Anderson Merchandisers
- Company typePrivate
- Founded1917
- HeadquartersPlano, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Anderson Merchandisers firmographics
Firmographics- Name
- Anderson Merchandisers
- Legal name
- Anderson Merchandisers
- Website
- https://amerch.com
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Anderson Merchandisers is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Anderson Merchandisers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Retail Merchandising Services: Core revenue stream from providing in-store retail merchandising services including continuity services, surge support, resets, inventory management, and product launches to major retailers and consumer brands.
- Production & Distribution Services: Marketing production, design, warehousing, and fulfillment services including print production, POP/POS displays, and consolidated shipping. Revenue generated from value-added services attached to merchandising contracts.
- Specialty Services: Special project execution including remodels, grand openings, and experiential marketing events. Project-based revenue from short and long-term specialty projects.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Anderson Merchandisers product offering
Product offeringCore offering
Anderson Merchandisers provides in-store retail merchandising and execution services to major retailers and consumer packaged goods brands. Its 4,000+ full-time field associates deliver shelf execution, resets, inventory management, product launches, signage production, distribution, and specialty projects across 40,000+ retail locations nationwide. The proprietary DASH Suite technology enables real-time execution tracking, scheduling optimization, and business intelligence reporting for clients.
Product overview
Anderson Merchandisers offers a platform-plus-modules architecture centered on its DASH Suite proprietary technology platform. The DASH Suite includes core execution tools (DASHEx), scheduling optimization (DASHForce), real-time reporting (DASHNow), business intelligence analytics, and specialized modules (AIM, Scan 2 Set, IntellEX) for inventory management and retail execution. Complementing the technology platform, Anderson provides three service verticals: Retail Services (Continuity, Surge Support, Resets, Inventory Management, Product Launches), Production & Distribution through the ShopComm solution (Warehousing, Marketing Production, Design, Fulfillment), and Specialty Services (Remodels, Grand Openings, Experiential Marketing). Together, these products deliver end-to-end in-store retail merchandising solutions.
Differentiator
Problem solved
Functional benefit
Brands
- DASH Suite: Proprietary technology suite including DASHEx (execution tool), DASHForce (scheduling tool), DASHNow Reporting, AIM, Scan 2 Set, and IntellEX for retail execution and analytics.
- ShopComm
Products and services
- DASH Suite
- DASHEx
- DASHForce
- DASHNow Reporting
- Business Intelligence
- Continuity Services
- Surge Support
- Resets
- Inventory Management Services
- Product Launches
- ShopComm
- Warehousing
- Marketing Production
- Marketing Design
- Fulfillment
- Remodels
- Grand Openings
- Experiential Marketing
Quantifiable outcome
- 99.8% activity compliance for major warehouse club account
- +6 more outcomes
Companies that use Anderson Merchandisers
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Anderson Merchandisers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Anderson Merchandisers partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- TargetcoreTarget selected Anderson Merchandisers as a Preferred Merchandising Provider, demonstrating Anderson's established relationships with major national retailers.
- WalmartflagshipWalmart selected Anderson Merchandisers as a Preferred Service Provider and Anderson became supplier of books, music and videos to Walmart. The relationship expanded through multiple milestones including the acquisition of Western Merchandisers which provided in-store marketing, merchandising, and sales expertise to Walmart.
- Sam's ClubflagshipAnderson Merchandisers was selected as the exclusive merchandising partner at Sam's Club, providing comprehensive in-store merchandising, product launches, and execution services.
- Procter & GambleflagshipIn 2017, the company landed Procter & Gamble as a client, marking a major turning point in diversification from entertainment media. By 2025, the company achieved its highest revenue since transformation with zero dependence on entertainment media.
- Kraft HeinzcoreMajor national brand client for retail merchandising and execution services across grocery categories.
- KenvuecoreConsumer health and beauty care products client for merchandising services.
- ColgatecorePersonal care products brand client for retail merchandising execution.
- SamsungcoreConsumer electronics brand receiving merchandising and product display services at major retailers.
- PepsiCocoreBeverage and snack products requiring merchandising and shelf execution at retail locations.
- DuracellcoreBattery manufacturer achieving 99% set rates through Anderson's ShopComm services.
- InCommcoreGift card and prepaid products client requiring merchandising and backroom management services.
Scale indicators14 records
Recent moves7 records
Expansion highlights4 records
Anderson Merchandisers competitors and assessment
Company assessmentDirect peers
- CROSSMARK: Direct peer providing retail merchandising, in-store execution, and retail analytics services to CPG brands and major retailers. Highly comparable in service offering and customer base.
- Advantage Solutions: Public peer (ADV) providing sales, marketing, and retail merchandising services. Comparable Fortune 500 CPG client roster and similar field execution services.
- Acosta: Direct peer providing outsourced sales, marketing, and retail merchandising services to CPG manufacturers and retailers across North America. Same client verticals and field force model.
- Spar Group: Direct peer (acquired by Reyes Holdings) providing merchandising, distribution, and in-store execution services with strong CPG and retail customer overlap.
- T-ROC (The Revenue Optimization Companies): Direct peer providing retail merchandising, mystery shopping, and sales optimization services with field force model similar to Anderson's.
- SAS Retail Services: Direct peer (subsidiary) providing retail merchandising, store setup, and reset services; comparable service model and retail customer base.
- Premium Retail Services: Direct peer offering in-store merchandising, resets, remodels, and product launch services with comparable customer base of major retailers and CPG brands.
- Retail Odyssey (formerly Daymon Worldwide): Direct peer providing retail merchandising, private label development, and category management services to retailers and CPG companies.
- Footprint Retail Services: Direct peer specializing in retail merchandising, resets, and product launches; similar B2B service delivery model targeting national retailers and CPG brands.
Emerging players
- National Retail Solutions (NRS): Emerging player providing retail technology and merchandising services with a digital-first approach; partial overlap with Anderson's execution services but more tech-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Anderson Merchandisers social profiles
Digital presenceAnderson Merchandisers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anderson Merchandisers leadership team
Management profileNumber of profiles
Profiles12 records
Anderson Merchandisers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anderson Merchandisers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anderson Merchandisers
What does Anderson Merchandisers do?
Anderson Merchandisers provides in-store retail merchandising and execution services to major retailers and consumer packaged goods brands. Its 4,000+ full-time field associates deliver shelf execution, resets, inventory management, product launches, signage production, distribution, and specialty projects across 40,000+ retail locations nationwide. The proprietary DASH Suite technology enables real-time execution tracking, scheduling optimization, and business intelligence reporting for clients.
Is Anderson Merchandisers a public or private company?
Anderson Merchandisers is a private company. It is classified as family owned and is currently operating.
When was Anderson Merchandisers founded?
Anderson Merchandisers was founded in 1917. It employs 1,001 to 5,000 people.
Where is Anderson Merchandisers based?
Anderson Merchandisers is headquartered in Plano, United States, in the North America region.
How does Anderson Merchandisers make money?
Three revenue lines are on record. Retail Merchandising Services are the primary driver. The others are production & Distribution Services and specialty Services.
Who are Anderson Merchandisers's main competitors?
Direct peers on record are CROSSMARK, Advantage Solutions, Acosta, Spar Group, T-ROC (The Revenue Optimization Companies), SAS Retail Services, Premium Retail Services, Retail Odyssey (formerly Daymon Worldwide) and Footprint Retail Services. National Retail Solutions (NRS) is listed as an emerging player.
Does Anderson Merchandisers have an API?
No public API is recorded for Anderson Merchandisers.