Haeger Orthodontics

What Haeger Orthodontics does

Haeger Orthodontics is a privately held, founder-led orthodontic practice operating two clinical offices in Kent and Maple Valley, Washington State. It delivers comprehensive orthodontic care — traditional metal braces, clear ceramic braces, and Invisalign clear aligners — segmented across three patient cohorts: children (ages 7+, with Phase 1 interceptive treatment), teenagers (ages 13-19), and adults (ages 20+). The practice is owned and clinically led by Dr. Robert Haeger, a board-certified orthodontist with over 30 years of experience, supported by an associate orthodontist, Dr. Brandon (DMD, MS).

The clinical workflow is anchored by digital intraoral scanning, 3D treatment planning, and a third-party Dental Monitoring remote-progress-tracking integration, replacing legacy impression-based processes with digitized imaging and remote oversight. Supporting patient-experience tooling includes online booking via mybraces.net, free digital intake forms, and a USA ePay-integrated online payment portal. The practice also offers free consultations and 0% in-house financing to reduce acquisition friction.

Commercially, the practice operates a direct-to-consumer services model targeting local families in the south Seattle-metro area, supplemented by a dense dentist-referral channel (the practice cites 50+ dentist families and 600+ family members of dental-office employees as referrers). Revenue is generated entirely through per-treatment orthodontic fees, with no insurance- or capitation-style arrangements disclosed; pricing is not publicly listed. The business is privately held by its founding practitioner, with no institutional investors, parent company, or M&A activity in the record.

Name

Haeger Orthodontics

Legal name

Haeger Orthodontics

Website

https://mybraces.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Haeger Orthodontics is a privately held, dual-location orthodontic practice in Kent and Maple Valley, Washington, offering braces and Invisalign to children, teens, and adults through a digitally enabled, dentist-referral-supported services model.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Clear Aligner Orthodontics (HLABABAD), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Traditional braces
• Clear aligner therapy
• Ceramic braces
• Orthodontic consultation

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (traditional and ceramic) and Invisalign treatment for children, teens, and adults. Revenue generated through treatment fees, with flexible payment options including 0% financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Haeger Orthodontics is a two-location orthodontic practice that diagnoses and treats malocclusion and tooth-alignment issues in patients of all ages. Its core clinical offerings are traditional metal braces, clear ceramic braces, and Invisalign clear aligners, delivered alongside digital scanning, 3D treatment planning, and remote Dental Monitoring. Care is delivered by board-certified orthodontists at clinics in Kent and Maple Valley, WA, with a free consultation as the patient-acquisition entry point.

Product overview

Haeger Orthodontics is a dual-location orthodontic practice in Kent and Maple Valley, WA, offering a unified portfolio of orthodontic treatment services. The core offerings consist of three main treatment types: Traditional Braces, Clear Ceramic Braces, and Invisalign clear aligners. These are organized across patient segments: Kids (ages 7+, including Phase 1 early interceptive care), Teens (with options like colored bands and compliance-indicating aligners), and Adults (with discreet options prioritized). Supporting the clinical treatments are technology services including digital scanning, 3D treatment planning, and Dental Monitoring for remote progress tracking. The practice also provides complementary consultation services and accepts new patients at both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Braces Time-tested, effective orthodontic treatment using metal brackets and wires for patients of all ages. Suitable for comprehensive orthodontic correction including crowding, spacing, and bite issues.
• Clear Ceramic Braces Tooth-colored ceramic brackets that blend naturally with teeth, providing the same clinical effectiveness as traditional braces with a more discreet appearance. Preferred by image-conscious teens and adult patients.
• Invisalign Clear Aligners Clear, removable aligner system for virtually invisible orthodontic treatment. Offered in Kids, Teens (with compliance indicators), and Adults variants. Provided as an Invisalign Specialist practice.
• Orthodontics for Kids (Ages 7+) Early orthodontic evaluation and Phase 1 interceptive treatment for children ages 7-12, including space maintainers, palatal expanders, and growth-modification appliances. Focuses on guiding jaw growth and development.
• Orthodontics for Teens Comprehensive orthodontic treatment for adolescents ages 13-19, offering traditional braces with colored bands, clear ceramic braces, and Invisalign Teen with compliance indicators. Targeted to growth-spurt window.
• Orthodontics for Adults Adult orthodontic treatment options including Invisalign, clear ceramic braces, and traditional braces for patients 20+ years old. Targets adults seeking discreet options for career, personal, or relapse-correction reasons.
• Dental Monitoring (Remote Treatment Monitoring) Remote monitoring technology that allows progress tracking between office visits, enabling more efficient treatment oversight and fewer in-person appointments for orthodontic patients.
• Free Orthodontic Consultation Complimentary orthodontic consultation including comprehensive exam, digital imaging if needed, discussion of treatment options, and overview of cost/financing. Functions as the lead-conversion entry point at both clinic locations.

