MyGraduationClip

What MyGraduationClip does

MyGraduationClip is a UK-based, founder-led private company that operates an AI-powered platform for the automated generation and delivery of personalized graduation video clips to university students. The platform's core function is to ingest raw multi-camera ceremony footage uploaded by event video teams through an online portal and, without requiring institutions to supply graduate lists, automatically identify each graduate on stage and render a branded clip within minutes of the ceremony concluding. Graduates typically access their clip after completing a short survey, which simultaneously refreshes alumni contact data for the awarding institution. The company reports that universities using the service have moved alumni signup rates from single digits to 75–80%+ and that the system has produced over 300,000 clips across UK awarding bodies since 2012.

The business operates three revenue streams: (1) a B2C e-commerce storefront where individual graduates purchase their personalized clips (live for Nottingham, City London, UCL, Ravensbourne, Worcester, UEA, Kingston, and others), (2) an institutional B2B contract layer with universities, and (3) a white-label/licensing program in which gowning, photography, and event-video production partners offer GraduationClips under their own brand. GTM motion combines enterprise field sales into universities, a partner/reseller channel, and event-driven seasonality tightly bound to annual graduation calendars. The technology stack is anchored by the proprietary auto-matching pipeline, with the company claiming "AI-powered" computer vision and generative capabilities though no specific models, patents, or third-party benchmarks are disclosed.

In April 2025 MyGraduationClip acquired the UK and Irish customer base of competitor StageClip following StageClip's withdrawal from the UK to focus on international markets, and the company also entered a strategic partnership with First Sight Media, a leading graduation video production provider. The company is led by founder and director Matthew Hoare, operates with 1–10 employees out of Carterton, UK, and is privately held with no disclosed external funding.

Name

MyGraduationClip

Website

https://mygraduationclip.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MyGraduationClip is a UK-based AI-powered platform that automatically generates and delivers personalized graduation video clips to university students within minutes of each ceremony, serving UK higher-education institutions, their graduates, and partner production companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Carterton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. GraduationClip Sales to Graduates: Individual graduates purchase their personalized GraduationClips through the platform's e-commerce store. The platform allows graduates from various universities (Nottingham, City London, UCL, Ravensbourne, Worcester, UEA, Kingston) to purchase clips directly.
2. Institutional B2B Services: MyGraduationClip provides services to universities and colleges, including personalized clips, analytics, and alumni engagement tools. Universities benefit from increased alumni signup rates (75%+) and data quality improvements.
3. Channel Partner Services: Gowning, photography, and event video production teams can offer GraduationClips branded with their own brand, with MyGraduationClip handling the technology and delivery infrastructure.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MyGraduationClip is an AI-powered platform that automatically generates personalized graduation video clips from university ceremony footage and delivers them to graduates within minutes of the ceremony's conclusion. The platform eliminates the need for institutions to maintain graduate lists by automatically matching clips to graduates, and uses a survey-gated delivery mechanism to capture up-to-date alumni data for universities. The service is offered both to higher education institutions (B2B) and directly to graduates (B2C) via an e-commerce storefront.

Product overview

MyGraduationClip operates as a unified graduation video platform offering personalized GraduationClips to universities and graduates. The core platform consists of three integrated components: (1) a registration page system for universities where students register and complete surveys, (2) an online upload portal for ceremony video footage, and (3) an AI-powered automated clip generation and delivery system. The platform acquired StageClip's UK operations in April 2025, absorbing its customer base and expanding delivery capabilities. Universities can also partner with MyGraduationClip through video production partners (Gowning, Photography and Event Video teams) to offer branded clips. The system has generated over 300,000 clips across UK institutions including King's College London, Sheffield Hallam University, and Ravensbourne University London.

Differentiator

Problem solved

Functional benefit

Products and services

• MyGraduationClip Platform AI-powered graduation video clip platform for universities and graduates. Universities subscribe to receive automated clip generation, alumni engagement tools, and detailed analytics, while individual graduates purchase their personalized clips directly through an e-commerce storefront. The system has produced over 300,000 clips across UK institutions.

Quantifiable outcome

• Alumni signup rates increased from single digits to 75%+
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• StageClipcoreStrategic or Co-development Partner · 18 April 2025MyGraduationClip completed acquisition of StageClip's UK and Irish customer base following StageClip's decision to withdraw from the UK market. This acquisition brings all StageClip UK institutional clients onto the MyGraduationClip platform, providing enhanced features including faster clip delivery and automatic graduate matching without maintaining lists.
• First Sight MediacoreStrategic or Co-development PartnerStrategic partnership with First Sight Media, a leading provider of graduation video services. The collaboration enables MyGraduationClip to leverage First Sight Media's extensive experience and resources to offer broader services to universities. The partnership emphasizes MyGraduationClip's AI-powered system for rapid clip delivery within minutes of graduation ceremonies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• StageClip: Dutch-headquartered personalised graduation video clip platform; MyGraduationClip's most direct competitor and the seller of the UK and Irish customer base acquired in April 2025.
• GradImages: Major US graduation photography services company capturing individual graduate portraits at ceremonies; comparable in end-customer (graduating students) and channel (university ceremonies) even though focused on still photography.
• First Sight Media: Leading UK provider of graduation video services and MyGraduationClip's strategic partner; offers comparable ceremony filming and delivery services to UK universities.

Broad incumbents

• Bizzabo: B2B event experience platform serving enterprises and associations; adjacent peer in event software and analytics for institutional buyers.
• Cvent: Enterprise event management platform with deep higher education customer base; broadly comparable as a software-led event services provider to universities, though much larger and broader in scope.
• Jostens: Large incumbent provider of graduation products (rings, announcements, yearbooks) and graduation photography services to schools and universities, with established institutional relationships across North America.
• Handshake: Career and alumni platform serving US universities and students; comparable as an EdTech provider focused on the student-to-alumni transition that universities struggle to manage.

Emerging players

• Alumnify: Alumni engagement and community platform purpose-built for universities; comparable in addressing the same alumni engagement and data quality pain points MyGraduationClip targets.
• PheedLoop: Event management platform with notable higher education penetration; comparable as a technology-enabled event delivery provider serving institutional customers.
• Tree Ring: Digital yearbook and memory-keeping platform for K-12 and higher education; comparable as a personalised digital memento service sold through institutional channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/26199752

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyGraduationClip