Insurance Marketplace

Name

Insurance Marketplace

Legal name

High Street Insurance Partners Inc.

Website

https://insmarket.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Personal insurance coverage
• Commercial insurance solutions
• Employee benefits programs
• Independent insurance agents
• Risk management services

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Agency Operations: Revenue is generated through commissions from insurance carriers for policies placed through the network of independent agency partners. The agencies sell personal insurance, business insurance, employee benefits, and financial services products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Insurance Marketplace (operating as High Street Insurance Partners Inc.) runs a network of independent insurance agencies that place personal insurance, business insurance, employee benefits, and financial services products on behalf of multiple carriers. Customers access these products through local Highstreet agency offices, with revenue generated via carrier commissions on policies sold.

Product overview

Highstreet Insurance & Financial Services operates as an insurance agency network offering a comprehensive portfolio of insurance and financial products. The platform is structured as a unified offering with four core product lines: Personal Insurance (covering home, auto, and personal liability), Business Insurance (commercial coverage for property and liability), Employee Benefits (workplace benefits programs), and Financial Services (financial planning and advisory). The company maintains a network of over 350 offices across the continental U.S., with 14 agency locations listed in Oregon alone, enabling localized insurance agency services through a distributed partner model.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Insurance coverage for individuals including home, auto, renters, and personal liability policies, sold through local Highstreet agency offices.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• PCF Insurance Services: PE-backed insurance agency roll-up aggregating independent agencies across the U.S. Very similar model to Highstreet: independent agency network, multi-line personal/commercial/benefits, and inorganic growth strategy.
• Assurex Global: Private partnership network of independent insurance and risk management brokers; highly comparable on the partner-network distribution model and multi-line product offering, though Assurex is an affiliation rather than an owner of partners.
• Alera Group: Independent insurance, wealth management, and HR consulting firm formed through the merger of multiple agencies; closely comparable multi-line agency network model with local partner structure.
• Hub International: Large PE-backed insurance brokerage operating a hub-and-spoke model with regional offices across North America; comparable as a multi-line, partner-driven distribution platform.
• Foundation Risk Partners: Insurance agency roll-up built by acquiring independent agencies across the U.S., offering personal, commercial, and benefits lines through partner offices — directly analogous growth playbook.
• World Insurance Associates: Insurance agency roll-up that built a national footprint by acquiring independent agents; comparable business model combining personal, commercial, and benefits distribution through local partners.

Broad incumbents

• Acrisure: Mega insurance brokerage that scaled rapidly through acquisitions and made early bets on AI and technology; broader portfolio than Highstreet but a directly comparable roll-up/agency-network model at much larger scale.
• Arthur J. Gallagher & Co. Top-tier global insurance brokerage and risk management firm; overlaps with Highstreet on multi-line commercial and personal distribution but operates at vastly larger scale and as a public incumbent.
• Brown & Brown, Inc. Large public insurance brokerage with a decentralized office model serving personal, commercial, and benefits customers; comparable on multi-line product breadth and partner-style office structure.

Emerging players

• Lemonade: Digital-native insurance carrier using AI and mobile-first UX to bypass traditional agents in personal lines; a relevant adjacent competitor that pressures the traditional agency economics Highstreet depends on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/insurance-marketplace-inc-
• Xx.com/Ins_Marketplace
• Facebookfacebook.com/InsuranceMarketplaceInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Marketplace