Lee Moon-Won Bio

What Lee Moon-Won Bio does

Lee Moon-Won Bio (주식회사 이문원바이오) is a Seoul-based, private specialty consumer health company founded in 2005 that develops, manufactures, and commercializes Korean herbal medicine-based hair loss and scalp care products under the LEEMOONWON brand. The company's product portfolio comprises approximately 18 SKUs including functional shampoos, treatment packs, hair styling sprays, scalp serums, hair dyes formulated for sensitive scalps, and ingestible health functional foods (Nutri Divine, Immune Divine, Super Hair Black Balance Food). All formulations are derived from 40+ natural herbal ingredients and validated through 18 years of clinical treatment data from over 150,000 patients at the founder's Cheongdam-dong clinic, which serves approximately 1,000 overseas patients annually.

The underlying technology rests on 11 granted patents covering hair growth compositions (most notably LMW19-A/B for follicular stem cell activation, registered September 2025), antioxidant formulations, storage-stable seaweed extracts, and a method/server for hair loss treatment information provision. R&D is conducted through a Koita-certified corporate research institute (Registration No. 2022111356, designated 2022) under the direction of founder Dr. Lee Moon-Won, who holds a Korean Medicine Doctorate and 12 academic publications. The company's R&D focus includes planned injection therapy using LMW19-A/B from December 2025, marking a strategic move from topical consumer products into procedural medical treatments.

Lee Moon-Won Bio generates revenue through four primary streams: (1) DTC e-commerce via lmwshop.com for the LEEMOONWON consumer product line, (2) individualized clinic treatments at the Cheongdam-dong facility, (3) export of products and consulting services to Japan, USA, China, and Russia, and (4) technical consulting and franchising support for head-spa, salon, and hair dyeing businesses through the Leemoonwon Academy. Pricing on disclosed retail SKUs is approximately 41,000 KRW per unit with selective repricing tied to functional reformulations. The company is wholly founder-owned, with no institutional investors, funding rounds, or M&A activity disclosed.

Name

Lee Moon-Won Bio

Legal name

주식회사 이문원바이오

Website

https://leemoonwonbio.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Lee Moon-Won Bio (주식회사 이문원바이오) is a Seoul-based private Korean herbal medicine company that develops, manufactures, and sells the LEEMOONWON brand of hair loss and scalp care products and health functional foods, serving individual consumers globally and operating a Cheongdam-dong specialty clinic under founder Dr. Lee Moon-Won.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABABAA

Shampoo & Scalp Cleansers

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRABABAB

Conditioners & Hair Masks

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Hair loss treatment
• Scalp care products
• Korean herbal medicine
• Functional cosmetics
• Hair regrowth therapy

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hair Loss Management Cosmetics and Quasi-Drugs: Sale of 13 types of hair loss management functional cosmetics and quasi-drugs including shampoos, hair packs, hair dyes, sprays, serums, tonics, and scalp care products under the LEEMOONWON brand.
2. Health Functional Foods: Development and sale of health functional foods leveraging R&D outcomes, patents, and big data. Products include Immune Divine (이뮨 디바인) for normal immune function and Nutri Divine (뉴트리 디바인) for cell regeneration and protein metabolism, as well as Super Hair Black Balance Food.
3. Clinic Services (Individualized Treatment): Personalized natural treatment prescriptions for hair loss and scalp conditions based on professional diagnosis and examination, using 40+ natural ingredients.
4. International Exports: Export of all products, consulting, and education support services to Japan, USA, China, Russia, and other global markets.
5. Technical Consulting and Franchising: Technology consulting for hair-related businesses, and franchise/startup support for head-spa, salon, and hair dyeing businesses based on operational know-how from Leemoonwon clinic.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lee Moon-Won Bio develops, manufactures, and sells 13+ types of hair loss management functional cosmetics and quasi-drugs (shampoos, hair packs, hair dyes, sprays, serums, tonics, and scalp care products) under the LEEMOONWON brand. The company also operates a Korean medicine hair loss treatment clinic offering personalized treatment prescriptions based on professional diagnosis, develops health functional foods (Immune Divine, Nutri Divine, Super Hair Black Balance Food), and exports products, consulting, and education support services to international markets.

