Tasmania

What Tasmania does

Tasmania.com is an Australian direct-to-consumer travel booking platform specializing in Tasmania holiday packages. The company curates and sells configurable package products that bundle accommodation, car hire, activities, and National Parks passes, spanning self-drive itineraries (3 to 23 days), guided bus tours, luxury private tours, food and drink experiences, wildlife encounters, adventure activities (mountain biking, hiking, kayaking), and scenic cruises. It also offers multi-destination Australian packages extending to Sydney, Melbourne, the Great Barrier Reef, Uluru, Kangaroo Island, and the Barossa Valley, with per-person pricing from approximately $800 to $11,080. The platform serves a global customer base of international and domestic tourists, distributed across five primary personas: nature and adventure travelers, food and wine enthusiasts, culture and heritage seekers, families, and luxury travelers.

The underlying technology stack centers on a consumer-facing e-commerce booking site with a complementary AI Trip Planner (delivered through the third-party Traveloris platform) for self-service itinerary generation, and a content-rich website that functions as both an SEO top-of-funnel asset and an assisted-sales surface. There is no public API, no mobile app, and no disclosed proprietary data assets. The company holds ATAS (Australian Travel Accreditation Scheme) accreditation, and its concierge team carries Certificates III and IV in Tourism issued by Tourism Tasmania.

The business model is intermediation-based: Tasmania.com earns revenue by reselling bundled travel inventory (accommodation, car rental, activities, park passes) sourced from a network of local Tasmanian suppliers at negotiated rates. The concierge service is offered at no additional charge and functions as a sales-conversion layer rather than a fee-for-service product. Distribution is omnichannel — self-service online booking, assisted sales via phone (1300 282 762) and a concierge form, and SEO/content marketing — with no disclosed B2B or enterprise channel. The company is privately held, Australian-incorporated (ACN 665 514 214), headquartered in Tasmania, and operates with 11-50 employees.

Name

Tasmania

Legal name

Tasmania.com

Website

https://tasmania.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Tasmania.com is a privately-held Australian travel agency that curates and resells Tasmania holiday packages — bundling accommodation, car hire, activities, and park passes — to international and domestic tourists via a direct-to-consumer booking platform and concierge service.

Ownership category

akta.pro rank

Product category

Tour and Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Adventure & Expedition Travel Agencies (THAKAFAB), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)

Keywords

• Travel package booking
• Tour operator services
• Holiday itinerary planning
• Acmodation reservations
• Self-drive tours

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Package Sales: The company generates revenue by selling pre-packaged and customizable holiday tour packages to Tasmania. Packages include accommodation, car rental, activities, and National Parks passes bundled together at negotiated supplier rates. Pricing ranges from approximately $800 to $11,080 per person depending on package duration and inclusions.
2. Concierge Booking Services: Assisted sales service where travel specialists design custom itineraries for customers. This service is offered at no additional charge as it drives package bookings and supplier relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tasmania.com sells pre-packaged and customizable Tasmania holiday bundles that combine accommodation, car hire, activities, and National Parks passes at negotiated supplier rates, with packages ranging from 3-day self-drive tours ($800/person) to 23-day Australian expeditions ($11,080/person). The company supplements its core package offering with a no-additional-charge concierge service staffed by certified Tasmanian travel specialists who design custom itineraries for travelers worldwide, functioning as an aggregator between tourists and Tasmanian tourism suppliers rather than operating its own tours or lodging assets.

