MYTV Broadcasting
MYTV Broadcasting is a Malaysian government-appointed digital TV infrastructure operator that delivers free DVB-T2 terrestrial and DTH satellite broadcasting to 32 million people, plus the MYTV Mana-Mana OTT streaming app, serving households, commercial premises, automotive OEMs, and rail operators across Malaysia.
- Company typePrivate
- Founded2017
- HeadquartersSelangor, Malaysia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MYTV Broadcasting does
MYTV Broadcasting Sdn Bhd is a Malaysian private limited company, headquartered in Cyberjaya, Selangor, and a subsidiary of Altel Holdings. Founded in 2017, the company was appointed by the Malaysian government as the country's Common Integrated Infrastructure Provider (CIIP) to lead the migration from analogue to digital television. It operates a national broadcast infrastructure built on DVB-T2 (Digital Video Broadcasting - Second Generation Terrestrial) technology delivered through 46 transmitter sites, complemented by Direct-to-Home (DTH) satellite coverage for a combined 95.3% populated-area DTT and 100% nationwide reach. The platform carries more than 30 TV and radio channels, including RTM and private broadcasters, to 6.4 million connected households and an addressable market of 32 million people.
MYTV's product surface spans four areas: the core DTT broadcast service, DTH satellite reception for uncovered regions, the MYTV Mana-Mana over-the-top (OTT) streaming application available on iOS, Android, and Huawei AppGallery, and a commercial Business Solutions package for hospitality and commercial premises. Distribution is multi-channel: free terrestrial and satellite signals, app-store self-serve streaming, a registered third-party installer network for decoder and antenna installation (RM180 per install), and embedded in-vehicle access via Proton/ACO Tech partnerships. The business model combines freemium consumer access with revenue from hardware sales, one-time installation fees, advertising, channel-aggregation revenue share with content providers, and government-backed infrastructure mandates regulated by the Malaysian Communications and Multimedia Commission (MCMC).
MYTV goes to market through a combination of sales-led field operations (registered installers), event-driven community roadshows (Jelajah MYTV) targeting rural and urban populations, and OEM-embedded distribution into Proton vehicles. Strategic partners include RTM, BERNAMA, Telekom Malaysia (transmitter power and maintenance), KTMB (rail entertainment), and Proton/ACO Tech (in-car infotainment). The company is governed by MCMC Determinations No. 6 of 2021, No. 1 of 2022, and No. 1 of 2023 covering access, mandatory standards, and access pricing. No external venture capital or private equity funding has been disclosed; the ownership chain is anchored in the Altel Holdings parent.
MYTV Broadcasting firmographics
Firmographics- Name
- MYTV Broadcasting
- Legal name
- MYTV Broadcasting Sdn Bhd
- Website
- https://mytvbroadcasting.my
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MYTV Broadcasting is a Malaysian government-appointed digital TV infrastructure operator that delivers free DVB-T2 terrestrial and DTH satellite broadcasting to 32 million people, plus the MYTV Mana-Mana OTT streaming app, serving households, commercial premises, automotive OEMs, and rail operators across Malaysia.
- Ownership category
- akta.pro rank
MYTV Broadcasting industry classification
Industry- Product category
- Digital Broadcasting Services
- NAICS
- Television Broadcasting Stations (516120), Satellite Telecommunications (5174)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), National General-Entertainment Broadcast Networks (MPABAAAA)
Keywords
Where MYTV Broadcasting is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
MYTV Broadcasting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Free-to-Air Broadcasting Services: MYTV provides free digital TV and radio channels to Malaysian viewers at no subscription cost. Revenue is generated indirectly through advertising and potential carriage fees from content providers using the platform.
- Channel Aggregation Platform: MYTV serves as a content aggregator for TV and radio broadcasters, providing infrastructure and distribution reach in exchange for carriage or partnership arrangements.
- Content Provider Platform Services: MYTV offers content owners the ability to launch their own TV channels and generate revenue through a revenue-sharing model on the MYTV Mana-Mana OTT platform.
- Hardware Sales: DVB-T2 decoders and related equipment sold through registered installers. Installation services offered for RM180 one-time fee.
- Advertising Sales: MYTV generates revenue through advertising opportunities on its platform, including promotional placements for partners and commercial advertising slots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Digital TV - No monthly charges, no commitment |
| One time/ perpetual license | Pay-as-you-go | Installation Services - Outdoor antenna and decoder setup |
| Freemium | Pay-as-you-go | MYTV Mana-Mana OTT Streaming App - Free access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
MYTV Broadcasting product offering
Product offeringCore offering
MYTV Broadcasting operates Malaysia's government-appointed digital TV infrastructure, providing free-to-air Digital Terrestrial Television (DTT) using DVB-T2 technology and Direct-to-Home (DTH) satellite service delivering over 30 TV and radio channels at no subscription cost. The company complements its broadcast services with the MYTV Mana-Mana over-the-top (OTT) streaming application available on iOS, Android, and Huawei devices, plus commercial hardware (DVB-T2 decoders) and installation services.