Product overview

Lee Moon-Won Bio operates as a comprehensive hair care company offering a multi-product portfolio centered on hair loss prevention and scalp health. The core offering includes 18+LEEMOONWON branded products spanning functional shampoos (이문원 샴푸, 이문원 아마씨 샴푸), treatment products (이문원 헤어팩, 컨센트레이트겔, 4도 쿨링겔), hair styling solutions (닥터이문원 헤어스프레이, 이문원 안심 헤어 스프레이), scalp care products (스케일링 워터, 슈퍼헤어 토닉), and specialized dyes (새캄 염색약, 새캄 센스티브 염색약). The portfolio also includes health functional foods (건강식 BB푸드, 뉴트리 디바인, 이뮨 디바인) developed from 40+ natural ingredients based on 18 years of clinical data from 150,000+ patients. The company operates an R&D center holding 11 patents for hair growth compositions, including LMW19-A/B for follicular stem cell activation therapy, and develops personalized treatment solutions combining traditional Korean medicine with modern biotechnology.

Differentiator

Problem solved

Functional benefit

Brands

• 새캄 (Saekam): Low-irritation hair dye product line for hair loss patients, including natural black, dark brown, honey brown, and gold brown shades, as well as a sensitivity-focused variant using browning principles.
• 슈퍼헤어 (Super Hair)
• 이뮨 디바인 (Immu Divine)
• 뉴트리 디바인 (Nutri Divine)
• 슈퍼헤어 블랙 밸런스 푸드 (Super Hair Black Balance Food)

Products and services

• Leemoonwon Shampoo (이문원 샴푸) Scalp immunity-focused functional shampoo designed for hair loss symptom relief, registered as a functional cosmetic for hair loss symptom relief.
• Leemoonwon Hair Pack (이문원 헤어팩) Nourishing hair treatment pack designed for damaged and dry thin hair, providing intensive conditioning.
• Leemoonwon Flaxseed Shampoo (이문원 아마씨 샴푸) Hair loss prevention shampoo containing 50% rich flaxseed mucilage for scalp care and conditioning.
• Saekam Hair Dye (색깜 염색약) Low-irritation hair dye designed specifically for hair loss sufferers, available in Natural Black, Dark Brown, Honey Brown, and Gold Brown shades.
• Saekam Sensitive Hair Dye (색깜 센시티브 염색약) Ultra-low irritation hair dye using browning principles for extremely sensitive scalps, available in Natural Black only.
• Super Hair Black Balance Food (건강식 BB푸드) Concentrated organic nutrition food made with 32 superfoods, formulated for hair loss patients as a health functional food.
• Concentrate Gel (컨센트레이트 겔) Quick calming and regeneration cream designed for face and scalp covered with bumps or irritation.
• M-Line Balm (M자눈고) Hairline growth promotion cream designed for M-shaped hair loss prevention and hairline hair growth.
• Super Hair Tonic (슈퍼헤어 토닉) Hair growth promotion nutrient solution containing antioxidant patented ingredients, formulated for red and dry scalp.
• Scaling Water (스케일링 워터) Self scalp care product that removes various waste materials and impurities that cause hair loss. Enhanced formula with hair loss symptom relief functional ingredients.
• Leemoonwon Essential Serum (이문원 에센셜 세럼) Herbal moisturizing serum that provides moisture without stickiness, designed for split and breaking hair.
• Dr. Lee Moon-Won Hair Spray (닥터이문원 헤어스프레이) Natural herbal ingredient hair styling spray with hair loss symptom relief functional ingredients, designed for hair loss sufferers.
• 4-Degree Cooling Gel (4도 �링겔) Non-sticky scalp gel that lowers scalp heat (a cause of hair loss), promoting hair growth.
• Parasol Mist (파라솔 미스트) Scalp-specific sunlight damage prevention product that protects scalp and hair from sun damage.
• Leemoonwon Comb (이문원 참빗) Traditional comb developed in collaboration with a Korean intangible cultural heritage craftsman, marketed as the secret to shiny Korean hair.
• Nutri Divine (뉴트리 디바인) Golden ratio nutritional supplement formulated by Dr. Lee Moon-Won that promotes hair growth using a golden ratio formula for cell regeneration and protein metabolism.
• Immune Divine (이� 디바인) Golden immune nutritional supplement formulated by Dr. Lee Moon-Won for normal immune function, designed for alopecia areata and seborrheic hair loss patients.
• Leemoonwon High-Frequency Booster Gel (이문원 고주파 부스터 �) Professional-use hair loss solution gel that penetrates deep into the scalp when used with high-frequency professional equipment.
• Lee Moon-Won Korean Medicine Clinic Services (이문원한의원) Personalized natural treatment prescriptions for hair loss and scalp conditions based on professional Korean medicine diagnosis and examination, using 40+ natural ingredients. Treats patients of all ages from children to the elderly. Attracts approximately 1,000 overseas patients annually.

