Pro Funds Mortgages

Name

Pro Funds Mortgages

Legal name

Pro Funds Mortgages Inc.

Website

https://profunds.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)

akta.pro secondary industry

Commercial Mortgage Brokerage (FSAEAEAB)

Keywords

• Mortgage brokerage services
• Private mortgage lending
• Commercial real estate financing
• Mortgage investment products
• Cross-border mortgage financing

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Financing Fees: The company acts as an intermediary between borrowers and lenders, earning brokerage fees or commissions on mortgage transactions facilitated through their network of private and institutional lenders.
2. Mortgage Investment Returns: Investors fund qualified mortgages and receive interest income, typically paid monthly or up front. The company facilitates these investments, with returns ranging from 9-12% for 1st mortgages and 12-17% for 2nd mortgages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pro Funds Mortgages is a Canadian boutique mortgage brokerage that arranges private and institutional mortgage financing for real estate investors and professionals across residential, commercial, construction, development, vacant land, and short-term property types, plus cross-border U.S. financing. On the investor side, it underwrites and syndicates 1st and 2nd mortgage investments yielding 9-12% and 12-17% respectively to individuals and corporations via its Pro Investor Network.

Product overview

Pro Funds Mortgages is a boutique mortgage brokerage offering two integrated service lines: Mortgage Financing (private and institutional mortgages for commercial, multi-unit residential, construction, development, vacant land, and short-term properties, plus U.S. cross-border financing) and Mortgage Investing (first and second mortgage investments yielding 9-12% and 12-17% returns respectively). The company also provides free financial tools including a Mortgage Calculator, Mortgage Application, Property Information Sheet, Cash Flow Analysis Chart, and Be The Bank Analysis, plus educational content through the 30 Minutes to Wealth media brand.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Investor Network: Investment network for mortgage investment opportunities

Products and services

• Private Mortgages Short-term financing from private individuals or groups with fewer restrictions than traditional lenders; loan sizes from $50,000+, 1st mortgages up to 75% LTV, 2nd mortgages up to 85% LTV, 12-24 month terms, interest-only payments, and closings as fast as one week on approved credit.
• Institutional Mortgages

Quantifiable outcome

• 1st Mortgage Returns: 9-12%
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Valour Mortgage Services Inc.coreTechnology or IntegrationValour Mortgage Services Inc. is a sister company that offers mortgage administrator services for private lenders seeking a more passive approach to mortgage investing. This partnership enables the company to offer hands-off investment management solutions to their investor clients.
• One Real Estate EnterprisecoreStrategic or Co-development PartnerCollaborative group of real estate companies including Valour Group Inc., District Property Trust, 30 Minutes to Wealth Inc., Valour Partners Inc., Valcon Management Inc., Valour Mortgage Services Inc., and Once Upon A Stay Inc. This alliance provides comprehensive real estate ecosystem services and cross-referral opportunities.
• VericominorChannel Partner/ Reseller/ DistributorPro Funds Mortgages Inc. operates under the Verico brand, a network of mortgage brokerages, providing brand recognition and access to the broader Verico network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Add Capital / Private Mortgage Investors: Canadian private mortgage investment firm connecting investors with private mortgage opportunities yielding comparable returns. Directly comparable to Pro Funds' mortgage investing side with similar syndicated/private mortgage investment products for retail investors.
• TMG The Mortgage Group: Canadian mortgage brokerage network providing residential and commercial financing solutions across Canada. Comparable peer in brokerage model, lender network access, and target market of Canadian real estate borrowers and investors.
• Capitis Mortgages: Canadian boutique mortgage brokerage specializing in private and alternative lending for real estate investors and developers. Closely comparable in focus on private mortgage solutions, non-bank lending, and investor-focused service offering.
• Verico: Pro Funds Mortgages operates under the Verico brand, which is itself a national network of Canadian mortgage brokerages. Verico is a direct peer in brokerage model and target market, while also serving as Pro Funds' brand-affiliation partner.
• Mortgage Architects: Canadian mortgage brokerage network with comparable independent-agent model, offering residential and commercial mortgage solutions to Canadian borrowers. Directly comparable in business model and target customer segment, with broader geographic reach than Pro Funds.
• Matrix Mortgage Global: National Canadian mortgage brokerage with focus on residential and commercial lending including private mortgage solutions. Comparable peer offering similar intermediation services to Canadian real estate investors and property buyers.

Emerging players

• True North Mortgage: Canadian digital mortgage brokerage offering direct online mortgage products with competitive rates. Comparable in brokerage intermediation model but competes via technology and direct-to-consumer digital experience rather than private lending specialization.
• Nesto: Canadian digital mortgage lender/brokerage with technology-driven origination platform. Comparable in mortgage intermediation function but disrupts traditional brokerages like Pro Funds through automation and direct lender economics.

Broad incumbents

• Dominion Lending Centres: Canada's largest mortgage brokerage network with thousands of agents across the country. Directly comparable as a mortgage intermediary connecting borrowers with lenders, but operates at vastly greater scale and broader institutional focus rather than Pro Funds' private lending and syndicated investment specialization.
• Invis (CIBC): Major Canadian mortgage brokerage owned by CIBC, providing residential and commercial mortgage solutions nationally. Comparable as a mortgage intermediary but operates at substantially larger scale with institutional bank backing and broader product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-funds-mortgages

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Funds Mortgages