TexARTS

Name

TexARTS

Legal name

TexARTS Association

Website

https://tex-arts.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Fine Arts Schools (611610), Performing Arts Companies (7111), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Arts Education & Community Arts Programs (BPAGAHAC)

Keywords

• Performing arts education
• Live theatre productions
• Youth theatre programs
• Summer theatre camps
• Musical theatre performances

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual performance tickets and season subscriptions for professional theatre productions. Ticket prices include all fees and taxes.
2. Academy Tuition: Semesterly tuition for classes including acting, musical theatre, dance, and voice instruction. Additional fees for showcases, costumes, and registration.
3. Summer Camps: Week-long themed musical theatre camps for children ages 5-14, with full-day and half-day options. Additional fees for early drop-off and late pick-up.
4. Donations and Sponsorships: Tax-deductible contributions from individual donors and business sponsors. Corporate sponsorship tiers with membership benefits. Capital campaign for facility expansion.
5. Academy Productions: Fees for youth theatre productions including Beetlejuice Jr., with registration that includes 1 costume and 2 tickets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

TexARTS operates a nonprofit performing arts organization that produces year-round professional theatrical productions (musicals and plays) at a state-of-the-art permanent facility in Lakeway, Texas, and delivers a comprehensive TexARTS Academy with semester classes, themed summer camps, and youth productions covering acting, musical theatre, dance, and voice for students of all ages. Revenue is generated through ticket and season subscription sales, academy tuition, summer camp fees, donations, and corporate sponsorships.

Product overview

TexARTS is a nonprofit performing arts organization offering a dual-platform approach: Professional Season Productions featuring year-round Broadway-caliber musicals and plays in their state-of-the-art theatre, and TexARTS Academy providing comprehensive arts education through semester classes, summer camps, and youth academy productions. The professional season includes productions like Rock of Ages, Boeing Boeing, Winter Wonderettes, Hairspray, and I Love You You're Perfect Now Change. The Academy serves students of all ages through offerings including Acting for Stage & Screen, dance classes (ballet, jazz, tap), vocal instruction, Broadway Bound, and Improv Acting, culminating in youth productions such as Rock of Ages: Teen Edition and Beetlejuice Jr. Additional services include business sponsorships, season subscriptions, scholarships, and volunteer opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• TexARTS Professional Season Productions Year-round professional musical theatre and play productions staged in TexARTS' permanent state-of-the-art Lakeway facility, featuring paid professional actors, directors, choreographers, musicians, designers, and technicians. Targeted at general public patrons, theatre enthusiasts, couples, and families in Central Texas.
• TexARTS Academy Classes Semesterly performing arts instruction covering acting, musical theatre, dance (ballet, jazz, tap), and voice for students of all ages and abilities, ranging from exploratory beginner classes to advanced technique classes including Broadway Bound, Improv Acting, and Sets & Props. Targeted at youth and family learners with financial aid and scholarship options available.
• TexARTS Summer Camps Week-long themed musical theatre summer camps running May through August for children ages 5-14, offered as Full Day Camps ($385/week) and Half Day Camps ($285/week) with optional early drop-off and late pick-up. Young performers bring themed stories to life through singing and dancing.
• Academy Productions (Youth Theatre) Fully realized youth theatrical productions for students in Grades 3-12 featuring full sets, lights, costumes, and sound performed before a live audience, including titles such as Rock of Ages: Teen Edition and Beetlejuice Jr! Production registration includes one costume and two tickets. Targeted at performing youth and their families.
• Season Subscriptions Season ticket packages offering discounted access to all professional season productions with priority seating, exchange privileges, and renewal opportunities for loyal theatre enthusiasts and patrons.
• Business Sponsorship Program Corporate sponsorship packages providing visibility and membership benefits to local and regional businesses in exchange for tax-deductible contributions supporting affordable tuition, ticket prices, costumes, sets, and production values.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• City of LakewaycoreStrategic or Co-development PartnerCity of Lakeway is a key municipal partner supporting TexARTS as part of their commitment to a thriving arts community. The city supports the organization to sustain economic development and enhance the quality of theatre performance in the Central Texas Region.
• National Endowment for the ArtscoreStrategic or Co-development PartnerNational Endowment for the Arts provides federal support recognizing TexARTS as a significant arts organization serving the Central Texas region through professional theatre and arts education.
• Texas Commission on the ArtscoreStrategic or Co-development PartnerTexas Commission on the Arts supports TexARTS as a state arts organization providing professional theatre and arts education programming in the Lake Travis area.
• ATX Theatre (Austin Theatre Coalition)minorGTM or Marketing PartnerRegional theatre coalition providing cross-promotion and collaboration opportunities within the Austin theatre community.
• Concord TheatricalscoreChannel Partner/ Reseller/ DistributorLicensing partner providing performance rights for productions including Boeing Boeing, Winter Wonderettes, and I Love You, You're Perfect, Now Change through Samuel French Inc.
• Music Theatre International (MTI)coreChannel Partner/ Reseller/ DistributorLicensing partner providing performance rights for Hairspray through special arrangement with MTI. All authorized performance materials supplied by MTI.
• All Star BurgerminorGTM or Marketing PartnerLocal Lakeway restaurant sponsor providing support in exchange for visibility at productions and events.
• The Wine CellarminorGTM or Marketing PartnerLocal Lakeway wine bar and restaurant recommended as pre-show dining option, with cross-promotional relationship.
• Frost BankminorGTM or Marketing PartnerRegional bank sponsor supporting arts organization in Central Texas community.
• La Quinta Inn & Suites by Wyndham LakewayminorGTM or Marketing PartnerRecommended hotel partner for out-of-town patrons, offering accommodations for visitors traveling to see productions.
• Lakeway Civic CorporationminorStrategic or Co-development PartnerLocal civic organization supporting TexARTS and arts community development in Lakeway.
• April Paine PhotographyminorGTM or Marketing PartnerLocal photographer providing promotional photography services, credited for production images on website.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Texas Performing Arts: The University of Texas at Austin's presenting organization, operating larger venues and bringing touring Broadway and performing arts to the Austin market—broader in scale and not a producing peer, but competing for the same patron dollars TexARTS targets.
• The Long Center for the Performing Arts: Austin's primary large-scale performing arts venue hosting touring Broadway, opera, symphony, and dance—dwarfs TexARTS in capacity but draws from the same Central Texas patron pool for live theatrical entertainment.
• Paramount Theatre (Austin): Historic Austin venue producing and presenting Broadway tours, comedy, and concerts, serving overlapping live-entertainment demand in Central Texas while operating at a different scale and program mix than TexARTS.

