ACO Tech
- Company typePrivate
- Founded2019
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
ACO Tech firmographics
Firmographics- Name
- ACO Tech
- Legal name
- ACO Tech Sdn. Bhd.
- Website
- https://acotech.my
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ACO Tech industry classification
Industry- Product category
- Automotive Infotainment Software
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Motor Vehicle Parts & Accessories (3714), Computer Communications Equipment (3576)
- akta.pro primary industry
- OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)
- akta.pro secondary industries
- Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
Keywords
Where ACO Tech is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
ACO Tech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Embedded Software Licensing: ATLAS infotainment systems are embedded as original equipment in PROTON vehicles. Revenue is generated through OEM partnerships with PROTON, with the technology integrated into vehicles during manufacturing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
ACO Tech product offering
Product offeringCore offering
ACO Tech develops and licenses the ATLAS connected car ecosystem — an automotive operating system and infotainment head unit (IHU) software that is embedded as original equipment into PROTON vehicles. The offering includes the ATLAS Auto mobile app, ATLAS Pay e-wallet, in-car voice recognition (including Bahasa Melayu), navigation, entertainment, and smart parking and EV mobility services, sold to automotive OEMs (primarily PROTON) as embedded software.
Product overview
ACO Tech offers a connected car ecosystem centered on the ATLAS platform, which includes ATLAS IHU (Infotainment Head Unit) software, ATLAS OS (automotive operating system), ATLAS Auto mobile app, and ATLAS Pay e-wallet. The company provides end-to-end smart mobility solutions including in-car infotainment, voice recognition, video streaming, parking payments, and e-mobility services for electric vehicles. ATLAS-equipped vehicles include PROTON models (X70, X50, X90, e.MAS 5), with the platform expanding into ASEAN markets. ACO Tech also operates PROTON DX, Malaysia's first automotive digital experience centre.
Differentiator
Problem solved
Functional benefit
Brands
- ATLAS: ATLAS (ACO Tech Local Automotive Services) is the company's flagship infotainment system and automotive operating system for connected vehicles. It includes the ATLAS Auto mobile app, in-car connectivity features, e-wallet capabilities, and various smart mobility solutions.
Products and services
- ATLAS Platform Comprehensive connected car ecosystem comprising ATLAS IHU (Infotainment Head Unit) software, ATLAS OS automotive operating system, ATLAS Auto mobile app, and ATLAS Pay e-wallet, providing in-car connectivity, voice recognition, navigation, entertainment, and smart mobility services for vehicles embedded into PROTON vehicles.
- ATLAS Auto Mobile App Mobile application bridging parts of the automotive process, enabling users to connect, share, and discover common interests, with social networking, e-wallet, and shopping features, working seamlessly with car manufacturers, retailers, and content providers; available on Apple App Store, Google Play, and Huawei AppGallery.
- ATLAS OS Automotive Operating System Dedicated automotive operating system powering the ATLAS infotainment head units, with dedicated e-mobility solutions for the Proton e.MAS 5 electric vehicle.
- ATLAS Pay E-Wallet E-wallet feature within the ATLAS platform enabling in-car payments, integrated with Pay & Go for parking payments and supporting QR payments via S Pay Global.
- PROTON Digital Xperience (PROTON DX) Malaysia's first automotive digital experience centre, providing customers with interactive digital experiences related to connected car technology.
- Bahasa Melayu In-Car Voice Recognition World's first Bahasa Melayu in-car voice recognition system, launched in the All-New PROTON X50, supporting voice-activation services in the ATLAS environment.
Quantifiable outcome
- 400,000 connected vehicles registered in Malaysia as of February 2026
Companies that use ACO Tech
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
ACO Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
ACO Tech partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major and core.
- Bridge AlliancemajorMoC signed in Seoul with global alliance of leading telecom operators headquartered in Singapore to drive smart mobility adoption across APAC region.
- TMAP MobilitymajorMoC signed to drive smart mobility adoption across APAC. TMAP Mobility is the leading mobility platform provider in South Korea.
- MARii (Malaysia Automotive, Robotics & IoT Institute)majorMemorandum of Collaboration signed to accelerate Malaysia's EV ecosystem development. Joint white paper on blockchain solutions for EV infrastructure.
- GenomajorPartner in MoC with MARii to explore blockchain solutions for Malaysia's EV ecosystem development.
- Universiti Tunku Abdul Rahman (UTAR)majorJoint R&D lab established for smart mobility research focusing on vehicle-to-vehicle communications, smart parking, and smart mobility solutions. Leverages AI, big data, and cloud computing.
- Pay & GomajorProduct Integration Agreement to integrate Sarawak's homegrown smart payment solution with ATLAS IHU for seamless in-car parking payments. Uses license plate recognition technology.
- HeiTech Padu BerhadmajorMoC signed to integrate Penang Smart Parking system into Proton cars' infotainment head units. HeiTech develops state-of-the-art parking management platforms using sensors, mobile apps, and cloud computing.
