Impact Sales & Marketing

What Impact Sales & Marketing does

Impact Sales & Marketing is an independently owned, full-service Canadian sales and marketing brokerage firm headquartered in Calgary, Alberta. Founded in 1980, the company has operated for over thirty years in the consumer, food and drug brokerage industry, providing manufacturers and brands with sales representation and retail channel penetration across five Canadian provinces — British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. The firm positions itself as a relationship-driven, owner-operated brokerage emphasizing professionalism, integrity, and long-term client partnerships.

The company's offering is organized around three integrated service lines: Sales Management, Retail Coverage, and Channels/Categories management. Sales Management oversees sales operations for client products; Retail Coverage ensures product availability and representation across Canadian retail locations; and Channels/Categories management handles channel strategy and category execution. Together these form the full-service brokerage proposition delivered to consumer goods manufacturers, food and beverage companies, and pharmaceutical/health products companies.

Impact generates revenue through transaction fees (sales commissions) on retail sales represented on behalf of its manufacturer clients. The company is privately held with no disclosed institutional investors, no public listing, and no parent company; ownership is described as founder/owner-operated. The technology footprint is minimal — the firm operates a basic company website with contact details ([email protected], 403.272.3065) and a copyright year of 2010. No software platform, AI capabilities, patents, partnerships, awards, or M&A activity are disclosed in the available data.

Name

Impact Sales & Marketing

Legal name

Impact Sales & Marketing

Website

https://impactsales.ca

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact Sales & Marketing is an independently owned, Calgary-based Canadian consumer, food and drug sales brokerage, representing manufacturers and brands with sales management, retail coverage, and channel management services across five provinces.

Ownership category

akta.pro rank

Product category

Retail Sales Brokerage

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

Keywords

• Consumer goods brokerage
• Retail sales representation
• Food and drug brokerage
• Channel management services
• Sales management services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Sales Representation: As a consumer, food and drug brokerage firm, the company generates revenue through sales commissions by representing manufacturers and brands to retail customers across Canadian provinces. The company manages business and market strategies for its clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Impact Sales & Marketing is an independently owned, full-service Canadian sales and marketing brokerage firm that represents consumer, food, and drug manufacturers and brands to retail customers. The firm delivers Sales Management, Retail Coverage, and Channel/Category management services across British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario, handling every aspect of clients' business and market strategies in the Canadian retail trade.

Product overview

Impact Sales & Marketing is a single-service sales and marketing brokerage firm rather than a software platform. The company offers three integrated service offerings: Sales Management, Retail Coverage, and Channels/Categories management. These services work together to provide full-service consumer, food and drug brokerage representation across British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. The firm operates as an independently owned, full-service Canadian sales and marketing organization with over thirty years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Management Sales management services provided by Impact Sales & Marketing to manage and oversee sales operations for consumer, food and drug products on behalf of manufacturers and brand owners across Canadian retail channels.
• Retail Coverage Retail coverage services ensuring product availability, merchandising, and representation across retail locations in the Canadian market for client manufacturers in the consumer, food, and drug categories.
• Channels/Categories Channel and category management services for consumer, food, and drug brokerage clients, providing oversight of how products are positioned, stocked, and sold across retail channels in multiple Canadian provinces.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Emerging players

• Repsly: Tech-enabled field execution and retail execution platform used by CPG brands and brokerages to manage in-store activities. Represents the technology-forward direction the broader brokerage industry is moving toward and a competitive threat to labor-only models.

Direct peers

• Crossmark: U.S.-headquartered retail services firm providing sales, merchandising, and category management for CPG manufacturers across grocery, drug, and mass channels — a closely aligned brokerage model with comparable service offerings.
• Premium Retail Services: Provider of in-store retail merchandising and sales execution services for CPG brands, with a similar labor-based delivery model serving manufacturers across food, drug, and mass retail channels.
• Daymon Worldwide: CPG brokerage and private-label services firm specializing in retail category management, sales representation, and brand development — directly comparable service mix to Impact's Channels/Categories and Sales Management offerings.
• Acosta: Pre-merger peer CPG sales and marketing brokerage offering sales, retail, and category management to consumer goods manufacturers — the most direct functional and business-model analogue to Impact's service lines.
• Anderson Merchandisers: Retail merchandising and in-store execution services company focused on consumer goods, with comparable category coverage in food, drug, and mass — a structurally similar brokerage competitor.

Broad incumbents

• Advantage Solutions: The largest North American CPG sales and marketing services company following its merger with Acosta. Operates a broadly similar sales-brokerage and retail-services model across consumer, food, and drug categories, but at far greater scale and with a publicly traded platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Sales & Marketing