Crimson Care

What Crimson Care does

Crimson Care is a privately-held, multi-location primary and urgent care clinic network serving Tuscaloosa and Northport, Alabama, founded by Dr. Ramesh Peramsetty. The business operates three core general clinic locations — Crimson Care Skyland, Crimson Care Veterans, and Crimson Care North — and is expanding to a fourth site (First Care McFarland). The core service offering is walk-in urgent care for non-life-threatening conditions and scheduled primary care for the whole family, supplemented by occupational health for local employers, COVID-19 drive-thru and walk-in testing, allergy testing, and a Vaccines for Children program. Sub-brands extend the network into adjacent verticals: FirstKids Urgent Care (pediatrics), Crimson Care Counseling (mental health), Tuscaloosa Weight Loss Center, Tuscaloosa MedSpa, and Tuscaloosa Men's Clinic (aesthetics and hormone therapy), along with the affiliated Alabama Family Medical Center.

The platform architecture is light and largely third-party. Clinical and patient-facing operations run on the AdvancedMD patient portal, which provides online scheduling, electronic medical records access, prescription refills, and bill payment. Payments are processed through major insurance plans (including Medicare and Medicaid) and, for uninsured patients, out-of-pocket, with Klarna and Affirm Buy Now Pay Later options recently added. Customer acquisition is direct-to-consumer through local search, a Facebook presence, an educational blog, and community partnerships with senior living facilities (Crimson Village Senior Living, Legacy Assisted Living) and FirstPT Physical Therapy. The patient base is predominantly the local general public, University of Alabama students, families with children, and a smaller cohort of local employers and mental health patients.

Revenue is generated fee-for-service across urgent care visits, primary care appointments, occupational health contracts, pediatrics, mental health counseling, aesthetic procedures, and weight loss programs. There is no public disclosure of revenue, funding, or headcount; no parent company, private equity backing, or institutional investment is identified in the source material. The company is independently physician-led, actively hiring across clinical and IT roles, and operates entirely within a single Alabama metro with no stated geographic expansion beyond the McFarland site.

Name

Crimson Care

Legal name

Crimson Care

Website

https://crimsoncare.com

Company type

Private

Operating status

Operating

Short description

Crimson Care is a privately held, multi-location primary and urgent care clinic network in Tuscaloosa and Northport, Alabama, founded by Dr. Ramesh Peramsetty. It operates walk-in clinics plus pediatric, mental health, occupational health, and aesthetics sub-brands serving local residents, University of Alabama students, and area employers.

Ownership category

akta.pro rank

Product category

Urgent and Primary Care Clinics

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFADAH

After-Hours & Walk-In Primary Care Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency & Urgent Care Services

SECONDARYHLAFAGAC

Retail & Walk-In Primary Care Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLAFAGAK

Student Health & University Primary Care Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLAFAJAI

Pediatric Urgent Care & After-Hours Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Urgent care services
• Primary care clinic
• Walk-in medical care
• Occupational health
• Pediatric urgent care

Headquarters

HQ city

Aluskylä

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing urgent care, primary care, occupational health, mental health, and other medical services. Services are billed to insurance providers including Medicare and Medicaid, or paid out-of-pocket by uninsured patients.
2. COVID-19 Testing Services: COVID testing services that may be covered by insurance for U.S. citizens traveling domestically, with specific protocols for uninsured patients through government programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Crimson Care operates a multi-location primary and urgent care clinic network in Tuscaloosa and Northport, Alabama, providing walk-in treatment for non-life-threatening conditions, family medicine, occupational health, urgent mental health, allergy testing, COVID-19 testing, and pediatric urgent care through affiliated sub-brands. The network extends into specialty services including weight loss, men's health, and medical spa aesthetics, all accessible via in-person visits and AdvancedMD-powered online scheduling.

Product overview

Crimson Care is a multi-location primary and urgent care clinic network operating as a unified healthcare platform across the Tuscaloosa and Northport, Alabama area. The core offering consists of walk-in Urgent Care and Primary Care services, supplemented by specialized sub-brands including FirstKids Urgent Care for pediatric patients, Crimson Care Counseling for mental health services, and Tuscaloosa Weight Loss Center, MedSpa, and Men's Clinic for wellness and aesthetic services. The network provides integrated healthcare including occupational health, allergy testing, and COVID-19 testing, all accessible through AdvancedMD patient portal for online scheduling and medical records. The company accepts walk-in patients and offers extended hours including weekends, positioning itself as a convenient alternative to emergency rooms for non-life-threatening conditions.

Differentiator

Problem solved

Functional benefit

Brands

• FirstKids Urgent Care: Pediatric urgent care designed for children to feel safe and relaxed while seeing the doctor. Offers RSV testing, in-house labs, x-rays, COVID testing, strep & flu testing.
• Crimson Care Counseling

