Savings.com
Savings.com is a US consumer coupon and deals aggregation platform that manually curates and verifies promotional codes from over 3,200 retailers, monetizing exclusively through affiliate commissions and serving everyday online shoppers seeking discounts across broad retail categories.
- Company typePrivate
- Founded2004
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Savings.com does
Savings.com is a US-based online coupon and deals aggregation platform that curates and manually verifies promotional codes, discounts, and sales from over 3,200 retailers across categories including apparel, home goods, electronics, travel, beauty, and wireless services. The core product is a self-serve website (savings.com) where consumers can browse more than 40,000 hand-tested offers organized by category, retailer, and seasonal promotion, with no account or payment required for basic access. Adjacent products extend the platform beyond coupon code lookups: Savings.com Rewards adds a cash back layer paid via PayPal, Flash Deals surfaces time-limited deep discounts, Shopping Insights publishes consumer spending analytics, and Savvy delivers editorial money-saving content for SEO acquisition.
The underlying technology is a content and affiliate link management platform rather than a sophisticated AI system; the company explicitly positions manual human testing of every deal as a core differentiator against automated deal scrapers. User acquisition is driven by SEO, the Savvy editorial blog, email newsletters, and social media (Facebook, Twitter/X, Instagram, YouTube, LinkedIn), with no paid app presence and no public API or SDK. Revenue is generated exclusively through affiliate commissions paid by merchants when users click through and complete a purchase, with cookies attributing the referral; the company discloses that some retailers are listed even when no commission is earned because the offer is worth sharing.
Savings.com Inc. is a privately held Delaware corporation, wholly owned by Centerfield Media Parent, Inc., a diversified media conglomerate. The company operates internationally through Savoo-branded sites in the UK, Germany, France, Australia, and Canada, and is headquartered in Los Angeles, California. Founded circa 2004, Savings.com has operated continuously for over two decades, raising approximately $6M in venture funding between 2005 and 2008 (with US Venture Partners leading a $4M round in 2008) before being absorbed into the Centerfield Media group. The company serves a horizontal, mass-market consumer segment with no enterprise or B2B offering, and has a stated headcount of 11-50 employees.
Savings.com firmographics
Firmographics- Name
- Savings.com
- Legal name
- Savings.com Inc.
- Website
- https://savings.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Savings.com is a US consumer coupon and deals aggregation platform that manually curates and verifies promotional codes from over 3,200 retailers, monetizing exclusively through affiliate commissions and serving everyday online shoppers seeking discounts across broad retail categories.
- Ownership category
- akta.pro rank
Savings.com industry classification
Industry- Product category
- Online Coupons & Deal Aggregation
- NAICS
- General Merchandise Retailers (455)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
Keywords
Where Savings.com is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Savings.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate commissions: Savings.com earns commissions when users click through an offer and complete a purchase at a retailer. A cookie tracks the purchase so Savings.com can receive credit from the merchant. Some retailers are listed simply because their offers are worth sharing, even if Savings.com doesn't earn a commission. This is the primary revenue stream that sustains the free service for consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Savings.com product offering
Product offeringCore offering
Savings.com operates a free online coupon aggregation and deals platform that sources, manually verifies, and curates promotional codes, discounts, and cash-back offers from over 3,200 retailers across categories including apparel, home, electronics, travel, and beauty. Consumers access more than 40,000 hand-tested deals directly through the website, while the company earns revenue through affiliate commissions when users complete purchases at merchant sites via tracked links.
Product overview
Savings.com operates as a unified coupon aggregation and deal discovery platform. The core product is the Savings.com Coupon Platform, which serves as a marketplace for hand-tested coupons from over 3,200 retailers. This platform is augmented by the Savings.com Rewards cash back program, the Savvy editorial content module featuring shopping tips, Shopping Insights analytics providing consumer spending data (such as statistics on parental financial support averaging $1,474/month), and a Flash Deals section for time-sensitive deep discounts. The platform covers major retail categories including apparel, home and garden, food and beverage, electronics, health, beauty, and travel, with over 40,000 active offers. The company earns revenue through affiliate commissions when users purchase through merchant links.
Differentiator
Problem solved
Functional benefit
Products and services
- Savings.com Coupon Platform A free deal aggregation platform that sources, manually verifies, and curates more than 40,000 coupon codes, promo codes, and discounts from over 3,200 retailers across categories such as apparel, home goods, electronics, travel, and beauty for individual online shoppers.
- Savings.com Rewards An opt-in cash-back and rebate program for registered users that pays earnings through PayPal after a minimum threshold is met, sourced from affiliate commissions on purchases made through Savings.com-tracked retailer links.
Quantifiable outcome
- Users save an average of $17.84 on Cupshe orders with Savings.com coupons
- +1 more outcomes
Companies that use Savings.com
Customer profileSegments1 record
Ideal customer profiles2 records
Savings.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Savings.com partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Macy'scoreMacy's is one of the featured retailers on Savings.com, offering exclusive coupons and deals. Savings.com earns affiliate commissions when users purchase through Macy's links.