Product overview
MYTV Broadcasting operates a dual-platform digital broadcast ecosystem consisting of Digital Terrestrial Television (DTT) infrastructure using DVB-T2 technology and the MYTV Mana-Mana over-the-top (OTT) streaming application. The DTT platform provides free-to-air digital TV and radio broadcasts reaching 95.3% of populated areas via terrestrial transmission and 100% coverage via Direct-to-Home (DTH) satellite service. The MYTV Mana-Mana app extends access to live and on-demand content on internet-connected devices. Together, these products deliver over 30 TV and radio channels including both government (RTM) and private broadcaster content to Malaysian viewers at no subscription cost.
Differentiator
Problem solved
Functional benefit
Brands
- MYTV Mana-Mana: Over-The-Top (OTT) streaming platform offering free live and on-demand TV content accessible on mobile devices and tablets.
Products and services
- MYTV Digital Terrestrial Television (DTT) Primary free digital TV broadcast service using DVB-T2 technology, providing access to over 30 TV and radio channels with HD and SD quality content. Coverage reaches 95.3% of populated areas in Malaysia. Designed for Malaysian households and viewers seeking free, no-subscription digital TV.
- MYTV Mana-Mana OTT Streaming Platform Over-the-top (OTT) streaming application that allows Malaysian viewers to watch live and on-demand content for free on iOS, Android, and Huawei devices with internet connectivity. Available on Google Play, Apple App Store, and Huawei AppGallery.
- DVB-T2 Decoder Digital TV set-top box that receives MYTV's DTT signals, enabling viewers with analogue TV sets to access digital broadcast content. Features include HD quality viewing, high quality audio, and access to electronic programme guide (EPG).
- Direct to Home (DTH) Satellite Service Satellite-based digital TV reception service providing 100% nationwide coverage for areas outside DTT coverage zones. Complements the terrestrial DTT network to ensure full Malaysian population reach.
- MYTV Business Solutions Commercial solutions for businesses including digital TV installation for commercial premises with no monthly charges and content diversity for entertainment. Targeted at hotels, restaurants, cafes, offices, and other commercial venues.
Quantifiable outcome
- 6.4 million household viewers connected to MYTV platform as of 2022
- +2 more outcomes
Companies that use MYTV Broadcasting
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
MYTV Broadcasting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MYTV Broadcasting partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BERNAMAcoreMYTV and BERNAMA (Malaysian National News Agency) entered into a strategic collaboration through the 'Kembara Riuh' carnival event to promote digital content and services to Malaysian audiences.
- KTMB (Kereta Tanah Melayu Berhad) and Bubbles O2minorMYTV partnered with KTMB (Malayan Railways) and Bubbles O2 to offer new experiences for ETS (Electric Train Service) passengers, providing entertainment content during rail travel.
- Proton Holdings BerhadcoreMYTV has integrated its Mana-Mana streaming app into Proton vehicle infotainment systems (IHU - Infotainment Head Unit), making MYTV content available in Proton X70 and X Series vehicles. This partnership enables in-car entertainment access for Proton customers and represents a key expansion of MYTV's distribution reach.
- ACO TechcorePart of the MYTV-Proton-ACO Tech collaboration announced to strengthen Malaysia's digital ecosystem. ACO Tech is involved in the automotive technology integration for MYTV's in-vehicle entertainment platform.
- RTM (Radio Televisyen Malaysia)coreMYTV and RTM have a longstanding partnership for digital TV broadcasting. Notable collaboration includes bringing FIFA World Cup 2022 coverage for free to Malaysian viewers, with MYTV serving as sponsor for RTM's broadcast.
- Enjoy TVminorMYTV announced a collaboration with Enjoy TV for content distribution on the MYTV platform.
- Awesome Broadcasting Sdn BhdminorAwesome TV channel was carried on MYTV's platform until its suspension in November 2023. The relationship was a content distribution arrangement where Awesome TV content was aggregated through MYTV's infrastructure.
- Selangor TVminorSelangor TV is available on the MYTV Mana-Mana OTT platform, expanding its reach through MYTV's digital infrastructure.
- PetrolifeminorMYTV collaborated with Petrolife for the broadcast of the Piala Emas Raja-Raja 2024 final, with promotional activities through MYTV channels.
- Telekom Malaysia (TM)coreTM provides power infrastructure and maintenance services for MYTV's transmitter sites. TM conducts preventive maintenance on power standby (Gen-Set) systems at MYTV facilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
MYTV Broadcasting competitors and assessment
Company assessmentBroad incumbents
- Netflix: Global SVOD incumbent competing with MYTV Mana-Mana for Malaysian streaming minutes and ad budgets. Comparable as an OTT video aggregator/distributor that pressures MYTV's free-to-air value proposition through premium content and personalization.
