MyDesktop

Real Estate CRM Softwaremydesktop.com.au

MyDesktop delivers MRI Vault CRM, a cloud-based real estate platform serving residential and commercial agencies across Australia and New Zealand with marketing, sales, trust accounting, and commercial operations, plus 1,000+ PropTech integrations.

Company typePrivate
Founded1996
HeadquartersSubiaco, Australia
Headcount1–10
GTM typeB2B
OfferingSoftware

What MyDesktop does

MyDesktop operates as the Australian real estate CRM franchise under MRI Software LLC, delivering MRI Vault CRM (rebranded from VaultRE) to residential and commercial real estate agencies across Australia and New Zealand. The platform is a cloud-based CRM that unifies marketing, sales, trust accounting, and commercial operations, supported by a PropTech integration ecosystem of more than 1,000 applications including a 2-way Xero accounting integration. The product line is platform-plus-modules architecture: the core Vault CRM is complemented by Property Tree for residential property management, Real Estate Investment Software for office/industrial/retail owners, Evolution for facilities management, Secure Sign for document signing, Agent Proposals for digital prospecting, MRI Agora Insights for analytics, and an AI assistant called Alex AI.

The business operates on a quote-based subscription model with annual billing, sold through an enterprise field sales motion with demo-first engagement and certified professional services for implementation and onboarding. Marketing spans content, webinars, industry events, SEO, social media, and partner referrals. Customer concentration is distributed across 3,950+ real estate offices and 64,700+ active users in ANZ, with named enterprise references including Angus Raine (Raine & Horne Executive Chairman) and Adrian Butera (Managing Director). The company claims penetration of more than 1 in 4 real estate agencies across ANZ.

MyDesktop firmographics

Firmographics

Name: MyDesktop
Legal name: MRI Software LLC
Website: https://mydesktop.com.au
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 1–10 employees
Short description: MyDesktop delivers MRI Vault CRM, a cloud-based real estate platform serving residential and commercial agencies across Australia and New Zealand with marketing, sales, trust accounting, and commercial operations, plus 1,000+ PropTech integrations.
Ownership category
akta.pro rank

MyDesktop industry classification

Industry

Product category: Real Estate CRM Software
NAICS: Computer Systems Design and Related Services (54151)
akta.pro primary industry: Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
akta.pro secondary industries: Sales Force Automation (SFA) CRM (HDAEAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

Real estate CRM
Property management software
Trust accounting software
PropTech integrations
Commercial real estate

Where MyDesktop is headquartered

Location

Headquarters

HQ city: Subiaco
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

MyDesktop business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Software Subscription: Cloud-based CRM subscription model for real estate agencies providing access to the Vault platform including lead management, automation, listings, accounting, and analytics capabilities. Pricing appears to be quote-based with no public pricing displayed.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Quote-based custom pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

MyDesktop product offering

Product offering

Core offering

MyDesktop operates MRI Vault CRM (formerly VaultRE), a cloud-based real estate CRM platform that unifies marketing, sales, trust accounting, and commercial operations for real estate agencies. The platform integrates with 1,000+ PropTech applications including 2-way Xero accounting sync, offers AI-powered property description generation, and includes native mobile apps for field agents. It serves over 25% of real estate agencies in Australia and New Zealand with 3,950+ offices and 64,700+ active users.

Product overview

MRI Software offers a platform-plus-modules architecture for the real estate industry. The core platform is MRI Vault CRM (formerly VaultRE), a cloud-based real estate CRM that connects marketing, sales, trust accounting, and commercial operations. This core is complemented by specialized modules including Property Tree for residential property management, Secure Sign for document signing, Agent Proposals for digital prospecting, MRI Agora Insights for analytics, Agency Studio for marketing, Evolution for facilities management, and Alex AI for AI-powered assistance. The portfolio serves residential real estate agencies, commercial property managers, strata management, and investment/asset managers across Australia, New Zealand, and global markets.

