What LEDSupply does

LEDSupply is a privately held e-commerce distributor of engineered LED lighting components, founded in 2002 and headquartered at 296 Beanville Road, Randolph, Vermont. The company operates the direct-to-consumer website ledsupply.com, selling LED strips, fixtures (downlights, linear fixtures, bulbs, landscape lighting), LED drivers and power supplies, dimmers and smart controllers, and supporting components (aluminum channels, optics, wiring, heatsinks, hardware). It does not manufacture proprietary LED technology; instead, it curates and supports a broad catalog of third-party products from brand-name manufacturers including Mean Well, Cree, Luxeon/Lumileds, Nichia, Seoul Semiconductor, LUXdrive, Magnitude, EMCOD, Phihong, Carclo Technical Plastics, and Fusion Optix.

The company serves three customer segments: DIY consumers and homeowners undertaking residential lighting projects (under-cabinet, cove, shelf, accent, outdoor); contractors and lighting professionals needing commercial-grade, ETL-listed components with volume pricing and technical support; and OEMs and integrators incorporating LEDSupply components into custom fixtures or end products. Distribution is single-channel: orders are fulfilled exclusively from the Vermont warehouse with same-day shipping on orders received before 3 PM EST, free USPS First Class shipping on sub-13oz orders above a $49.99 minimum, and tiered volume discounts (up to 20% off at 250+ units on selected SKUs).

LEDSupply's revenue model is one-time product sales with no subscription or recurring revenue component. Differentiators include an extensive educational content library (DIY Project Center with difficulty ratings and step-by-step instructions, LED Resistance Calculator, LED Driver Selector Tool, buying guides, blog), authorized-distributor relationships with leading manufacturers, and a smart-home-integrated controls lineup (WiFi TRIAC dimmers, RGB and single-color WiFi controllers, Bluetooth Mesh 0-10V dimmers) compatible with Alexa, Google Home, IFTTT, SmartThings, Magic Home Pro, and Smart Life. The company reports more than 100,000 cumulative orders shipped, 2,000+ five-star Trustpilot reviews, BBB accreditation, and active social media presence across Facebook, Twitter, Pinterest, Instagram, and YouTube.

Name

LEDSupply

Legal name

LEDSupply

Website

http://www.ledsupply.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

LEDSupply is a privately held Vermont-based e-commerce distributor of LED lighting components including strips, drivers, dimmers, optics, and accessories from brands like Cree, Mean Well, Nichia, and Luxeon, serving DIY consumers, contractors, and OEMs.

Ownership category

akta.pro rank

Product category

LED Lighting Components Distribution

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)

Keywords

• LED lighting components
• LED strip lights
• LED drivers supplies
• LED dimmers controllers
• LED project accessories

Headquarters

HQ city

Randolph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (LED Components, Strips, Drivers, Optics, Controls, Accessories): LEDSupply generates revenue through the direct sale of LED lighting products including LED strips, power supplies, drivers, dimmers, controllers, LEDs, optics, channels, accessories, and hardware. Orders are placed via the company's e-commerce website, with pricing based on product type, volume, and tier. The company offers free shipping on qualifying orders and provides volume discounts for bulk purchases. Revenue is derived entirely from product sales with no subscription or recurring revenue components mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

LEDSupply distributes and resells engineered LED lighting components through its e-commerce website ledsupply.com, offering LED strip lights, LED drivers and power supplies, dimmers and controllers, high-power discrete LEDs, LED fixtures (downlights, linear, bulbs, landscape), optics, aluminum channels, and supporting accessories. The company curates compatible product ecosystems from third-party manufacturers including Cree, Nichia, Luxeon, Mean Well, LUXdrive, Phihong, Magnitude, EMCOD, Carclo, and Fusion Optix. Orders are fulfilled from the company's Randolph, Vermont warehouse with same-day shipping and volume discounts available for larger orders.

