The Pole Room
- Company typePrivate
- Founded2015
- HeadquartersBayswater, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Pole Room firmographics
Firmographics- Name
- The Pole Room
- Legal name
- The Pole Room Pty Ltd
- Website
- https://thepoleroom.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Pole Room industry classification
Industry- Product category
- Pole Dance and Aerial Fitness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Fitness Classes (e.g., Zumba) (HSADABAD)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
Keywords
Where The Pole Room is headquartered
LocationHeadquarters
- HQ city
- Bayswater
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
The Pole Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Course Enrollment: 8-week structured courses for pole, lyra, silks, and specialty programs. One-time fee per term with progressive skill levels. Includes 40+ and Fabulous course for older demographics.
- Membership Subscriptions: Weekly direct debit memberships with various tiers (Solo Flyer, Casual Flyer, Frequent Flyer, High Flyer). Minimum 12-week term with weekly, fortnightly, or monthly billing options. Includes unlimited practice time and retail discounts.
- Drop-in Sessions: Casual class attendance purchased individually or in session packages. Sessions expire and cannot be extended or transferred once expired.
- Private Training: One-on-one lessons with instructors at discounted rate for members seeking personalized attention and accelerated progress.
- Hens Party Packages: Group event packages for bachelorette parties with pole dancing activities, instructor-led sessions, and private studio bookings.
- Retail Merchandise: Online store selling pole equipment (home dance poles), clothing (shorts, tops), knee pads, Pleaser heels, grip aids, towels, and branded merchandise. Hosted on Shopify platform.
- Grading and Competitions: Free grading assessments for course progression; annual Shine pole and Aerials SHINE competitions with ticket sales for family and friends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 8-Week Beginner Courses |
| One time/ perpetual license | Multi-year contract | 40+ & Fabulous Course |
| Subscription | Weekly | Solo Flyer Membership |
| Subscription | Weekly | Casual Flyer Membership |
| Subscription | Weekly | Frequent Flyer Membership |
| Subscription | Weekly | High Flyer Membership |
| Unit Pricing | Pay-as-you-go | Drop-in Sessions |
| Unit Pricing | Pay-as-you-go | Private Lessons |
| Unit Pricing | Pay-as-you-go | Hens Party Packages |
| Unit Pricing | Pay-as-you-go | Session Packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
The Pole Room product offering
Product offeringCore offering
The Pole Room operates a network of pole dancing and aerial fitness studios across Melbourne, delivering structured 8-week courses across multiple apparatus including pole dance, lyra (aerial hoop), aerial silks, hammocks and trapeze, alongside casual specialty classes (dance, flexibility, strength, floorwork). The offering is anchored by a 6-level progressive curriculum with formal grading assessments, weekly membership subscriptions, drop-in sessions, private training, hens party packages, and an e-commerce merchandise store. Annual Shine Pole and Aerials SHINE competitions provide performance opportunities for enrolled students.
Product overview
The Pole Room operates as a multi-location pole dancing and aerial fitness studio network across Melbourne, Australia. The core offering centers on the Pole Dance Program (a 7-level structured curriculum from Beginner to Elite), complemented by aerial apparatus programs including Lyra (aerial hoop), Silks, Hammocks, and Trapeze. Additional offerings include specialty conditioning classes (Dance, Flexibility, Strength), the 40+ & Fabulous course for mature beginners, hens party packages, private training sessions, grading assessments, and annual SHINE competitions. The business also operates an e-commerce store for pole dancing merchandise and equipment, and offers a franchise program for studio expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Pole Dance Program Comprehensive pole dancing instruction across 6 skill levels from beginner to elite, featuring 8-week structured courses, formal grading assessments, and progression through levels with certified instructors. For adult students seeking alternative fitness.
- Lyra Program (Aerial Hoop) Aerial hoop/lyra classes teaching students to perform exhilarating tricks while suspended in the air, building strength and confidence progressively. For students interested in aerial hoop disciplines.
- Silks Program (Aerial Hammocks) Aerial silks and hammocks instruction for circus-inspired aerial moves and next-level body control, offered alongside hoop and trapeze apparatus. For students seeking aerial silks training.
- Specialty Classes Additional class variety including Dance, Flexibility, Strength-based conditioning, and Floorwork classes that complement the core pole and aerial programs. For enrolled students seeking supplemental training.
- 40+ & Fabulous Course Specialized 8-week introductory pole dance course designed specifically for students aged 40 and above, featuring modified instruction and a supportive environment for mature beginners. Priced at $239 per term with a $50 fully refundable deposit.
- Hens Party Packages Group pole dancing experiences for hens parties, offering private classes and party packages for celebrations. Deposit required with 14-day refund policy, remaining balance due prior to event.
- Studio Shop (Pole Merchandise and Equipment) In-studio and online retail store offering pole dancing merchandise including kneepads, Pleaser heels, liquid chalk/grip aids, towels, pole clothing, and home dance poles. Hosted on Shopify.
- Private Training Sessions One-on-one instruction with pole dancing instructors at discounted rates for personalized training and skill development. $99 per hour standard; $50 for members (50% discount).
- Showcases and Competitions (Shine Pole and Aerials SHINE) Annual SHINE pole and aerials competitions, performance nights, and photo shoots providing opportunities for enrolled students to display their skills, with ticket sales for family and friends.
