TasteAdvisor

What TasteAdvisor does

TasteAdvisor is a Kelowna, British Columbia-based technology company founded in 2019 by CEO Alyssa Farr that builds white-labeled visitor attraction platforms for wine, beer, and tourism regions. Its core product portfolio comprises TasteAdvisor Explorer (wine regions), TasteAdvisor Beer Explorer (beer regions), and TasteAdvisor Navigator (broader tourism regions), all delivered as branded apps or web platforms containing exclusively regional content, dynamic digital wayfinding maps, and personalized discovery features. The underlying technology centers on a taste-test-driven recommendation engine that the company reports achieves over 91% matching accuracy by mapping structured consumer preference data against curated regional product attributes; the platform also supports digital cellar management, passport programs, sweepstakes, targeted email marketing, and campaign analytics.

The business model is B2B2C, licensing the white-labeled Explorer and Navigator platforms on a quote-based subscription to regional wine, beer, and tourism associations and government bodies; consumer acquisition happens passively through App Store and Google Play listings plus partner-led regional marketing. Named enterprise customers include Wine Growers British Columbia, the Prince Edward County Winegrowers Association, Wine Growers Nova Scotia, and the Oklahoma Department of Agriculture (Oklahoma Wine Trails), spanning Canadian provinces and one US state. A secondary revenue stream, TasteAdvisor Consumer Insights, sells nation-wide and state-specific wine consumer segmentation research on an annual subscription basis, conducted in partnership with market research firm Léger. Pricing for enterprise platform licensing is not publicly disclosed, while the consumer-facing app is free. The company has not disclosed revenue, funding, or headcount and appears to operate as a privately held, bootstrapped entity.

Name

TasteAdvisor

Legal name

TasteAdvisor

Website

https://tasteadvisor.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TasteAdvisor provides white-labeled visitor attraction platforms for wine, beer, and tourism regions, delivering personalized recommendations, digital maps, and consumer engagement tools to regional associations and government agencies across North America.

Ownership category

akta.pro rank

Product category

Wine Tourism Software

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Beverage Craft Classes (Coffee, Tea, Mixology, Wine/Beer Education) (THAJAKAF)

Keywords

• Wine recommendation software
• Visitor attraction platform
• Tourism marketing tools
• Consumer segmentation research
• Regional beverage apps

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. B2B Platform Licensing: TasteAdvisor licenses its white-labeled Explorer and Navigator platforms to regional wine, beer, and tourism associations. Regions pay for the marketing/visitor attraction platform that includes apps, digital maps, and consumer engagement tools. Pricing is quote-based and not publicly disclosed.
2. Consumer Research Reports: Sale of syndicated consumer segmentation research reports to wine regions. Includes state-specific research reports, US-wide research reports, and custom segmentation tools. Research conducted with partner Léger.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

TasteAdvisor provides white-labeled visitor attraction platforms (Explorer for wine regions, Navigator for tourism regions, Beer Explorer for beer regions) that enable personalized recommendations based on taste profiles, digital wayfinding maps, and consumer engagement tools. The company licenses these platforms to regional beverage and tourism associations, and also offers a Consumer Insights research division that provides syndicated and custom wine consumer segmentation studies.

Product overview

TasteAdvisor is a personalized food, wine, and travel recommendations platform that operates as a white-labeled visitor attraction platform. The core product portfolio consists of three main platforms: Explorer (for wine regions), Beer Explorer (for beer regions), and Navigator (for broader tourism regions). All platforms are available as apps or web-based tools and provide personalized recommendations, digital mapping, and consumer engagement features. The Consumer Insights module provides additional market research and segmentation data. Regional clients include Wine Growers British Columbia, Prince Edward County Winegrowers Association, Wines of Nova Scotia, and Oklahoma Wine Trails, each launching region-specific apps powered by the TasteAdvisor technology.