- SHEINcoreSHEIN appears as a featured store with exclusive discount codes available through Savings.com. Affiliate relationship drives commissions for Savings.com on qualifying purchases.
- Home DepotcoreHome Depot is a major retail partner offering deals of up to 40% off through Savings.com. Partnership generates affiliate revenue when users click through and purchase.
- VerizoncoreVerizon offers wireless and home internet deals through Savings.com, including device discounts and service promotions. Savings.com earns commissions on qualifying sales.
- Booking.comcoreTravel partner offering up to 23% off accommodations. Savings.com users can access exclusive Booking.com promo codes and earn affiliate commissions on bookings.
- CupshecoreSwimwear retailer Cupshe offers exclusive discount codes through Savings.com including $20 off orders over $125. Partnership provides affiliate revenue for Savings.com.
- 1-800 FlowerscoreFlower and gift retailer offers exclusive 20% off promotions through Savings.com. Affiliate partnership generates commissions on qualifying orders.
- 3,200+ RetailerscoreSavings.com aggregates deals from over 3,200 retail partners across categories including apparel, home goods, electronics, travel, and more. The affiliate network forms the core of the business model.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Savings.com competitors and assessment
Company assessmentDirect peers
- Capital One Shopping (formerly Wikibuy): Browser extension and web platform that aggregates coupons, compares prices, and offers cashback rewards. Closely mirrors Savings.com's value proposition with the added advantage of Capital One's distribution and an in-checkout browser extension.
- Coupons.com (Quotient Technology / Neptune Retail Solutions): Long-standing digital coupon and cashback platform with deep CPG and grocery relationships. A direct competitor in the online coupon aggregation category, monetizing through retailer/brand-funded promotions and affiliate links.
- DealNews: Curated deals and coupon editorial site covering thousands of retailers with affiliate-driven economics. Comparable to Savings.com in its focus on hand-picked, vetted deals and content-led SEO acquisition.
- RetailMeNot: One of Savings.com's closest direct competitors: a large-scale digital coupon and promo code aggregator covering thousands of retailers, monetized via affiliate commissions. Operates in the same price-discovery category with a very similar merchant-funded business model.
- Rakuten (formerly Ebates): Cashback and coupon rewards platform with a similar affiliate-driven model and a large merchant network. Overlaps with Savings.com on both the discovery (coupon codes) and rewards (cashback) dimensions of the value proposition.
- Honey (PayPal): Browser-extension-based coupon auto-apply and cashback platform owned by PayPal. Directly competes for the same affiliate commission pool and same end-consumer use case (finding and applying coupon codes at online checkout), with stronger in-checkout interception mechanics.
- Brad's Deals: Editorial-led deals and coupon site that curates and verifies promotions across major online retailers. Direct competitor to Savings.com with a similar content + affiliate monetization model and audience.
- Slickdeals: Community-driven deals and coupon platform where users surface and vote on promotions across thousands of retailers. Competes directly with Savings.com for the same deal-seeking consumer and the same affiliate/merchant revenue pool.
Others
- Centerfield Media: Parent company of Savings.com and a broader performance marketing and customer acquisition group. Relevant as the corporate parent providing shared affiliate infrastructure and capital allocation context for Savings.com's growth and product roadmap.
Broad incumbents
- Groupon: Public deals marketplace with broader local-experiences and goods offering, but overlapping on discount-driven online retail deals and affiliate/merchant-funded economics. Larger, broader portfolio rather than a coupon-specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Savings.com social profiles
Digital presenceSavings.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savings.com leadership team
Management profileNumber of profiles
Profiles1 record
Savings.com funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savings.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savings.com
What does Savings.com do?
Savings.com operates a free online coupon aggregation and deals platform that sources, manually verifies, and curates promotional codes, discounts, and cash-back offers from over 3,200 retailers across categories including apparel, home, electronics, travel, and beauty. Consumers access more than 40,000 hand-tested deals directly through the website, while the company earns revenue through affiliate commissions when users complete purchases at merchant sites via tracked links.
Is Savings.com a public or private company?
Savings.com is a private company. It is classified as corporate owned and is currently operating.
When was Savings.com founded?
Savings.com was founded in 2004. It employs 11 to 50 people.
Where is Savings.com based?
Savings.com is headquartered in Santa Monica, United States, in the North America region.
How does Savings.com make money?
One revenue line is on record: affiliate commissions.
Who are Savings.com's main competitors?
Direct peers on record are Capital One Shopping (formerly Wikibuy), Coupons.com (Quotient Technology / Neptune Retail Solutions), DealNews, RetailMeNot, Rakuten (formerly Ebates), Honey (PayPal), Brad's Deals and Slickdeals. Centerfield Media is listed as an others. Groupon is listed as a broad incumbent.
Does Savings.com have an API?
No public API is recorded for Savings.com.
What industry is Savings.com in?
Savings.com's product category is Online Coupons & Deal Aggregation. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 455 and its SIC code is 7311.