What Boldklubben af 1893 does

Boldklubben af 1893 (B.93) is a Copenhagen-based private sports association founded on May 19, 1893, on the Østerbro neighborhood, operating football and tennis departments plus professional men's and women's first teams. The football department serves 1,800+ active members across approximately 85 teams spanning children (U2), youth (U14–U19), senior, and veteran tiers for both genders, with elite pathways through DBU-licensed Drengeakademiet and Pigeakademiet academies; the men's 1st team competes in NordicBet Ligaen (second tier) and the women's 1st team competes in the women's 1st Division, each operated through dedicated wholly-owned ApS subsidiaries (B.93 Copenhagen ApS and B.93 Q ApS). Revenue is generated through semi-annual football membership subscriptions (e.g., 3,400 kr/half-year for Pigeakademiet), tennis membership and court booking, seasonal football camps (1,293 kr/child/week), ticket sales at Østerbro Stadion, hospitality and corporate event packages, multi-tier corporate sponsorship (Sparekassen Danmark as main sponsor; PUMA and Unisport as kit and retail partners), merchandise via the Shopify-powered B.93 Shoppen, and an internal BackOp Foreningen support association (1,093 kr/year).

The club's underlying technology platform is a conventional commercial SaaS stack rather than a proprietary system: a WordPress website (b93.dk), Halbooking by Globus Data ApS for tennis membership, court booking and member administration, Shopify for e-commerce, Mailchimp for newsletters, Google Sheets and Google Drive for tennis scheduling and document storage, Microsoft Teams for internal collaboration, and DBU's KampKlar/MitDBU and Holdsport for football team management and parent/player communication. Distribution is primarily on-site at the Svanemølleanlægget sports facility and Østerbro Stadion, supplemented by digital e-commerce channels (shop.b93.dk, billett.b93.dk, unisport.dk/B93) and tiered partnership agreements with minimum 2–4 year commitments. The club positions itself as a heritage community institution ('Byens Ægte Hold') anchored on three stated values — Kærlighed (Love), Enkelhed (Simplicity), and Udfordrende indsats (Challenging Effort) — and holds nine historical Danish football championships and the 1982 Landspokal as core brand assets.

Name

Boldklubben af 1893

Legal name

Boldklubben af 1893

Website

https://b93.dk

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Boldklubben af 1893 is a Copenhagen-based multi-sport association (football and tennis) founded in 1893, serving 1,800+ members across ~85 teams, with men's and women's first teams in Danish second-tier professional football and a DBU-licensed youth academy. Revenue comes from memberships, sponsorships, camps, ticketing, hospitality, and merchandise.

Ownership category

akta.pro rank

Product category

Community Sports Clubs

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Football club membership
• Youth football academies
• Tennis club services
• Sports camp programs
• Community sports association

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership fees (football): Annual/semi-annual membership fees charged to football players across all age groups and levels (children, youth, academy, senior, veterans). Fees are auto-collected via payment card on February 1 (first half-year) and August 1 (second half-year).
2. Merchandise and club apparel sales: Sales of player jerseys, training gear, and merchandise through the B.93 Shop (shop.b93.dk, built on Shopify) and via Unisport's dedicated B.93 page (unisport.dk/B93). Revenue from fan merchandise including replica kits and accessories.
3. Ticket sales (divisionsfodbold): Revenue from ticket sales for 1st Herrer (men's first team) and 1. Kvinde (women's first team) home matches at Østerbro Stadion, sold via billett.b93.dk.
4. Hospitality and event revenue: Hospitality packages and corporate event hosting for football matches at Østerbro Stadion generate revenue from business customers.
5. Sponsorship and partnership revenue: Corporate sponsorship agreements with partners at multiple tiers (Hovedpartnere, De Kærlige, De Udfordrende, De Enkle). Minimum partnership terms of 4 years for main partners and 2 years for other tiers. Also includes business support scheme via inco Cash & Carry (3% donation of purchases to the club).
6. BackOp Foreningen membership fees: Annual membership fee of 1,093 kr for the BackOp Foreningen (support association), which provides financial support to youth teams and players. Members receive free admission to 1st Herrersenior home games, a newsletter, and an annual dinner.
7. Football camps: Seasonal football camps (winter, Easter, summer weeks 27 and 32, autumn) priced at 1,293.00 kr per child per camp. Includes full catering (lunch and snacks).
8. Tennis membership and court booking: Tennis department membership fees and court rental income managed through Halbooking system, serving members across junior, senior, and family categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Boldklubben af 1893 is a Copenhagen-based multi-sport association operating football and tennis departments. It delivers community football programs for all ages and genders (children from age 4 through veterans), professional men's and women's division teams, elite youth academies (Drengeakademiet and Pigeakademiet), tennis court rental and coaching, seasonal football camps, and official merchandise through its B.93 Shoppen e-commerce store. Professional football operations are conducted through two wholly-owned subsidiaries: B.93 Copenhagen ApS (men's team) and B.93 Q ApS (women's team).