Product overview

Tasmania.com is a consumer-facing travel booking platform that curates and sells Tasmania holiday experiences as configurable package products. The core offering consists of holiday packages bundling accommodation, transportation (car hire), activities, and national park access across self-drive tours, guided bus tours, luxury private tours, adventure activities (mountain biking, hiking), food and drink experiences, wildlife encounters, and scenic cruises. The platform operates a concierge service staffed by local travel specialists who design custom itineraries. The portfolio also includes multi-destination Australian tours extending beyond Tasmania to Sydney, Melbourne, Uluru, Kangaroo Island, and the Great Barrier Reef. The site functions as an aggregator connecting travellers with Tasmanian tourism suppliers rather than operating its own tour or accommodation assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tasmania Holiday Packages A curated selection of Tasmania holiday packages including self-drive tours, guided group tours, luxury tours, adventure packages, food and wine experiences, and wildlife encounters, sold as configurable holiday bundles with accommodation, transport, and activities for tourists visiting Tasmania, Australia.
• Travel Concierge Service Personalized trip planning service staffed by certified Tasmanian travel specialists, offering tailor-made itineraries, insider recommendations, and on-ground support throughout the journey; provided at no additional charge to drive package bookings.
• Accommodation Booking Service Booking service for Tasmanian accommodations including Freycinet Lodge, Peppers Cradle Mountain Lodge, Strahan Village, and heritage guesthouses, with direct booking links to third-party providers.
• Car Hire Service Vehicle rental service integrated into tour packages, providing Kia Cerato or similar vehicles with unlimited kilometres, zero excess insurance, and all taxes included.
• Multi-Destination Australian Tours Extended Australia-wide packages combining Tasmania with other destinations including Sydney, Melbourne, Great Barrier Reef, Uluru, Kangaroo Island, and Barossa Valley, priced $3,360-$11,080/person.
• 7 Day Warm Winter Food and Drink Tour A 7-day self-drive winter package showcasing Tasmania's food and drink culture, including Sullivans Cove Distillery whisky tasting, oyster farm tours, and visits to Freycinet and Cradle Mountain.
• 7 Day Wild West Coast Self Drive Tour A 7-day wilderness adventure from Hobart to Launceston featuring Gordon River Cruise, West Coast Wilderness Railway, and Cradle Mountain, traversing UNESCO World Heritage-listed landscapes.
• Maydena 3 Day MTB Bike Experience A 3-day mountain biking package at Maydena Bike Park featuring world-class gravity trails, uplift shuttles, and accommodation, designed for riders from elite to family level.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Tourism TasmaniacoreGTM or Marketing PartnerCertified partnership with Tourism Tasmania; Team members hold Certificates III and IV in Tourism issued by Tourism Tasmania; Official tourism marketing channel for Tasmania
• Sullivans Cove DistilleryminorStrategic or Co-development PartnerIncluded as featured experience in tour packages; Distillery tours and whisky tasting offered as part of Food and Drink tour packages
• Bonorong Wildlife SanctuaryminorStrategic or Co-development PartnerFeatured wildlife experience in tour itineraries; Optional devil feeding and wildlife encounters included in tour packages
• Devils@CradleminorStrategic or Co-development PartnerExclusive wildlife experience featured across multiple tour packages; After Dark Feeding Tours and Dessert with the Devil experiences offered
• Gordon River CruisesminorStrategic or Co-development PartnerFeatured experience in West Coast tour packages; Gordon River Cruise included in Wild West Coast itineraries
• West Coast Wilderness RailwayminorStrategic or Co-development PartnerHeritage railway experience included in West Coast tour packages; Queenstown Journey and Rack & Rainforest Journey featured
• Wineglass Bay CruisesminorStrategic or Co-development PartnerFeatured cruise experience along Freycinet Peninsula; Scenic Wineglass Bay cruises included in East Coast packages
• Bruny Island TravellerminorStrategic or Co-development PartnerGourmet day tour partner; Seven-course gourmet experience featuring local produce included in tour packages
• Oyster Bay ToursminorStrategic or Co-development PartnerIncluded in Food and Drink tour packages; Interactive oyster farming and shucking experiences on Swanport Estuary
• Maydena Bike ParkminorStrategic or Co-development PartnerMountain biking experience partner; 3-day MTB packages with summit uplift passes and bike hire available

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TourRadar: Online marketplace aggregating multi-day tour operators globally, including Tasmania itineraries. Competes for the same booking intent through a marketplace model, though TourRadar does not operate tours itself.
• Contiki: Tour operator specializing in multi-day guided trips for younger travelers, with Tasmania itineraries. Comparable on multi-day package design and direct online booking, though focused on a narrower demographic.
• Globus: Globally established multi-day guided tour operator with Australian and Tasmanian itineraries. Comparable on escorted coach tour product, package pricing tiers, and supplier-aggregated accommodation.
• Bunnik Tours: Australian small-group tour operator running multi-day Tasmania and Australia-wide itineraries. Overlaps directly with Tasmania.com's small-group guided tours and bundled accommodation-plus-activity packages.
• APT (Australian Pacific Touring): Premium Australian tour operator offering multi-day guided and luxury itineraries including Tasmania. Comparable on multi-day package design, supplier aggregation, and tiered pricing from premium to luxury.
• Intrepid Travel: Small-group adventure tour operator with active Tasmania itineraries covering wildlife, hiking, and food experiences. Comparable in adventure-led product mix, certified local guide model, and direct online booking model.
• AAT Kings: Long-established Australian guided coach tour operator offering multi-day Tasmania packages alongside broader Australia itineraries. Competes on similar guided-bus tour products, supplier relationships, and packaged accommodation-plus-experience bundles.
• Inspiring Vacations: Australia-based tour operator specializing in multi-day package holidays across Australia and New Zealand, including Tasmania itineraries. Directly competes with Tasmania.com on similar package structures, supplier aggregation, and direct-to-consumer online booking.

Broad incumbents

• GetYourGuide: Global tours and activities marketplace with growing Australian inventory. Competes on activity discovery and booking, applying marketplace pricing pressure on Tasmania.com's bundled experiences.
• Viator: Tripadvisor-owned global marketplace for tours, activities, and attractions including extensive Tasmanian inventory. Competes for activity-level bookings and could disintermediate Tasmania.com's day-experience components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tasmaniadotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasmania