What CareerViewXR does

CareerViewXR is the flagship immersive career exploration product of Be More Colorful, a Fargo, North Dakota-based virtual reality and immersive media production studio. The platform delivers 360-degree web-based virtual tours and companion VR videos covering more than 100 field trip experiences across approximately 150 career roles in healthcare, skilled trades, manufacturing, energy, agriculture, public safety, and other in-demand industries. Content is filmed on-site with Insta360 cameras (OneRS, X3, X5, Sphere) in actual workplaces using real professionals, and is delivered through a WebXR-based web interface accessible from any internet-connected device, with optional VR headset playback on Meta Quest 2/3 and HTC VIVE Focus 3 hardware. The platform holds documented WCAG 2.2 AA, Section 508, and EN 301 549 accessibility compliance, integrating Universal Design for Learning practices including auto-generated captions, hotspot lists, collapsible menus, and content warnings.

The company operates on an annual subscription model sold to K-12 schools and districts, career centers, workforce development organizations, and industry partners, with pricing scaled to school enrollment or service area population. Subscriptions are eligible expenses under Perkins and similar federal education grants, and access codes integrate with state education portals such as North Dakota's RUReady.nd.gov. The company has established statewide implementations in North Dakota (every K-12 grade, first state of its kind) and Kentucky (special education programming through the Department of Education), with active deployments across 24+ U.S. states. Additional product surfaces include the Educator Center with lesson plans, mobile career exploration vans for rural schools, and nine fully projected immersive rooms installed across North Dakota as part of a $9.9M U.S. Department of Education Disability Innovation Fund project with Bismarck State College targeting individuals with disabilities.

CareerViewXR is a privately held, founder-led operation under CEO and Co-Founder Matthew Chaussee and President and Co-Founder Katie Chaussee, with no disclosed external venture capital or institutional funding rounds. The company was recognized as a 2023 Yass Prize semifinalist and received the 2026 XRA Limitless Future Award for Leadership in Immersive Technology. Distribution is partner-driven via state education departments, CTE organizations, workforce agencies, and industry associations, with supplementary direct sales through demo requests and grant-funded procurement.

Name

CareerViewXR

Legal name

Be More Colorful

Website

https://careerviewxr.bemorecolorful.com

Company type

Private

Operating status

Operating

Short description

CareerViewXR is an immersive career exploration platform operated by Fargo, ND-based studio Be More Colorful, delivering 100+ 360-degree web-based and VR field trips across 150 careers to K-12 schools, workforce centers, and industry partners via annual subscriptions, with statewide deployments in North Dakota and Kentucky.

Ownership category

akta.pro rank

Product category

Immersive Career Exploration Software

NAICS

Computer Training (611420), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

akta.pro secondary industries

Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM), Career Exploration & Job Shadowing Programs (EDAMAKAC)

Keywords

• Immersive career exploration
• Virtual reality field trips
• Career education technology
• Workforce development platform
• Extended reality training

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. School/Organization Subscriptions: Yearly subscriptions sold to schools, workforce centers, and organizations with pricing varying based on school's headcount enrollment or organization's service area population. CareerViewXR is an eligible expense for Perkins and other similar education grants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CareerViewXR is an immersive career exploration platform that delivers 360-degree web-based virtual tours and companion VR videos, allowing students and job seekers to explore real workplaces and career roles in healthcare, skilled trades, manufacturing, energy, agriculture, and public safety. The platform is sold as annual subscriptions to schools, districts, career centers, and workforce organizations, with pricing scaled by enrollment or service-area population, and is accessible on any internet-connected device with optional VR headset use.

Product overview

CareerViewXR is a unified immersive career exploration platform consisting of web-based 360-degree virtual tours and companion VR video experiences. The platform offers access to a library of over 100 career field trip experiences through yearly subscriptions for schools, workforce centers, and other organizations. Core access is via web-based tours on any internet-connected device, with optional VR headset companion videos for immersive playback. The platform integrates with state career planning portals (RUReady.nd.gov) and partner platforms (SkillUp). Additional offerings include the Educator Center with lesson plans, mobile classroom programs, and specialized immersive rooms for disability access programs.

Differentiator

Problem solved

Functional benefit

Products and services

• CareerViewXR Platform Subscription-based immersive career exploration platform that delivers 360-degree web-based virtual tours and companion VR videos to schools, career centers, workforce organizations, and state education departments for student and job seeker career exploration.
• Web-Based Virtual Tours Interactive 360-degree career exploration experiences navigable on any internet-connected device using keyboard controls, hotspot interactions, captions, and content warnings, intended for students and job seekers in classroom and counseling settings.
• VR Video Experiences Virtual reality video content filmed with Insta360 cameras and packaged for VIVE Focus 3, VIVE Focus Plus, Meta Quest 2, and Meta Quest 3 headsets, available for offline playback by schools and workforce organizations with VR hardware.
• Career Field Trip Library Catalog of 100+ immersive 360-degree field trip experiences covering approximately 150 career roles, with new experiences released regularly, intended for use by schools, career centers, and workforce programs.
• Educator Center Curated library of lesson plans, worksheets, and educator-submitted resources that help teachers, career advisors, and CTE instructors integrate CareerViewXR field trips into classroom curriculum and college and career readiness activities.
• North Dakota K-12 Statewide Access Statewide subscription deployment giving every elementary, middle, and high school student in North Dakota access to CareerViewXR through the NDCTE RUReady.nd.gov portal, the first statewide implementation of its kind.
• XR for VR Immersive Rooms Nine fully projected immersive rooms installed across North Dakota under the $9.9M XR for VR project that let participants experience virtual manufacturing career explorations without a VR headset, targeted at individuals with disabilities.
• Mobile Career Exploration Classroom Specially equipped Ford Transit van outfitted with TV displays, seating, and multiple VR headsets that travels to rural and tribal schools across North Dakota Region III to deliver CareerViewXR field trips outside the classroom.

Quantifiable outcome

• 100+ immersive field trip experiences for less than cost of single field trip
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Bismarck State CollegecoreStrategic or Co-development PartnerLead partner in $9.9M U.S. Department of Education Disability Innovation Fund XR for VR project to help individuals with disabilities explore manufacturing careers through immersive experiences and assistive technologies.
• Impact DakotacoreStrategic or Co-development PartnerNorth Dakota's Manufacturing Extension Partnership (MEP) collaborating on the XR for VR project to help employers understand benefits of diverse workforce and integrate assistive technologies.
• ND AssistivecoreStrategic or Co-development PartnerNonprofit providing adaptive technologies that enable individuals with disabilities to overcome employment barriers as part of the XR for VR project.
• XR AssociationcoreStrategic or Co-development PartnerActive involvement in XR Association's Accessibility working group, contributing to industry accessibility standards development for immersive technologies.
• CAST.orgcoreStrategic or Co-development PartnerCollaborative accessibility work on multiple national projects implementing Universal Design for Learning best practices and evaluating accessibility in emerging media technologies.
• TIP-NAP (National Advisory Panel)coreStrategic or Co-development PartnerActive involvement on NSF-funded national advisory panel focused on aligning XR technologies to support vocational rehabilitation programs, with representatives from multiple state agencies and organizations.
• LAB MidwestminorOthersOut-of-state partner collaborating on the XR for VR disability employment project.
• Immersive Reality USAminorOthersOut-of-state partner collaborating on the XR for VR disability employment project.
• SkillUpcoreGTM or Marketing PartnerPartnership embedding CareerViewXR experiences in the SkillUp platform for STARs (Skilled Through Alternative Routes), providing immersive career exploration for nine skilled trades roles including electrician, plumber, HVAC technician, and welder. Funded by Truist Foundation.
• Kentucky Department of Education's Office of Special Education and Early LearningcoreStrategic or Co-development PartnerPartnership supporting statewide special education programming with web-based field trips for students with disabilities at three tech centers.
• University of KentuckycoreStrategic or Co-development PartnerPartner on federally funded Training Innovation Project (TIP) demand-side employer engagement focused on workforce development for individuals with disabilities.
• North Dakota Region III Mobile Career Exploration ClassroomcoreGTM or Marketing PartnerMobile classroom van bringing CareerViewXR experiences to rural and tribal schools across Region III, featuring TV displays, seating, and multiple VR headsets for hands-on career exploration.
• BytespeedcoreTechnology or IntegrationTechnology partner providing VR headsets (VIVE Focus 3, Meta Quest 2/3) and computer hardware. CareerViewXR directs customers to Bytespeed for headset purchases.
• North Dakota Department of Career and Technical Education (NDCTE)coreChannel Partner/ Reseller/ DistributorState agency partner enabling statewide implementation of CareerViewXR through RUReady.nd.gov education and career planning portal for all K-12 students.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YouScience: YouScience provides aptitude-based career and education planning tools to high schools and workforce programs, combining psychometric assessments with career matching. It is a direct competitor in the K-12 and workforce career exploration category, often procured through similar CTE channels.
• Transfr: Transfr builds VR-based career exploration and skills-training simulations for high school students, workforce agencies, and employers. It is the closest direct competitor to CareerViewXR, offering immersive job-shadowing experiences distributed through schools, workforce boards, and employer pipelines.
• Kuder: Kuder delivers career planning and assessment solutions to schools, workforce agencies, and rehabilitation organizations. Its combined career assessment and planning offering overlaps with CareerViewXR's interest/pathway exploration, particularly in workforce development channels.
• Virtual Job Shadow: Virtual Job Shadow provides video-based career exploration content to schools and career centers, covering hundreds of careers. It is highly comparable to CareerViewXR's web-based field trips, sharing the same K-12 and workforce customer base and subscription delivery model.

Broad incumbents

• Naviance (PowerSchool): Naviance by PowerSchool is a widely adopted college and career readiness platform for K-12 districts. While broader in scope (including college application tools), its career planning components compete with CareerViewXR for the same school-district budgets and CTE priorities.
• Xello: Xello (formerly CASCA) is a leading K-12 college, career, and future-readiness platform used by thousands of school districts. While it operates a broader portfolio than CareerViewXR, its career exploration, assessment, and planning features overlap directly with CareerViewXR's primary use case.

Emerging players

• Mursion: Mursion provides VR-based simulation training for soft skills and workforce scenarios, including for career exploration use cases. While primarily focused on corporate training, its immersive simulation capabilities intersect with CareerViewXR's VR delivery approach.
• Nepris: Nepris connects students with industry professionals through virtual sessions and career exploration activities. It overlaps with CareerViewXR's career awareness mission for K-12, but focuses on live virtual interactions rather than on-demand immersive content.
• Pathway2Careers: Pathway2Careers offers career exploration and planning tools targeted at CTE programs and high schools, often aligned with Perkins funding. It competes with CareerViewXR for the same CTE-budget-driven procurement channels, though without the immersive VR delivery layer.

Others

• SkillUp Coalition: SkillUp Coalition is a workforce-development platform for STARs and adult job seekers offering training and career resources. CareerViewXR has already embedded experiences on SkillUp, making it both a GTM partner and an adjacent player in the same talent-development ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCd/XqZ+qlM9N1qA1/featured
• LinkedInlinkedin.com/company/careerviewxr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareerViewXR