HR Alliance

What HR Alliance does

HR Alliance, founded in 2014 and headquartered in Louisville, Kentucky, is a professional services firm providing full-service human resources outsourcing for small and midsize employers. Its core offerings span HR administration, employee benefits consulting, business insurance brokerage, recruitment outsourcing, retirement plan administration, and wealth management, delivered through monthly retainer models (Retained HR Services, HR Access), project-based consulting, and per-engagement pricing. The company operates via a consultative direct sales motion targeting growth-minded business owners, CFOs, and workforce solutions professionals, supported by content marketing, interactive assessment tools, and community partnerships with chambers of commerce and professional associations across Kentucky, Indiana, Tennessee, and California.

In 2025, HR Alliance merged with Byrne Insurance Group (insurance and financial solutions) and HR Affiliates (HR consulting) to form BIG Solutions, an integrated platform unifying insurance, HR outsourcing, benefits, and wealth management under a single vendor. The merged entity retains the Louisville headquarters at 9401 Williamsburg Plaza and is licensed to serve clients nationwide while maintaining local presence in four states. The product portfolio spans core services including Employee Benefits Consulting, Business Insurance, HR Outsourcing (Retained HR Services, HR Access, EZ HR, HR Project Consulting), Recruitment Services, Wealth Management, and Retirement Plan Services, with sub-components covering Performance Management, Training, Employee Relations, Compensation, Compliance, and Payroll Administration. Individual consumers are also served with Health, Life, Home, and Auto insurance offerings.

Revenue mechanics rely on monthly subscription retainers, multi-year project contracts, and commission-based insurance brokerage, with pricing not publicly disclosed and tailored per engagement. The go-to-market is sales-led through a team of advisors engaging clients by phone, in-person, and via website contact forms. Technology stack is not proprietary; the company leverages third-party payroll platforms, ATS tools for recruitment, and a partnership with Canopy for benefits administration. Customer concentration is distributed across SMBs and individuals with no disclosed enterprise anchor logos, and the firm operates with 1-10 employees as a sub-entity within the merged BIG Solutions structure.

Name

HR Alliance

Legal name

BIG Solutions

Website

https://yourhralliance.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

HR Alliance provides full-service HR outsourcing, benefits, insurance, and wealth management for small and midsize employers, and merged in 2025 with Byrne Insurance Group and HR Affiliates to form BIG Solutions.

Ownership category

akta.pro rank

Product category

Human Resource Outsourcing

NAICS

Human Resources Consulting Services (541612), Professional Employer Organizations (561330)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

akta.pro secondary industries

Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Compensation & Performance Administration Outsourcing (annual cycles, merit, reviews) (BPACAKAL), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• Human resource outsourcing
• Employee benefits consulting
• Business insurance brokerage
• Recruitment outsourcing services
• Retirement plan administration

Headquarters

HQ city

Prospect

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. HR Outsourcing Services: Comprehensive human resources services including outsourcing, administration, project support, and compliance. Offered through retainer-based models (Retained HR Services, HR Access) and per-project consulting.
2. Business Insurance: Risk management and insurance solutions including business owners insurance, workers compensation, general liability, commercial property, and specialized coverage options.
3. Employee Benefits Consulting: Group health insurance, dental, vision, voluntary benefits, and retirement plan services including 401(k) administration and enrollment support.
4. Wealth Management: Financial planning and investment services for business owners and individuals.
5. Recruitment Outsourcing: Staffing and recruitment services helping businesses find and hire talent through job description creation, sourcing, screening, and interview support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HR Alliance provides full-service human resource outsourcing for small businesses and midsize employers, including ongoing HR administration, compliance support, payroll, employee benefits, and project-based HR consulting delivered through retainer subscriptions and per-project engagements. The company also offers business insurance brokerage, retirement plan services, recruitment outsourcing, and wealth management advisory, with complementary individual insurance products (health, life, home and auto).

