InfoAdex

What InfoAdex does

InfoAdex S.A. is a privately held Spanish advertising intelligence company founded in 1994 in Madrid through the merger of Duplo and Repress. The company operates a proprietary data platform comprising two core products: Info ío, a desktop application and REST API (versions 1.0–1.4, OAuth2-authenticated) providing access to 30+ years of historical advertising investment data across brands, media, sectors, and regions in Spain; and Mosaico, a creative database covering all advertising formats, media, and channels. The platform processes over 500,000 daily digital records and maintains 55 million records with 37,000 brand-models tracked in 2025. InfoAdex has held AENOR and IQNet (ISO 9001) quality certifications continuously since 1998, and its data is recognized by the Spanish Public Administration as the official reference for advertising investment.

The company monetizes through multiple streams: annual subscription studies (Estudio InfoAdex de la Inversión Publicitaria en España at €650, regional Catalonia and Andalusia studies offered free), subscription access to the Info ío and Mosaico data tools (quote-based enterprise pricing), annual media agency market studies (€275), and a portfolio of professional services including media strategy consulting, operational/invoice auditing, creative benchmarking, outsourcing, training programs, and business consulting. Distribution is entirely direct-sales driven (B2B contact forms, Calendly demo booking, Shopify-based report storefront) targeting six primary customer segments: media agencies, creative agencies, media outlets, advertisers, educational institutions, and the public sector.

Customer base spans global media intelligence firms (Kantar, Nielsen), industry associations (IAB Spain, AMKT, Autocontrol, FAD), academic institutions (Universidad Complutense), and Spanish government entities at central, regional, and local levels. The company maintains no disclosed external funding, operates from a single Madrid headquarters (Ctra. Fuencarral a Alcobendas), and has remained independent since its founding. In 2024, InfoAdex incorporated AI technologies into the platform and celebrated its 30th anniversary; ongoing investment focuses on extending digital, social, and online video coverage and developing consulting and international coverage services.

Name

InfoAdex

Legal name

INFOADEX S.A

Website

https://infoadex.es

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

InfoAdex is a privately held Spanish advertising intelligence company that operates proprietary Info ío (investment database) and Mosaico (creative database) platforms, serving agencies, advertisers, media outlets, public sector entities, and educational institutions across Spain with 30+ years of historical data.

Ownership category

akta.pro rank

Product category

Advertising Intelligence and Market Research

NAICS

Advertising Agencies (54181)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHALAC

Data Analytics & Business Intelligence Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Advertising intelligence
• Media investment data
• Creative benchmarking
• Market research reports
• Media strategy consulting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Annual Advertising Investment Reports: Sale of annual studies analyzing advertising investment in Spain. Each year InfoAdex publishes a comprehensive analysis breaking down investment by media, formats, sectors, and advertisers. Regional studies for Catalonia and Andalusia are also available free of charge. The main Spain 2026 study is priced at €650.
2. Data Subscription Tools (Info ío and Mosaico): Subscription-based access to proprietary databases for continuous monitoring and analysis. Info ío provides advertising investment data; Mosaico provides creative benchmarking. Tools are offered via desktop application and API integration.
3. Custom Consulting Services: Tailored consulting services including media strategy analysis, operational solutions, outsourcing, training programs, and business consulting (DAFOs). Services are customized to client needs.
4. Media Agencies Reports: Annual studies on the media agency market in Spain, analyzing investment managed for advertisers and brands. Based on data validated by agencies themselves.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

InfoAdex is a Spanish advertising intelligence company that controls, registers, classifies, and analyzes advertising activity in Spain across all media types. Its core commercial offerings are two proprietary software platforms: Info ío (advertising investment database with desktop application and REST API, covering 30+ years of data) and Mosaico (multimedia creative library), supplemented by annual research studies on advertising investment and media agencies, plus tailored consulting services covering media strategy, operational solutions, creative benchmarking, outsourcing, and training.

Product overview

InfoAdex operates as a platform-plus-modules ecosystem centered on two proprietary core products: Info ío (advertising investment database with API and desktop access) and Mosaico (multimedia creative archive). These are complemented by annual report products (Estudio InfoAdex de la Inversión Publicitaria and Estudio InfoAdex de Agencias de Medios), the Hub de Conocimiento knowledge platform, and professional service solutions including media strategy consulting, operational solutions, creative benchmarking, outsourcing, training programs, and international coverage. The portfolio collectively covers the full advertising intelligence workflow from data access and creative monitoring to strategic consulting and professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Info ío: A desktop application and API tool providing access to 30+ years of advertising investment data in Spain, allowing queries by brand, model, advertiser, medium, support, and other variables.
• Mosaico (Mosaico 2 and Mosaico HD)
• Estudio InfoAdex

Products and services

• Info ío Desktop application and REST API providing programmatic access to over 30 years of advertising investment data in Spain, with multi-variable query capabilities across brand, model, advertiser, media, support, ad format, media agency, region, and province dimensions. Targeted at agencies, advertisers, media outlets, and analysts needing continuous access to Spanish ad investment intelligence.
• Mosaico Creative library offering access to all advertising creativities published in Spain across any format, support, and medium of communication, with advanced search filters, qualitative analysis, and high-quality downloads of spots, mentions, micro-spaces, and press content (Mosaico 2 and Mosaico HD). Used by creative agencies, brands, and media for benchmarking and inspiration.
• Estudio InfoAdex de la Inversión Publicitaria en España Annual comprehensive study providing detailed estimated real advertising investment in Spain, broken down by media, supports, sectors, and advertisers. Available in Spanish, Catalan, and English; sold as a perpetual one-time license with annual editions. Targeted at agencies, advertisers, media outlets, and public sector entities analyzing the Spanish advertising market.
• Estudio InfoAdex de Agencias de Medios en España Annual study providing a global view of the media agency market in Spain based on advertising investment managed for advertisers and brands, including structure, weight, and evolution data validated by the agencies themselves. Sold as a perpetual one-time license.
• Media Strategy Consulting (Estrategia de Medios) Media strategy consulting providing market context, competitor behavior analysis, and sector trends to inform media planning decisions for advertisers and media outlets.
• Operational Solutions (Soluciones Operativas) Operational solutions for invoice control, auditing, and process management, with customized classifications tailored to each client's operations.
• Creative Benchmarking (Benchmark de Creatividades) Service collecting all new creatives from competitors across all media, with elements prepared for client analysis and competitive control.
• Outsourcing Services Outsourcing solutions providing InfoAdex implant services embedded within client operations.
• Training Solutions (Soluciones Formativas) Training solutions including customized in-company programs and academic collaborations with educational institutions on advertising and market intelligence.
• Business Consulting (Consultoría de Negocio) Business consulting providing SWOT-style analyses (DAFOs) for advertisers and media.
• International Coverage (Cobertura Internacional) International coverage service enabling global advertising expenditure monitoring beyond Spain, leveraging partner relationships for cross-market intelligence.

Quantifiable outcome

• 500,000+ daily digital records processed
• +4 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pathmatics (Sensor Tower): Sensor Tower's Pathmatics product provides digital ad creative intelligence and cross-channel ad spend estimates. Comparable to InfoAdex's Mosaico creative database and digital investment tracking — both index ad creatives across channels to support competitive benchmarking, with Sensor Tower operating globally and InfoAdex focused on Spain.
• iSpot.tv: iSpot.tv provides real-time TV and cross-platform ad creative measurement, attribution, and competitive intelligence. Comparable to InfoAdex's TV/radio creative tracking (34,000 new TV creatives, 155,000 new radio creatives tracked in 2025) — both monetize TV ad creative analytics and measurement for agencies and brands.

Direct peers

• Ebiquity: Ebiquity is an independent media advisor providing market intelligence, contract compliance, and media audit services. Comparable to InfoAdex's operational solutions (audit, invoice control) and custom consulting services — both serve advertisers and agencies with media intelligence and operational support.
• Standard Media Index (SMI): SMI provides independent advertising spend data across media agencies. Directly comparable to InfoAdex's Media Agencies Study (Estudio de Agencias de Medios) — both validate and publish agency-level ad investment intelligence, primarily serving advertisers and the broader ad ecosystem.
• WARC: WARC provides advertising intelligence, case studies, and benchmark data for the global marketing industry. Comparable to InfoAdex's annual Estudio reports and benchmarking offerings — both monetize advertising effectiveness and spend intelligence through subscription research, reports, and advisory services.
• MediaRadar: MediaRadar offers competitive advertising intelligence across traditional and digital channels, tracking advertiser spend and creative activity. Direct functional peer to InfoAdex — both provide subscription-based ad-monitoring platforms serving agencies, advertisers, and media sellers with multi-channel coverage.
• Vivvix (formerly Kantar SRDS): Vivvix provides advertising rate and spend data, particularly in B2B and traditional media. Comparable to InfoAdex's Info ío advertising investment database — both monetize granular ad-rate and spend intelligence through subscription databases accessed by agencies and advertisers for planning.

Broad incumbents

• Nielsen (Nielsen Ad Intel): Global leader in advertising intelligence and audience measurement. Directly comparable to InfoAdex because Nielsen Ad Intel offers cross-media ad spend tracking, the same core service InfoAdex provides in Spain at a global scale. Both target agencies, advertisers, and media owners with syndicated spend data products.
• Kantar (Media Intelligence division): Kantar Media Intelligence offers advertising expenditure monitoring and audience measurement globally. Direct functional peer to InfoAdex — both sell syndicated ad-investment data and competitive benchmarking to agencies and advertisers, with Kantar operating at global scale and InfoAdex dominating the Spanish niche.
• Comscore: Comscore provides cross-platform audience measurement, advertising analytics, and media planning data. Comparable to InfoAdex's investment and creative measurement capabilities — both monetize advertising intelligence at the intersection of audience and spend analytics for agencies, advertisers, and media sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdsuC3SqrVQmMARTUE0gqEg
• LinkedInlinkedin.com/company/infoadex
• Instagraminstagram.com/infoadex
• Xx.com/info_adex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoAdex