Pole Divas
Pole Divas is an Australian dance studio founded in 2004 that teaches lyra (aerial hoop) and pole dancing classes to individual consumers from its Moorabbin, Victoria location.
- Company typePrivate
- Founded2004
- HeadquartersMoorabbin, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pole Divas does
Pole Divas is a privately held, for-profit dancing studio headquartered in Moorabbin, Victoria, Australia, founded in 2004. The studio specializes in teaching lyra (aerial hoop) and pole dancing classes, serving individual consumers interested in pole fitness and aerial arts. With 51-100 employees, the company operates an instructor-led, in-person class model centered at its Moorabbin location.
The business model is anchored on direct-to-consumer class instruction, with revenue generated through individual student enrollment in pole and lyra classes. The company maintains a consumer-facing website at poledivas.com.au; however, the source data for the website was a loading/verification page, indicating limited publicly scraped content regarding pricing, class schedules, instructor rosters, or product offerings. No subscription model, franchise operations, product retail line, or digital/online class delivery was disclosed in the available input.
The company has no disclosed parent company, subsidiaries, funding history, or management team details in the source material. There is no evidence of technology platform development, app-based services, integrations, or AI/ML capabilities. Pole Divas operates as a niche specialty fitness studio with a single disclosed location (Moorabbin) and no documented geographic expansion, partnerships, awards, patents, or regulatory actions. The data set is materially thin for institutional analysis: revenue, customer count, and competitive positioning all lack observable evidence beyond the firm's basic firmographic profile.
Pole Divas firmographics
Firmographics- Name
- Pole Divas
- Website
- https://poledivas.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pole Divas is an Australian dance studio founded in 2004 that teaches lyra (aerial hoop) and pole dancing classes to individual consumers from its Moorabbin, Victoria location.
- Ownership category
- akta.pro rank
Pole Divas industry classification
Industry- Product category
- Dance Studio Services
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industry
- Contemporary & Modern Dance (MPAGADAB)
Keywords
Where Pole Divas is headquartered
LocationHeadquarters
- HQ city
- Moorabbin
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Pole Divas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Pole Divas product offering
Product offeringCore offering
Pole Divas is a dance studio that teaches lyra (aerial hoop) and pole dancing classes. It delivers in-person instruction in these two specialty dance disciplines to individual learners at its Moorabbin, Australia studio.
Differentiator
Problem solved
Functional benefit
Products and services
- Pole Dancing Classes
- Lyra (Aerial Hoop) Classes
Companies that use Pole Divas
Customer profileIdeal customer profiles1 record
Pole Divas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pole Divas partnerships and signals
Strategic signalRecent moves1 record
Pole Divas competitors and assessment
Company assessmentDirect peers
- Studio 12 Highgate: Perth-based pole and aerial studio running group classes and instructor training; similar teaching format and adult fitness audience to Pole Divas.
- Pole Princess: Australia-focused pole dance studio brand running classes and instructor training programs, closely matching Pole Divas' pole-centric curriculum and target demographic.
- Brass Razoo Pole Studio: Australian pole and aerial studio with a comparable class-based teaching model targeting adult fitness and dance students; closest direct competitor in geography and offering.
- Airborne Studios: Australian aerial arts studio teaching lyra, silks, and trapeze — directly overlapping with Pole Divas' lyra/aerial offering to the same adult fitness customer.
- Bobbi's Pole Studio: Multi-location pole and aerial studio offering group classes, private lessons, and instructor certifications — a scaled analogue of Pole Divas' pole/lyra teaching model.
Broad incumbents
- Sydney Dance Company: Established Australian performing-arts dance institution; broader and more performance-oriented than Pole Divas, but occupies the same Australian dance instruction and performance category.
- Australian Dance Theatre: National contemporary dance company with educational programming; comparable as an Australian dance education brand, though focused on contemporary performance rather than pole/aerial.
Emerging players
- XPERT Pole Fitness: Global pole fitness education and certification body; comparable as an adjacent niche specialist in pole instruction, though its primary monetization is instructor certification rather than studio classes.
- PoleFit: Online pole fitness content and training platform; comparable customer base and curriculum, competing for Pole Divas' audience through digital delivery rather than a physical studio.
Regional players
- Pole Dance Academy: UK-based pole dance school and training provider offering classes and certifications; comparable in curriculum structure but operating in a different geography from Pole Divas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Pole Divas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pole Divas leadership team
Management profileNumber of profiles
Pole Divas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pole Divas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pole Divas
What does Pole Divas do?
Pole Divas is a dance studio that teaches lyra (aerial hoop) and pole dancing classes. It delivers in-person instruction in these two specialty dance disciplines to individual learners at its Moorabbin, Australia studio.
When was Pole Divas founded?
Pole Divas was founded in 2004. It employs 51 to 100 people.
Where is Pole Divas based?
Pole Divas is headquartered in Moorabbin, Australia, in the Oceania region.
Who are Pole Divas's main competitors?
Direct peers on record are Studio 12 Highgate, Pole Princess, Brass Razoo Pole Studio, Airborne Studios and Bobbi's Pole Studio. Broad incumbents are Sydney Dance Company and Australian Dance Theatre. Emerging players are XPERT Pole Fitness and PoleFit. Pole Dance Academy is listed as a regional player.
Does Pole Divas have an API?
No public API is recorded for Pole Divas.
What industry is Pole Divas in?
Pole Divas's product category is Dance Studio Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of MPAGADAB, Contemporary & Modern Dance. Its NAICS code is 61161 and its SIC code is 7900.