Kelly Paper
Kelly Spicers (formerly Kelly Paper) is a fifth-generation, family-owned B2B distributor of paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products, serving printing, packaging, and facilities management customers across the Western United States through 25 stores and 11 distribution centers.
- Company typePrivate
- Founded1940
- HeadquartersSanta Fe Springs, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Kelly Paper does
Kelly Paper, operating under the trade name Kelly Spicers since its 2021 rebranding, is a fifth-generation, family-owned B2B distribution company headquartered in and serving the Western United States. Founded circa 1940 as a paper distributor, the company now distributes six core product categories — paper, packaging, wide format, digital media, graphics supplies, and facilities solutions — alongside three service lines (custom converting, packaging services, and the TruTrak order tracking platform). The unified product portfolio was consolidated under the Kelly Spicers brand in 2021 to reflect an expansion well beyond its original paper-distribution mandate.
The company monetizes through a traditional distribution/transactional model, reselling third-party branded products (paper grades, substrates, janitorial supplies, etc.) to business customers at quote-based pricing that varies by volume, product mix, and customer relationship. Its go-to-market is hybrid: 25 physical retail store locations across the Western US staffed by knowledgeable in-person teams, complemented by 11 regional distribution centers that handle logistics, and five distinct e-commerce storefronts segmented by buyer (Merchant, Stores, Packaging, Facilities Solutions, Public Retail). The company's technology stack is conventional distribution infrastructure — supply chain, warehouse management, and e-commerce portals — with no disclosed proprietary IP, patents, or software products; TruTrak represents its only internally branded digital service.
Kelly Spicers' target customer base spans three primary verticals: printing and graphics businesses (its primary segment, supplied with paper, wide format, and digital substrates), packaging customers (served through custom and stock packaging plus converting services), and facilities management buyers (janitorial, food service, paper, and cleaning equipment). Customer-first service and 85+ years of regional presence are positioned as core differentiators. As a privately held, family-owned business, the company does not disclose revenue, headcount, or financial performance.
Kelly Paper firmographics
Firmographics- Name
- Kelly Paper
- Legal name
- Kelly Spicers
- Website
- https://kellypaper.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kelly Spicers (formerly Kelly Paper) is a fifth-generation, family-owned B2B distributor of paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products, serving printing, packaging, and facilities management customers across the Western United States through 25 stores and 11 distribution centers.
- Ownership category
- akta.pro rank
Kelly Paper industry classification
Industry- Product category
- Industrial Distribution
- NAICS
- Stationery and Office Supplies Merchant Wholesalers (42412), Industrial and Personal Service Paper Merchant Wholesalers (424130), Office Supplies and Stationery Retailers (45941), Packaging and Labeling Services (561910)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Paper & Printing Grades Distribution (Printing/Writing, Newsprint, Specialty) (IMAMAIAF)
- akta.pro secondary industries
- Corporate, Promotional & Custom Print Products Distribution (CRAOALAM), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)
Keywords
Where Kelly Paper is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kelly Paper business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Product Distribution: Revenue generated through the distribution and sale of paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products to business customers across the Western United States. Products include coated, uncoated, board, writing, text & cover, envelopes, specialty sheets, custom packaging, wide format products, digital substrates, janitorial, food service, and paper products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B distribution pricing - quote-based |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Kelly Paper product offering
Product offeringCore offering
Kelly Spicers (formerly Kelly Paper) distributes paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products to businesses across the Western United States through 25 retail stores and 11 regional distribution centers, supported by multiple e-commerce storefronts and custom converting and packaging services.
Product overview
Kelly Spicers (formerly Kelly Paper) is a distributor of paper, packaging, wide format, digital media, facilities solutions, and graphics supplies. The company operates a unified product portfolio organized across six main product categories (Paper, Packaging, Wide Format, Digital Media, Facilities Solutions, Graphics Supplies) supplemented by three core services (Custom Converting, Packaging Services, and TruTrak order tracking). The company serves the Western United States through 25 store locations and 11 regional distribution centers, offering both online shopping via merchant and retail portals and in-person service at physical stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Paper Distributes paper products including coated, uncoated, board, writing, text and cover, envelopes, and specialty sheets from all major brands, for commercial printers and graphics businesses.
- Packaging Provides a broad range of custom and stock packaging products and solutions driven by industry expertise, for businesses requiring packaging for shipping, storage, and product packaging.
- Wide Format Distributes wide format products for printing, protecting, or finishing applications, used by printers and graphics professionals for wide format output.
- Digital Media Distributes digital paper, films, vinyl, and synthetic specialty substrates engineered for digital printers using toner, liquid, or inkjet technologies.