Others

• Music Theatre International (MTI): Leading licensor of musical theatre performance rights to schools and community theatres; TexARTS is already an MTI licensee (Hairspray), making MTI a key ecosystem/enabling partner rather than a competitor.

Direct peers

• Different Stages: Austin-based nonprofit community theatre producing a season of plays and offering educational programming, sharing TexARTS' combination of live theatrical productions and arts education in the same metropolitan market.
• Austin Shakespeare: Austin-based nonprofit producing classical and contemporary theatre with associated educational programming, comparable in mission and regional scope to TexARTS' professional production and community arts model.
• Austin Playhouse: Austin-area nonprofit professional theatre producing year-round mainstage productions and offering acting classes and youth programming, comparable in scale and mission to TexARTS' professional season + academy model.
• Zach Theatre: Austin-based nonprofit professional theatre operating a parallel dual platform of professional productions and a youth/education academy, with multiple performance spaces and classes for youth and adults—TexARTS' closest direct analogue in the same metro.
• Penfold Theatre Company: Central Texas nonprofit theatre producing professional productions and community-engaged programming in the Austin region, comparable to TexARTS as a regional nonprofit producing company with community-outreach emphasis.

Regional players

• MainStreet Theater: Houston-area nonprofit professional theatre with an active education and youth program, mirroring TexARTS' dual professional-season-plus-academy model in a different Texas metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@texartsadmin7393
• Facebookfacebook.com/TexARTSAssociation
• Instagraminstagram.com/texartsassociation
• TikToktiktok.com/@texartsassociation
• Xx.com/texarts
• LinkedInlinkedin.com/company/texarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TexARTS