What Trinity Event does

Trinity Event Solutions is a UK-based venue sourcing and event management agency founded in 1996 and headquartered in Stamford, Lincolnshire. The company sources venues, negotiates rates and contracts, and manages group accommodation for corporate events, incentive trips and strategic meetings management (SMM) programmes on behalf of clients. Its services are delivered free of charge to clients, with revenue generated through commissions paid by hotels, venues and suppliers — a model that aligns incentives between Trinity and the venue side of the market while removing procurement cost as a barrier for enterprise customers.

The company operates four interconnected service lines: Global Venue Finding (the core offering covering UK, Europe and long-haul destinations), Group Accommodation (hotel room block sourcing, contracting and delegate booking management), Incentive Venue Sourcing, and Strategic Meetings Management (centralised oversight of multi-location event programmes with consolidated reporting). Its technology stack centres on a secure online client portal providing real-time visibility into costs, savings, supplier performance and programme trends, complemented by a constantly updated venue database holding live availability, offers and sustainability credentials. Trinity differentiates on a human-led model, requiring each team member to conduct approximately 100 in-person venue site visits per year, producing first-hand knowledge that the company positions as beyond what software-only providers can replicate.

Trinity is part of the Strata Group, with a sister company Element providing end-to-end incentive delivery; the parent structure provides scale, buying power and global reach while Trinity retains a boutique, relationship-led service posture. Clients include multinational pharmaceutical, global insurance and large publishing enterprises, alongside associations, agencies, charities, public-sector bodies and a dedicated legal-vertical practice. Trinity holds ISO 9001, ISO 14001 and ISO 27001 certifications retained since 2019 and is an active member of the Beam trade association, with the Managing Director Tracy Winsworth serving on the Beam Board of Directors. The firm employs 11-50 staff.

Name

Trinity Event

Legal name

Trinity Event Solutions

Website

https://trinityeventsolutions.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Trinity Event Solutions is a UK-based venue sourcing and event management agency that finds venues, negotiates contracts and manages group accommodation for corporate events worldwide. Services are free to clients and funded through hotel and venue commissions, serving enterprise corporates, associations, agencies, charities, public-sector bodies and the legal sector.

Ownership category

akta.pro rank

Product category

Corporate Event Venue Sourcing

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Venue sourcing services
• Corporate event management
• Group accommodation booking
• Meeting venue sourcing
• Incentive travel sourcing

Headquarters

HQ city

Stamford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Commission from Venues: Trinity's venue sourcing and group accommodation services are completely free for clients. Hotels and venues support the service by paying commissions, allowing clients to receive expert guidance without any fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trinity Event Solutions is a UK-based venue sourcing agency that finds, negotiates and books venues and group accommodation for corporate events on behalf of clients, completely free of charge to the client. Services span global venue finding, group accommodation sourcing, incentive venue sourcing and strategic meetings management across the UK, Europe and long-haul destinations, funded entirely by commissions paid by hotels and venues.

Product overview

Trinity Event Solutions operates as a venue sourcing agency offering four interconnected service offerings. Global Venue Finding serves as the core service for identifying event spaces across the UK, Europe and worldwide. Group Accommodation extends this into hotel room block sourcing and management. Incentive Venue Sourcing focuses on finding destinations and venues for reward-based travel experiences. Strategic Meetings Management provides centralized oversight and reporting for organizations managing multiple venues and meetings. The company is part of the Strata Group, with sister company Element available for full end-to-end incentive delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Venue Finding Free venue sourcing service for corporate events across the UK, Europe and worldwide. Trinity handles research, comparisons and negotiations to provide clear venue options with honest advice for corporate event planners.
• Group Accommodation Sourcing Fully managed service for sourcing, contracting and overseeing hotel room blocks for events, including allocations, individual bookings, guest list management and online delegate booking forms with real-time updates for organisers.
• Incentive Venue Sourcing Sourcing of destinations and venues for incentive trips and reward travel experiences, recommending options based on audience, budget and objectives, then negotiating rates and overseeing contracts.
• Strategic Meetings Management (SMM) Structured oversight of a company's entire global venue sourcing programme, bringing consistency, visibility and simplicity to how meetings are planned, managed and reported across the organisation.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Strata GroupcoreOthersParent company providing scale, buying power and global reach while Trinity maintains boutique personal support. Strata Group connection provides greater leverage in negotiations and access to wider expertise and additional event services.
• ElementcoreOthersSister company within Strata Group that supports full end-to-end incentive delivery, from logistics to onsite management. Trinity focuses on sourcing the right destination and venue while Element handles full delivery.
• MarriottminorChannel Partner/ Reseller/ DistributorLong-standing supplier partnership for venue sourcing. George Mitchell from Marriott notes Trinity always picks up the phone for questions, help with rates, or to share enquiries.
• De VereminorChannel Partner/ Reseller/ DistributorMutually beneficial partnership spanning more than 10 years. Philip Booth from De Vere notes the partnership provides repeat bookings and excellent client knowledge.
• Clermont Hotel ManagementminorChannel Partner/ Reseller/ DistributorPartnership built over many years with close client relationships and experienced team comfortable with open dialogue. Danny Yates notes Trinity's regular sales presentations and site visits keep them up to speed.
• BeamcoreOthersLeading trade association for business events, accommodation and meetings. Trinity is an active member and Managing Director Tracy Winsworth serves on the Beam Board of Directors, shaping industry standards and best practice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VenueFinder.com: VenueFinder.com is a UK venue directory and enquiry platform connecting event organisers with venues and hotels, directly comparable to Trinity's core venue sourcing and group accommodation services.
• Conference Care: Conference Care is a UK conference and venue finding agency serving associations and corporate clients, providing a directly comparable service to Trinity's Global Venue Finding and SMM products.
• Cvent: Cvent is a leading event management and venue sourcing platform with a global supplier network and RFP tools, directly competing with Trinity's human-led venue finding for corporate events.
• Hire Space: Hire Space is a UK venue marketplace and booking platform for corporate events, representing the digital-disruption peer that competes for the same corporate venue sourcing briefs as Trinity.
• Lime Venue Portfolio: Lime Venue Portfolio is a UK-based venue finding agency representing unique and unusual venues for meetings and events, overlapping directly with Trinity's core venue sourcing offering.

Broad incumbents

• Tag: Tag is a global creative, communications, and event production agency providing end-to-end event services for enterprise clients, comparable to a Strata/Trinity-plus-Element bundle.
• Eventbrite: Eventbrite is a large-scale event ticketing and discovery platform, broader in scope than Trinity but competing for corporate event organizer mindshare and increasingly offering venue-related functionality.
• Maritz Global Events: Maritz Global Events is a large incumbent corporate events and incentive travel agency, competing with Trinity for enterprise meeting and incentive venue sourcing mandates as part of a broader portfolio.
• PRA Events: PRA is a global event management agency delivering corporate meetings, conferences, and incentive programmes, with venue sourcing embedded in a broader event production offering.

Emerging players

• Bizzabo: Bizzabo is an event experience platform offering registration, venue sourcing, and engagement tools, intersecting with Trinity's portfolio on the technology-enabled venue and meeting management layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trinity-event-solutions
• Xx.com/TrinityConf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Event