- Youth and Teen Classes Age-appropriate aerial and pole classes for youth (ages 7-12) and teens (ages 13-17), available at select studio locations.
- Franchise Program Business franchise opportunity for pole dance studio ownership across Australia, offering industry access, wholesale merchandise rates, training programs, and ongoing operational support.
Quantifiable outcome
- Daphne has achieved 2,000+ visits since 2015 demonstrating exceptional long-term retention
- +2 more outcomes
Companies that use The Pole Room
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
The Pole Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
The Pole Room partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- Shopify Inc.coreE-commerce platform provider for The Pole Room's online merchandise store. Shopify provides secure hosting, payment processing, and online retail infrastructure. PCI-DSS compliant with SSL encryption and AES-256 encryption for data protection.
- MindBodycoreStudio management and booking platform powering The Pole Room's mobile app, class scheduling, membership management, and student records. Enables cross-studio access for company-owned locations.
- StripecorePayment gateway for credit/debit card processing on checkout. Stripe provides PCI-DSS compliant payment infrastructure supporting Visa, Mastercard, and other card types.
- Shark Tank AustraliastrategicFeatured entrepreneurs on Season 3 of Shark Tank Australia (business investment reality show). Association with Shark Tank provides brand credibility and national media exposure.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
The Pole Room competitors and assessment
Company assessmentBroad incumbents
- Body Fit Training (BFT): Australian boutique group fitness franchise with a broader conditioning focus; overlaps with The Pole Room on the alternative-fitness, program-based, multi-location value proposition.
- KX Pilates: Australian boutique fitness franchise operating across multiple studios; comparable to The Pole Room in scale, franchise-based geographic rollout, and target customer seeking structured boutique fitness programming.
- F45 Training: Australian-origin global group fitness franchise; not a pole specialist but competes for the same group-fitness consumer wallet and demonstrates the franchise-led expansion model that The Pole Room is pursuing.
- Xtend Barre: International barre-based group fitness brand with structured progression; serves as a comparable specialty-fitness model to The Pole Room's level-based pole program and women-skewing boutique positioning.
Direct peers
- Pole Stars: Australian pole dance studio and instructor training organization; competes with The Pole Room on studio-based pole education and grading, with additional instructor-certification revenue layer.
- Pole Fitness Australia: Pole studio operator in Australia running group pole fitness classes, workshops, and instructor training; comparable to The Pole Room in curriculum design, target demographic, and studio-based delivery model.
- Studio Veena: Online pole dance instruction platform plus in-person studios; comparable to The Pole Room for progressive level-based curriculum, though distributes primarily through digital subscriptions rather than physical-only access.
- Pole Divas: Australia-based pole dance studio chain offering structured pole and aerial programs across multiple locations; directly competes with The Pole Room for the same female-skewing pole fitness customer in the Australian market.
- Aerial Melbourne: Melbourne-based aerial arts studio offering silks, lyra, trapeze, and pole classes; directly competes with The Pole Room's aerial programs in the same geography with a comparable apparatus-based curriculum.
Others
- Cirque du Soleil: Global circus-arts entertainment company; not a direct competitor but adjacent in aerial arts (silks, lyra, trapeze) — relevant as a cultural anchor that legitimises the aerial fitness category The Pole Room operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pole Room social profiles
Digital presenceThe Pole Room compliance and trust
Trust signalCompliance2 records
The Pole Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pole Room leadership team
Management profileNumber of profiles
Profiles1 record
The Pole Room subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Pole Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pole Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pole Room
What does The Pole Room do?
The Pole Room operates a network of pole dancing and aerial fitness studios across Melbourne, delivering structured 8-week courses across multiple apparatus including pole dance, lyra (aerial hoop), aerial silks, hammocks and trapeze, alongside casual specialty classes (dance, flexibility, strength, floorwork). The offering is anchored by a 6-level progressive curriculum with formal grading assessments, weekly membership subscriptions, drop-in sessions, private training, hens party packages, and an e-commerce merchandise store. Annual Shine Pole and Aerials SHINE competitions provide performance opportunities for enrolled students.
Is The Pole Room a public or private company?
The Pole Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pole Room founded?
The Pole Room was founded in 2015. It employs 11 to 50 people.
Where is The Pole Room based?
The Pole Room is headquartered in Bayswater, Australia, in the Oceania region.
How does The Pole Room make money?
Seven revenue lines are on record. Course Enrollment is the primary driver. The others are membership Subscriptions, drop-in Sessions, private Training, hens Party Packages, retail Merchandise and grading and Competitions.
Who are The Pole Room's main competitors?
Broad incumbents on record are Body Fit Training (BFT), KX Pilates, F45 Training and Xtend Barre. Direct peers are Pole Stars, Pole Fitness Australia, Studio Veena, Pole Divas and Aerial Melbourne. Cirque du Soleil is listed as an others.
Does The Pole Room have an API?
No public API is recorded for The Pole Room.
What industry is The Pole Room in?
The Pole Room's product category is Pole Dance and Aerial Fitness Studio Services. Its primary akta.pro industry code is HSADABAD, Dance Fitness Classes (e.g., Zumba), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 71394 and its SIC code is 7997.