Crimson Village

Name

Crimson Village

Legal name

Crimson Village

Website

https://crimsonvillage.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Crimson Village is a physician-owned senior living and memory care provider in Tuscaloosa, Alabama, operating two assisted living communities plus a 32-bed memory care unit and short-term respite services for West Alabama seniors and their families.

Ownership category

akta.pro rank

Product category

Assisted Living and Memory Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Assisted living services
• Memory care
• Senior living community
• Dementia care
• Respite care

Headquarters

HQ city

Tuscaloosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Assisted Living Residential Fees: Monthly residential fees for senior living accommodations including assistance with daily living, meals, activities, and access to community amenities. Pricing is quote-based and customized to individual care needs and apartment selection.
2. The Legacy All-Inclusive Leases: All-inclusive lease model at The Legacy property offering comprehensive care services bundled into monthly rent.
3. Short-Term Respite Care: Temporary care stays with minimum 7-day commitment. Provides same services as full-time residents including personalized assistance, 24/7 support, chef-prepared meals, and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Crimson Village is a physician-owned senior living provider in Tuscaloosa, Alabama offering assisted living accommodations, specialized memory care for Alzheimer's and dementia residents, and short-term respite stays. The main campus provides 91 assisted living apartments across five floor plan options along with a 32-bed secure memory care wing (The Tides), while The Legacy property offers newer all-inclusive assisted living leases. Residents receive 24/7 caregiver support, medication management, chef-prepared meals, and access to amenities including fitness, theater, and storm safety rooms.

Product overview

Crimson Village is a senior living and memory care provider offering a comprehensive portfolio of services centered around assisted living care. The core offering consists of Assisted Living (91 apartments with five floor plan options) and The Tides Memory Care (32-bed specialized dementia care unit). The portfolio is expanded through The Legacy (a newer all-inclusive assisted living community), Crimson Club (an optional membership program with enhanced amenities), and Short-Term Respite Care (temporary stay services). The Village Hub serves as an on-site general store and resource center. All services share a unified 'We Own Fun' philosophy emphasizing active, engaged lifestyles. The company is physician-owned and operated, with medical partnerships providing on-site healthcare access.

Differentiator

Problem solved

Functional benefit

Brands

• The Tides Memory Care: A 32-bed memory care assisted living facility within Crimson Village providing specialized care for individuals with Alzheimer's disease and other forms of dementia, featuring secure environment, trained dementia-care team, and cognitive therapeutic activities.
• The Legacy

Products and services

• Assisted Living

Quantifiable outcome

• The Tides memory care provides 24-hour licensed nurse availability and 24-hour staffing for safety and supervision
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Peramsetty Medical Plaza (Elite Partners)coreStrategic or Co-development PartnerElite partnership with Peramsetty Medical Plaza providing on-site healthcare access. Includes Alabama Family Medical Center for primary care, Crimson Care for medical services, Tuscaloosa MedSpa for wellness treatments, and ATI Physical Therapy for rehabilitation services. Partners are located next door for convenient access to primary care, urgent care, physical therapy, and spa services.
• Tuscaloosa MedSpacoreStrategic or Co-development PartnerExclusive medical partner providing spa and wellness services to residents. Located adjacent to The Legacy property for convenient access.
• FirstPT Physical TherapycoreStrategic or Co-development PartnerExclusive physical therapy partner providing rehabilitation and mobility services to residents. Integrated into The Legacy community care offerings.
• Crimson CarecoreStrategic or Co-development PartnerHealthcare partner providing priority urgent care services. Available for residents at both Crimson Village and The Legacy locations with priority scheduling.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Dogwood Forest Assisted Living: Southeast-based assisted living and memory care provider concentrated in Georgia and the Carolinas. Similar suburban community model with bundled care and dedicated memory care wings, but different regional footprint than Crimson Village's West Alabama base.
• Somerby Senior Living: Southeast-focused operator of assisted living and memory care communities. Similar multi-tier service offering and hospitality-driven positioning, though serving different metros in the Southeast than Tuscaloosa.

Broad incumbents

• Pacifica Senior Living: Multi-state assisted living and memory care operator with a regionally clustered footprint. Comparable service mix and locally branded operational model versus corporate chains.
• Sunrise Senior Living: Established national chain combining assisted living with dedicated memory care (Reminiscence) neighborhoods. Comparable on integrated AL + memory care programming and premium positioning.
• Sonida Senior Living: National assisted living and memory care operator. Mirrors Crimson Village's combined AL/memory care product but with broader geographic spread and corporate ownership.
• Five Star Senior Living: Multi-state operator of senior living and memory care communities. Comparable service set to Crimson Village's campus model — assisted living, memory care, respite — though at larger institutional scale.
• Atria Senior Living: National assisted living and memory care provider with ~190 communities. Closely mirrors Crimson Village's assisted living + memory care bundle, but at multi-state, institutionally backed scale.
• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities across assisted living, memory care, and independent living. Comparable on resident service lines, though it operates at much greater scale and with national corporate branding versus Crimson Village's local, physician-led model.

Direct peers

• Belmont Village Senior Living: Mid-sized operator blending assisted living and dedicated memory care neighborhoods with on-site wellness programming. Closest comparable to Crimson Village's combined AL + memory care community model with integrated health services.
• The Bristal Assisted Living: Multi-state assisted living and memory care provider emphasizing all-inclusive service bundles and hospitality-style amenities. Comparable to Crimson Village's all-inclusive lease at The Legacy and bundled service philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crimsonvillage
• LinkedInlinkedin.com/company/crimson-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crimson Village