Differentiator

Problem solved

Functional benefit

Brands

• TasteAdvisor Explorer: White-labeled visitor attraction platform for wine regions, helping users find regional wines, wineries, events and experiences matching their preferences.
• TasteAdvisor Navigator
• TasteAdvisor Beer Explorer
• TasteAdvisor Consumer Insights

Products and services

• TasteAdvisor Explorer A white-labeled visitor attraction platform designed for wine regions, available as an app or web platform. Helps users find regional wines, wineries, events, and experiences matching their taste preferences, with digital wayfinding mapping and 91%+ matching accuracy on personalized recommendations.
• TasteAdvisor Navigator

Quantifiable outcome

• 91%+ matching accuracy for personalized wine recommendations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• LégerminorStrategic or Co-development Partner · 1 January 2023Market research and analytics partner conducting data collection for TasteAdvisor's US and state-specific wine consumer segmentation studies to ensure representative samples.
• Oklahoma Wine Trails / Oklahoma Department of AgriculturecoreOEM/ Whitelabel/ Licensing Partner · 5 April 2022Launched Oklahoma Wine Trails app with database of over 500 wines. Oklahoma Agritourism program within the Department of Agriculture promotes the app for wine tourism.
• Wine Growers Nova ScotiacoreOEM/ Whitelabel/ Licensing Partner · 30 June 2021Launched Wines of Nova Scotia Explorer app as go-to guide for Nova Scotia wine tourism. Available on App Store and Google Play.
• Prince Edward County Wine Association (PECWA)coreOEM/ Whitelabel/ Licensing Partner · 9 March 2021Partnership to launch PEC Wine Explorer app covering all region wines, ciders, and PECWA members. Matching confidence reported at over 91%.
• Wine Growers British ColumbiacoreOEM/ Whitelabel/ Licensing Partner · 2 February 2021Flagship partnership where TasteAdvisor provides the white-labeled Wines of BC Explorer app. The app won the 2021 Gold Magellan Award and covers all 300+ BC wineries with personalized recommendations, digital maps, and visitor attraction tools.
• Destination BCminorGTM or Marketing Partner · 2 February 2021Long-standing partner of Wine Growers British Columbia supporting the Wines of BC Explorer app. Continues to support innovation in enhancing BC's reputation as a wine destination.
• Mijune Pak (Iron Chef / Top Chef Canada Judge)minorGTM or Marketing Partner · 2 February 2021Brand ambassador who tested the Wines of BC app during BC wine road trip, providing glowing review and social proof as a recognized food personality.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tripadvisor: Tripadvisor is the dominant global tourism discovery and reviews platform. It is a broad incumbent that covers wayfinding, attractions, and reviews, overlapping with Navigator's general-tourism functionality but lacking wine-region specialization.
• Google Maps: Google Maps is the default digital wayfinding platform with reviews and business listings. It competes with TasteAdvisor's mapping and business-discovery features as a free, ubiquitous alternative for tourism regions.

Emerging players

• Wine Folly: Wine Folly is a wine education and content brand with digital tools. It overlaps with TasteAdvisor's wine-education and recommendation positioning but focuses on content rather than regional tourism wayfinding.
• Delectable: Delectable was a wine scanning, ratings, and recommendation app with sommelier-driven content. It is comparable as a wine-recommendation platform competing for the same consumer mindshare, though its current operating scope is reduced.

Direct peers

• Vivino: Vivino is the leading consumer wine-scanning and recommendation app with a large global user base. It is comparable to TasteAdvisor because both rely on taste/preference data to deliver personalized wine recommendations, though Vivino is direct-to-consumer rather than white-label B2B.
• CellarTracker: CellarTracker is a wine cellar management and tasting-notes platform. It overlaps with TasteAdvisor's Digital Wine Cellar and tasting-tracking features and serves the same enthusiast persona.
• BrewTrail: BrewTrail builds regional beer-trail apps and maps for beer associations and tourism boards. It directly parallels TasteAdvisor's Beer Explorer as a white-label solution for craft beverage regions.
• Untappd: Untappd is a beer check-in and recommendation platform with strong social features. It is comparable to TasteAdvisor's Beer Explorer as both use consumer check-ins and taste preferences to drive regional brewery discovery and engagement.

Others

• ReserveBar: ReserveBar is an online alcohol retailer specializing in premium spirits and wine. It is thematically adjacent to TasteAdvisor's wine-region ecosystem but operates in alcohol e-commerce rather than regional tourism technology.
• SimpleTix: SimpleTix is a ticketing and event-management platform used by breweries, wineries, and attractions. It is adjacent to TasteAdvisor as an enabling technology for the same regional beverage and tourism partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tasteadvisor_
• Facebookfacebook.com/TasteAdvisorApp
• Instagraminstagram.com/tasteadvisor_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TasteAdvisor