Caffeine Solutions
Caffeine Solutions is a Singapore-based wholesale coffee solutions distributor serving HORECA and home barista segments across Singapore and Indonesia with premium third-party espresso equipment, in-house roasted Guerilla Coffee beans, and installation, maintenance, and customization services.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Caffeine Solutions does
Caffeine Solutions is a Singapore-based, founder-led full-service coffee solutions distributor operating across Singapore and Indonesia. The company procures, distributes, and services premium third-party coffee equipment (La Marzocco, Eversys, Sanremo, Mahlkönig, Fiorenzato, Caffè Vergnano, Gaggia) and complements this with proprietary in-house roasted coffee under the Guerilla Coffee brand, signature blends (Keystone, Pilastro), specialty milks, syrups, and barista accessories. It sells both directly into the HORECA channel (cafés, restaurants, hotels, corporate offices) and, since 2024, into the home barista segment through a dedicated DTC arm called CS Home with a subscription service.
Its business model combines one-time hardware sales (quote-based for B2B enterprise equipment; publicly listed for B2C SKUs such as the Mahlkönig X64 SD at SGD 880), recurring consumables revenue from beans and milk distributed across its install base, subscription revenue from home consumers (SGD 13.75–26.32/month), and professional services revenue from installation, preventive maintenance, onsite diagnostics (SGD 200–250/hour), and machine customization through the Guerilla Customs sub-brand. Go-to-market is enterprise field sales for HORECA, with dedicated account managers, on-site tastings, and showroom demonstrations at its Singapore Genting Lane location and Indonesian centres in Bali and Jakarta; the home segment is served through an e-commerce storefront at home.caffeinesolutions.sg.
Caffeine Solutions is privately held with no disclosed external funding. The leadership team is led by CEO Keith Loh (15+ years coffee industry, multiple Singapore barista championship appearances), COO Mark Rozario (20+ years, formerly at Super Group where he built their HORECA division), and CMO Ben Fones (ex-Affle co-founder and ex-IBM consultant, also acting as de facto CFO). The company serves a roster of marquee clients including Marina Bay Sands, Fullerton Hotel, InterContinental, COMO Hotels, Mondrian, Keppel Ltd, AIA Singapore, and Porsche Singapore, and demonstrated operational scale by supporting coffee service at the F1 Singapore Grand Prix 2025 with telemetry-monitored equipment outputting 150 espresso shots per hour.
Caffeine Solutions firmographics
Firmographics- Name
- Caffeine Solutions
- Legal name
- Caffeine Solutions
- Website
- https://caffeinesolutions.sg
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caffeine Solutions is a Singapore-based wholesale coffee solutions distributor serving HORECA and home barista segments across Singapore and Indonesia with premium third-party espresso equipment, in-house roasted Guerilla Coffee beans, and installation, maintenance, and customization services.
- Ownership category
- akta.pro rank
Caffeine Solutions industry classification
Industry- Product category
- Commercial Coffee Equipment Distribution
- NAICS
- Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industry
- Coffee Blending & Flavoring (AFAFADAC)
Keywords
Where Caffeine Solutions is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Caffeine Solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coffee Equipment Sales: Sale of professional coffee machines (La Marzocco, Eversys, Sanremo), grinders (Mahlkönig, Fiorenzato), and accessories (tampers, milk pitchers, cleaning products). Revenue generated from one-time equipment purchases by cafes, restaurants, hotels, offices, and home users.
- Coffee Beans and Consumables: Sale of coffee beans (Guerilla Coffee brand, Caffe Vergnano, in-house blends) and consumables including milk products (MILBOK, Eisbär), syrups (Naked Syrups), and capsules. Recurring revenue from both B2B and B2C customers.
- Coffee Subscriptions: Monthly subscription plans for home consumers delivering fresh roasted coffee beans with free shipping. Plans include single-bag (SGD 13.75/month) and two-bag options (SGD 26.32/month) with flexible pause/cancel options.
- Technical Services: Preventive maintenance, repairs, and technical support for coffee equipment including installation, onsite diagnostics, and after-sales servicing. Technical hotline available for support.
- Customization Services: Guerilla Customs offering bespoke customization of coffee machines including custom paint jobs and wooden panels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single-Bag Coffee Subscription Plan |
| Subscription | Monthly | 2-Bag Coffee Subscription Plan |
| Unit Pricing | Pay-as-you-go | Mahlkönig X64 SD Home Coffee Grinder |
| Usage-based | Pay-as-you-go | Technical Service - Coffee Machine Diagnostic |
| Usage-based | Pay-as-you-go | Technical Service - Grinder Diagnostic |
| Unit Pricing | Pay-as-you-go | Cafe Starter Pack Promotion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Caffeine Solutions product offering
Product offeringCore offering
Caffeine Solutions is a full-service wholesale coffee solutions provider that distributes premium commercial coffee equipment (espresso machines, grinders, tampers) from brands such as La Marzocco, Eversys, Sanremo, and Mahlkönig, complemented by specialty coffee beans, barista milks, syrups, and accessories. The company delivers end-to-end coffee programs encompassing equipment selection, installation, preventive maintenance, technical servicing, and ongoing consumables supply, serving the HORECA sector and home baristas.