Quantifiable outcome

• Over 150,000 patients treated over 18 years with validated clinical outcomes
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aveda (Estée Lauder): Estée Lauder's botanical and clinically-positioned premium haircare brand sold in salons and DTC globally. Comparable in its positioning of natural/botanical ingredients with clinically-tested performance, though at significantly larger scale.
• LG Household & Health Care: Korean beauty and household conglomerate whose portfolio includes herbal-medicine haircare brands (e.g., Daeng Gi Meo Ri, ReEn). Comparable as a Korean player with R&D infrastructure, manufacturing scale, and global distribution that Lee Moon-Won Bio would need to compete with at scale.
• Mise en Scène (Amorepacific): Flagship premium haircare brand of Amorepacific, Korea's largest beauty conglomerate, with hair loss and scalp lines sold globally. Comparable as a Korean premium haircare incumbent; Lee Moon-Won Bio's founder previously advised Amorepacific's hair care division.
• Kérastase (L'Oréal): Global premium haircare brand under L'Oréal with a dedicated hair loss / scalp care range and salon-channel distribution. Comparable as a broad incumbent in scalp/hair-loss haircare with a much larger R&D, marketing, and global retail footprint.

Direct peers

• Viviscal: Hair growth supplement brand with marine-complex AminoMar and clinically-tested positioning, sold globally via DTC and professional channels. Comparable as a clinically-validated hair growth supplement brand targeting the same consumer with similar natural-ingredient positioning.
• Aderans: Japan-based leader in hair loss solutions spanning wigs, hair restoration clinics, and haircare products across Asia. Comparable as an Asian-headquartered hair loss treatment company combining clinic services with consumer products and a multi-country presence.
• Nutrafol: U.S.-based hair growth supplement brand sold through a clinical-channel and DTC model with clinically-tested natural formulations. Highly comparable as a clinically-validated, natural-ingredient hair growth brand targeting the same hair-loss consumer via physician and DTC channels.
• Dr. Wolff Group (Alpecin): German family-owned hair care company built around caffeine-based Alpecin shampoos and tonics for hair loss prevention. Comparable as a founder-led, scientifically-positioned niche hair-loss brand that built a global presence from a proprietary formulation platform.
• Daeng Gi Meo Ri: Korean herbal-medicine hair care brand using traditional botanical ingredients to address scalp and hair loss concerns. Comparable in product positioning (natural Korean medicinal haircare), category (shampoos, tonics, treatments), and Korean DTC distribution model.
• Hims & Hers Health: U.S. DTC telehealth and consumer health company with a large hair loss treatment vertical (minoxidil, finasteride, supplements). Comparable as a digitally-native hair-loss brand combining consumer products with clinician-led treatment services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lee Moon-Won Bio