Adc Production
ADC Production is a Belgian audiovisual equipment rental and technical production services company based in Zaventem, serving event organizers and corporate clients across 35+ countries with video mapping, sound, lighting, and LED display solutions on a quote-based pricing model.
- Company typePrivate
- Founded1988
- HeadquartersZaventem, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adc Production does
ADC Production is a Belgian audiovisual equipment rental and technical production services company headquartered in Zaventem (Brussels), founded in 1988. The company operates from a 1,200m² warehouse and maintains a substantial equipment fleet including over 200 moving and traditional lighting fixtures (Robe, Chauvet), more than 100 video projectors ranging from 6,000 to 35,000 ANSI lumens (Christie, Barco), over 200m² of LED tiles at 2.5mm pitch, more than 1km of truss (Prolyte), over 60 flat screen displays (Samsung, Panasonic), and sound systems from L-Acoustics, AED Audio, and QSC with mixers from Yamaha, Midas, and Allen & Heath. ADC Production serves as a trusted subcontractor to event organizers, production companies, and enterprise clients in Belgium and internationally across 35+ countries, with marquee customers including Audi, Renault, Airbus (A350 Qatar Airways), Engie, Telenet, Delhaize, and Paramount Sony Picture.
The company is a documented pioneer in video mapping in Belgium, having been the first in Benelux to invest in 30,000 ANSI lumen / 4K projectors from long-term partner Christie Digital in 2015. In 2020, ADC Production launched Europe's first green key studio using Modulo Kinetic with camera tracking and 3D scene capabilities, reinventing its offering during the COVID-19 disruption and adding virtual production capability to its portfolio. The business has executed high-profile international projects including the Universal Expo Japan 2025 (Osaka), the Smurf 2025 Global Premiere (Brussels, with Paramount Sony Picture), the Grand Opera in Kuwait, the CAN Closing Ceremony in Abidjan, and mapping projects at the Château de Chambord and Palais des lumières in Strasbourg.
ADC Production generates revenue through two streams: usage-based rental of audiovisual equipment (sound, lighting, video projection, LED tiles, truss systems, display screens) and professional services for on-site technical execution by skilled technicians. The go-to-market is direct sales-led engagement with event organizers and production companies, with quote-based pricing tailored to each event's specifications. Distribution is direct-to-business across Belgium and internationally, supported by marketing through the company portfolio website and active social media channels on Facebook, Instagram, and YouTube. The company is privately held with no disclosed parent company, funding rounds, or institutional investors.
Adc Production firmographics
Firmographics- Name
- Adc Production
- Legal name
- ADC Production
- Website
- https://adcprod.be
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADC Production is a Belgian audiovisual equipment rental and technical production services company based in Zaventem, serving event organizers and corporate clients across 35+ countries with video mapping, sound, lighting, and LED display solutions on a quote-based pricing model.
- Ownership category
- akta.pro rank
Adc Production industry classification
Industry- Product category
- Event Production Services
- NAICS
- Sound Recording Studios (51224), Sound Recording Studios (512240), Other Sound Recording Industries (51229)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
- akta.pro secondary industries
- Audio & Communications Equipment Rental (MPADAFAC), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)
Keywords
Where Adc Production is headquartered
LocationHeadquarters
- HQ city
- Zaventem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Adc Production business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Equipment Rental: Rental of professional audiovisual equipment including sound systems, lighting, video projectors, LED tiles, truss systems, and display screens to event organizers.
- Technical Execution Services: Technical support and execution services provided by skilled technicians for sound, lighting, video mapping, and projection during events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Multi-year contract | Custom quote-based pricing for equipment rental and technical services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Adc Production product offering
Product offeringCore offering
ADC Production rents professional audiovisual equipment and delivers on-site technical execution services for events of any scale. Core offerings include video mapping/projection solutions, professional sound system rental, tailored lighting design, and comprehensive equipment rental (LED tiles, truss, projectors, displays), all backed by skilled technicians and a 1,200 m² warehouse fleet.
Product overview
ADC Production is an audiovisual equipment rental and production services company operating from a 1,200m² warehouse in Zaventem, Belgium. The company offers a unified portfolio of services centered on video mapping solutions, sound equipment rental, light design, and comprehensive equipment rental. Their equipment inventory includes over 200 moving and traditional lights (Robe, Chauvet), over 100 video projectors from 6,000 to 35,000 ANSI lumens (Christie, Barco), over 1km of truss systems (Prolyte), LED tiles exceeding 200m² with 2.5mm pitch, signal processing and video systems (Analog Way, ModuloPi, Roland, PlaybackPro), sound systems (L-Acoustics, AED Audio, QSC with Yamaha/Midas/Allen&Heat mixers), and over 60 display screens (Samsung, Panasonic). The company positions itself as a trusted subcontractor for event organizers, providing technical expertise and cutting-edge audiovisual solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Mapping Solutions Pioneer video mapping services that transform surfaces of any scale into captivating visual displays using advanced projection technology combined with creative expertise. Designed for event companies, cultural institutions, and production companies needing high-impact visual experiences.
- Sound Equipment Rental
Companies that use Adc Production
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Adc Production technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Adc Production partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Adc Production competitors and assessment
Company assessmentDirect peers
- Solotech: Canadian-headquartered AV equipment rental and event production services firm with major operations across North America and Europe. Directly competes with ADC in large-scale corporate and entertainment event AV rental.
- PRG (Production Resource Group): Global leader in event production and audiovisual equipment rental serving concerts, corporate events, and broadcasts. Closest large-scale analog to ADC with overlapping lighting, video, and audio rental capabilities.
- Habegger: Switzerland-based event technology and staging services firm offering rigging, lighting, audio, and video. Directly comparable Benelux/European AV production services peer.
- LANG AG: German AV rental specialist for events, trade shows, and conferences with a large fleet of video, lighting, and sound equipment. Comparable European AV rental competitor with similar customer profile.
- Clair Global: Global audio, lighting, and video rental provider for live events formed via the SSE/Clair merger. Comparable business model of fleet-based AV rental with technical services.
- Stageco: Belgian-founded specialist in staging, rigging, and structural event infrastructure. Adjacent-overlap peer to ADC in providing structural and technical infrastructure for large-scale events.
- AED Group: European AV equipment distribution and rental company with multi-country presence. Overlaps with ADC in professional lighting, audio, and video rental for live events.
Broad incumbents
- NEP Group: Global broadcast and live events AV services provider with extensive equipment fleet. Broader incumbent with overlapping AV rental capabilities serving major sporting and entertainment events.
Regional players
- ACTLD: Belgium-headquartered event design and creative production firm (credited on ADC's Palais des lumières project). Comparable Benelux event production company with overlapping client base and complementarity to ADC's rental offering.
Emerging players
- Disguise (formerly d3 Technologies): Technology provider for video mapping, immersive environments, and real-time visual experiences. Competes with ADC's projection mapping service from a software/media-server angle and is a complementary tool vendor in ADC's workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Adc Production social profiles
Digital presenceAdc Production financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adc Production leadership team
Management profileNumber of profiles
Adc Production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adc Production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adc Production
What does Adc Production do?
ADC Production rents professional audiovisual equipment and delivers on-site technical execution services for events of any scale. Core offerings include video mapping/projection solutions, professional sound system rental, tailored lighting design, and comprehensive equipment rental (LED tiles, truss, projectors, displays), all backed by skilled technicians and a 1,200 m² warehouse fleet.
Is Adc Production a public or private company?
Adc Production is a private company. It is classified as unknown and is currently operating.
When was Adc Production founded?
Adc Production was founded in 1988. It employs 11 to 50 people.
Where is Adc Production based?
Adc Production is headquartered in Zaventem, Belgium, in the Europe region.
How does Adc Production make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are technical Execution Services.
Who are Adc Production's main competitors?
Direct peers on record are Solotech, PRG (Production Resource Group), Habegger, LANG AG, Clair Global, Stageco and AED Group. NEP Group is listed as a broad incumbent. ACTLD is listed as a regional player. Disguise (formerly d3 Technologies) is listed as an emerging player.
Does Adc Production have an API?
No public API is recorded for Adc Production.
What industry is Adc Production in?
Adc Production's product category is Event Production Services. Its primary akta.pro industry code is HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens), with a secondary code of MPADAFAC, Audio & Communications Equipment Rental. Its NAICS code is 51224 and its SIC code is 7350.