Taqueria Del Sol
Taqueria del Sol is a privately held fast-casual restaurant chain founded in 2000, operating five Georgia locations serving Southern-Mexican fusion cuisine made from scratch. It also runs Sol Catering, a wholly owned event catering and venue rental subsidiary in Metro Atlanta.
- Company typePrivate
- Founded2000
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Taqueria Del Sol does
Taqueria del Sol is a privately held fast-casual restaurant chain founded in 2000 by Executive Chef Eddie Hernandez and Owner Mike Klank. The company operates five dine-in restaurant locations across Georgia—Westside Atlanta, Cheshire Bridge Atlanta, Decatur, Chamblee, and Athens—offering a distinctive "South-meets-Mexico" cuisine that fuses Southern and Mexican culinary traditions (e.g., Memphis Barbecue Pork Tacos, Chicken Pot Pie in puffed tortilla bowls, Turnip Greens in pot likker spiked with chiles). Service follows a counter-order, table-seat fast-casual format with menu items priced between $4.49 and $14.99. The "from scratch" cooking model is positioned against both quick-service and full-service competitors, targeting casual diners seeking quality and novelty at counter-service speed.
Beyond its core dine-in business, Taqueria del Sol operates Sol Catering, a wholly owned subsidiary providing event catering (with a $500 delivery minimum) and a 55-seat event facility rental at 1145 Zonolite Road in Atlanta. Ancillary revenue streams include a published cookbook (Turnip Greens & Tortillas), branded merchandise via SingleServe, and digital gift cards through CardFoundry. The brand is anchored to chef-founder Eddie Hernandez's reputation—five James Beard Foundation "Outstanding Restaurateur" nominations, the 2023 Southern Foodways Alliance Lifetime Achievement Award, and national press coverage in publications including The New York Times, Food & Wine, Condé Nast Traveler, and Forbes. The company is privately held with no institutional investors or parent company identified and serves a primarily consumer customer base with a smaller B2B event-host segment.
Taqueria Del Sol firmographics
Firmographics- Name
- Taqueria Del Sol
- Legal name
- Taqueria del Sol
- Website
- https://taqueriadelsol.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Taqueria del Sol is a privately held fast-casual restaurant chain founded in 2000, operating five Georgia locations serving Southern-Mexican fusion cuisine made from scratch. It also runs Sol Catering, a wholly owned event catering and venue rental subsidiary in Metro Atlanta.
- Ownership category
- akta.pro rank
Taqueria Del Sol industry classification
Industry- Product category
- Fast-casual Mexican-Southern fusion restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Taqueria Del Sol is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Taqueria Del Sol business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Core revenue from five restaurant locations serving lunch and dinner. Fast-casual model with counter ordering and table seating.
- Sol Catering: Catering service for events in Metro Atlanta area with customizable Mexican cuisine packages. $500 minimum for delivery orders.
- Cookbook Sales: Turnip Greens & Tortillas cookbook by Chef Eddie Hernandez sold through Amazon, Barnes & Noble, and Indie Bound.
- Merchandise Sales: Merchandise sold through singleserve.store including apparel and branded items.
- Gift Card Sales: Digital gift cards sold through CardFoundry platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Mexico Chile taco (lunch) |
| Unit Pricing | Pay-as-you-go | Mushroom Flats lunch special |
| Unit Pricing | Pay-as-you-go | Mushroom Flats dinner special |
| Unit Pricing | Pay-as-you-go | Tilapia Tropical dinner special |
| Other | Pay-as-you-go | Event facility rental |
| Other | Pay-as-you-go | Catering delivery minimum |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Taqueria Del Sol product offering
Product offeringCore offering
Taqueria del Sol operates a fast-casual restaurant chain serving a fusion of Southern and Mexican cuisines prepared from scratch. The company runs five dine-in restaurant locations across Georgia, with counter-order service for lunch and dinner. Complementary offerings include Sol Catering for event catering and an event facility rental in Metro Atlanta, plus digital gift cards, branded merchandise, and a published cookbook.
Product overview
Taqueria del Sol is a fast-casual restaurant chain offering Mexican-Southern fusion cuisine. The core product consists of five restaurant locations in the Atlanta metro area and Athens, GA. Adjacent offerings include Sol Catering for event catering services, a dedicated event facility rental space, gift cards via CardFoundry, an online merchandise store, and a published cookbook authored by Chef Eddie Hernandez.
Differentiator
Problem solved
Functional benefit
Brands
- Sol Catering: Event catering service offering Mexican cuisine with a twist for various occasions including tailgates, family reunions, rehearsal dinners, and holiday gatherings. Located at 1145 Zonolite Road, Suite 11, Atlanta, GA 30306.
Products and services
- Taqueria del Sol Restaurants Fast-casual dine-in restaurants serving Mexican-Southern fusion dishes prepared from scratch, with counter ordering and table seating.
- Sol Catering
Quantifiable outcome
- Ranked #35 on America's 50 Best Mexican Restaurants by The Daily Meal
- +2 more outcomes
Companies that use Taqueria Del Sol
Customer profileSegments2 records
Ideal customer profiles2 records
Taqueria Del Sol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Taqueria Del Sol partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Hogs for the Causecore501(c)(3) nonprofit and leading funding resource for pediatric brain cancer outreach services. Team Foxeria del Sol (Taqueria del Sol, Fox Bros. Bar-B-Q, and Home Team BBQ) are proud fundraising partners. Since 2014, over $1.2M has been raised and distributed directly to families in Atlanta and North Georgia via partnership with Children's Healthcare of Atlanta Aflac Cancer Center.