Quantifiable outcome

• 30+ years of transforming smiles
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Referring Dentist NetworkcoreChannel Partner/ Reseller/ DistributorTrusted by more dentists than any orthodontic practice in the area. Over 50 dentist families and over 600 family members of dental office employees have trusted Haeger Orthodontics with their smiles. Dentists refer patients for specialized orthodontic treatment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Western Dental & Orthodontics: Large multi-state dental services organization with a significant orthodontic service line. Comparable as a multi-location provider of orthodontic care to broad consumer demographics, but operates as a general dentistry incumbent rather than a standalone orthodontic specialist.
• Aspen Dental: National DSO offering general dentistry plus orthodontic services including braces and clear aligners. Comparable as a multi-site dental care provider serving suburban and mid-tier US markets, though orthodontics is a secondary line for Aspen rather than its core specialty.
• Heartland Dental: One of the largest US DSOs supporting dental offices across many states, many of which offer orthodontic services. Comparable in operating model (multi-location dental practice serving families) but materially larger in scale and backed by private equity.
• Pacific Dental Services: Large dental support organization serving hundreds of practices across the western US, including practices offering orthodontic treatment. Comparable as a multi-site dental care platform, though orthodontics is one service line among many general dentistry offerings.

Direct peers

• Smile Doctors: The largest orthodontic-focused DSO in the US, operating hundreds of affiliated orthodontic practices across multiple states. Directly comparable to Haeger as a multi-location orthodontic care provider offering braces and Invisalign; the relevant difference is Smile Doctors' DSO scale and capital backing versus Haeger's independent ownership.
• Modern Orthodontics: Independent multi-location orthodontic group practice offering braces and Invisalign in suburban US markets. Comparable to Haeger as a similarly sized specialist orthodontic practice competing for the same demographic of family, teen, and adult patients.
• Gentle Dental: Multi-location group dental practice with an active orthodontic offering including Invisalign and traditional braces, operating in the Pacific Northwest among other regions. Directly comparable as a multi-site family-focused orthodontic provider in the same regional competitive set as Haeger.

Regional players

• Light Dental Studios: Pacific Northwest-based multi-location dental group practice with orthodontic services, headquartered in Washington State. Comparable as a regional peer competing for the same suburban Seattle-metro patients with similar family- and insurance-friendly service offerings.

Emerging players

• Candid: Clear-aligner brand offering hybrid in-office/remote orthodontic treatment models. Comparable to Haeger as a provider of clear aligner therapy but competes via a lower-touch, technology-enabled delivery model that pressures traditional specialist-practice economics.

Others

• Align Technology: Manufacturer of the Invisalign system used by Haeger and most orthodontic practices. Comparable as the upstream supplier whose product economics, brand strength, and clinician support directly shape Haeger's Invisalign case volume, pricing, and competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/haegerortho
• Instagraminstagram.com/haeger_orthodontics
• LinkedInlinkedin.com/company/robert-s.-haeger-dds-ms-ps

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haeger Orthodontics