Couponeasy.com
Couponeasy.com, operated by ShopperLocal, LLC and founded in 2002, is a self-serve web-based coupon aggregation platform that connects long-tail local small businesses with price-conscious US consumers through searchable printable and digital coupons, with distribution extending to in-store pickup via grocery chain partnerships.
- Company typePrivate
- Founded2002
- HeadquartersDurham, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Couponeasy.com does
Couponeasy.com, operated by ShopperLocal, LLC and headquartered at 3622 Lyckan Parkway in Durham, North Carolina, is a web-based coupon aggregation and distribution platform founded in 2002. The platform connects local small businesses (restaurants, salons, auto services, dental, tax preparation, and other service providers) with price-conscious consumers by allowing businesses to self-serve list printable and digital coupons, and allowing consumers to search and browse deals by category, store, and geography. The site indexes more than 26,000 grocery partners and 26,167 participating stores, and adds roughly 5,651 new coupons per month, with consumer-side distribution additionally reaching physical in-store pickup points through channel partnerships with major regional grocery chains including Dollar General, Family Dollar, Harris Teeter, ShopRite, Ingles Markets, and Weis Market.
The underlying product is a single-page web directory with category- and location-based search, supplemented by a blog, social media presence on X (@Couponeasy_), and a YouTube testimonials channel. The platform does not expose an API, SDK, or MCP, has no native mobile app, and discloses no proprietary technology, patents, or AI/ML capabilities. Customer testimonials indicate that participating SMBs use Couponeasy as a primary or sole advertising channel, with reported outcomes such as 30+ coupon redemptions per week per location and multi-year renewals.
The business model is advertising-based: local businesses pay to list their coupons on the platform to drive foot traffic and customer acquisition, while consumers access the coupons for free. The go-to-market is fully self-serve — businesses submit coupons directly through the website — and the company reports 30,330 registered consumer users. The firm is privately held, discloses no funding rounds, and is a small-scale operator with no disclosed pricing or revenue figures.
Couponeasy.com firmographics
Firmographics- Name
- Couponeasy.com
- Legal name
- ShopperLocal, LLC
- Website
- https://couponeasy.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Couponeasy.com, operated by ShopperLocal, LLC and founded in 2002, is a self-serve web-based coupon aggregation platform that connects long-tail local small businesses with price-conscious US consumers through searchable printable and digital coupons, with distribution extending to in-store pickup via grocery chain partnerships.
- Ownership category
- akta.pro rank
Couponeasy.com industry classification
Industry- Product category
- Online Coupon Aggregation
- NAICS
- Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
Keywords
Where Couponeasy.com is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Couponeasy.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Coupon Advertising: Local businesses pay to advertise their coupons and deals on the platform, reaching consumers searching for local deals and discounts. Revenue appears to come from businesses listing coupons to attract customers to their stores.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Couponeasy.com product offering
Product offeringCore offering
Couponeasy.com operates a web-based coupon aggregation and distribution platform that connects local businesses (hair salons, auto repair shops, restaurants, dentists, retail, and similar SMBs) with consumers through printable coupons. Businesses list promotional offers on the platform and consumers search by category, store, or location to find deals distributed in partnership with over 26,000 grocery partners. The platform monetizes by charging businesses to advertise their coupons, while consumers access the service at no cost.
Product overview
Couponeasy.com is a single, unified online printable coupons platform that aggregates local business deals and distributes printable shopping coupons to consumers. The platform serves as an intermediary connecting local businesses (grocery stores, restaurants, auto services, salons, and more) with nearby shoppers through digital coupons that can be printed and redeemed in-store. The platform features over 26,000 grocery partners and lists coupons from more than 26,000 stores across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Couponeasy.com Consumer Coupon Platform Online coupon aggregation platform where consumers search by category, store, or location to find, browse, and print coupons from more than 26,167 participating stores and 26,000+ grocery partners across the United States. Free to access for consumers and serves price-conscious shoppers seeking deals on local retail, restaurants, automotive, dental, and other services.
- Local Business Advertising & Coupon Listing Service Paid advertising program for local SMBs to list coupons on the Couponeasy.com platform and reach price-conscious consumers searching for local deals. Businesses self-serve their coupon listings and gain access to distribution through major grocery chains including Dollar General, Family Dollar, Harris Teeter, ShopRite, Ingles, Weis Market, and Western Beef.
Quantifiable outcome
- Businesses report 30+ coupon redemptions per week through single location participation
Companies that use Couponeasy.com
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Couponeasy.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Couponeasy.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Dollar GeneralcoreMajor grocery retail partner serving as key distribution channel for coupon distribution. Dollar General locations throughout the US serve as coupon pickup points for local businesses advertising on the platform.