Products and services

• Urgent Care Walk-in urgent care clinic providing treatment for non-life-threatening conditions such as infections, acute burns, allergic reactions, and common illnesses with no appointment necessary; serves individuals and families in the Tuscaloosa and Northport, Alabama area.
• Primary Care Family medicine services including annual check-ups, prescription management, referrals to specialty physicians, and ongoing healthcare for patients of all ages.
• Occupational Health Services for employers and employees including workplace injury treatment, pre-employment physicals, drug testing, and occupational medicine care, primarily delivered at Crimson Care Skyland.
• Urgent Mental Health Immediate mental health care services providing bridge support to patients seeking proper mental health treatment, including assessment and referral services.
• Allergy Testing Diagnostic allergy testing services including skin prick testing and blood testing for environmental, food, medication, and insect allergies with personalized treatment recommendations and same-day service.
• FirstKids Urgent Care Pediatric urgent care services designed for children with a child-friendly environment offering RSV testing, in-house labs, x-rays, COVID testing, and strep and flu testing.
• Crimson Care Counseling Mental health counseling services including therapy for individuals and families, with a team supporting patients through their mental health journey.
• Vaccines for Children Program Childhood vaccination program providing vaccines to meet school requirements in Alabama, including back-to-school immunizations.
• Tuscaloosa Weight Loss Center Weight loss services including free consultations and personalized weight management programs.
• Tuscaloosa MedSpa Medical spa services including facials, lasers, Botox, microneedling, and body sculpting treatments.
• Tuscaloosa Men's Clinic Men's health and aesthetics services including hormone therapy, sexual health, hair restoration, lasers, Botox, body sculpting, and facials.
• COVID-19 Testing Drive-thru and walk-in COVID-19 testing services including PCR and rapid testing with results available through the patient portal.

Quantifiable outcome

• Total visit time averaging less than one hour

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FirstKids Urgent CarecoreStrategic or Co-development PartnerPediatric-focused urgent care brand operating within the Crimson Care Network. Located at 1718 Veterans Memorial Parkway, Suite C, Tuscaloosa, AL. Provides child-friendly urgent care with RSV testing, in-house labs, x-rays, COVID testing, strep and flu testing.
• Crimson Care CounselingcoreStrategic or Co-development PartnerMental health counseling services expanded under the Crimson Care Network umbrella. Located at 1718 Veterans Memorial Parkway, Tuscaloosa, AL. Provides ongoing mental health counseling and support services.
• Alabama Family Medical CenterminorStrategic or Co-development PartnerAffiliated family medical practice located at 1718 Veterans Memorial Parkway, Suite C, Tuscaloosa, AL. Part of the broader Crimson Care Network.
• Tuscaloosa Weight Loss CenterminorStrategic or Co-development PartnerWeight loss and wellness services affiliated with Crimson Care Network. Free consultations available. Located in Tuscaloosa.
• Tuscaloosa MedSpaminorStrategic or Co-development PartnerMedical spa and aesthetics services including facials, lasers, botox, microneedling, and body sculpting. Located at 1718 Veterans Memorial Parkway, Suite C, Tuscaloosa.
• Tuscaloosa Men's ClinicminorStrategic or Co-development PartnerMen's health and aesthetics clinic including hormone therapy, sexual health, hair restoration, lasers, botox, body sculpting, and facials.
• Crimson Village Senior LivingminorGTM or Marketing PartnerSenior living community referral partner. Crimson Village is also hiring for Resident Assistants and LPNs and RNs through Crimson Care.
• Legacy Assisted LivingminorGTM or Marketing PartnerAssisted living facility referral partner within the Tuscaloosa community.
• FirstPT Physical TherapyminorGTM or Marketing PartnerPhysical therapy services referral partner for sports injuries and rehabilitation.
• AdvancedMDcoreTechnology or IntegrationPatient portal and online scheduling platform provider. powers the patientportal.advancedmd.com platform for appointment scheduling, medical records access, prescription refills, and bill payment.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• CityMD: CityMD is a large walk-in urgent care network primarily in the Northeast US. It is a direct peer in walk-in urgent care delivery model, average-wait-time branding, and primary care support services.
• FastMed Urgent Care: FastMed operates a large network of walk-in urgent care clinics across the Southeast and Southwest US. It is a direct peer in walk-in urgent care, occupational health, and primary care services targeting similar non-emergency patient volumes.
• NextCare Urgent Care: NextCare is a national walk-in urgent care chain offering primary care, occupational health, and pediatric urgent care. It is a direct peer given overlapping service categories, walk-in delivery model, and employer/health-plan contracts.
• GoHealth Urgent Care: GoHealth Urgent Care operates in partnership with major health systems, offering walk-in urgent care, virtual visits, and occupational health. Comparable as a direct peer in the walk-in urgent care category with similar retail-access convenience positioning.
• ZoomCare: ZoomCare operates multi-service clinics offering urgent care, primary care, pediatrics, mental health, and specialty services with online scheduling. Comparable to Crimson Care's integrated, multi-modality clinic model under one brand.
• American Family Care: American Family Care is the largest AFC-brand urgent care chain in the Southeast US, with deep Alabama presence including Birmingham and Tuscaloosa. It directly competes with Crimson Care on walk-in urgent care, primary care, and occupational health for the same patient base.

Broad incumbents

• Concentra: Concentra is a national occupational health and urgent care provider serving employers with work injury, drug screening, and physical therapy services. Comparable on the occupational health segment of Crimson Care's mix, with much broader geographic and employer reach.
• Summit Health / CityMD (VillageMD): Summit Health, owned by VillageMD/Walgreens, is a multi-specialty medical group including urgent care, primary care, and specialty services. It is a broad incumbent comparable on integrated multi-service outpatient delivery.
• CVS MinuteClinic: CVS MinuteClinic operates retail-based walk-in clinics inside CVS Pharmacy locations across the US. It is a broad incumbent in retail/walk-in primary care, offering similar low-acuity services including allergy, vaccines, and basic primary care.
• CareNow (HCA Healthcare): CareNow is HCA Healthcare's urgent care and occupational medicine brand with hundreds of locations across the US. It is a broad incumbent offering walk-in urgent care, primary care, and employer services as part of a much larger hospital-aligned portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crimsonurgentcare
• LinkedInlinkedin.com/company/crimson-urgent-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crimson Care