Out of Home Media

What Out of Home Media does

Out of Home Media ApS is a Danish outdoor advertising media company founded in 2014 and headquartered in Copenhagen, with a secondary office in Aarhus. The company sells advertising space across three primary channels: approximately 3,000 Danish buses (including full wraps, side panels, backlit displays, seat headrests, and bus backs), a digital screen network of 2,985 screens described as Denmark's largest, and a Eurosize Plus poster network of 2,550+ spaces positioned at Netto store entrances. The portfolio is supplemented by light rail (Letbanen), a Jumboboard billboard at Jagtvej, and digital screens at Rådhuspladsen in Copenhagen. Its core technology is the physical and digital advertising inventory itself rather than a software platform; the differentiator is scale and exclusive access to the Movia public transport bus inventory, formalized in a strategic partnership.

The company serves two primary customer segments: direct brand advertisers (retail, FMCG, financial services, streaming, telecom, automotive, travel, and government) and media/advertising agencies that book outdoor inventory on behalf of clients. Pricing is quote-based, not publicly disclosed, and is structured around multi-year contracts with campaign-level customization by format, duration, and geographic targeting from national down to local neighborhoods. A sales-led go-to-market is supported by direct outreach from named account managers and sales directors, a website inquiry funnel, and engagement programs including the annual 'Outdoor Stafetten' creative competition and monthly/annual campaign awards ('Månedens Kampagne' and 'Årets Kampagne').

Out of Home Media positions itself as a creative and innovation-driven challenger in the Danish outdoor market, with a stated emphasis on cross-media campaign planning. It co-developed a cross-media measurement tool with Annalect that quantifies the incremental reach of combining bus advertising with TV, citing an uplift of up to 31% versus TV-only campaigns. The company employs 81 staff, is privately held with no disclosed external investors or parent company, and is led by CEO Henrik Sørensen alongside a commercial director, sales director, operations director, and sales manager. No revenue is publicly disclosed.

Name

Out of Home Media

Legal name

Out of Home Media ApS

Website

https://outofhomemedia.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Out of Home Media is a Danish outdoor advertising company operating the country's largest multi-format network, including 3,000 buses, 2,985 digital screens, and 2,550+ retail poster spaces, serving brand advertisers and media agencies with quote-based, geographically targeted campaigns.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)

akta.pro secondary industries

Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Outdoor advertising
• Bus advertising
• Digital screen network
• Transit media
• Poster advertising

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bus Advertising: Rental of advertising space on approximately 3,000 Danish buses, including various formats such as full wraps, side panels, backlit displays, and seat headrests. Campaigns run for agreed periods with geographic targeting options.
2. Digital Screen Advertising: Advertising on 2,985 digital screens across Denmark, offering flexible campaign durations and segmentable geographic targeting down to local areas
3. Eurosize Plus Poster Advertising: Advertising on 2,550+ poster spaces positioned at Netto store entrances nationwide, targeting consumers at point of purchase

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Out of Home Media sells advertising space on Denmark's largest outdoor advertising network. Its inventory spans bus advertising (exterior and interior), a digital screen network (Digital Netværk), Eurosize Plus retail posters, light rail (letbanen) transit advertising, jumboboard billboards, and digital screens located at Rådhuspladsen. The company also offers a cross-media planning tool to help advertisers plan and execute OOH campaigns.

Product overview

Out of Home Media is an outdoor advertising company offering a portfolio of outdoor media products focused on three main pillars: bus advertising (covering approximately 3,000 Danish buses with formats including fully wrapped buses, bus sides, and bus backs), digital networks (with 2,985 screens forming Denmark's largest digital network), and Eurosize poster placements (around 2,550 spaces at Netto retail locations). The product ecosystem includes various ad formats such as fully wrapped buses, busboards, digital screens on buses and at strategic outdoor locations like Rådhuspladsen, supplemented by light rail and billboard advertising options.

