Fueled

What Fueled does

Fueled is a privately held digital strategy, design, and engineering agency headquartered at 234 5th Avenue, New York, operating as Fueled Digital Media, LLC. The firm delivers mobile application development (native iOS, iPadOS, Android, plus cross-platform via Flutter and Kotlin Multiplatform), enterprise web platform builds, artificial intelligence integration, and content management system implementations for enterprise brands, startups, government, and media/publishing clients. Core technical differentiation is concentrated in the 10up WordPress Practice (top WP VIP partner since 2011), the open-source ClassifAI toolkit (Azure OpenAI-powered content tagging, SEO, image description), and an emerging Agentic Post-Launch Support service that orchestrates AI agents across Sentry, Linear, and GitHub for production maintenance.

The business runs on a professional services model: project-based and hourly billing for strategy, design, and engineering engagements, with a globally distributed 300+ team spanning 35+ countries and 6 continents. Customer acquisition is predominantly enterprise field sales supported by content marketing, open-source community presence (500,000+ contributions, $1M+ annual company time to open projects), and brand recognition from marquee engagements including Apple, Google, The New York Times, The White House, Microsoft Research, ESPN, Uber, the United Nations, and Harvard T.H. Chan School of Public Health. Fueled's 2023 merger with 10up and subsequent brand unification extended its footprint into enterprise WordPress and CMS at scale, while the launch of Agentic Post-Launch Support in 2026 signals a strategic shift toward recurring, AI-native managed services.

Name

Fueled

Legal name

Fueled Digital Media, LLC

Website

http://fueled.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Fueled is a New York-based digital strategy, design, and engineering agency that builds mobile apps, enterprise web platforms, AI integrations, and WordPress/CMS solutions for enterprise, government, media, and startup clients using a 300+ globally distributed team.

Ownership category

akta.pro rank

Product category

Digital Product Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Release Engineering & Environment Management (BPAEAKAH)

Keywords

• Mobile app development
• Enterprise WordPress development
• Digital product agency
• Applied AI services
• Enterprise web development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue from designing and building digital products for enterprise clients. Services include digital strategy, mobile app development, web development, AI integration, and CMS implementations. Projects range from basic MVPs to enterprise-level solutions, typically charged at hourly rates or fixed project fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fueled is a digital strategy, design, and engineering agency that designs, builds, and ships custom mobile applications, enterprise web platforms, WordPress/CMS implementations, and AI-enabled experiences for enterprise and high-growth clients. The firm delivers end-to-end product development — from product strategy and UX design through native and cross-platform engineering, AI integration, and ongoing post-launch support — with a globally distributed delivery model across 35+ countries.

Product overview

Fueled is a digital strategy, design, and engineering agency offering integrated digital product development across mobile apps, web platforms, AI, and enterprise CMS. The portfolio centers on four core practices: (1) Mobile App Development (native iOS/Android via Kotlin Multiplatform and award-winning iOS/iPadOS, plus cross-platform via Flutter), (2) WordPress Development through the 10up Practice (enterprise WordPress/WooCommerce since 2011, WP VIP Gold Partner), (3) Artificial Intelligence Services (applied AI since 2018 including ClassifAI open-source toolkit, generative AI via DALL-E/ChatGPT, and autonomous agent workflows), and (4) Enterprise Web Development (high-scale publishing platforms on Webflow, Sanity, Contentful, and custom CMS). Additional capabilities include e-commerce (Shopify, WooCommerce, Swell), cloud infrastructure (AWS, Azure, Vercel), and analytics tools (Amplitude, Google Analytics, MoEngage). Fueled recently launched Agentic Post-Launch Support as an AI-native maintenance model for ongoing product care.

Differentiator

Problem solved

Functional benefit

Brands

• 10up (WordPress Practice): Fueled's enterprise WordPress and CMS practice, formerly an independent agency that merged with Fueled in 2023. Known as the top WP VIP partner since 2011.

