additional services include global shipping via DHL, click-and-collect, parts catalogues for download, a club discount scheme for owners club members, and a rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Jaguar Car Parts

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor and core.

• Birmingham Mini Owners ClubminorGTM or Marketing Partner · 27 February 2020New partnership for 2020 offering member discounts on parts.
• Jaguar Clube PortugalminorGTM or Marketing Partner · 27 February 2020New international partnership for 2020 offering member discounts on Jaguar parts.
• Jaguar XK Car ClubminorGTM or Marketing Partner · 27 February 2020New partnership for 2020 offering member discounts on XK parts.
• Mini ClanminorGTM or Marketing Partner · 27 February 2020New partnership for 2020 offering member discounts on Mini parts.
• South Staffs MG Car ClubminorGTM or Marketing Partner · 27 February 2020New partnership for 2020 offering member discounts on MG parts.
• MG Car ClubcoreGTM or Marketing Partner · 3 January 2020Exclusive member discount program offering reduced prices on MG parts to club members.
• Jaguar Enthusiasts' ClubcoreGTM or Marketing Partner · 3 January 2020Exclusive member discount program offering reduced prices on Jaguar parts to club members.
• MX-5 Owners ClubcoreGTM or Marketing Partner · 3 January 2020Exclusive member discount program offering reduced prices on MX-5 parts to club members.
• British Mini ClubcoreGTM or Marketing Partner · 3 January 2020Exclusive member discount program offering reduced prices on Mini parts to club members.
• Club TriumphcoreGTM or Marketing Partner · 3 January 2020Exclusive member discount program offering reduced prices on Triumph parts to club members.
• Gay Classic Car GroupminorGTM or Marketing Partner · 3 January 2020Exclusive member discount program for club members.
• The Stag Owners ClubminorGTM or Marketing Partner · 3 January 2020Exclusive member discount program for club members.
• TR Drivers ClubminorGTM or Marketing Partner · 3 January 2020Exclusive member discount program for club members.
• Triumph 2000 / 2500 / 2.5 RegisterminorGTM or Marketing Partner · 3 January 2020Exclusive member discount program for club members.
• Midget & Sprite ClubcoreGTM or Marketing Partner · 19 July 2018Partnership providing discounted prices on parts to members of the club.
• DHLcoreOthersInternational shipping provider for Europe and rest of world deliveries. DHL Economy used for Europe, DHL Express Air for rest of world.
• APC DirectcoreOthersUK domestic shipping provider for 1-2 day delivery service.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• XKS Unlimited: XKS Unlimited is a US-based specialist offering parts and accessories for Jaguar XK, XKE, XJ, and other models, with e-commerce and a strong enthusiast community presence. It mirrors DMG's Jaguar-centric catalog and digital-first distribution model, providing a useful US-market comparison point.
• Aldridge Trimming: Aldridge Trimming is a UK-based specialist manufacturer and supplier of interior trim, upholstery, and seating components for classic British cars. It mirrors DMG's niche-manufacturing-plus-distribution model, focused on a specific component category essential to classic car restoration.
• Martin Robey Engineering: Martin Robey is a long-standing Jaguar specialist that both manufactures and supplies parts for classic Jaguars (E-Type, XK, XJ, etc.), with a strong reputation for body shells, chassis components, and trim. Its in-house manufacturing capability and marque focus make it a direct analog to DMG's bespoke parts engineering and Jaguar-centered product range.
• Autosparks: Autosparks is a UK manufacturer and supplier of wiring looms and electrical components for classic British vehicles including Jaguar, MG, Triumph, and Austin-Healey. Its in-house manufacturing of hard-to-source electrical parts parallels DMG's in-house engineering of obsolete mechanical components.
• SNG Barratt Group: SNG Barratt is the UK's largest independent specialist in classic British car parts, supplying Jaguar, MG, Triumph, Austin-Healey, and other marques through a global e-commerce and distribution network. It is the most direct competitor to David Manners Group in the classic Jaguar/MG/Trium parts space, with overlapping car club partnerships and a similar OEM/aftermarket tier structure.
• Mini Spares (UK): Mini Spares is the leading independent supplier of Classic Mini parts, with a comprehensive catalog and global e-commerce presence. It competes directly with DMG's Mini Spares Centre (Midlands) Ltd subsidiary and operates an identical Internet/community-led classic car parts model.
• Holdens Vintage & Classic: Holdens is a UK-based specialist supplier of parts for multiple classic British marques including Jaguar, MG, Triumph, Austin-Healey, and Morris Minor. It competes directly with DMG across overlapping product lines and is a relevant UK-centric comparable for range breadth and customer base.

Broad incumbents

• Moss Motors: Moss Motors is the largest US-based distributor of parts for classic British cars (MG, Triumph, Austin-Healey, Jaguar, Mini), with a much broader catalog and multi-marque scale. It is a broader incumbent with overlapping but wider scope than DMG, representing a more mature version of the classic British car parts retail model.

Emerging players

• Heritage Parts Centre: Heritage Parts Centre is a UK-based specialist in classic car parts, primarily focused on air-cooled VW but also expanding into other marques. While its primary focus differs, it operates a similar e-commerce + enthusiast community model that competes for the same discretionary parts-spend customer.

Regional players

• British Wiring Inc. British Wiring is a US-based manufacturer of wiring harnesses for classic British cars including Jaguar, MG, Triumph, Austin-Healey, and Morgan. It represents a US-market equivalent of DMG's specialist manufacturing capability, serving the same customer base from a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/davidmannersgroup
• Instagraminstagram.com/davidmannersgroup
• Xx.com/davidmannersgrp
• LinkedInlinkedin.com/company/david-manners-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Manners Group