- UOB MalaysiamajorStrategic partnership announced at ATLAS launch to deliver financial services integration for the ATLAS ecosystem. UOB is Asia's leading bank.
- Fass Payment Solutions Sdn Bhd (Fasspay)majorLeading licensed white label e-wallet provider partnering to integrate payment solutions into ATLAS infotainment system.
- FIVE Petroleum MalaysiamajorHomegrown digital energy company partnering to deliver fuel and energy services integration for automotive customers through ATLAS.
- Huawei MalaysiamajorMoU signed to strengthen ATLAS user experience through technology integration and cloud services.
- PROTON EdarcorePROTON Edar is the parent company and primary customer of ACO Tech. They established the joint venture in August 2019 alongside ECARX and ALTEL. PROTON integrates ATLAS infotainment systems into their vehicles.
- ECARX HUBEI TechnologycoreECARX is a technology joint venture partner providing technical expertise for connected car solutions. ECARX contributes technology capabilities to the ATLAS system including GKUI infotainment platform.
- ALTEL CommunicationscoreALTEL Communications is a joint venture partner contributing communications and technology expertise to the connected car ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ACO Tech competitors and assessment
Company assessmentEmerging players
- BlackBerry QNX: Embedded automotive operating system and middleware used in many OEM infotainment stacks. Comparable to ATLAS OS as a foundational vehicle software layer for OEMs.
- Drivemark: Malaysian/ASEAN digital automotive services platform and ACO Tech partnership/peer in connected car apps and smart mobility services for the region.
Direct peers
- ECARX: Connected car technology and infotainment OS provider. ECARX is one of ACO Tech's JV parents and supplies the underlying GKUI platform that powered early ATLAS deployments, making it both partner and a direct comparable in automotive software stacks.
- Cerence Inc. Specialist provider of in-car voice, AI, and UX solutions for OEMs globally. Comparable as ACO Tech's Bahasa Melayu voice recognition competes in the same multimodal automotive AI space that Cerence dominates in Western markets.
- ThunderSoft: Chinese intelligent automotive software and operating system vendor serving OEMs with infotainment, ADAS, and connected-car platforms. Closest comparable to ACO Tech in OEM-embedded automotive software model and APAC OEM focus.
- Banma (Alibaba-backed): Automotive OS provider (AliOS) delivering in-vehicle infotainment and connected services primarily to Chinese OEMs. Comparable to ACO Tech as an OS-focused embedded connected-car platform targeting regional markets.
Broad incumbents
- Harman International (Samsung): Major Tier-1 automotive supplier offering infotainment, connected car, and ADAS solutions globally. Comparable as incumbent in the same OEM-embedded infotainment/telematics category ACO Tech competes in, but with broader portfolio and global footprint.
- Visteon Corporation: Global automotive cockpit electronics supplier (digital clusters, infotainment, display). Comparable incumbent building OEM-embedded infotainment solutions for major automakers worldwide.
- Aptiv PLC: Global technology company focused on advanced mobility, including infotainment, connected services, and vehicle architecture. Comparable broad incumbent in the connected-car software and electronics ecosystem.
- Google (Android Automotive OS): Google's embedded automotive operating system increasingly adopted by global OEMs as the standard in-vehicle OS. Most significant competitive threat to ACO Tech's ATLAS OS in mass-market vehicles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
ACO Tech social profiles
Digital presenceACO Tech compliance and trust
Trust signalCompliance3 records
ACO Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACO Tech leadership team
Management profileNumber of profiles
Profiles2 records
ACO Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACO Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACO Tech
What does ACO Tech do?
ACO Tech develops and licenses the ATLAS connected car ecosystem — an automotive operating system and infotainment head unit (IHU) software that is embedded as original equipment into PROTON vehicles. The offering includes the ATLAS Auto mobile app, ATLAS Pay e-wallet, in-car voice recognition (including Bahasa Melayu), navigation, entertainment, and smart parking and EV mobility services, sold to automotive OEMs (primarily PROTON) as embedded software.
Is ACO Tech a public or private company?
ACO Tech is a private company. It is classified as corporate owned and is currently operating.
When was ACO Tech founded?
ACO Tech was founded in 2019. It employs 51 to 100 people.
Where is ACO Tech based?
ACO Tech is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does ACO Tech make money?
One revenue line is on record: embedded Software Licensing.
Who are ACO Tech's main competitors?
Emerging players on record are BlackBerry QNX and Drivemark. Direct peers are ECARX, Cerence Inc., ThunderSoft and Banma (Alibaba-backed). Broad incumbents are Harman International (Samsung), Visteon Corporation, Aptiv PLC and Google (Android Automotive OS).
Does ACO Tech have an API?
No public API is recorded for ACO Tech.
What industry is ACO Tech in?
ACO Tech's product category is Automotive Infotainment Software. Its primary akta.pro industry code is TLAEAFAA, OEM Embedded Connectivity & Telematics Platforms, with a secondary code of IMACAJAH, Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS). Its NAICS code is 33632 and its SIC code is 3714.