- Facilities Solutions Stocks janitorial, food service, and paper products, and sources cleaning equipment for carpets, hardwood floors, windows, and other surfaces, for facilities operators.
- Graphics Supplies Supplies print and finishing equipment, prepress, pressroom, and bindery/finishing products that complement printing operations.
- Custom Converting Offers custom converting services for tailored packaging and product solutions, enabling customers to receive converting-based products matched to their specifications.
- Packaging Services Delivers a broad range of custom and stock packaging products and solutions backed by industry expertise, for businesses with packaging requirements.
- TruTrak Order tracking service that allows customers to know where their order is at every step of the way, supporting visibility for buyers placing orders through Kelly Spicers channels.
Companies that use Kelly Paper
Customer profileSegments3 records
Ideal customer profiles3 records
Kelly Paper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kelly Paper partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Kelly Paper competitors and assessment
Company assessmentBroad incumbents
- Veritiv Corporation: North American business-to-business distributor of print, publishing, packaging, and facility solutions products formed from the merger of Unisource and xpedx. A scaled national incumbent competing directly with Kelly Spicers across nearly every product category it carries.
- Antalis: European-headquartered global distributor of paper, packaging, and visual communication products serving business customers across multiple continents. Competes with Kelly Spicers in the same product categories but at a much broader international scale.
- Graphic Packaging International: Global provider of sustainable paper-based packaging solutions for food, beverage, and consumer products companies. Comparable through shared packaging-market exposure and overlap with Kelly Spicers' packaging customer base.
- Domtar: Major North American manufacturer and distributor of uncoated freesheet, pulp, and specialty papers with integrated distribution capabilities. Comparable through shared exposure to commercial paper markets and overlapping B2B customer relationships.
- International Paper: One of the world's largest producers of renewable fiber-based packaging and paper products with significant US distribution operations. Overlaps with Kelly Spicers in packaging and paper categories as a much larger broad incumbent.
- Packaging Corporation of America: Leading US producer of containerboard and corrugated packaging products with nationwide manufacturing and converting capabilities. Comparable as a scaled player in the packaging category that Kelly Spicers distributes into.
- Smurfit Westrock: Global paper and packaging leader formed from the merger of Smurfit Kappa and WestRock, operating across the Americas, Europe, and beyond. Comparable as a broad incumbent in paper, packaging, and distribution categories served by Kelly Spicers.
Regional players
- Mac Papers: Largest privately-held paper and packaging distributor in the Southeastern United States, serving commercial printers and businesses. Highly comparable operating model and category mix to Kelly Spicers but concentrated in a different US region, making it a structural regional peer.
- Spicers Group: Paper, packaging, and signage materials distributor operating across Australia, New Zealand, and other Asia-Pacific markets. Direct comparable in product portfolio and customer base to Kelly Spicers but serving a different geography, making it a regional peer.
Direct peers
- Lindenmeyr Munroe: One of the largest independent paper and packaging distributors in the United States, serving commercial printers and businesses. Directly comparable to Kelly Spicers as a multi-category paper/packaging distributor with broad product breadth and B2B customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kelly Paper social profiles
Digital presenceKelly Paper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kelly Paper leadership team
Management profileNumber of profiles
Kelly Paper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kelly Paper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kelly Paper
What does Kelly Paper do?
Kelly Spicers (formerly Kelly Paper) distributes paper, packaging, wide format, digital media, graphics supplies, and facilities solutions products to businesses across the Western United States through 25 retail stores and 11 regional distribution centers, supported by multiple e-commerce storefronts and custom converting and packaging services.
Is Kelly Paper a public or private company?
Kelly Paper is a private company. It is classified as family owned and is currently operating.
When was Kelly Paper founded?
Kelly Paper was founded in 1940. It employs 101 to 250 people.
Where is Kelly Paper based?
Kelly Paper is headquartered in Santa Fe Springs, United States, in the North America region.
How does Kelly Paper make money?
One revenue line is on record: product Distribution.
Who are Kelly Paper's main competitors?
Broad incumbents on record are Veritiv Corporation, Antalis, Graphic Packaging International, Domtar, International Paper, Packaging Corporation of America and Smurfit Westrock. Regional players are Mac Papers and Spicers Group. Lindenmeyr Munroe is listed as a direct peer.
Does Kelly Paper have an API?
No public API is recorded for Kelly Paper.
What industry is Kelly Paper in?
Kelly Paper's product category is Industrial Distribution. Its primary akta.pro industry code is IMAMAIAF, Paper & Printing Grades Distribution (Printing/Writing, Newsprint, Specialty), with a secondary code of CRAOALAM, Corporate, Promotional & Custom Print Products Distribution. Its NAICS code is 42412 and its SIC code is 5110.