Product overview

Boldklubben af 1893 (B.93) is a Copenhagen-based multi-sport club founded in 1893, operating primarily through two departments: Fodboldafdelingen (Football) and Tennisafdelingen (Tennis). The football department is the dominant offering, spanning from professional divisions football (men's and women's first teams playing in Danish 1st Division) to broad recreational football across all age groups, supported by two elite youth academies — Drengeakademiet (boys) and Pigeakademiet (girls). The club also operates B.93 Shoppen, an online merchandise store on Shopify selling official PUMA jerseys and merchandise. A separate support entity, BackOp Foreningen, provides financial aid to youth football members. All departments and the shop share the club's unified brand identity centered on the values of Kærlighed (Love), Enkelhed (Simplicity), and Udfordrende indsats (Challenging Effort).

Differentiator

Problem solved

Functional benefit

Brands

• BackOp Foreningen: A support association within B.93 that provides financial assistance to youth teams for activities, travel to tournaments, and equipment.
• B.93 Shoppen
• B.93 Tennis
• Café 93

Products and services

• B.93 Fodboldafdelingen (Football Department) The football department offers organized football for all ages and genders at B.93, from children's grassroots (U2) and youth teams (U14–U19) through senior amateur teams (Serie 1–5), 7-a-side teams, veterans (+40/+55), and professional men's and women's first teams. Members participate via recurring membership auto-debited semi-annually.
• B.93 Tennisafdelingen (Tennis Department) The tennis department delivers tennis for juniors, seniors and families including court rental, team tennis, individual coaching (one2one), tournaments, the B.93 Tennis Festival, and clay court maintenance. Membership and court bookings are managed through the Halbooking platform.
• Divisionsfodbold Herrer (Men's Professional Football) B.93's men's first team competing in the NordicBet Ligaen (Danish 1st Division / second tier) following 2023 promotion after 18 years away from professional football. Home matches are played at Østerbro Stadion. Ticketing, hospitality, and operations managed by B.93 Copenhagen ApS.
• Divisionsfodbold Kvinder (Women's Professional Football) B.93's women's first team competing in the Danish women's 1st Division. Operations run through B.93 Q ApS (CVR 40158561). The team plays home matches at Østerbro Stadion.
• Drengeakademiet (Boys' Academy) DBU-licensed elite youth football development program for boys aged U14 to U19, designed to develop talent toward senior professional football. Players from this pathway have transferred to Superliga clubs such as Randers FC and Sønderjyske, and have earned national youth team (U17 Future Landshold) call-ups.
• Pigeakademiet (Girls' Academy) Elite girls' football development program covering U13 to U19, with structured training sessions and a talent pathway toward women's senior football. Pricing is 3,400 kr per half-year, auto-charged February 1 and August 1. Managed by a dedicated Head of Academy and Head of Coaching.
• B.93 Football Camps Seasonal children's football camps running in winter, Easter, summer weeks 27 and 32, and autumn breaks. Priced at 1,293 kr per child per camp week and includes full catering (lunch, fruit, juice, müslibar). Open to children born 2011–2021.
• B.93 Shoppen (Official Merchandise Store) Online store selling official B.93 player jerseys, PUMA training apparel, and merchandise, built on Shopify. Operated by B.93 Copenhagen ApS, with clubhouse pickup at Svanemølleanlægget, fan shop pickup at Østerbro Stadion on match days, and home delivery via courier.
• BackOp Foreningen Support Membership Annual BackOp Foreningen membership (1,093 kr/year) providing funds for youth football teams and players. Includes free admission to 1st Herre senior home matches, a newsletter, and an annual dinner. Founded by former B.93 players.
• Corporate Hospitality at Østerbro Stadion Hospitality packages and corporate event hosting at Østerbro Stadion during B.93 men's and women's professional home matches, providing B2B clients with premium seating, catering, and brand visibility for client entertainment and corporate events.