Product overview

LEDSupply is a distributor of engineered LED lighting solutions serving OEMs, integrators, contractors, and lighting professionals. The product portfolio centers on LED strips (flexible tape lighting in indoor IP20, outdoor IP65-67, and submersible IP68 ratings), LED fixtures (downlights, linear fixtures, bulbs, landscape lighting), LED drivers and power supplies (Mean Well, LUXdrive brands), LED dimmers and smart controllers (WiFi, Bluetooth, RF, 0-10V, Triac types), and supporting components (channels, optics, wiring, heatsinks, hardware). The company also offers DIY project resources and calculators. Smart home integration is available through WiFi and Bluetooth controllers compatible with Alexa, Google Home, IFTTT, and Smart Things platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Strip Lights Flexible LED tape lighting available in indoor (IP20), outdoor/waterproof (IP65-67), and submersible/sauna (IP68) ratings. Configurations include single-color, RGB color-changing, RGBW, tunable white, COB LED, addressable pixel, UV-C, and zig-zag 2835 strips in 12V and 24V systems, sold to DIY consumers, contractors, and OEMs for under-cabinet, cove, shelf, stair, accent, and outdoor lighting projects.
• LED Downlights Recessed LED fixtures available in 4-inch, 6-inch, and 8-inch sizes including slim recessed LED lights and smart RGB+CCT adjustable downlights, plus 12V mini puck lights, sold for residential and commercial ceiling lighting applications.
• LED Light Bulbs LED replacement bulbs including smart color-changing bulbs, antique Edison filament bulbs, and PAR38 flood lights for various residential and commercial lighting applications.
• Linear LED Fixtures Contractor Series linear fixtures including ContractorLite and ContractorPro handheld task lights designed for professional installation applications, available in 1 to 4-foot lengths.
• Constant Current LED Drivers Constant current LED drivers including Micro DC Input, Mini DC Input, and AC Input options from brands like LUXdrive (DynaOhm, MicroPuck, BuckToot, MiniPuck, BuckPuck, BoostPuck, PowerPuck, BuckBlock, FlexBlock, BuckTitan, MultiBlock), designed to power high-power discrete LEDs and LED modules.
• Constant Voltage LED Drivers / Power Supplies Constant voltage power supplies for LED strip lighting including Mean Well APV (8-35W), LPV (18-100W), HLG series (40-600W), PWM series, IDLV, ODLV dimmable supplies, plus Magnitude and EMCOD Triac dimmable drivers, plug-in desktop adaptors, caged supplies, and voltage regulators.
• LED Dimmers and Controllers Light dimming and control solutions including PWM dimmers, 0-10V dimmers, Triac dimmers, phone app dimmers (WiFi and Bluetooth), handheld remote controllers, wall mount dimmers, color mixing controllers, DMX compatible controllers, tunable white controllers, and flasher modules, with smart home integration via Alexa, Google Home, IFTTT, and Smart Things.
• High Power LEDs Discrete LEDs from major manufacturers including Cree (XLamp XP-G2, XE-G, XM-L2, XHP, XP-E2, XP-L series), Luxeon (C White, C Color, C RGB, Rebel), and Nichia 757. Available in various color temperatures and configurations including star boards, panels, and single LEDs for OEM and custom fixture applications.
• LED Optics Total Internal Reflection (TIR) lenses and optics from Carclo Technical Plastics including single optics (10mm, 20mm, 26.5mm), array optics (20mm 3UP, 24mm 4UP), and linear optics. Also includes Fusion Optix DiffuseTEK optical sheets and films for LED lighting beam shaping.
• LED Channels Aluminum LED mounting channels for LED strip installations including corner, drywall, millwork, recessed mount, stair mount, surface mount, and flexible mounting track options, plus LED lenses and optics housings.
• Landscape & Outdoor LED Fixtures Outdoor-rated LED lighting including solar surface mount lights, PAR38 flood lights, and landscape lighting fixtures designed for exterior applications and wet environments.
• LED Accessories Supporting components including wiring and cable (AWG stranded wire), connectors (wire connectors, LED strip connectors), barrel plugs and adapters, strip power cables and jumpers, heatsinks, thermal compounds, adhesives, battery packs, and USB step-up converters.
• Lighting Hardware Suspension and mounting hardware including aircraft cable, canopies, couplers, grippers, T-bar clips, crossbars, and complete suspension kits for pendant and suspended lighting installations.
• LED Strip Kits Pre-configured LED lighting kits including Dynamic LED Light Kit, 5W and 10W LED Light Engine Kits, 1M and 5M Strip Kits, Battery-Operated Strip Kits, UV LED Strip Kits, Projector Box Kit, and 12VAC Landscape LED Kit for various project applications.
• WiFi TRIAC LED Dimmer Switch Smart wall-mount dimmer for 120V dimmable LED bulbs and fixtures with dual control options (wall-switch or WiFi), supporting up to 250 Watts, working with Alexa, Google Home, and IFTTT, featuring 2.4GHz WiFi connectivity and Smart Life app control, ETL Listed.
• WiFi RGB Controller for LED Strips 3-channel WiFi RGB LED controller with phone app control, voice assistant compatibility (Alexa, Google Home), timer functions, music sync mode, and Smart Things integration, supporting 5-28VDC input and up to 100W output, with CE, RoHS, and FCC certifications.
• Single Color LED Strip Wi-Fi Controller WiFi-enabled single color LED dimmer for 12-24VDC LED strip lights featuring voice control via Alexa and Google Assistant, preset saving, timers, and PWM dimming through Magic Home Pro app.
• Smart 0-10V Dimmer Kit Bluetooth Mesh networking smart dimmer for 0-10V dimmable LEDs, IP65 rated, controlling up to 1000W, compatible with Smart Life app for scheduling and zone management with no hub or router required, ETL Listed, supporting voice control via Alexa and Google Home through Smart Life integration.
• LED Resistance Calculator Online JavaScript calculator for determining resistor values needed for LED circuits based on source voltage, LED forward voltage drop, and desired forward current, available as a free tool on the LEDSupply website.