Differentiator

Problem solved

Functional benefit

Products and services

• Busreklamer (Bus Advertising) Outdoor advertising placements on buses (exterior and interior) for brand advertisers and agencies seeking high-frequency urban reach in Denmark.
• Digital Netværk (Digital Screen Network) Digital out-of-home (DOOH) advertising network comprising multiple digital screens run by the company, sold to brand advertisers and media agencies for digital OOH campaigns in Denmark.
• Eurosize Plus (Retail Posters) Retail poster advertising in the Eurosize Plus format, sold to brand advertisers and agencies targeting point-of-sale and retail environments in Denmark.
• Letbanen (Light Rail Advertising) Advertising placements on Denmark's light rail (letbanen) transit system, sold to brand advertisers and agencies for transit-reach campaigns.
• Jumboboard (Billboard) Large-format jumboboard billboard advertising, sold to brand advertisers and agencies for high-impact outdoor campaigns in Denmark.
• Digitale skærme v/ Rådhuspladsen (Rådhuspladsen Digital Screens) Premium digital out-of-home screens located at Rådhuspladsen in Copenhagen, sold to brand advertisers and agencies seeking high-traffic urban digital advertising in Denmark.

Quantifiable outcome

• Bus advertising combined with TV can increase campaign reach by up to 31% compared to TV-only campaigns
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MoviacoreStrategic or Co-development Partner · 1 January 2018Movia is the public transport authority providing bus inventory for Out of Home Media's advertising network. This is a core partnership enabling access to 3,000 Danish buses for advertising campaigns. Out of Home Media must comply with Movia's guidelines for creative executions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outfront Media: US-listed OOH operator with transit and billboard inventory across North America. Comparable as a large multi-format OOH incumbent serving enterprise advertisers with similar campaign planning and sales-led GTM.
• Clear Channel Outdoor Holdings: Large US-listed OOH operator with European operations including transit and street furniture formats. Comparable as a multi-format OOH network selling to the same enterprise advertisers and agencies, though with a broader geographic footprint.
• Lamar Advertising: US-listed OOH operator focused on billboard and transit advertising across North America. Comparable as a large-scale traditional OOH incumbent selling to enterprise advertisers, though skewed to roadside billboard versus European transit formats.
• Ströer: German-headquartered OOH and digital out-of-home operator with significant transit and street furniture presence across German-speaking and broader European markets. Comparable as a multi-format OOH incumbent with programmatic DOOH capabilities that Out of Home Media could face as competition.

Emerging players

• Moving Walls: Programmatic DOOH platform enabling automated buying of OOH inventory across multiple markets. Comparable as a technology-led DOOH buyer that competes for the same digital ad budgets flowing into OOH, and could disintermediate traditional sales-led operators like Out of Home Media.
• VIOOH: Programmatic DOOH marketplace jointly owned by JCDecaux and other OOH majors. Comparable as the programmatic trading layer for OOH that is reshaping how digital ad budgets enter the channel, and a potential partner if Out of Home Media wishes to monetize its 2,985-screen digital network programmatically.
• Vistar Media: Programmatic DOOH supply-side platform powering automated buying across global DOOH networks. Comparable as the infrastructure layer that programmatic OOH budgets flow through, representing both a potential partner and competitive threat to traditional sales-led OOH operators.

Others

• Dentsu: Global media and advertising agency named as a partner on Out of Home Media's IKEA Campaign of the Year 2023. Comparable as a media agency intermediary that books OOH inventory on behalf of clients — both a key channel partner and a buyer with leverage over OOH operators.

Direct peers

• Ocean Outdoor: UK and Northern European premium DOOH operator focused on high-impact digital out-of-home in transit and city-center locations. Directly comparable as a premium DOOH competitor pursuing similar brand advertisers with similar transit/digital inventory mix.
• JCDecaux: Global #1 OOH operator with extensive transit and street furniture advertising across Europe. Directly comparable as a multi-format OOH aggregator with bus, transit shelter, and billboard inventory at scale, competing for the same multinational advertiser spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/outofhome_media
• Facebookfacebook.com/outofhomemediadanmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out of Home Media