greaterleads
Greater Leads is a Sydney-based, bootstrapped digital marketing agency managing Google Ads, Meta, LinkedIn, and Microsoft campaigns plus SEO for approximately 47 active Australian clients across healthcare, B2B, eCommerce, non-profit, and government verticals.
- Company typePrivate
- Founded2014
- HeadquartersDarlinghurst, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What greaterleads does
Greater Leads is a Sydney-based, bootstrapped digital marketing agency founded in 2014 by Joel Brown (Cambridge Natural Sciences, UCL Computer Science) that manages paid advertising campaigns and SEO for approximately 47 active client accounts, collectively overseeing more than $40 million in client ad spend. The firm operates primarily in the Australian market with headquarters at 223 Liverpool St, Darlinghurst, NSW, and serves healthcare, professional services/B2B, eCommerce/retail, non-profit, and government clients. Headcount is reported at 1-10, consistent with a boutique agency operating model, and the firm holds Google Premier Partner status (top 3% of Australian agencies since 2015), Meta Business Partner status, NSW Government prequalified supplier status, and Australian Government Digital Marketplace approval.
The agency's technology stack is built around platform-native APIs and tracking infrastructure — Google Ads API, GA4, Meta Pixel, LinkedIn Insight Tag, and Google Tag Manager — augmented by proprietary operational tooling including an automated 24/7 budget pacing system that prevents ad spend overspend, cross-platform unified analytics dashboards, conversion tracking integration with offline import support, and ad-optimized landing pages with A/B testing. Service offerings span Google Ads (Search, Display, Shopping, YouTube, Performance Max), Meta Ads, LinkedIn Ads, Microsoft Ads, SEO, and Google Ad Grants management for non-profits, with claimed landing page conversion lift from a typical 2% to 12%+ and average client ROAS of 4.2x.
The business model is managed services on flat monthly management fees billed separately from client ad spend, with pricing tiered by complexity (number of ad channels, locations, business units) and a stated minimum client ad spend threshold of $5,000/month. The go-to-market combines enterprise field sales, inside sales, and a self-serve Local SEO Audit tool, with deliberate month-to-month contracts and no lock-in commitments. The firm is privately held under founder ownership with no disclosed external funding, M&A activity, or institutional investment.
greaterleads firmographics
Firmographics- Name
- greaterleads
- Legal name
- Greater Leads
- Website
- https://greaterleads.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greater Leads is a Sydney-based, bootstrapped digital marketing agency managing Google Ads, Meta, LinkedIn, and Microsoft campaigns plus SEO for approximately 47 active Australian clients across healthcare, B2B, eCommerce, non-profit, and government verticals.
- Ownership category
- akta.pro rank
greaterleads industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
- akta.pro secondary industries
- Paid Search (SEM) Media Buying (BPAFABAC), Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where greaterleads is headquartered
LocationHeadquarters
- HQ city
- Darlinghurst
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
greaterleads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Management Fees: Flat monthly management fees charged separately from ad spend. Fee depends on complexity: number of ad channels, frequency of campaign updates, number of business locations (1 to 150), and number of business units. No lock-in contracts - they earn business monthly through results.
- Ad Spend Management: Manage advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads for clients typically spending $5,000+ per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level management for small businesses with lower ad spend complexity |
| Subscription | Monthly | Standard management for established businesses |
| Subscription | Monthly | Enterprise management for large multi-location organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
greaterleads product offering
Product offeringCore offering
Greater Leads is a Sydney-based digital marketing agency that manages paid-advertising campaigns and SEO for Australian businesses typically spending $5,000+ per month on advertising. It delivers Google Ads (Search, Display, Shopping, YouTube, Performance Max), Meta Ads (Facebook, Instagram), LinkedIn Ads, Microsoft Ads, Google Ad Grants management for nonprofits, and technical/local SEO, supported by conversion tracking setup and ad-optimized landing page builds with A/B testing. Services are sold on a flat monthly management fee, separate from ad spend, with no lock-in contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Management Managed Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max, delivered by Google Premier Partners for businesses typically spending $5,000+ per month on advertising.
- Meta Ads (Facebook & Instagram) Full-funnel Meta advertising on Facebook and Instagram for businesses, covering lead generation, eCommerce campaigns, and remarketing managed by Meta Business Partners.
- SEO & Organic Search Technical SEO, content strategy, and local search optimization including Google Business Profile management, on-page and off-page SEO, and Google Analytics and Tag Manager integration to build sustainable organic traffic.
- LinkedIn Ads B2B lead generation on LinkedIn via Account-Based Marketing campaigns, sponsored content, InMail, and LinkedIn Learning Ads with proper Insight Tag implementation for professional service firms and B2B companies.
- Microsoft Ads (Bing) Paid search advertising on Bing, Yahoo, and partner networks to reach high-intent audiences, often with lower CPCs and strong B2B demographics.
