Hilton Banks

Name

Hilton Banks

Legal name

Hilton Banks Limited

Website

https://hiltonbanks.com

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Building Products Manufacturing and Distribution

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Wholesale-Misc Durable Goods (5090), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

akta.pro secondary industries

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Trade goods distribution
• Builders merchants supply
• Sealants adhesives manufacturing
• Drain cleaning products
• Antimicrobial bar liners

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution of Trade Goods: Hilton Banks operates as a distributor and importer of trade goods, supplying thousands of leading branded products to builders and decorators merchants, DIY stores, garden centres, healthcare and leisure industries. Revenue generated through mark-up on distributed products.
2. Own Brand Product Sales: Sales of proprietary branded products including HB42 (sealants, adhesives, fillers, coatings, foams), Bullitt drain cleaners, MultiShelf anti-microbial bar liner, CoverStik and CoverLay floor protectors. Products sold through merchant network with good merchant margins.
3. Import and Distribution Services: Import company operations distributing products throughout the UK from head offices south west of London.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Hilton Banks manufactures and distributes trade-branded building and maintenance products to UK merchants and trade customers. Its proprietary HB42 brand covers sealants, adhesives, fillers, coatings, waterproofing, silicones, wood fillers, primer sealers, and decorators caulk; Bullitt drain cleaners (acid, caustic, biological) serve plumbing maintenance; MultiShelf anti-microbial bar liners serve hospitality; and CoverLay and CoverStik floor protectors serve painters and decorators. The company also distributes thousands of third-party branded products and supports merchant ordering via the HB App.

Product overview

Hilton Banks is a UK-based trade goods distributor and importer established in 1850, operating as a 6th generation family business. The company distributes a portfolio of branded products primarily to builders merchants, decorators merchants, DIY stores, hardware stores, garden centres, healthcare and leisure industries. The core product lines include the HB42 premium brand of sealants, adhesives, fillers, coatings and related trade products (covering sealants, adhesives, wood fillers, primer sealers, decorators caulk, and waterproofing solutions), own-brand cleaning products (Bullitt drain cleaners in acid, caustic, and biological formulations), and hospitality products (MultiShelf anti-microbial shelf liners, CoverLay and CoverStik floor protectors). The company also offers a proprietary mobile and desktop ordering application for merchant ordering. Starting September 2025, wholesale distribution is handled by QDS Direct while Hilton Banks focuses on growing its owned brands HB42 and Flag Paints.

Differentiator

Problem solved

Functional benefit

Brands

• HB42: Premium brand of Ultimate Trade Products including adhesives, sealants, fillers, coatings, foams and more. Launched in 2013. Owned by Hilton Banks Limited.
• Bullitt
• MultiShelf
• CoverLay
• CoverStik
• Flag Paints

Products and services

• HB42 Ultimate Sealant & Adhesive Hybrid MS Polymer-based all-in-one sealant and adhesive that seals, sticks and fills. Flexible up to 230%, over-paintable, works in wet conditions, low VOCs, food safe with a 24-hour cure time. Available in 400ml Eco-Foils producing 95% less waste than single-use plastic cartridges. For trade builders, decorators, roofers, and DIY customers supplied through UK merchants.
• HB42 Ultimate Waterproofer Highly elastic, self-levelling, non-brittle waterproof membrane using Hybrid MS Polymer technology. Available in 6kg trade tubs, ready to use straight from the tub, fast curing and immediately waterproof, applicable in dry or damp conditions, with gap-filling properties for roofs, chimneys, gutters, and tanking. For trade and professional waterproofing repairs.
• HB42 Ultimate Silicones Professional quality, high gloss, neutral-curing silicones ideal for bathrooms and wet rooms. Mould resistant, non-staining, with an 8-10 minute skin time. For bathroom and wet room trade installations.
• HB42 Ultimate Wood Filler Ultra-smooth 2-part styrene-free wood filler that sets in 30 minutes and provides tough, long-lasting repair on all woods inside and out. For trade and DIY wood repair.
• HB42 Ultimate Primer Sealers (PS1 & PS2) PS1 (Shellac Based) and PS2 (Water-based) Primer Sealer Stain Blockers that cover stains and odours in one coat. For decorating trade and professional refurbishment.
• HB42 Ultimate Decorators Caulk (Dec Caulk) Professional decorators caulk in 380ml cartridges with over double the flexibility of leading caulk brands at 12.5%, providing greater resistance to movement and longer-lasting performance. Can fill deeper, wider and be overpainted in 1 hour. For painters and decorators.
• HB42 All-in-One (Eco-Foils) HB42 sealant, adhesive and filler in eco-friendly 400ml foil packaging. Flexible up to 230%, over-paintable, works in wet conditions, low VOCs, food safe, bonds to almost anything. For trade and DIY customers seeking reduced-plastic-waste packaging.
• CoverLay Floor Protector Highly absorbent felt floor protector made from eco-friendly recycled fibres, more absorbent than traditional dust sheets. For painters and decorators and trade refurbishment.
• CoverStik Self-Stick Floor Protector Fleeced self-stick floor protector that adheres to carpets, hard floors, and stairs, providing a non-slip surface that protects from dust, dirt and spills. For decorators and trade refurbishment.
• MultiShelf Anti-Microbial Bar Liner Special plastic mesh shelf liner impregnated with an anti-microbial additive that inhibits the growth of gram-positive and gram-negative bacteria, mould, and yeast. Has 'memory' to always return to flat state. Positioned as the only anti-microbial bar liner in the UK market. For hotels, bars, and catering operators procuring through UK and European hotel and catering distributors.
• Bullitt Original Drain Cleaner Industrial strength sulphuric acid (96%) drain cleaner under the HB Trade brand for trade and professional use. Rapidly clears blockages in toilets and outdoor drains and destroys organic and inorganic materials. Subject to 18+ age verification.
• Bullitt Kitchen & Bathroom Drain Cleaner Caustic/sodium hydroxide based drain cleaner under the HB Trade brand, designed to clear blockages caused by organic substances such as fats, grease and hair in bathroom and kitchen drains. For trade and consumer use.
• Bullitt Biological Drain Cleaner Eco-friendly enzyme-based biological drain cleaner for clearing slow-flowing waste pipes. Safe for septic tanks and recommended for overnight use and regular maintenance. For trade and consumer use.

Quantifiable outcome

• HB42 now outsells all other brands in Franchi PLC stores
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• QDS DirectcoreChannel Partner/ Reseller/ Distributor · 1 August 2025Strategic partnership where QDS Direct takes over wholesale distribution from 1st September 2025, becoming the exclusive distributor for HB42 brand products. Area sales managers Mike Poole and Tony Gevertz will join QDS to ensure continuity. This allows Hilton Banks to focus on growing own brands (HB42 and Flag Paints) while QDS handles distribution logistics.
• Troy UKminorChannel Partner/ Reseller/ Distributor · 1 March 2022Hilton Banks / HB42 are officially Troy UK Group Members. Troy UK is a fast-moving, innovative group that Hilton Banks looks forward to supporting and that supports their merchant members.
• British Independent Retailers Association (BIRA)minorOthers · 16 September 2021Supplier Member of BIRA, the leading Trade Association for Independent Retailers in the UK.
• National Merchant Better Standards (NMBS)minorOthersApproved NMBS Member. NMBS is a leading buying group for merchants in the building and decorating trade.
• Painting Decorating Association (PDA)minorOthersAssociate Partner Member of the Painting Decorating Association, the industry body for painters and decorators.
• Family Business United (FBU)minorOthersMember of Family Business United community, championing 6th generation family business heritage.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bostik UK (Arkema): Bostik is a major global manufacturer of sealants, adhesives, and construction chemicals, and a direct competitor to the HB42 range in UK trade channels through its Bostik and Blu-Tack brands.
• Everbuild (Sika): Everbuild is Sika's UK trade brand for sealants, adhesives, fillers, and foams — a direct competitor to HB42 in builders merchants and decorators merchants, with a much larger parent backing it.
• Soudal: Soudal is one of the largest independent sealant, adhesive, and PU-foam manufacturers in the world, competing head-to-head with HB42 in UK builders merchants on MS Polymer and silicone sealants.
• Selden Group: Selden Group manufactures and distributes cleaning and hygiene chemicals including drain maintenance products, overlapping with Hilton Banks' Bullitt drain-cleaner range and its trade distribution model.
• Bond It: Bond It is a UK manufacturer of sealants, adhesives, waterproofing, and similar trade chemical products, supplying builders merchants and competing directly with HB42 on price-led trade ranges.
• Hodgson Sealants: Hodgson Sealants is a UK manufacturer of silicone, MS Polymer, and hybrid sealants — a direct product-line competitor to HB42 Ultimate Sealant and HB42 Ultimate Silicones in trade and merchant channels.
• Arbo (Adshead Ratcliffe): Arbo is a UK specialist manufacturer of sealants and waterproofing for construction and roofing, directly comparable to HB42's Hybrid MS Polymer sealants and waterproofer in merchant and trade specification.
• C-Tec UK: C-Tec manufactures sealants, adhesives, and technical sprays under the CT1 brand, competing with HB42 in the UK and Irish trade channels with comparable MS Polymer positioning.

Broad incumbents

• Sika UK: Sika is a global construction chemicals and sealants group whose UK business (including Everbuild) competes broadly with Hilton Banks' HB42 and CoverLay/CoverStik lines as part of a much wider construction products portfolio.
• Henkel UK (Loctite / Unibond / Pattex): Henkel is a global adhesives, sealants, and consumer brands giant whose Unibond, Pattex, and Loctite ranges compete broadly with HB42 across UK trade and DIY channels as part of a much larger portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hilton-banks-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilton Banks