Product overview
Caffeine Solutions is a B2B coffee solutions provider operating primarily in Singapore and Indonesia, offering a comprehensive portfolio of commercial coffee equipment, specialty beans, and support services. The core offering centers on premium espresso machines (La Marzocco, Eversys, Sanremo) and professional grinders (Mahlkönig, Fiorenzato), complemented by in-house roasted coffee brands (Guerilla Coffee with blends and single origins, Keystone Blend, Pilastro Blend) and international offerings (Caffè Vergnano). The company serves diverse segments including cafés, restaurants, hotels, offices, and increasingly home users through the CS Home division launched in 2024. Additional products include specialty milks (MILBOK Double Milk, Eisbär Barista Milk, Oatbedient), barista accessories (tamper, scales, cleaning products), and syrups. Services encompass technical support, equipment maintenance, and coffee subscription for home users. The product ecosystem connects through brand-specific apps (Mahlkönig Sync App, Sanremo app) enabling workflow automation and recipe management.
Differentiator
Problem solved
Functional benefit
Brands
- CS Home: Dedicated arm for at-home coffee enthusiasts offering home coffee machines, grinders, beans, and accessories
- Guerilla Customs
- Guerilla Coffee
Products and services
- La Marzocco Coffee Machines Premium commercial and home espresso machines including Linea Mini, GS3 (AV and MP variants), and Strada X1 featuring dual boilers, PID temperature control, and pressure profiling capabilities. Sold to cafes, restaurants, hotels, and home baristas.
- Eversys Espresso Machines Super-automatic espresso machines from Switzerland featuring self-calibration, automated tamping, auto milk steaming, and programmable recipes through touchscreen interface, bridging traditional coffee systems with modern automation for high-volume HORECA operations.
- Sanremo Coffee Machines Italian espresso machines including the YOU model featuring dual boilers, pressure profiling via manual lever, PID temperature control, flow rate control, and Wi-Fi connectivity for remote monitoring and control via the Sanremo app.
- Mahlkönig Coffee Grinders Professional coffee grinders including the X64 SD single-dose home grinder with 64mm steel burrs, E64 WS with Grind-by-Weight, and the GbS series featuring precision weight-based dosing and Mahlkönig Sync App connectivity for recipe sync across machines.
- Fiorenzato Coffee Grinders Italian grinders including AllGround and AllGround Sense models with titanium-coated or steel burrs, touchscreen displays, and grind-by-weight functionality in the Sense variant.
- Guerilla Coffee Beans
Quantifiable outcome
- 150 espresso shots pulled per hour during F1 Singapore Grand Prix 2025 using coffee telemetry and real-time data monitoring
Companies that use Caffeine Solutions
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Caffeine Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Caffeine Solutions partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MahlkönigcoreExclusive distributor of Mahlkönig coffee grinders in Singapore. Offering the Grind-by-Sync (GbS) series, X64 SD, and E64 WS home grinders. Mahlkönig is a world-renowned brand in professional coffee grinding technology.
- La MarzoccocoreOfficial distributor of La Marzocco espresso machines including Linea Mini, GS3, and Strada X1 for both commercial and home use. La Marzocco is a world-renowned brand synonymous with artisanal craftsmanship dating back to 1972.
- EversyscorePartnership announced for distribution of Eversys super-automatic espresso machines. Originating from Switzerland in 2009, Eversys bridges traditional coffee systems with modern technology, offering precision engineering for productivity and efficiency.
- SanremocoreDistributor of Sanremo professional espresso machines including the YOU home machine with pressure profiling, dual boilers, and Wi-Fi connectivity.
- FiorenzatocoreDistributor of Fiorenzato grinders including the AllGround and AllGround Sense with integrated scales and grind-by-weight functionality.
- Guerilla CoffeecorePartnership with Guerilla Coffee for specialty coffee beans and the Guerilla Customs machine customization service. Guerilla Coffee is known for bold, innovative approach to specialty coffee with sustainable farm sourcing.
- MILBOK Double MilkminorDistributor of MILBOK Double Milk - a premium next-generation concentrated milk inspired by World's Barista Champions for creating signature beverages like Dirty Coffee.
- Eisbär Barista MilkminorDistributor of Eisbär Barista Milk - optimized milk processed through membrane filtration with 25% higher total solids than regular full-fat milk for superior foam and texture.
- Caffe VergnanocoreOfficial distributor of Caffe Vergnano - one of Italy's oldest family-owned coffee roasters (established 1882) with four generations of passion and craftsmanship. Offering beans and Nespresso-compatible capsules.