Products and services

• Mobile App Development

Quantifiable outcome

• Helped Apple grow iPhone sales among EMEA carriers through gamified experiences
• +7 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationPartnership with Google to make Site Kit, putting tools like Analytics and Search Console inside WordPress for 5 million site owners. Also involved in Google Site Kit team engagement at WordPress and events.
• ApplecoreStrategic or Co-development PartnerApple asked Fueled to make an app for them. Fueled helped Apple grow iPhone sales among EMEA carriers through gamified experiences.
• MicrosoftcoreTechnology or IntegrationPartnership with Microsoft Research for website redesign and AI-powered experiences. Azure hosting for enterprise-grade infrastructure. Involvement in Microsoft AI initiatives.
• WordPress/10upcoreStrategic or Co-development PartnerFueled merged with 10up in 2023, bringing together WordPress leadership. 10up is top WP VIP partner since 2011. Fueled is the home to 10up WordPress Practice. Leadership in WordPress AI Team alongside Automattic and Google.
• Flutter (Google)coreTechnology or IntegrationFlutter development partnership. Worked with Flutter since its beginning. Featured as Flutter development partner on their website.
• AWS (Amazon)supportingTechnology or IntegrationAWS listed as platform and technology partnership for cloud infrastructure.
• WebflowsupportingTechnology or IntegrationWebflow platform partnership for web development. Participation in Webflow Conf 2025 as speakers and sponsors.
• WooCommercesupportingTechnology or IntegrationWooCommerce platform partnership. Implemented 140+ accessibility enhancements to WooCommerce.
• ShopifysupportingTechnology or IntegrationShopify platform partnership for e-commerce development.
• SanitysupportingTechnology or IntegrationSanity platform partnership for headless CMS implementation.
• ContentfulsupportingTechnology or IntegrationContentful platform partnership for headless CMS implementation.
• TerrapasssupportingOthersCarbon offset partnership - each month, Fueled offsets 100% of their footprint by investing in verified climate projects through Terrapass.
• Penske Media CorporationcoreStrategic or Co-development PartnerPMC engaged Fueled to integrate generative AI across their ecosystem of publications including Rolling Stone, Variety, and Billboard. Used ClassifAI with Azure OpenAI to deploy AI features for editorial workflow productivity and SEO.
• WordPress AI TeamcoreStrategic or Co-development PartnerFueled leaders (Jeff Paul, Jake Goldman) are part of the WordPress AI Team alongside Automattic and Google to develop AI features in WordPress.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Work & Co: Digital product studio that designs and engineers mobile/web products for major enterprise and consumer brands. Closely comparable in scope (mobile, web, CMS-adjacent) and target buyer to Fueled, with similar award-winning pedigree.
• AKQA: Digital innovation agency serving global enterprise brands with design and engineering depth similar to Fueled's mobile/web/AI practice.
• ustwo: Pioneer product studio with a model virtually identical to Fueled: cross-platform mobile/web product development for enterprise and emerging brands, with studios and venture activity.
• IDEO: Design and innovation firm frequently competing for enterprise digital experience engagements. Compares on the strategy/design front of Fueled's offering.
• Thoughtworks: Global technology consultancy delivering enterprise digital transformation, custom platforms, and AI/data engineering — directly comparable in services mix to Fueled's product engineering practice.
• Huge Inc. Digital agency with overlapping enterprise customer base in retail, media, and finance; capabilities in design, engineering, and platform implementation parallel to Fueled's stack.
• R/GA: Iconic digital product and brand agency combining strategy, design, and engineering for enterprise clients. Direct overlap with Fueled's mobile-first, experience-led, multi-industry positioning.
• MetaLab: Product design and engineering studio that designs and builds digital products for enterprise clients — virtually identical operating model and craft orientation to Fueled.

Broad incumbents

• Globant: Large incumbent offering digital product, AI, and engineering services at much greater scale. Operates in the same category but with a much broader portfolio and global delivery footprint.
• Fjord (Accenture Song): Design-led service business inside Accenture Song, delivering digital product and service design to enterprise clients. Broader incumbent serving the same buyer segment as Fueled.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fueled
• GitHubgithub.com/10up
• LinkedInlinkedin.com/company/fueled
• Facebookfacebook.com/fueled

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments21 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fueled