What Advanced Payroll Solutions does

Advanced Payroll Solutions, Inc. is a privately-held payroll processing firm founded in 1992 and headquartered at 1704 Main Street, Chester, Maryland. The company serves small to mid-sized businesses across Maryland's Eastern Shore — primarily in Talbot County and Queen Anne's County — delivering core payroll processing, federal and state tax filing and remittance, direct deposit, garnishments and child support handling, year-end reconciliation and W-2/W-3 preparation, and supplementary services such as certified payrolls, payroll audits, HR support, and employee handbook construction with FLSA compliance. A Small Business Start-Up Support line assists newly incorporated ventures with EIN registration, state withholding accounts, and unemployment insurance setup.

The company does not operate a proprietary technology platform; service delivery depends on the NetLinks Solution NetClient Portal for client access and payroll submission, with intake available by phone, fax, or personal computer. Internal capability rests on a team of four named professionals, including two Certified Payroll Professionals (Cee Cee McQuay, CPP, and Emmy Pilkerton, CPP), supported by team members with 20+ and 25+ years of payroll and HR experience respectively.

Revenue is generated on a recurring monthly, quote-based billing model with pricing dependent on client size, employee count, and service scope; specifics are not publicly disclosed. The go-to-market is sales-led and relationship-driven: the firm relies on a professional referral network with local accountants (notably Kram, McCarthy, Ayers & Frost, LLC) and attorneys, dual Chamber of Commerce memberships in Talbot and Queen Anne's counties, a verified Google review presence, and Facebook/Instagram activity. The firm has earned Best of 2024/2025/2026 regional recognition, was featured in Payroll.org and PAYTECH Magazine (June 2026), and maintains integrations with state programs such as MarylandSaves.

Name

Advanced Payroll Solutions

Legal name

Advanced Payroll Solutions, Inc.

Website

https://advancedpayrollsolutions.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Payroll Solutions is a privately-held payroll processing firm founded in 1992 that serves small to mid-sized businesses on Maryland's Eastern Shore with basic payroll, tax management, garnishments, HR support, and start-up compliance services delivered by certified payroll professionals.

Ownership category

akta.pro rank

Product category

Payroll Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)

akta.pro secondary industries

Full-Service Payroll Processing (BPACAIAA), Payroll & Employment Tax Services (BPAHABAD), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

Keywords

• Payroll processing services
• Tax filing management
• Small business payroll
• Direct deposit services
• Human resources support

Headquarters

HQ city

Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Payroll Processing Services: Recurring revenue from processing payroll for businesses including check production, tax filing, direct deposit, and compliance services. The company processes payroll and produces checks, files tax payments and reports, handles child support and wage garnishment payments, and provides year-end reconciliation and W-2 processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Advanced Payroll Solutions provides recurring payroll processing, tax filing, and compliance services to small and mid-sized businesses on Maryland's Eastern Shore. Services include check production, direct deposit, federal and state tax filing (941, 940, W-2/W-3), garnishments and child support handling, year-end reconciliation, HR support, and new-business setup guidance, all delivered by Certified Payroll Professionals.

Product overview

Advanced Payroll Solutions offers a unified payroll processing service for businesses on Maryland's Eastern Shore, consisting of core Basic Payroll Services and Tax Management Services, supplemented by Additional Services modules (certified payrolls, garnishment processing, direct deposit, HR support) and Small Business Start-Up Support. The company also provides downloadable New Employee Payroll Forms. Services are delivered by certified payroll professionals with same-day processing options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Payroll Services Core payroll processing service for businesses including check production, multiple submission options (phone, fax, personal computer), standard reports (Check Register, Employee Payroll Journal, Deduction Registers), and electronic tax filing.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Kram, McCarthy, Ayers & Frost, LLCminorStrategic or Co-development PartnerRecommended accounting services partner for new business clients. The company recommends this firm for businesses starting up, citing the importance of consulting with accountants and attorneys before starting a business due to taxes and penalties that can accrue.
• MarylandSavescoreStrategic or Co-development PartnerMarylandSaves is a state-sponsored retirement savings program for employees. The company encourages clients to register their businesses with MarylandSaves and provides downloadable employee opt-out forms and maintenance forms for the program.
• NetLinks SolutioncoreTechnology or IntegrationProvides the secure NetClient Portal used for client login and access. This third-party platform enables clients to access their payroll information and management tools.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Rippling: Rippling unifies payroll, HR, IT, and spend management on a single cloud platform and is increasingly adopted by SMBs and mid-market employers. It is the modern emerging challenger targeting the same payroll-plus-HR buyer as APS, but with a unified data model and tech-first delivery model that local service providers struggle to match on price and automation.
• Gusto: Gusto is a leading SMB-focused, cloud-native payroll, HR, and benefits platform with strong adoption among startups and small businesses. It competes for the same small-business buyer as APS but via an automated, self-serve, mobile-first experience — the modern antithesis of APS's high-touch local-relationship delivery model.

Broad incumbents

• Paychex: Paychex is one of the two largest U.S. payroll and HR solutions providers, serving hundreds of thousands of SMBs and mid-market clients with full-service payroll, tax filing, HR, and benefits administration. It overlaps with APS across the SMB core offering (check production, tax filing, direct deposit, year-end reconciliation) and competes for the same local referral-driven buyers but with vastly greater scale, proprietary technology, and brand reach.
• ADP: ADP is the dominant U.S. payroll and HR services incumbent, offering RUN Powered by ADP for small businesses and Workforce Now for mid-market — directly overlapping APS's tax-filing, direct deposit, garnishments, and year-end reconciliation services. As a broad incumbent, ADP competes for the same SMB buyers with a tech-led, scalable platform rather than APS's personal-relationship model.

Direct peers

• Paylocity: Paylocity provides cloud-based payroll and HR software to small and mid-sized organizations across the U.S. with services including tax filing, time and labor management, and benefits — directly mirroring APS's bundled payroll-plus-HR value proposition but delivered via proprietary SaaS at materially greater scale.
• Justworks: Justworks is a PEO providing full-service payroll, benefits, HR, and compliance for SMBs — directly comparable to APS's bundled payroll-plus-HR-support offering. It targets the same small-business buyer but with a technology-first, self-serve platform model rather than APS's high-touch local-relationship model.
• Paycor: Paycor is an SMB-focused payroll, HR, and talent management platform serving thousands of small and mid-sized businesses across the U.S. It directly competes with APS in the same SMB payroll/HR outsourcing category with overlapping services (tax filing, garnishments, W-2 processing, HR support) and a similar horizontal SMB GTM motion, but at much greater scale and with proprietary SaaS technology.
• Insperity: Insperity is a PEO providing full-service payroll, HR, benefits, and workers' comp administration to SMBs and mid-market employers. It is directly comparable to APS's bundled payroll/HR/compliance service model but operates at national scale with proprietary technology rather than APS's local, relationship-led execution.
• PrimePay: PrimePay delivers payroll, HR, benefits, and insurance services to small and mid-sized businesses with a regional touch and relationship-led model. It is the closest large-scale analog to APS's community-banking-style approach: local-account-execution backed by national infrastructure for tax filing, garnishments, and W-2 processing.

Regional players

• Dominion Payroll: Dominion Payroll is a regional payroll services provider primarily serving the Mid-Atlantic and Southeast U.S. with full-service payroll, HR, and time and attendance. It is the closest peer to APS in terms of regional, relationship-driven service model — both companies compete for SMB buyers who value local account teams over national SaaS — though Dominion operates across a broader multi-state footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/APSINCPayroll
• Instagraminstagram.com/advancedpayroll

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Payroll Solutions