Quantifiable outcome

• U17 A won U17 Drenge Division 2025/26 season, finishing 1st ahead of AB
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PUMAcoreStrategic or Co-development Partner · 1 July 2023Equipment and apparel partner supplying all official club kits, training gear, and merchandise for B.93 since July 2023. PUMA provides uniquely designed B.93-specific kits across all departments and age groups. The partnership is historic as B.93 previously wore PUMA in the club's earlier era. Jesper Bach, Strategic Key Account Manager at PUMA Danmark, stated the partnership aligns PUMA's momentum in Denmark with B.93's proud history and position as a major Copenhagen club.
• UnisportcoreChannel Partner/ Reseller/ Distributor · 1 July 2023Official equipment supplier and retailer for B.93. Unisport operates the dedicated B.93 online store (unisport.dk/B93) and provides quick, personalized delivery of club apparel and gear. The partnership, announced July 1, 2023, positions Unisport as the exclusive retail partner handling all B.93 kit sales, including name/number printing. Unisport has over 8 million social media followers globally. Head of Team Sales Mikkel Joakim Sass described it as a long-term partnership serving both elite and grassroots football members.
• Sparekassen DanmarkcoreGTM or Marketing Partner · 1 July 2023Main sponsor featured on the front of all B.93 football jerseys across the men's first team, women's first team, and all youth and amateur teams. Private Banking Director Jens Als Fussing expressed enthusiasm about seeing 'large and small in the same jerseys' with Sparekassen Danmark on the chest. The partnership provides significant financial support to the club's operations.
• Globus Data ApS (Halbooking)coreTechnology or IntegrationProvider of Halbooking — the membership administration, booking, and fee collection system used by B.93's Tennis Department. Handles court reservations, membership management, and billing. B.93 Tennis is the data controller; Globus Data ApS is the data processor ensuring secure operation, backup, and system functionality.
• ShopifycoreTechnology or IntegrationE-commerce platform powering B.93 Shoppen (shop.b93.dk). Shopify supports over 1.7 million businesses in 175 countries and is fully compliant with GDPR and data security requirements. All order management, payment processing (via Shopify Payments), and customer accounts are handled through Shopify.
• Danish Football Association (DBU)coreStrategic or Co-development PartnerB.93 is affiliated with DBU as a licensed football club. DBU provides the official match management system (MitDBU/KampKlar), administers player registrations, competition entries, and provides the youth quality framework for which B.93 is licensed. Player data is shared with DBU for competition participation.
• inco Cash & CarryminorGTM or Marketing Partnerinco Cash & Carry runs a business support scheme where partner companies that register their CVR number with inco and link it to B.93 receive a 3% donation (excl. VAT) of all purchases directly to the club at no extra cost. Available at inco locations in Kødbyen (Flæsketorvet 84A) and Glostrup (Ejby Industrivej 111).

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lyngby BK: Historic Danish club with Superliga history, based in the Copenhagen region. Operates a similar community academy and division football structure, and competes for regional talent and sponsorship.
• Akademisk Boldklub (AB): Historic Copenhagen-based football club, B.93's most direct local rival. Competes in similar lower Danish divisions, shares the same Østerbro catchment, and B.93's U17 team defeated AB 4-1 to win the division.
• Fremad Amager: Copenhagen-area football club competing in the NordicBet Ligaen / 1st Division tier, similar to B.93's men's team. Direct competitor for players, sponsors, and match-day audiences in the Danish capital.
• B1903: Historic Danish football club and the team B.93 defeated in the 1982 Danish Cup final. Operates a similar multi-department model in the Copenhagen area at amateur/community tiers.
• Næstved BK: Danish lower-division football club competing at a similar tier to B.93's NordicBet Ligaen side, with comparable sponsorship, merchandise, and ticket revenue dynamics.
• Kjøbenhavns Boldklub (KB): One of Denmark's oldest football clubs with a multi-sport structure (football, tennis, cricket) directly comparable to B.93's football-plus-tennis model. Operates in the same Frederiksberg/Copenhagen catchment.
• HB Køge: Danish football club competing in the 1st Division tier with a comparable mix of professional men's football and a youth academy structure similar to B.93's Drengeakademiet/Pigeakademiet.
• Hvidovre IF: Greater Copenhagen football club operating in the Danish lower divisions with a comparable community/membership model. Competes with B.93 for talent in the metropolitan area.

Broad incumbents

• FC Copenhagen: Denmark's dominant football club and Superliga powerhouse. Sets the commercial ceiling on Copenhagen football sponsorship, broadcast revenue, and elite player recruitment that B.93's academy competes against indirectly.
• Brøndby IF: Major Danish Superliga club and a much larger incumbent in the same Copenhagen football market. Competes with B.93 for elite youth talent (B.93's U14 A has played against Brøndby's academy) and corporate sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/b93tv-klubben
• Facebookfacebook.com/B1893
• LinkedInlinkedin.com/company/boldklubben-af-1893
• Instagraminstagram.com/boldklubbenaf1893
• Xx.com/bold1893

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boldklubben af 1893