Fremad Amager
Fremad Amager is a Danish professional football club founded in 1910, competing in the CampoBet 2. Division from Sundby Idrætspark in Copenhagen's Amager district. It serves local fans and regional businesses through matchday, sponsorship, merchandise, a business network, and stadium-based events.
- Company typePrivate
- Founded1910
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fremad Amager does
Fremad Amager is a Danish professional football club founded in 1910, currently competing in the CampoBet 2. Division — the second tier of Danish football. The club plays its home matches at Sundby Idrætspark on Amager island in Copenhagen and positions itself as 'Øens Hold' (The Island's Team), serving as the primary professional football brand for the local Amager community. Elite operations are conducted through the legal entity Driftselskabet af 8. september 2025 ApS (CVR: 45872858), which was established as the operating company for the professional squad after the 2013 transfer of the player license from the parent association.
The club's commercial activity is organized around five revenue streams: matchday revenue (ticketing, season passes, subscriptions), sponsorship and partnership packages (including Carlsberg as beverage and kit partner and CampoBet as title sponsor of the league), Øens Erhvervsnetværk business network membership, corporate event hosting at the stadium, and merchandise sales. Ticketing is distributed through the third-party Tickster platform; merchandise through Amar Sport and on matchdays. The digital footprint spans a website (fremadamagerelite.dk, refreshed in March–April 2026 with creative agency Season Two), Facebook, YouTube, Instagram, X, and LinkedIn. Customer segments are split between local football fans attending matches and a corporate/regional business base participating in sponsorship and the Øens Erhvervsnetværk.
Historically, the club has experienced multiple bankruptcies and recoveries — most notably a 2009 bankruptcy as part of the FC Amager fusion, which forced relegation to the Copenhagen series. Subsequent rebuilding culminated in promotion to the 1st Division by 2016 and stabilization in the 2. Division. An undisclosed investment in April 2022 was exited in October 2023. The club has publicly stated ambition to reach the Superliga and has invested in a refreshed coaching staff (John Bredahl appointed January 2026), a new visual identity (March 2026, Season Two), new website (April 2026), and pre-season squad signings (June 2026).
Fremad Amager firmographics
Firmographics- Name
- Fremad Amager
- Legal name
- Driftselskabet af 8. september 2025 ApS
- Website
- https://fremadamagerelite.dk
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fremad Amager is a Danish professional football club founded in 1910, competing in the CampoBet 2. Division from Sundby Idrætspark in Copenhagen's Amager district. It serves local fans and regional businesses through matchday, sponsorship, merchandise, a business network, and stadium-based events.
- Ownership category
- akta.pro rank
Fremad Amager industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112), Other Spectator Sports (711219)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
Keywords
Where Fremad Amager is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Fremad Amager business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Matchday Revenue: Revenue from ticket sales, season cards, and subscriptions for home games at Sundby Idrætspark in the CampoBet 2. Division.
- Sponsorship and Partnerships: Corporate sponsorship deals including main sponsors, jersey sponsors, beverage partnerships, and various advertising opportunities on stadium signage, digital platforms, and matchday events.
- Business Network Membership: Øens Erhvervsnetværk business network membership fees providing networking opportunities and business exposure to member companies.
- Event Hosting: Corporate event hosting services at Sundby Idrætspark including company events, celebrations, and matchday experiences for groups.
- Merchandise Sales: Sales of club merchandise including apparel and accessories through Amar Sport and on matchdays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual match tickets for CampoBet 2. Division games |
| Subscription | Annual | Season cards (Sæsonkort) for full season access |
| Subscription | Annual | Subscription service (Abonnement) for ongoing access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Fremad Amager product offering
Product offeringCore offering
Fremad Amager is a professional Danish football club competing in the CampoBet 2. Division, the third tier of Danish football. The club sells matchday access through individual match tickets, season passes, and subscriptions on the Tickster platform, complemented by stadium-based corporate event hosting, sponsorship packages, merchandise sales via Amar Sport, and an Øens Erhvervsnetværk business networking community for local companies.
Product overview
Fremad Amager is a professional football club competing in Denmark's CampoBet 2. Division (third tier), operating from Sundby Idrætspark in Copenhagen. The club's product portfolio centers on its professional football team — matchday experiences and league participation — supported by three digital ticket sales products powered by the Tickster platform: individual match tickets, season passes (sæsonkort), and subscription plans (abonnement). Additional revenue-generating offerings include event hosting at the stadium, sponsorship and partnership packages offering brand exposure through signage and digital channels, and an Øens Erhvervsnetværk business networking community. Merchandise is sold through the Amar Sport online shop and at the stadium on match days.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Football (CampoBet 2. Division)
Companies that use Fremad Amager
Customer profileSegments2 records
Ideal customer profiles2 records
Fremad Amager technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Fremad Amager partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered strategic, major, core and minor.
- Season TwostrategicCreative agency partnership for developing Fremad Amager's new visual identity, brand universe, films, and new website. Collaboration on content creation and brand development.
- CarlsbergmajorBeverage partner providing Carlsberg products at Sundby Idrætspark. Carlsberg logo appears on player jerseys (shoulder). The partnership includes active collaboration on fan experiences and marketing activities.
