Drs. Brown, Reynolds, Snow, LeNoir Dentistry

What Drs. Brown, Reynolds, Snow, LeNoir Dentistry does

Drs. Brown, Reynolds, Snow, LeNoir Dentistry is a privately held, multi-dentist general dentistry practice operating from two physical locations in Richmond, Virginia — Patterson Avenue (6901 Patterson Ave) and Ridgefield Parkway (10410 Ridgefield Pkwy). The practice is owned and staffed by five dentists (Dr. Stephen C. Brown, Dr. Elizabeth C. Reynolds, Dr. Bobby LeNoir, Dr. W. Neil Snow, and Dr. Thomas McConnel) collectively bringing over 120 years of clinical experience, and serves patients of all ages across the greater Richmond metropolitan area including Tuckahoe. Service offerings span preventive dentistry (checkups, cleanings, sealants, fluoride), restorative care (crowns, tooth-colored fillings), cosmetic dentistry (veneers, bonding, whitening), Invisalign orthodontics, dental implants, implant dentures, bridges, traditional dentures, children's dentistry, emergency dentistry, and periodontal/gum disease treatment.

The practice's technology stack is limited to conventional digital dental equipment: all-digital X-ray imaging (advertised as emitting 90% less radiation than film) and intraoral cameras that display chairside imagery for patient education. There is no proprietary software platform, no AI-driven diagnostic tooling, no patient-facing mobile application, and no public/partner API; all scheduling occurs via phone or online request forms, and billing is processed through a third-party PayConex payment portal. The revenue model is primarily fee-for-service dental procedures billed per visit, supplemented by PPO dental insurance billing and third-party patient financing through CareCredit and SunBit. For uninsured patients, the practice operates an annual in-house membership plan priced at $439/year for existing patients and $489/year for new patients, providing preventive coverage and a 15% discount across additional services — a recurring-revenue layer that locks in patient retention. Customer acquisition runs through local SEO, Google Maps, patient reviews and referrals, professional association affiliations, and Richmond Magazine and OurHealth award recognition, with no B2B or enterprise distribution. No venture capital, private equity, holding entity, or external investor is identified in the source materials; ownership is structured as a partnership among the four named principal dentists.

Name

Drs. Brown, Reynolds, Snow, LeNoir Dentistry

Legal name

Brown, Reynolds, Snow, LeNoir Dentistry

Website

https://brsdentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Drs. Brown, Reynolds, Snow, LeNoir Dentistry is a privately held, five-dentist general dental practice operating two Richmond, Virginia offices, providing preventive, restorative, cosmetic, orthodontic, implant, emergency, and periodontal care for patients of all ages on a fee-for-service and PPO insurance basis.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental care
• Dental implant services
• Emergency dental care

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fee-for-Service Dental Procedures: Primary revenue stream from dental procedures including preventive care, restorative treatments, cosmetic dentistry, orthodontics, emergency dentistry, and gum disease treatment. Services billed per procedure.
2. Dental Insurance Billing: In-network PPO dental insurance accepted at both office locations. The practice files insurance claims on behalf of patients to maximize benefits.
3. In-House Dental Membership Plan: Annual membership plans offered at $439/year for current patients and $489/year for new patients. Covers preventive care and provides 15% discounts on additional services including cosmetic procedures, Invisalign, and implants.
4. Third-Party Financing: Partnership with CareCredit and SunBit to offer flexible financing options for patients, allowing payment plans for treatments not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Brown, Reynolds, Snow, LeNoir Dentistry is a multi-dentist private dental practice operating two locations in Richmond, Virginia, that provides comprehensive oral healthcare services including preventive care, restorative treatments, cosmetic procedures, Invisalign orthodontics, dental implants, dentures, bridges, children's dentistry, emergency dentistry, and gum disease treatment. The practice also offers an in-house membership plan for uninsured patients and virtual smile consultations.

