What Pepsi-Cola does

Pepsi-Cola & National Brand Beverages, Ltd. is a privately held regional beverage bottler and distributor headquartered in Pennsauken, New Jersey, operating as part of The Honickman Companies, a family-owned conglomerate with five operating companies and 17 warehouse and production facilities spanning from New York to the North Carolina border. Founded in 1957 by Harold Honickman through the acquisition of a local Pepsi-Cola manufacturing and distribution business, the company grew from a handful of employees selling 300,000 cases in its first year to a multi-channel regional distributor.

The company's product portfolio is anchored by the PepsiCo system of brands, including carbonated soft drinks (Pepsi-Cola, Mountain Dew, Starry, Crush, Mug, Schweppes), sports and fitness hydration (Gatorade, Aquafina, Propel, Life Wtr, Bolt 24), teas (Lipton, Pure Leaf), energy drinks (Rockstar, Mountain Dew Energy, Alani, Game Fuel), juices (Dole, Ocean Spray), ready-to-drink coffee (Starbucks), protein beverages (Muscle Milk, Evolve), functional sodas (Poppi, Nitro Pepsi), and the regional Pennsylvania Dutch birch beer line, with a commercial Fountain dispensing service for food service accounts.

Distribution is strictly regional, covering Burlington, Camden, and Gloucester counties in New Jersey, with sales channels spanning supermarkets, restaurants, movie theaters, stadiums, club stores, and drugstores. Revenue mechanics are transaction-based bottling and wholesale distribution to these channel partners, with pricing negotiated individually rather than publicly disclosed. The company has no disclosed external funding, no subsidiaries, no patents, and no public technology platform, operating instead as a traditional CPG bottler leveraging the brand equity supplied by PepsiCo and the scale of its parent group's logistics network.

Name

Pepsi-Cola

Legal name

Pepsi-Cola & National Brand Beverages, Ltd.

Website

https://pepsi-nj.com

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Pepsi-Cola & National Brand Beverages, Ltd. is a family-owned regional Pepsi bottler and distributor headquartered in Pennsauken, New Jersey, distributing the PepsiCo brand portfolio across retail, food service, and entertainment channels in Burlington, Camden, and Gloucester counties.

Ownership category

akta.pro rank

Product category

Beverage Bottling and Distribution

NAICS

Soft Drink and Ice Manufacturing (31211), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)

Keywords

• Beverage bottling
• Soft drink distribution
• Pepsi-Cola bottler
• Regional beverage distributor
• National brand beverages

Headquarters

HQ city

Pennsauken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Distribution: The company generates revenue through bottling and distributing Pepsi-Cola branded beverages and other national brand beverages across retail, food service, and entertainment channels in the New Jersey region.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Pepsi-Cola and National Brand Beverages, Ltd. is a regional Pepsi-Cola bottler and distributor that manufactures, bottles, and distributes Pepsi-Cola branded beverages and other national brand beverages across Burlington, Camden, and Gloucester counties in New Jersey. The company supplies a diverse portfolio of carbonated soft drinks, sports drinks, bottled water, tea, juices, energy drinks, and protein beverages to retail, food service, and entertainment channels. Founded in 1957 and family-owned under The Honickman Companies, the firm operates from a central facility in Pennsauken, NJ, and also provides fountain dispensing services to commercial food service accounts.

Product overview

Pepsi-Cola & National Brand Beverages, Ltd. is a locally owned and operated beverage bottling and distribution company serving Burlington, Camden, and Gloucester counties in New Jersey. The company's product portfolio comprises a diverse range of beverage brands across multiple categories including carbonated soft drinks (Pepsi-Cola, Mountain Dew, Starry, Crush, Mug, Schweppes), sports drinks (Gatorade), bottled water (Aquafina, Life Wtr, Propel, Bolt 24), tea and iced tea (Lipton, Pure Leaf), energy drinks (Rockstar, Game Fuel, Mountain Dew Energy, Alani), juices (Dole, Ocean Spray), ready-to-drink coffee (Starbucks), protein beverages (Muscle Milk, Evolve), functional sodas (Poppi, Nitro Pepsi), and specialty regional brands (Pennsylvania Dutch Flavors, SoBe). The company also operates Fountain dispensing services for commercial food service establishments. The Honickman Companies umbrella includes five companies and 17 warehouse and production facilities spanning from New York to North Carolina. Founded in 1957 by Harold Honickman in Pennsauken, New Jersey, the company has grown from selling 300,000 cases in its first year to operating as a major regional beverage distributor.

Differentiator

Problem solved

Functional benefit

Products and services

• Pepsi-Cola

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Others

• BlueTriton Brands: The standalone bottled water company that acquired many former Nestlé Waters brands. Comparable as a large North American bottled water producer whose Aquafina competitor (Poland Spring, Deer Park) sits on shelves alongside Pepsi system brands this bottler distributes.
• Honickman Group (Parent): The parent conglomerate that owns this entity, encompassing 5 beverage companies and 17 facilities from New York to North Carolina. Relevant as the broader platform and reference benchmark for understanding the size and operating context of this entity.

Broad incumbents

• Keurig Dr Pepper: A large publicly traded beverage company with a broad portfolio of licensed and owned brands including Dr Pepper, Schweppes, Snapple, and Core Hydration. Comparable as a competing non-alcoholic beverage wholesaler whose brands compete on retail shelves with Pepsi system brands this bottler distributes.
• Cott Corporation: A beverage solutions company providing private-label and contract manufacturing for retailers and brands across North America and Europe. Comparable as a downstream beverage producer/distributor operating in adjacent channels.
• Swire Coca-Cola USA: A major Coca-Cola bottler serving 13 western US states. Comparable as a large-scale, multi-territory beverage bottler and distributor in the same downstream value chain.
• Coca-Cola Consolidated: The largest Coca-Cola bottler in the US, operating across the Southeast and Mid-Atlantic. Comparable as a major regional bottler competing in the same channels and customer types, though on the competing brand system.

Direct peers

• Reyes Holdings: A privately held Pepsi bottler and foodservice distributor with operations across the US. Comparable as a multi-region independent Pepsi bottler serving both retail and foodservice channels.
• Polar Beverages: A privately held regional beverage manufacturer and Pepsi bottler based in the Northeast. Comparable as a family-owned regional bottler with a hybrid proprietary and licensed-brand portfolio.
• Liberty Coca-Cola Beverages: An independent Coca-Cola bottler operating in the New York/New Jersey metro area. Directly comparable as a regional bottler in overlapping Northeast US territory with similar retail and foodservice distribution.
• Pepsi Bottling Ventures: The largest privately-held Pepsi-Cola bottler in the United States, operating across multiple southeastern and mid-Atlantic states. Directly comparable as an independent regional Pepsi franchise bottler and distributor with a similar business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepsi-Cola