- TickstercoreOfficial ticketing platform partner for Fremad Amager. Provides online ticket sales, season cards, and subscription services for all home matches at Sundby Idrætspark.
- CampoBetmajorTitle sponsor for 2. Division. CampoBet branding appears prominently as the league name sponsor (CampoBet 2. Division).
- ElimarminorListed as a partner/sponsor on the club's partner page.
- JR-ServicefirmaminorListed as a partner/sponsor on the club's partner page.
- Amar SportcoreOfficial merchandise partner for Fremad Amager branded products.
- Sparekassen Sjælland-Fyn (Spard)minorListed as a partner/sponsor on the club's partner page.
- Sport2TravelminorListed as a partner/sponsor on the club's partner page.
- Jyske BankminorListed as a partner/sponsor on the club's partner page.
- BetiniaminorListed as a partner/sponsor on the club's partner page.
- Øens ErhvervsnetværkcoreThe Island's Business Network consisting of local, regional and international companies supporting professional football at the club. Provides networking opportunities and business connections for member companies.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Fremad Amager competitors and assessment
Company assessmentDirect peers
- Hvidovre IF: Danish football club based in Hvidovre, a suburb just outside Copenhagen, currently competing in the Danish 2. Division / 1. Division. Directly comparable to Fremad Amager as a Copenhagen-area lower-division club with similar revenue mix (matchday, sponsorships, hospitality).
- Akademisk Boldklub (AB): Historic Copenhagen football club currently competing in the Danish 2. Division. Very directly comparable to Fremad Amager in terms of tier, location, history, sponsorship-driven revenue model, and Superliga ambitions.
- Kolding IF: Historic Danish football club competing at lower-division national levels. Comparable business model anchored on local community sponsorship, matchday ticketing, and a Superliga promotion push, similar in scale and resource profile to Fremad Amager.
- Boldklubben af 1893 (B.93): One of Denmark's oldest football clubs, based in Copenhagen and playing at the lower tier of Danish football. Comparable as a historic Copenhagen club with strong local brand identity and a similar resource base to Fremad Amager.
- Thisted FC: Danish football club from Jutland that has played in the 2. Division and experienced player movement to/from Fremad Amager (e.g., Christian Hørby). Comparable as another tier-2 Danish club with a similar cost-efficient, community-anchored operating model.
- FC Fredericia: Danish football club competing in the 2. Division / NordicBet Liga tier, historically aiming for promotion to the Superliga. Similar lower-tier professional structure, matchday-driven revenue, and Superliga ambition as Fremad Amager.
- Boldklubben Frem (BK Frem): Copenhagen-based Danish football club playing in the lower national tiers with a community-driven model. Comparable position as a small Copenhagen-area club with local sponsorship and ticketing revenue similar to Fremad Amager's operations.
Broad incumbents
- FC Copenhagen: Denmark's most successful football club and the dominant Copenhagen-area Superliga team. A broad incumbent reference for the local football market, sponsorship pricing, and fan share that Fremad Amager must compete with for attention.
- Brøndby IF: Historic Danish football club based just outside Copenhagen, regularly competing in the Superliga. Comparable as a broader Copenhagen-area football brand and reference point for sponsorship and matchday benchmarks at a much higher scale than Fremad Amager.
Emerging players
- Lyngby Boldklub: Copenhagen-area Danish football club that has oscillated between the Superliga and 1. Division. Comparable as a nearby competitor at the next tier up — relevant in scouting the promotion pathway Fremad Amager is pursuing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fremad Amager social profiles
Digital presenceFremad Amager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fremad Amager leadership team
Management profileNumber of profiles
Profiles11 records
Fremad Amager funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fremad Amager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fremad Amager
What does Fremad Amager do?
Fremad Amager is a professional Danish football club competing in the CampoBet 2. Division, the third tier of Danish football. The club sells matchday access through individual match tickets, season passes, and subscriptions on the Tickster platform, complemented by stadium-based corporate event hosting, sponsorship packages, merchandise sales via Amar Sport, and an Øens Erhvervsnetværk business networking community for local companies.
Is Fremad Amager a public or private company?
Fremad Amager is a private company. It is classified as unknown and is currently operating.
When was Fremad Amager founded?
Fremad Amager was founded in 1910. It employs 1 to 10 people.
Where is Fremad Amager based?
Fremad Amager is headquartered in Copenhagen, Denmark, in the Europe region.
How does Fremad Amager make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are sponsorship and Partnerships, business Network Membership, event Hosting and merchandise Sales.
Who are Fremad Amager's main competitors?
Direct peers on record are Hvidovre IF, Akademisk Boldklub (AB), Kolding IF, Boldklubben af 1893 (B.93), Thisted FC, FC Fredericia and Boldklubben Frem (BK Frem). Broad incumbents are FC Copenhagen and Brøndby IF. Lyngby Boldklub is listed as an emerging player.
Does Fremad Amager have an API?
No public API is recorded for Fremad Amager.
What industry is Fremad Amager in?
Fremad Amager's product category is Professional Football Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues. Its NAICS code is 711211 and its SIC code is 7997.