- Fox Bros. Bar-B-QcoreCollectively form 'Team Foxeria del Sol' with Home Team BBQ for joint fundraising efforts with Hogs for the Cause. Past events include Foxeria del Sol Primavera Festival, golf tournament, specialty dinners, and annual Hatch Chile Festival.
- Home Team BBQcoreTogether with Fox Bros. Bar-B-Q and Taqueria del Sol form 'Team Foxeria del Sol' for charitable fundraising partnership with Hogs for the Cause.
- Children's Healthcare of Atlanta Aflac Cancer CentermajorPartnership with Hogs for the Cause to distribute funds raised by Team Foxeria del Sol to families in Atlanta and North Georgia battling pediatric brain cancer.
- Green Olive MediaminorPR and media relations agency handling media and photography inquiries for Taqueria del Sol. Contact: Elizabeth Moore.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Taqueria Del Sol competitors and assessment
Company assessmentBroad incumbents
- Qdoba Mexican Eats: National fast-casual Mexican chain with a customizable menu and counter-order model. Closest scaled competitor to Taqueria del Sol's format, though operating with a much larger footprint and a more standardized menu.
- Chipotle Mexican Grill: Dominant US fast-casual Mexican chain with a build-your-own concept and counter service. Overlaps directly on format and customer occasion, but at vastly larger scale, defining the category standard Taqueria del Sol competes against.
- Moe's Southwest Grill: National fast-casual Mexican chain owned by Restaurant Brands International with a counter-order model and broad menu. Comparable as a directly overlapping fast-casual Mexican format operating in similar customer occasions, but with vastly greater scale and corporate backing.
Regional players
- Taco Mac: Atlanta-based sports bar and grill chain with a strong Georgia footprint. Comparable as a regional Atlanta casual-dining concept competing for similar customer occasions, though beer-centric rather than Mexican.
Emerging players
- Condado Tacos: Fast-casual build-your-own taco concept expanding across the Midwest and East Coast. Comparable on customizable fast-casual Mexican format and bar-driven store design, though operating in largely different geographies.
Direct peers
- Bone Garden Cantina: Independent Atlanta-Mexican restaurant known for from-scratch cooking and a chef-driven menu. Overlaps on cuisine category, 'from-scratch' positioning, and Atlanta customer base, competing for similar dining occasions.
- Rreal Tacos: Chef-driven Atlanta taqueria focused on authentic and creative tacos. Comparable as a chef-led, quality-focused Mexican concept in the Atlanta market targeting a similar casual-dining occasion.
- Willy's Mexicana Grill: Atlanta-based fast-casual burrito and taco chain with a strong Georgia footprint. Direct regional competitor for the same counter-order Mexican customer in the Atlanta metro area.
- Bartaco: Upscale fast-casual Mexican coastal-inspired concept with multiple East Coast and Southeast US locations. Comparable as a chef-driven, design-forward fast-casual Mexican brand pursuing a similar differentiated-cuisine positioning in overlapping geographies.
Others
- Fox Bros. Bar-B-Q: Atlanta-based barbecue restaurant and co-member of 'Team Foxeria del Sol' charitable alliance. Not a direct competitor but a closely aligned Atlanta independent restaurant partner, comparable in scale and independent-operator profile.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Taqueria Del Sol social profiles
Digital presenceTaqueria Del Sol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taqueria Del Sol leadership team
Management profileNumber of profiles
Profiles2 records
Taqueria Del Sol subsidiaries and ownership
Company hierarchySubsidiaries1 record
Taqueria Del Sol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taqueria Del Sol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taqueria Del Sol
What does Taqueria Del Sol do?
Taqueria del Sol operates a fast-casual restaurant chain serving a fusion of Southern and Mexican cuisines prepared from scratch. The company runs five dine-in restaurant locations across Georgia, with counter-order service for lunch and dinner. Complementary offerings include Sol Catering for event catering and an event facility rental in Metro Atlanta, plus digital gift cards, branded merchandise, and a published cookbook.
Is Taqueria Del Sol a public or private company?
Taqueria Del Sol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taqueria Del Sol founded?
Taqueria Del Sol was founded in 2000. It employs 11 to 50 people.
Where is Taqueria Del Sol based?
Taqueria Del Sol is headquartered in Atlanta, United States, in the North America region.
How does Taqueria Del Sol make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are sol Catering, cookbook Sales, merchandise Sales and gift Card Sales.
Who are Taqueria Del Sol's main competitors?
Broad incumbents on record are Qdoba Mexican Eats, Chipotle Mexican Grill and Moe's Southwest Grill. Taco Mac is listed as a regional player. Condado Tacos is listed as an emerging player. Direct peers are Bone Garden Cantina, Rreal Tacos, Willy's Mexicana Grill and Bartaco. Fox Bros. Bar-B-Q is listed as an others.
Does Taqueria Del Sol have an API?
No public API is recorded for Taqueria Del Sol.
What industry is Taqueria Del Sol in?
Taqueria Del Sol's product category is Fast-casual Mexican-Southern fusion restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.