Product overview

BIG Solutions (formerly HR Alliance) is an integrated business services platform offering unified insurance, HR outsourcing, benefits administration, recruitment, and wealth management solutions. The company was formed in 2025 through the merger of Byrne Insurance Group, HR Affiliates, and HR Alliance. The core product portfolio includes Employee Benefits Consulting, Business Insurance, HR Outsourcing (comprising Retained HR Services, HR Access, EZ HR, and HR Project Consulting), Recruitment Services, Wealth Management, and Retirement Plan Services. HR Outsourcing services are delivered through modular components including Performance Management, Training and Development, Employee Relations, Compensation and Benefits Administration, Compliance and Risk Management, and Payroll and HR Administration. For individuals, the company offers Health Insurance, Life Insurance, and Home and Auto Insurance. The integrated model allows clients to access these services through a single vendor relationship.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Outsourcing (Retained HR Services) Full-service ongoing human resources support including outsourcing, administration, project support, and compliance for small and midsize businesses, delivered via a monthly retainer with dedicated team access.
• HR Access On-demand HR support service providing monthly priority access and up to three hours of HR support per month for companies needing limited HR assistance.
• HR Project Consulting Custom project-based HR consulting including HR assessments, employee handbook development, coaching, training, and workplace investigations delivered through multi-year contracts.
• EZ HR Payroll outsourcing and benefit function management service that administers payroll using existing platforms or helps implement new ones.
• Employee Benefits Consulting Comprehensive employee benefits advisory including group health insurance, dental, vision, voluntary benefits, and wellness programs designed to help employers control rising healthcare costs.
• Business Insurance Risk management and insurance brokerage including business owners insurance, workers' compensation, general liability, commercial property, cyber liability, and professional liability insurance.
• Recruitment Outsourcing Services End-to-end recruiting and hiring support including job description creation, sourcing, screening, interviews, offer letters, and passive candidate searching using ATS and recruitment tools.
• Wealth Management Financial planning and investment advisory services for business owners and individuals.
• Retirement Plan Services 401(k) and retirement plan administration and consulting services including Flexible Spending Account, Health Reimbursement Arrangement, Health Savings Account, Employee Assistance Plan, and Employee Wellness Program administration.
• Individual Health Insurance Personalized health insurance recommendations for individuals and families, including Medicare/individual health coverage with proactive service and claims support.
• Life Insurance Life insurance brokerage for individuals and families with personalized policy recommendations and local relationship-based support.
• Home and Auto Insurance Home and auto insurance brokerage for individuals and families with personalized policy recommendations and claims support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• Lexington Medical SocietyminorOthersHealthcare industry partnership supporting medical professionals in the Lexington area with HR and benefits consultation.
• Kentucky ChamberminorOthersState chamber partnership providing business advocacy connections and networking opportunities for Kentucky businesses.
• Greater Louisville Inc. (GLI)minorOthersRegional chamber and economic development organization partnership for Louisville metropolitan area business community.
• Greater Louisville Medical SocietyminorOthersMedical society partnership offering specialized benefits and HR solutions for healthcare practices.
• Kentucky Academy of Eye Physicians and SurgeonsminorOthersProfessional association partnership for eye care physicians providing tailored business solutions.
• Jeffersontown Chamber of CommerceminorOthersLocal chamber partnership serving the Jeffersontown business community.
• Bullitt County Chamber of CommerceminorOthersLocal chamber partnership supporting Bullitt County area businesses.
• ABC Builders ContractorsminorOthersConstruction industry association partnership providing HR and insurance solutions for builders and contractors.
• 1siminorOthersRegional organization partnership offering resources for businesses in the Louisville area.
• CNPEminorOthersNonprofit center partnership providing resources and consultation for nonprofit organizations.
• KYALAminorOthersKentucky Association of Licensed Professionals partnership.
• ULFBCminorOthersUniversity-related family business center partnership supporting family-owned businesses.
• CNC GroupminorOthersBusiness consulting group partnership for collaborative business solutions.
• Middletown ChamberminorOthersLocal chamber partnership serving the Middletown area business community.
• UofL Family Business CenterminorOthersUniversity of Louisville affiliated center partnership supporting family business succession and growth planning.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Justworks: Justworks is a tech-enabled PEO providing payroll, benefits, HR, and compliance for SMBs — competes with BIG Solutions in the same SMB segment but via a software-led delivery model.
• Sequoia Consulting Group: Sequoia is an HR, benefits, and risk-management consulting firm serving SMB/mid-market employers with outsourced HR administration — comparable mid-market service-led HRO model.
• Vensure Employer Services: Vensure is a PEO providing payroll, benefits, HR, and workers' comp administration to SMBs — overlaps with BIG Solutions' EZ HR / payroll and benefits offering.

Direct peers

• Paychex PEO: Paychex's PEO and HR solutions division provides payroll, benefits, and HR outsourcing for small and midsize businesses — directly comparable in target customer and service mix.
• ADP TotalSource: ADP TotalSource is the PEO division of ADP providing HR outsourcing, benefits, payroll, and compliance for SMBs — a direct competitor in the same HRO/PEO category as BIG Solutions.
• Insperity: Insperity is a publicly-traded PEO providing HR outsourcing, benefits administration, payroll, and workforce solutions to SMBs and mid-market employers — the closest large-scale analog to BIG Solutions' bundled service model.
• TriNet: TriNet is a PEO serving small and midsize businesses with HR, payroll, benefits, and risk-management outsourcing — directly comparable to BIG Solutions' HR outsourcing and benefits offering.
• OneDigital: OneDigital is an integrated insurance, HR, benefits, and wealth advisory firm serving mid-market and SMB employers — almost identical integrated-services positioning to BIG Solutions.

Broad incumbents

• Hub International: Hub International is a large insurance brokerage providing commercial, benefits, and personal lines with HR-adjacent risk services — comparable to BIG Solutions' insurance and benefits consulting capabilities.
• Brown & Brown Insurance: Brown & Brown is a large national insurance brokerage offering commercial, benefits, and risk-management solutions — comparable to BIG Solutions' insurance brokerage and benefits consulting lines at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourhralliance
• LinkedInlinkedin.com/company/hr-affiliates
• Xx.com/hralliancellc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Alliance