360 Standortmarketing

What 360 Standortmarketing does

360 Standortmarketing AG is a Swiss marketing and technology company headquartered in Ermatingen, Switzerland, that builds 360-degree virtual tour and interactive mapping solutions for the tourism industry. Founded in 2008 under the 360TOURIST brand, the company offers high-definition 360 virtual tours, aerial drone photography, custom info touch terminals, and Google Maps–integrated interactive regional maps, supported in up to 33 languages and embeddable into existing tourism-board websites without significant code changes. Its platform spans 24 countries, 152 regions, and 53 partner organisations, with 12M+ cumulative platform visits reported.

Name

360 Standortmarketing

Legal name

360 Standortmarketing AG

Website

https://360standort.marketing

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

360 Standortmarketing AG is a Swiss firm that provides 360-degree VR tours, interactive maps, and promotional solutions to tourism boards and destination marketing organizations across 24 countries via a sponsor-funded model.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Virtual tour production
• Tourism marketing platform
• 360-degree photography
• Interactive mapping services
• Destination marketing technology

Headquarters

HQ city

Ermatingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Advertising Revenue: Company covers costs by placing advertisements for selected local businesses in the region. The sponsor-financed model allows tourism boards to receive services at zero cost.
2. Cross-Marketing Package: Cross-marketing services included in premium plans, with VR Enterprise offering 5 years of free cross-marketing package

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

360 Standortmarketing provides a sponsor-financed virtual reality tourism marketing platform. The company produces 360-degree virtual tours and videos, aerial drone photography, Google-based interactive maps, custom info touch terminals, and physical promotional materials for tourism boards and destination marketing organizations. Services are delivered at zero direct cost to tourism offices, with local business sponsors covering the costs through advertising placements on the platform.

Product overview

360 Standortmarketing is a marketing and technology company offering a unified VR-based tourism promotion platform. The core offering consists of three subscription tiers (VR Basic, VR Professional, and VR Enterprise) that provide virtual tour technology, interactive mapping, and promotional materials to tourism boards at no cost through sponsor-financed models. Key products include 360 HD Virtual Tours & Videos, Aerial Photo & Video Production, Custom Info Touch Terminals, and an Interactive Map—all designed to increase visitor engagement and conversions. The tiered plans progressively add features including embedding solutions, touch terminals, Google Cardboards VR headsets, VR Map Guides, and cross-marketing packages, culminating in the VR Enterprise level with unlimited integrations and trade show support.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 HD Virtual Tours & Videos
• Aerial Photo & Video Production
• Custom Info Touch Terminals
• Interactive Google Map
• Custom Google Cardboards
• Printed VR Map Guide
• Custom 360 Domes
• Cross-Marketing Package
• Custom Web & Mobile Integration

Quantifiable outcome

• 12 Million+ visits to platform
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pano2VR (Garden Gnome Software): Long-established desktop tool for building and publishing 360-degree virtual tours with hotspots, maps, and embeddable output. Comparable on the underlying production toolset that tourism marketers use to publish VR experiences.
• CloudPano: Subscription-based virtual tour platform for businesses, including tourism and hospitality use cases. Directly comparable in offering embeddable 360 tours, branding customization, and per-region dealer/franchise-style distribution.
• Matterport: Leading 3D/VR spatial capture platform used to build immersive virtual tours for real estate, hospitality, and tourism. Directly comparable technology and business model for delivering destination/venue 360 experiences that increase engagement and conversions.
• Kuula: Cloud-based 360 virtual tour editor and hosting platform serving real estate, hospitality, and tourism customers. Competes head-to-head on hosted 360 panoramas, embeddable tours, and interactive maps.
• Roundme: Web and mobile platform for creating, sharing, and embedding 360-degree virtual tours with map-based discovery. Directly comparable to 360 Standortmarketing on the publishing and discovery of immersive regional/tourism content.
• HoloBuilder (FARO): 360-degree reality capture and virtual tour platform with strong enterprise adoption. Comparable technology stack (360 capture, cloud publishing, embedded tours) and similar deployment workflows across multiple industries including hospitality and venues.

Broad incumbents

• Zartico: Destination intelligence and marketing platform serving DMOs and tourism boards. Comparable customer base (regional tourism organizations) and adjacent destination-marketing orientation, though focused on data-led marketing rather than VR content.
• Sojern: Travel-focused digital marketing platform that helps destinations and tourism advertisers reach travelers. Comparable on the destination advertising and traveler acquisition layer, though at much larger scale and via programmatic channels.
• Tempest: Destination marketing agency and technology provider serving tourism boards and city CVBs. Comparable target customer (destination marketing organizations) with a broader services portfolio spanning content, media, and creative production.
• Google Street View for Business: Google's official program for businesses and destinations to publish trusted 360 imagery into Google Maps. Broad incumbent that competes with 360 Standortmarketing by offering a globally ubiquitous destination-surfacing channel at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/360standortmarketing
• LinkedInlinkedin.com/company/360-standortmarketing-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Standortmarketing