Palveluna

What Palveluna does

Palveluna Oy is a Finnish private growth consulting and services firm headquartered in Hämeenlinna, founded in 2020. The company targets Finnish SMEs and growth-stage companies with a methodology branded as the "Kasvun kaava" (Growth Formula), a four-step framework covering demand generation, customer acquisition, retention, and account expansion, packaged as a 90-day implementation. Its go-to-market is built around three publicly priced monthly subscriptions — PERUSTA at €2,000, KASVU at €4,000, and KIIHDYTYS at €8,000 — complemented by professional services for HubSpot CRM implementation, website and B2B e-commerce builds, and bespoke growth projects. The company also runs an annual Growth LOOP event and growth tour with published recorded content, and operates a community sub-brand called Kasvuryhmä.

Underlying technology is third-party rather than proprietary: Palveluna is a HubSpot partner and deploys HubSpot CRM as its primary customer engagement platform for both internal operations and client delivery. The firm differentiates on process packaging and founder-led expertise (Jarkko Kurvinen is the named lead and published author) rather than on a software product of its own. Revenue comes from subscription retainers and project-based fees; pricing is publicly disclosed and billed monthly. The company is privately held with no disclosed institutional investors, reports 1–10 employees, and serves a regionally concentrated client base in Finland across diverse industries including employee benefits, food production, staffing, HR, and consumer goods.

Name

Palveluna

Legal name

Palveluna Oy

Website

https://palveluna.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Palveluna is a Finnish growth consulting firm serving SMEs with a four-step "Kasvun kaava" methodology sold as monthly subscriptions, implemented in 90 days and supported via HubSpot CRM services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hämeenlinna

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Services: Monthly subscription-based services with three tiers: PERUSTA (2000 €/month) for small businesses, KASVU (4000 €/month) for growth-oriented companies, and KIIHDYTYS (8000 €/month) for established growth companies. All tiers include support, execution, and coaching.
2. Professional Services: Additional services including HubSpot CRM implementation, website development, B2B e-commerce, and growth projects delivered as consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Palveluna delivers "Growth as a Service" to B2B clients via its Kasvukone (Growth Machine) subscription, offered in three monthly tiers — PERUSTA at €2,000, KASVU at €4,000, and KIIHDYTYS at €8,000. Alongside the subscription, the firm provides HubSpot CRM implementation, website development, B2B e-commerce builds, and tailored growth projects as standalone or add-on engagements.

Product overview

Palveluna operates as a 'Growth as a Service' consultancy built around the Kasvukone (Growth Machine) — a three-tiered subscription model comprising PERUSTA (2000 €/month), KASVU (4000 €/month), and KIIHDYTYS (8000 €/month). These tiers serve small businesses, growth-oriented companies, and established growth companies respectively, each delivering a combined sales, marketing, and customer service growth engine built in 90 days. Complementing the core growth subscriptions, Palveluna offers a suite of HubSpot-related services (CRM platform, implementations, onboarding, and support) as well as digital services (websites, e-commerce, B2B e-commerce). The company integrates HubSpot as its primary technology platform and delivers its growth methodology through consulting engagements rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Brands

• Growth LOOP: Growth LOOP is a growth tour and event organized by Palveluna, featuring industry speakers and providing over 50 hours of recorded content across four seasons.
• Kasvukone
• Kasvuryhmä

Products and services

• Kasvukone (Growth Machine) Subscription-based "Growth as a Service" offering for B2B clients, structured in three monthly tiers (PERUSTA at €2,000, KASVU at €4,000, and KIIHDYTYS at €8,000) that bundle growth strategy, marketing, and sales execution services for Finnish SMB clients.
• HubSpot CRM Implementation Implementation, configuration, and onboarding of the HubSpot CRM platform for B2B clients, enabling marketing automation, sales pipeline management, and CRM-driven growth workflows.
• Website Development Design and development of B2B-focused websites as part of Palveluna's broader growth offering, supporting clients' digital presence and conversion goals.
• B2B E-commerce Solutions Build and implementation of B2B e-commerce capabilities for clients, enabling online transactions tailored to business-to-business buying workflows.
• Custom Growth Projects Tailored, project-based growth consulting engagements addressing specific client needs that fall outside or supplement the Kasvukone subscription tiers.

Quantifiable outcome

• Build unified growth machine for sales, marketing, and customer service in 90 days

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationPalveluna is a HubSpot partner offering HubSpot CRM platform implementation, onboarding, and ongoing support services. They provide HubSpot CRM growth platform, HubSpot CRM implementations, HubSpot implementations, and HubSpot support services as part of their growth toolkit offerings.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Deloitte Digital: Global consulting and digital transformation arm of Deloitte, including CRM (Salesforce/HubSpot) implementations and growth strategy. Comparable to Palveluna across both its consulting and HubSpot-style implementation services.
• Accenture: Global management consulting and technology services firm with broad sales, marketing, and customer experience practices. Comparable to Palveluna's full-funnel growth positioning at vastly larger scale, representing both competitive threat and potential exit/partner path.
• McKinsey & Company: Global strategy and management consulting firm with growth marketing and sales practice areas. Overlaps with Palveluna's strategic growth advisory work for B2B clients, though focused on much larger enterprise engagements.

Direct peers

• Hurra: Helsinki-based growth marketing agency offering B2B performance marketing, content, and SEO. Comparable to Palveluna's marketing and demand-generation side, though more focused on channel execution than unified sales/marketing/CS growth methodology.
• Avaus: Nordic growth consultancy combining marketing, sales, and digital capabilities for B2B clients. Directly comparable to Palveluna as a multi-disciplinary growth-as-a-service firm targeting European B2B companies, though operating at significantly larger scale.

Regional players

• Vaimo: Nordic digital commerce agency specializing in B2B and B2C e-commerce implementations and growth. Comparable to Palveluna's Verkkokauppa and B2B-verkkokauppa service lines and shared focus on Nordic growth companies.
• Kurdo Digital: Finnish HubSpot partner and digital growth agency offering CRM implementation and inbound marketing. Closely comparable to Palveluna's HubSpot implementation and support services and shared SME customer profile in Finland.
• Wilson Creative: Finnish creative and marketing agency serving growth-oriented B2B and B2C clients. Comparable as a regional competitor competing for the same Finnish SME marketing and growth budgets as Palveluna.
• Genero: Finnish digital marketing and growth agency serving B2B clients across the Nordics. Similar SME-targeting customer base and marketing-led growth offering as Palveluna, with overlapping demand-generation and content capabilities.

Others

• HubSpot Solutions Partner Network: HubSpot's global network of certified implementation, onboarding, and support partners. Comparable ecosystem to where Palveluna competes as a HubSpot partner for CRM and growth-related services, defining the supply side of its adjacent revenue line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/palveluna
• Facebookfacebook.com/palveluna
• LinkedInlinkedin.com/company/palveluna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palveluna