Differentiator

Problem solved

Functional benefit

Products and services

MRI Vault CRM Cloud-based real estate CRM that simplifies the entire sales process from lead capture to settlement, connecting marketing, sales, trust accounting, and commercial operations in one platform for residential and commercial real estate agencies.
Property Tree Residential property management software for agencies of all sizes, covering tenant management, maintenance tracking, and operational workflows for rental portfolios.
Real Estate Investment Software Investment management solution for office, industrial, logistics, and retail property owners and investors, supporting asset and portfolio performance analysis.

Quantifiable outcome

3x listing growth through scalable success
+3 more outcomes

Companies that use MyDesktop

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

MyDesktop technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

MyDesktop partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

XerocoreTechnology or IntegrationXero integration provides 2-way accounting integration for tracking sales trust, advertising, and invoicing within MRI Vault CRM. This is a key differentiator for real estate agencies requiring seamless financial management.
1,000+ PropTech IntegrationscoreTechnology or IntegrationMRI Vault CRM connects with more than 1,000 leading global PropTech integrations enabling users to elevate their experience without leaving the platform. This ecosystem includes property portals, accounting tools, and various proptech applications.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

MyDesktop competitors and assessment

Company assessment

Direct peers

Propertybase: Real estate CRM built on Salesforce serving brokerages and agents globally with marketing automation, lead generation, and transaction management closely aligned to MyDesktop's offering.
CINC (Commissions Inc): Real estate CRM and lead generation platform for brokerages and agents, with comparable IDX websites, marketing automation, and CRM capabilities.
rex (rex software): A leading Australian real estate CRM and agency management platform directly competing with MyDesktop in the ANZ market on sales, listings, and trust accounting capabilities.
Lone Wolf Technologies: North American real estate back-office and CRM platform serving brokerages, agents, and MLSs with comparable functionality to MyDesktop's agency suite.
Box+Dice (Acuity CRM): Australian-origin real estate CRM focused on sales automation, lead nurturing, and pipeline management, a direct regional competitor to MyDesktop's CRM platform.

Emerging players

Pipedrive: Sales-focused CRM with strong adoption among small and mid-sized real estate teams; offers lighter-weight sales pipeline management that competes for the same agency seat budgets.
Dotloop: Real estate transaction management and e-signature platform (now part of Zillow Group) that competes with MyDesktop's Secure Sign and end-to-end transaction workflow features.

Broad incumbents

Salesforce: Dominant horizontal CRM platform with a real estate cloud offering; competes broadly with MyDesktop's enterprise CRM positioning and is the underlying platform for several real estate-specific tools.
HubSpot: Horizontal CRM, marketing automation, and sales platform increasingly used by real estate agencies as a lower-friction alternative to vertical CRMs like MyDesktop.
Zoho CRM: Broad SaaS CRM with strong price competitiveness in the SMB segment, often competing for the long tail of real estate agencies that may not adopt a vertical suite like MyDesktop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

MyDesktop financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MyDesktop leadership team

Management profile

Number of profiles

MyDesktop funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MyDesktop M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDesktop

What does MyDesktop do?

Is MyDesktop a public or private company?

MyDesktop is a private company. It is classified as corporate owned and is currently operating.

When was MyDesktop founded?

MyDesktop was founded in 1996. It employs 1 to 10 people.

Where is MyDesktop based?

MyDesktop is headquartered in Subiaco, Australia, in the Oceania region.

How does MyDesktop make money?

One revenue line is on record: software Subscription.

Who are MyDesktop's main competitors?

Direct peers on record are Propertybase, CINC (Commissions Inc), rex (rex software), Lone Wolf Technologies and Box+Dice (Acuity CRM). Emerging players are Pipedrive and Dotloop. Broad incumbents are Salesforce, HubSpot and Zoho CRM.

Does MyDesktop have an API?

No public API is recorded for MyDesktop.

What industry is MyDesktop in?

MyDesktop's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites), with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 54151.