- Family DollarcoreMajor grocery retail partner serving as key distribution channel for coupon distribution. Family Dollar locations throughout the US serve as coupon pickup points for local businesses advertising on the platform.
- Harris TeetercoreRegional grocery chain partner in the southeastern US for coupon distribution. Business customers report boosted weekday business through Harris Teeter advertising programs.
- ShopRitecoreRegional grocery chain partner operating throughout the northeastern US for coupon distribution. Multiple ShopRite locations serve as distribution points.
- Ingles MarketscoreRegional grocery chain partner primarily in the southeastern US for coupon distribution. Strong presence in North Carolina and surrounding states.
- Weis MarketcoreRegional grocery chain partner for coupon distribution. Multiple Weis Market locations serve as coupon pickup points for local businesses.
- Western BeefminorRegional grocery partner for coupon distribution, primarily in New York area.
Scale indicators5 records
Recent moves3 records
Expansion highlights3 records
Couponeasy.com competitors and assessment
Company assessmentBroad incumbents
- Honey (PayPal): Browser-based coupon and cashback extension from PayPal. Adjacent to Couponeasy's deals marketplace but focused on online checkout rather than local in-store redemptions.
- Ibotta: Mobile-first cashback and rebate app with strong grocery channel integration. Comparable grocery-distribution playbook but differentiated by mobile-first consumer experience.
- Rakuten: Cashback and coupon platform serving a global merchant base. Comparable consumer-facing deal discovery, though broader in geography, scale, and product surface than Couponeasy.com.
Emerging players
- Flipp: Digital circular and coupon app aggregating weekly grocery and retail deals. Comparable local-deals aggregation model, but with a stronger mobile/digital-first product surface.
Direct peers
- Valpak: Direct-mail and digital coupon envelope serving local SMBs in the US. Highly comparable customer base (local merchants) and value proposition (driving in-store traffic via couponing).
- Savings.com: Coupon and deals aggregator targeting US consumers with printable and digital codes. Comparable platform structure, content library approach, and SMB advertiser base.
- Groupon: Local deals and coupon marketplace connecting SMBs (restaurants, salons, services) with deal-seeking consumers. Comparable merchant self-serve model and local SEO-driven consumer acquisition.
- RetailMeNot: Digital coupon and promo code marketplace serving US consumers and merchants. Directly comparable to Couponeasy.com in aggregating deals from local and national businesses into a searchable platform.
- SmartSource: Printable grocery coupon platform historically distributed via Sunday newspaper inserts and digital channels. Directly comparable on printable format and grocery-channel distribution.
- Coupons.com (Quotient Technology / Harmon Systems): Long-standing digital and printable coupon platform with deep grocery retailer integrations. Closest direct peer given the focus on printable coupons distributed via grocery store partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Couponeasy.com social profiles
Digital presenceCouponeasy.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Couponeasy.com leadership team
Management profileNumber of profiles
Couponeasy.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Couponeasy.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Couponeasy.com
What does Couponeasy.com do?
Couponeasy.com operates a web-based coupon aggregation and distribution platform that connects local businesses (hair salons, auto repair shops, restaurants, dentists, retail, and similar SMBs) with consumers through printable coupons. Businesses list promotional offers on the platform and consumers search by category, store, or location to find deals distributed in partnership with over 26,000 grocery partners. The platform monetizes by charging businesses to advertise their coupons, while consumers access the service at no cost.
Is Couponeasy.com a public or private company?
Couponeasy.com is a private company. It is classified as unknown and is currently operating.
When was Couponeasy.com founded?
Couponeasy.com was founded in 2002. It employs 101 to 250 people.
Where is Couponeasy.com based?
Couponeasy.com is headquartered in Durham, United States, in the North America region.
How does Couponeasy.com make money?
One revenue line is on record: coupon Advertising.
Who are Couponeasy.com's main competitors?
Broad incumbents on record are Honey (PayPal), Ibotta and Rakuten. Flipp is listed as an emerging player. Direct peers are Valpak, Savings.com, Groupon, RetailMeNot, SmartSource and Coupons.com (Quotient Technology / Harmon Systems).
Does Couponeasy.com have an API?
No public API is recorded for Couponeasy.com.
What industry is Couponeasy.com in?
Couponeasy.com's product category is Online Coupon Aggregation. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAFAMAI, Couponing, Rebates & Cash-Back Promotions. Its NAICS code is 541870 and its SIC code is 7311.