- PUQpressminorDistributor of PUQpress automatic tampers for consistent coffee tamping quality in professional and home settings.
- Naked SyrupsminorDistributor of Naked Syrups including Vanilla, Caramel, and Hazelnut flavors in 1-litre format for coffee beverage customization.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Caffeine Solutions competitors and assessment
Company assessmentDirect peers
- PPP Coffee (Papa Palheta): Singapore specialty coffee roaster and equipment retailer with training academy. Operates cafes (Common Man, Chye Seng Huat) plus a roastery and wholesale equipment business — overlapping with Caffeine Solutions across specialty coffee, equipment sales, and training in the SG market.
- Common Man Coffee Roasters: Singapore specialty coffee operator, roaster, and equipment partner under the PPP/Papa Palheta family. Sells beans, equipment, and barista training directly to consumers and HORECA — directly comparable customer mix and product breadth to Caffeine Solutions.
- Bettr Coffee Co. Singapore specialty coffee roaster and barista academy with social-enterprise model. Sells beans, equipment, and training to consumers and HORECA — overlapping with Caffeine Solutions' CS Home subscription, equipment, and training offerings in the Singapore market.
Regional players
- Fore Coffee: Indonesia's largest specialty coffee chain with strong technology/digital ordering focus. While a coffee chain rather than distributor, Fore is a major Indonesian specialty coffee buyer and a potential B2B customer for Caffeine Solutions' equipment and bean supply in the IDN market.
Emerging players
- % Arabica: Japan-origin specialty coffee brand with cafes across Asia including Singapore and Bali. Comparable premium positioning, specialty bean offering, and design-led brand identity; represents both a peer customer segment (premium HORECA) and a competitor for premium end-consumers.
Broad incumbents
- Crem International: Swiss-based global coffee equipment manufacturer (Esprecious, Spinn, S50/S100). Competes in the same premium HORECA machine category that Caffeine Solutions distributes (Eversys, La Marzocco) and represents both a potential supply-side partner and a competitive threat as OEMs push direct.
- Franke Coffee Systems: Major global manufacturer of commercial espresso machines, super-automatic systems, and grinders used by HORECA chains. Competes directly with the equipment brands Caffeine Solutions distributes, and sells both through distributors and increasingly direct.
- Thermoplan: Swiss manufacturer of professional super-automatic coffee machines, best known as Starbucks' primary machine supplier. Competes in the same premium HORECA category, often used in hotel F&B and large chains that overlap with Caffeine Solutions' customer base.
Others
- Mahlkönig: German professional grinder manufacturer and a flagship exclusive distribution line for Caffeine Solutions (Grind-by-Sync, E64 WS, X64 SD). Key supplier peer; its channel strategy and product roadmap shape Caffeine Solutions' positioning with HORECA and home baristas.
- La Marzocco International: The Italian espresso machine manufacturer whose products Caffeine Solutions distributes in Singapore. Functions as the principal supplier in Caffeine Solutions' value chain; relevant peer because its go-to-market decisions (exclusive distributors vs. direct) directly determine Caffeine Solutions' defensibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Caffeine Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caffeine Solutions leadership team
Management profileNumber of profiles
Profiles3 records
Caffeine Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caffeine Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caffeine Solutions
What does Caffeine Solutions do?
Caffeine Solutions is a full-service wholesale coffee solutions provider that distributes premium commercial coffee equipment (espresso machines, grinders, tampers) from brands such as La Marzocco, Eversys, Sanremo, and Mahlkönig, complemented by specialty coffee beans, barista milks, syrups, and accessories. The company delivers end-to-end coffee programs encompassing equipment selection, installation, preventive maintenance, technical servicing, and ongoing consumables supply, serving the HORECA sector and home baristas.
Is Caffeine Solutions a public or private company?
Caffeine Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caffeine Solutions founded?
Caffeine Solutions was founded in 2017. It employs 11 to 50 people.
Where is Caffeine Solutions based?
Caffeine Solutions is headquartered in Singapore, Singapore, in the Asia region.
How does Caffeine Solutions make money?
Five revenue lines are on record. Coffee Equipment Sales are the primary driver. The others are coffee Beans and Consumables, coffee Subscriptions, technical Services and customization Services.
Who are Caffeine Solutions's main competitors?
Direct peers on record are PPP Coffee (Papa Palheta), Common Man Coffee Roasters and Bettr Coffee Co.. Fore Coffee is listed as a regional player. % Arabica is listed as an emerging player. Broad incumbents are Crem International, Franke Coffee Systems and Thermoplan. Others are Mahlkönig and La Marzocco International.
Does Caffeine Solutions have an API?
No public API is recorded for Caffeine Solutions.
What industry is Caffeine Solutions in?
Caffeine Solutions's product category is Commercial Coffee Equipment Distribution. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of AFAFADAC, Coffee Blending & Flavoring. Its NAICS code is 31192 and its SIC code is 2080.