Product overview

Brown, Reynolds, Snow, LeNoir Dentistry is a multi-dentist dental practice offering comprehensive oral healthcare services through two Richmond, Virginia locations. The practice provides a full spectrum of dental services organized into core service categories: preventive care (checkups, cleanings, sealants), restorative treatments (crowns, fillings), cosmetic procedures (veneers, bonding, whitening), orthodontic services via Invisalign clear aligners, and tooth replacement solutions including dental implants, implant dentures, bridges, and traditional dentures. Additional services include children's dentistry, emergency dental care, and gum disease treatment with scaling and root planing. The practice also offers supplementary offerings such as an in-house dental membership plan for uninsured patients and virtual smile consultations for remote evaluations. Advanced technology includes intraoral cameras and digital X-ray imaging for diagnostics. The five-dentist team collectively brings over 120 years of experience serving patients of all ages.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry
• Restorative Dentistry Dental crowns and tooth-colored fillings that restore damaged or decayed teeth to their natural appearance and function.
• Cosmetic Dentistry Smile enhancement services including porcelain veneers, dental bonding, and teeth whitening to improve the appearance of teeth.
• Invisalign Clear Braces Clear plastic aligner-based orthodontic treatment for straightening teeth without traditional metal braces.
• Dental Implants Titanium implant posts surgically placed in the jawbone to support replacement teeth, providing a permanent foundation for crowns, bridges, or dentures.
• Implant Dentures Dentures secured onto dental implants for improved stability compared to traditional removable dentures, available in fixed and removable options.
• Dental Bridges Fixed prosthetic devices that replace one or more missing teeth by attaching to adjacent natural teeth or dental implants.
• Dentures Full and partial removable prosthetic teeth that replace missing teeth and restore smile function and appearance.
• Children's Dentistry Dental services for children including checkups, cleanings, dental sealants, and silver diamine fluoride treatments.
• Emergency Dentistry Same-day emergency dental appointments for urgent oral health issues including severe tooth pain, broken teeth, and knocked-out teeth.
• Gum Disease Treatment Periodontal care including scaling and root planing to treat gum infection and prevent progression of gum disease.
• In-House Dental Membership Plan Annual membership plan providing preventive dental coverage and 15% discounts on additional services for patients without dental insurance.
• Virtual Smile Consultation Remote dental consultation via phone or computer allowing patients to discuss dental concerns and treatment options virtually.

Quantifiable outcome

• All-digital X-rays emit 90% less radiation than traditional film X-rays
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor.

• Virginia Dental AssociationminorOthersProfessional membership organization. Dr. Elizabeth C. Reynolds is a Fellow and the current president of the Virginia Dental Association. She also serves as a Delegate for the 16th district with the American Dental Association.
• American Dental AssociationminorOthersNational professional membership organization. Dr. Reynolds serves as a Delegate for the 16th district. The practice displays ADA affiliation on its website.
• Spear EducationminorStrategic or Co-development PartnerPostgraduate dental education and training provider. Both Dr. Reynolds and Dr. Snow have studied through SPEAR Education. The practice is affiliated with Spear Study Club as shown on website affiliations.
• American College of DentistsminorOthersProfessional honorary organization. Dr. Reynolds is a Fellow with the American College of Dentists.
• International College of DentistsminorOthersProfessional honorary organization recognizing dentists worldwide. Dr. Reynolds is a Fellow with the International College of Dentists.
• Academy of General DentistryminorOthersProfessional membership organization for general dentists. The practice is affiliated with the Academy of General Dentistry.
• Dawson AcademyminorStrategic or Co-development PartnerAdvanced dental education institution. Dr. Reynolds completed postgraduate training at the Dawson Academy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dental Care Alliance: DSO-affiliated platform with a strong Mid-Atlantic presence including Virginia, operating in the same multi-location general dentistry model.
• Great Expressions Dental Centers: Multi-state dental practice network offering comprehensive general, specialty, and orthodontic services; comparable in service breadth and target demographic.
• Aspen Dental: National DSO brand with corporate-backed marketing and standardized patient acquisition; competes in the same general dentistry category with broader geographic reach.
• Pacific Dental Services: Major DSO supporting hundreds of offices nationwide with modern technology stack and insurance network breadth; competes for hygienists, dentists, and patients in suburban markets.
• Heartland Dental: Largest US dental support organization providing non-clinical support to thousands of affiliated practices; represents the DSO consolidation threat facing independent Richmond practices.

Others

• Align Technology: Maker of Invisalign clear aligners used by the practice; adjacent ecosystem participant rather than direct competitor, but represents a key vendor dependency for the orthodontic service line.

Regional players

• Commonwealth Dentistry: Multi-location Virginia dental group with offices across the Richmond region, directly competing for the same local patient base with overlapping general and cosmetic services.
• Virginia Family Dentistry: Multi-location Virginia dental group with Richmond-area offices; directly comparable as a multi-dentist, multi-location independent competitor serving similar suburban families.

Direct peers

• Richmond Family Dentistry: Independent multi-dentist Richmond, VA practice offering general, cosmetic, and restorative services to local families; closest direct comparable on geography, service mix, and patient segment.

Emerging players

• Affordable Dentures & Implants: National chain specializing in dentures and implants, a key service category for this practice; partial overlap on implant and denture offerings with potentially lower price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BRSDentistry
• Xx.com/brs_dental
• LinkedInlinkedin.com/company/brown-reynolds-snow-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drs. Brown, Reynolds, Snow, LeNoir Dentistry