Quantifiable outcome

• Free shipping on orders under 13oz with a $49.99 minimum order
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Five partnerships are on record, tiered core.

• Mean WellcoreTechnology or IntegrationLEDSupply is an authorized distributor of Mean Well LED power supplies and drivers. Mean Well products represent a core product category in LEDSupply's catalog, including constant voltage power supplies (APV, LPV, HLG, PWM series), dimmable power supplies (Triac dimmable, 3-in-1 dimming), enclosed/caged power supplies, and plug-in desktop adaptors. Mean Well is described as an industry-leading electronic manufacturer.
• Cree (XLamp)coreTechnology or IntegrationLEDSupply hand-picks Cree LEDs including XLamp XP-G2, XE-G, XM-L2, XHP, XP-E2, XP-L, and XP-E2 RGB. Cree LEDs are a featured component category on the site, with LED star boards and panels built around Cree chips. The company emphasizes Cree as a brand that guarantees bright and vibrant colors.
• Luxeon (Lumileds)coreTechnology or IntegrationLEDSupply offers Luxeon LEDs including Luxeon C White, Luxeon C Color, Luxeon C RGB, and custom Luxeon configurations. Luxeon Rebel LEDs are also carried. Luxeon LEDs are highlighted as part of the company's premium LED offering.
• NichiacoreTechnology or IntegrationLEDSupply features Nichia 757 LEDs in mid-power LED strips and panels. Nichia is described as a premium LED brand whose products LEDSupply specifies for high-quality indoor strips, including tunable white COB LED strips.
• LUXdrive (LEDdynamics)coreTechnology or IntegrationLEDSupply distributes LUXdrive products, a brand by LEDdynamics including constant current LED drivers (DynaOhm, MicroPuck, BuckToot, MiniPuck, BuckPuck, BoostPuck, PowerPuck, BuckBlock, FlexBlock, BuckTitan, MultiBlock), dimmers, and controllers. LUXdrive products are highlighted as part of the core power and control product lineup.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elemental LED: Specialty online retailer of LED strip lighting, drivers, dimmers, and aluminum channels serving DIY and trade customers. Directly overlaps with LEDSupply's core product categories and content-driven sales model.
• Environmental Lights: Distributor of LED strip lighting, power supplies, dimmers, and controls for commercial, architectural, and signage projects. Overlaps with LEDSupply's contractor and OEM segments.
• Super Bright LEDs: Online retailer and distributor of LED strips, modules, drivers, and accessories for DIY, commercial, and vehicle applications. Closely comparable catalog, customer base, and e-commerce-first GTM to LEDSupply.
• Waveform Lighting: Specialist online retailer of high-CRI LED strips, bulbs, and lighting for residential and professional use. Comparable content-led, education-heavy e-commerce positioning to LEDSupply.
• Diode LED: Online and trade distributor of LED tape light, fixtures, drivers, and controls targeting architects, designers, and contractors. Comparable mix of premium brand components and project-based customer use cases.

Broad incumbents

• Signify (Philips Lighting): Global lighting major owning Philips Hue and a broad LED fixture portfolio. Competes with LEDSupply across bulbs, strips, and smart lighting at significantly larger scale and brand reach.
• GE Lighting (a Savant company): Major lighting brand selling smart bulbs, fixtures, and connected lighting products to consumer and professional channels. Adjacent incumbent competing for LEDSupply's bulb and smart lighting demand.
• Lutron Electronics: Established manufacturer of dimmers, lighting controls, and smart shading systems. Competes with LEDSupply in the controls category but at a much larger scale and with proprietary, ecosystem-led offerings.

Emerging players

• Boca Flasher: Specialty manufacturer and supplier of architectural LED fixtures, drivers, and dimming systems. Comparable focus on specification-grade LED components for commercial and architectural projects, but with a narrower portfolio.
• American Bright Lighting: Supplier of LED modules, strips, and lighting components with emphasis on OEM and integrators. Partial overlap with LEDSupply's OEM/integrator customer segment and component catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ledsupplytweets
• YouTubeyoutube.com/user/TheLEDSupply
• Facebookfacebook.com/ledsupply
• Instagraminstagram.com/ledsupplycom
• Pinterestpinterest.com/ledsupply

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEDSupply