Wallpaper Warehouse

What Wallpaper Warehouse does

Wallpaper Warehouse is a privately held, US-based direct-to-consumer e-commerce retailer specializing in premium wallpaper and wallcoverings. The company operates a single Shopify-powered storefront (wallpaperwarehouse.com) that ships nationwide, offering three core product lines: traditional wallpaper/wallcoverings in single and double roll formats, peel-and-stick removable wallpaper, and large-scale wall murals. The catalog spans over 5,000 SKUs organized by color family, design style, and pattern, carrying licensed and designer brands including York, Brewster, Schumacher, Rifle Paper Co., Missoni, Disney, and Star Wars. Merchandising is structured around extensive taxonomy navigation with 16+ color families and 28+ style categories to capture long-tail search demand.

The business runs a transaction-based, one-time-purchase revenue model with no subscription component. Pricing mechanics include free shipping on all samples, free shipping on orders over $99, a Buy 3 Get 2 Free sample promotion, and a price match guarantee. The primary customer segment is residential homeowners undertaking DIY interior design and home improvement projects, served through a self-serve shopping experience with sample-first purchasing to reduce risk. Supporting the funnel are educational content assets (measurement guides, installation how-tos, a wallpaper glossary) and a referral partnership with Thumbtack connecting buyers to professional installers.

The company has no disclosed funding, no parent company, no institutional investors, and no public listing. There are no named management team members in the available data and no proprietary technology beyond the standard Shopify e-commerce stack. Geographic scope is single-country (US), and customer concentration is diffuse across an anonymous long tail of individual consumers, with no enterprise or B2B contracts identified.

Name

Wallpaper Warehouse

Legal name

Wallpaper Warehouse

Website

https://wallpaperwarehouse.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Wallpaper & Wallcoverings Retail

NAICS

Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

Keywords

• Premium wallpaper retail
• Peel and stick wallpaper
• Wall murals online
• Designer wallcoverings
• Wallpaper samples

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wallpaper and Wallcovering Sales: Direct sales of wallpaper products across multiple formats including traditional rolls, peel-and-stick, and wall murals. Revenue generated through one-time product purchases with free shipping on samples and orders over $99. Transaction-based model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wallpaper Warehouse is an online retailer selling premium wallpaper, peel-and-stick removable wallpaper, and wall murals from multiple third-party brands (York, Brewster, Schumacher, Rifle Paper Co., Missoni, Disney, Star Wars). The company sells direct to residential homeowners through a Shopify-powered e-commerce site with sample ordering, free shipping on samples and orders over $99, Buy 3 Get 2 Free sample promotion, and a price match guarantee.

Product overview

Wallpaper Warehouse is an e-commerce platform specializing in premium wallpaper and wallcoverings. The core offering consists of three main product lines: traditional Wallpaper/Wallcoverings (including vinyl, non-woven, and specialty materials), Peel & Stick Wallpaper (self-adhesive removable products for easy application), and Wall Murals (large-scale artistic wall designs). Products are organized by color families (Beiges, Blacks, Blues, Browns, and 13+ others), design styles (Abstract, Botanical, Damasks, Geometrics, Grasscloth, Modern, Traditional, Kids, and 18+ others), and patterns. The company carries over 5,000 products from major brands including York Wallcoverings, Brewster, Schumacher, Rifle Paper Co., Missoni, Disney, and Star Wars. Additional services include wallpaper sample ordering (with free shipping) and professional installer referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpaper / Wallcoverings Traditional wallpaper rolls in vinyl, non-woven, and specialty materials sold in single and double roll formats for residential interior decoration.
• Peel & Stick Wallpaper Self-adhesive removable wallpaper that applies without paste or glue for easy DIY installation and removal, ideal for renters and quick room transformations.
• Wall Murals Large-scale wallcovering designs that cover an entire wall with a single artistic or scenic image, creating a statement piece or feature wall.
• Wallpaper Samples Physical wallpaper samples that customers can order before purchasing full rolls, with free shipping and a Buy 3 Get 2 Free promotion to reduce purchase risk.
• Professional Installer Finder (Thumbtack Referral) Referral partnership connecting customers with local professional wallpaper installers via Thumbtack for room transformation projects requiring expert installation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ThumbtackminorGTM or Marketing PartnerReferral partnership connecting customers with local professional wallpaper installers. Wallpaper Warehouse links to Thumbtack to help customers find installers near them for room transformation projects.

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• Amazon: Amazon is the largest US online marketplace and carries wallpaper from virtually every brand in Wallpaper Warehouse's assortment. It is a broad incumbent because its Prime shipping, search traffic, and price competition set the baseline against which specialty wallpaper retailers must differentiate.
• Wayfair: Wayfair is a large online home furnishings retailer that carries wallpaper from many of the same brands as Wallpaper Warehouse. It is a broad incumbent because it competes on the same assortment, targets DIY residential shoppers, and leverages scale advantages in shipping and pricing that a specialty retailer cannot match.
• Brewster Home Fashions: Brewster is one of North America's largest wallpaper manufacturers and brands. It is a broad incumbent peer because it sells through its own site plus thousands of retailers — Wallpaper Warehouse is among its customers — and competes for the same end consumer via multiple channels.
• York Wallcoverings: York Wallcoverings is a major US wallpaper manufacturer and brand sold by Wallpaper Warehouse. It is a broad incumbent peer because it sells directly through its own site and through a wide retail/wholesale network, overlapping with Wallpaper Warehouse on product category but with a much larger portfolio and B2B presence.
• Home Depot: Home Depot is a national home improvement retailer with a substantial wallpaper department including peel-and-stick and traditional products. It is a broad incumbent peer because it overlaps on product, target buyer (DIY homeowners), and adds the threat of same-day pickup and aggressive pricing.

Direct peers

• Spoonflower: Spoonflower is an online direct-to-consumer retailer of custom-printed wallpaper, fabric, and home decor. It is a direct peer because it sells wallpaper (including peel-and-stick) through a Shopify-style DTC storefront, targeting DIY residential decorators — the same core customer as Wallpaper Warehouse.
• Tempaper: Tempaper is a US-based online retailer specializing in peel-and-stick removable wallpaper. It is a direct peer because its core product (self-adhesive wallpaper), DTC channel, and DIY residential homeowner target overlap almost entirely with Wallpaper Warehouse's peel-and-stick offering.
• Walls Republic: Walls Republic is an online wallpaper retailer offering traditional, peel-and-stick, and mural formats. It is a direct peer because its multi-format product mix, sample-first purchasing, and DTC model match Wallpaper Warehouse's structure and target buyer.
• The Colorful Wall Company: The Colorful Wall is a US online wallpaper boutique focused on peel-and-stick and traditional wallpaper from designer brands. It is a direct peer because its curated assortment, designer-brand focus, and DTC sample-first model target the same residential decorator niche.
• Murals Wallpaper: Murals Wallpaper is an online specialist in custom wall murals and photorealistic wallcoverings. It is a direct peer because its mural-led product line, premium-brand sourcing, and DTC e-commerce model directly overlap with Wallpaper Warehouse's 672+ SKU Wall Murals collection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WallpaperWarehousecom
• LinkedInlinkedin.com/company/wallpaper-warehouse-blinds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallpaper Warehouse