- MEASAT Broadcast Network Systems: MEASAT operates the satellite capacity underlying Malaysia's DTH ecosystem and is a sibling/adjacent player to MYTV's DTH service. Both own/operate national-scale broadcast infrastructure and serve Malaysian FTA and pay-TV distributors.
Direct peers
- Freeview Australia: Australia's free-to-air DTT platform aggregating national broadcasters (ABC, SBS, Seven, Nine, Ten). Comparable to MYTV as a market-led but government-aligned FTA aggregator with hybrid broadcast + streaming (Freeview FV) strategy.
- Astro Malaysia Holdings: Astro is Malaysia's dominant pay-TV operator and MYTV's primary direct competitor for viewer attention and ad budgets. Both serve Malaysian households with multi-channel TV offerings (Astro via satellite/IPTV, MYTV via DTT/DTH/free OTT), making them direct comparables on distribution model, content aggregation, and ad sales.
- Media Prima Berhad: Media Prima owns major Malaysian FTA channels (TV3, NTV7, TV9, 8TV) that are carried on MYTV's DTT platform, and competes for the same advertising pool. Comparable as a Malaysian broadcast content owner/distributor with overlapping regulatory and advertiser dynamics.
- Telekom Malaysia (Unifi TV): TM's Unifi TV is a major Malaysian IPTV/streaming competitor that aggregates broadcast and on-demand content over broadband. It is already a vendor to MYTV for transmitter-site maintenance, making it both a peer and counterparty in the Malaysian TV distribution stack.
- Freeview (UK): UK's free-to-air DTT platform aggregating public service and commercial channels at no subscription cost. Closely comparable to MYTV in business model (free DTT aggregation with growing OTT app — Freeview Play) and regulatory positioning as the national FTA standard.
Regional players
- TVRI (Indonesia): Indonesia's national public broadcaster, also operating the country's DTT transition infrastructure with government mandate. Comparable as a Southeast Asian state-appointed FTA/DTT operator navigating the same analog-to-digital migration and OTT extension challenges.
- Mediacorp (Singapore): Singapore's national public broadcaster operating multiple FTA TV channels and a digital/OTT platform (meWATCH). Comparable to MYTV as a state-backed multi-channel FTA broadcaster with an emerging OTT strategy in a neighboring Southeast Asian market.
Others
- RTM (Radio Televisyen Malaysia): Malaysia's national public broadcaster and a key content partner (TV1, TV2, radio channels) distributed via MYTV's DTT infrastructure. Comparable as a state-aligned broadcaster but primarily a customer/tenant of MYTV's network rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MYTV Broadcasting social profiles
Digital presenceMYTV Broadcasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYTV Broadcasting leadership team
Management profileNumber of profiles
MYTV Broadcasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYTV Broadcasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYTV Broadcasting
What does MYTV Broadcasting do?
MYTV Broadcasting operates Malaysia's government-appointed digital TV infrastructure, providing free-to-air Digital Terrestrial Television (DTT) using DVB-T2 technology and Direct-to-Home (DTH) satellite service delivering over 30 TV and radio channels at no subscription cost. The company complements its broadcast services with the MYTV Mana-Mana over-the-top (OTT) streaming application available on iOS, Android, and Huawei devices, plus commercial hardware (DVB-T2 decoders) and installation services.
Is MYTV Broadcasting a public or private company?
MYTV Broadcasting is a private company. It is classified as corporate owned and is currently operating.
When was MYTV Broadcasting founded?
MYTV Broadcasting was founded in 2017. It employs 51 to 100 people.
Where is MYTV Broadcasting based?
MYTV Broadcasting is headquartered in Selangor, Malaysia, in the Asia region.
How does MYTV Broadcasting make money?
Five revenue lines are on record. Free-to-Air Broadcasting Services are the primary driver. The others are channel Aggregation Platform, content Provider Platform Services, hardware Sales and advertising Sales.
Who are MYTV Broadcasting's main competitors?
Broad incumbents on record are Netflix and MEASAT Broadcast Network Systems. Direct peers are Freeview Australia, Astro Malaysia Holdings, Media Prima Berhad, Telekom Malaysia (Unifi TV) and Freeview (UK). Regional players are TVRI (Indonesia) and Mediacorp (Singapore). RTM (Radio Televisyen Malaysia) is listed as an others.
Does MYTV Broadcasting have an API?
No public API is recorded for MYTV Broadcasting.
What industry is MYTV Broadcasting in?
MYTV Broadcasting's product category is Digital Broadcasting Services. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of HDAIAJAG, Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use). Its NAICS code is 516120 and its SIC code is 4833.