- Google Ad Grants Management End-to-end management of Google Ad Grants for nonprofits, including account setup, policy compliance, optimization of the $10,000/month free advertising grant, and conversion tracking.
- Landing Page Optimization Design and build of ad-optimized landing pages with A/B testing and conversion rate optimization, aiming to lift conversion rates from typical 2% to 12%+ and maximize return on ad spend.
Quantifiable outcome
- 4.2x average client ROAS
- +9 more outcomes
Companies that use greaterleads
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
greaterleads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
greaterleads partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- GooglecoreGoogle Premier Partner status (top 3% of agencies in Australia) since 2015. Manages Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max. Certified Google Ads specialists with access to Google Ads API for custom solutions.
- MetacoreMeta Business Partner managing Facebook and Instagram advertising campaigns. Full access to Meta Ads Manager, Meta Pixel, and Meta Business Suite for campaign management and tracking.
- LinkedIncoreManages LinkedIn Ads campaigns including Insight Tag implementation, dynamic retargeting, and all ad formats (Images, Carousel, Video, Document, Conversation ads). Specializes in B2B lead generation and account-based marketing.
- NSW GovernmentflagshipNSW Government prequalified supplier for digital marketing services. Approved to provide Google Ads, Meta Ads, SEO, and LinkedIn Ads management services to NSW Government agencies.
- Australian GovernmentflagshipAustralian Government Digital Marketplace approved provider for digital advertising services to federal government agencies and departments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
greaterleads competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large US-based digital marketing agency offering Google Ads, Meta, SEO, and CRO at scale. Comparable in service offering but significantly larger and more established than Greater Leads.
- Thrive Agency: Full-service digital marketing agency offering Google Ads, social media advertising, and SEO. Comparable in core paid media services but with broader service portfolio and international scale.
Direct peers
- Soup Agency: Australian digital marketing agency offering Google Ads, Meta Ads, SEO, and CRO services. Comparable boutique-to-mid-market positioning with similar paid media and conversion optimization focus.
- KlientBoost: US-based performance marketing agency specializing in PPC, paid social, and conversion rate optimization. Comparable in CRO-anchored, ROAS-driven value proposition and mid-market client base.
- Online Marketing Gurus: Australian PPC and SEO agency headquartered in Sydney with similar Google Ads, Meta, and SEO offerings. Directly comparable in geography, service mix, and mid-market to enterprise client targeting.
- Disruptive Advertising: US-based PPC and digital advertising agency focused on Google Ads, paid social, and CRO. Comparable in mid-market performance marketing positioning and emphasis on ROAS-driven client outcomes.
- King Kong: Australian digital marketing agency offering Google Ads management, SEO, and CRO with a results-driven positioning. Comparable in the Australian mid-market PPC space and direct-response optimization approach.
- Prosperity Media: Sydney-based PPC and SEO agency serving Australian and international clients. Comparable as a boutique performance agency focused on paid search and SEO with a data-led positioning.
- Reload Digital: Sydney-based digital performance agency specializing in Google Ads, paid social, and SEO for mid-market and enterprise clients. Closely comparable in service portfolio and Australian mid-market focus.
Emerging players
- Brafton: Content and digital marketing agency offering paid media, SEO, and content strategy with comparable mid-market client focus. Less specialized in paid acquisition than Greater Leads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
greaterleads social profiles
Digital presencegreaterleads financial estimates
Financial estimateRevenue estimate
Valuation estimate
greaterleads leadership team
Management profileNumber of profiles
Profiles1 record
greaterleads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
greaterleads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about greaterleads
What does greaterleads do?
Greater Leads is a Sydney-based digital marketing agency that manages paid-advertising campaigns and SEO for Australian businesses typically spending $5,000+ per month on advertising. It delivers Google Ads (Search, Display, Shopping, YouTube, Performance Max), Meta Ads (Facebook, Instagram), LinkedIn Ads, Microsoft Ads, Google Ad Grants management for nonprofits, and technical/local SEO, supported by conversion tracking setup and ad-optimized landing page builds with A/B testing. Services are sold on a flat monthly management fee, separate from ad spend, with no lock-in contracts.
Is greaterleads a public or private company?
greaterleads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was greaterleads founded?
greaterleads was founded in 2014. It employs 1 to 10 people.
Where is greaterleads based?
greaterleads is headquartered in Darlinghurst, Australia, in the Oceania region.
How does greaterleads make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are ad Spend Management.
Who are greaterleads's main competitors?
Broad incumbents on record are WebFX and Thrive Agency. Direct peers are Soup Agency, KlientBoost, Online Marketing Gurus, Disruptive Advertising, King Kong, Prosperity Media and Reload Digital. Brafton is listed as an emerging player.
Does greaterleads have an API?
No public API is recorded for greaterleads.
What industry is greaterleads in?
greaterleads's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAK, Lead Generation & Performance Media (B2B/B2C), with a secondary code of BPAFABAC, Paid Search (SEM) Media Buying. Its NAICS code is 54181 and its SIC code is 7311.