Melbourne and Olympic Parks
Melbourne Park is a government-owned multi-venue sports and entertainment precinct in Melbourne, Australia, operating seven venues (including Rod Laver Arena and AAMI Park) that host the Australian Open, resident professional sports clubs, concerts, and corporate events.
- Company typePrivate
- Founded1995
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Melbourne and Olympic Parks does
Melbourne and Olympic Parks (trading as Melbourne Park) is a government-owned sports and entertainment precinct located in Melbourne, Victoria, Australia, operating since 1995. It comprises seven interconnected venues — Rod Laver Arena, Margaret Court Arena, John Cain Arena, Kia Arena, Centrepiece, AAMI Park, and the on-site St Andrews Beach Brewery — with capacities ranging from intimate settings to 15,000+ seats. The precinct hosts the Australian Open tennis Grand Slam, resident professional sports clubs (Melbourne Storm, Melbourne Victory, Melbourne City FC, Melbourne United, South East Melbourne Phoenix, Melbourne Vixens, Melbourne Mavericks, Collingwood, and Melbourne FC), international concert tours, comedy, family shows, and corporate functions.
The business operates on a diversified, event-driven revenue model across five primary streams: event ticketing (distributed exclusively via Ticketek), venue hire for corporate and private functions, food and beverage operations (including the St Andrews Beach Brewery and a partnership with Easey's), corporate sponsorship and naming rights (AAMI, KIA, American Express, Asahi, Lavazza), and premium/VIP hospitality experiences. Ticketed events span NRL, A-League, AFL, NBL, and Super Netball fixtures alongside touring concerts, comedy, rodeo (PBR), and mass-participation events such as Run Melbourne. Pricing is transaction-based, with ticket examples ranging from AUD $30.00 (NRL) to AUD $119.90 (music), and programming visibility extends into 2027.
The go-to-market is hybrid: a consumer-facing digital presence (website, Facebook, Instagram, TikTok, YouTube, LinkedIn) drives event awareness, while Ticketek handles ticketing distribution and direct sales enquiries handle corporate venue hire. Levy operates F&B concessions across the precinct. Marketing is largely top-of-funnel event promotion, with Ticketek functioning as the bottom-of-funnel conversion channel. The precinct is staffed by 51–100 employees and operates as a Victoria state government entity.
Melbourne and Olympic Parks firmographics
Firmographics- Name
- Melbourne and Olympic Parks
- Legal name
- Melbourne Park
- Website
- https://mopt.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Melbourne Park is a government-owned multi-venue sports and entertainment precinct in Melbourne, Australia, operating seven venues (including Rod Laver Arena and AAMI Park) that host the Australian Open, resident professional sports clubs, concerts, and corporate events.
- Ownership category
- akta.pro rank
Where Melbourne and Olympic Parks is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Melbourne and Olympic Parks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Event Ticketing: Revenue from ticket sales for concerts, sports events, comedy shows, and family entertainment across multiple venues. Tickets sold through Ticketek platform.
- Venue Hire: Corporate events, private functions, and special events hosted at venue spaces.
- Food and Beverage: On-site food and drink services including St Andrews Beach Brewery and concession stands at venues. Easey's burger brand partnership with John Cain Arena.
- Sponsorship: Naming rights (AAMI Park), venue naming (John Cain Arena), partner sponsorships across multiple tiers including AAMI, KIA, American Express, Asahi, Lavazza, and others.
- Premium Experiences: Premium seating, VIP experiences, corporate hospitality packages at Rod Laver Arena and other venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Melbourne and Olympic Parks product offering
Product offeringCore offering
Melbourne Park operates a multi-venue sports and entertainment precinct comprising seven major venues: Rod Laver Arena, John Cain Arena, Margaret Court Arena, Kia Arena, AAMI Park, Centrepiece, and St Andrews Beach Brewery, plus the Melbourne Park Oval. The precinct hosts major sporting events, international concerts, comedy and family shows, and corporate functions, while also providing premium hospitality experiences and venue hire services across the venues.
Product overview
Melbourne Park operates as a multi-venue sports and entertainment precinct, offering a portfolio of distinct venues that host concerts, sporting events, and corporate functions. The venue network includes Rod Laver Arena, John Cain Arena, Margaret Court Arena, Kia Arena, AAMI Park, Centrepiece, and St Andrews Beach Brewery. Services include premium hospitality experiences and venue hire for corporate and private events. The precinct serves as home to multiple professional sports clubs including Melbourne United, South East Melbourne Phoenix, Melbourne Vixens, Melbourne Mavericks, Melbourne Victory, Melbourne City FC, Melbourne Storm, Collingwood Football Club, and Melbourne Football Club.
Differentiator
Problem solved
Functional benefit
Brands
- Rod Laver Arena: Major indoor arena within Melbourne Park precinct hosting concerts and sporting events.
- John Cain Arena
- Margaret Court Arena
- Kia Arena
- AAMI Park
- Centrepiece
- St Andrews Beach Brewery
Products and services
- Rod Laver Arena Premier indoor arena within the Melbourne Park precinct hosting the Australian Open tennis tournament, major international touring concerts, comedy shows, and other entertainment events. Targeted at sports fans, concert-goers, entertainment seekers, and touring promoters.
- John Cain Arena Multi-purpose indoor arena hosting Melbourne United, South East Melbourne Phoenix, and Melbourne Vixens home games, plus concerts, comedy shows, family entertainment, and special events such as PBR.
- Margaret Court Arena Indoor tennis arena within the Melbourne Park precinct used during the Australian Open and as a multi-purpose entertainment venue (e.g., Karnivool concert, Dan Does Footy Live).
- Kia Arena Indoor arena at Melbourne Park used as part of the precinct's diverse venue portfolio for sporting and entertainment events.
- AAMI Park Outdoor multi-purpose stadium within the Melbourne Park precinct serving as home ground for Melbourne Storm (NRL), Melbourne Victory and Melbourne City FC (A-League), and selected AFL matches for Collingwood Football Club and Melbourne Football Club.
- Centrepiece Convention and events venue within the Melbourne Park precinct offering indoor event spaces for functions, conferences, and corporate events available through the venue hire service.
- St Andrews Beach Brewery On-site brewery and hospitality venue located within the Melbourne Park precinct offering food, drinks, and event space.
- Melbourne Park Oval Outdoor oval at Melbourne Park used for special events including Run Melbourne and community sporting activities.
- Premium Experiences Premium seating, VIP, and corporate hospitality packages offering enhanced amenities at Rod Laver Arena and other venues, targeting corporate buyers and high-spending individual fans.
- Venue Hire Venue hire service enabling corporate and private event organisers to hire Melbourne Park venues and event spaces for functions, conferences, and special occasions.
Companies that use Melbourne and Olympic Parks
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Melbourne and Olympic Parks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Melbourne and Olympic Parks partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AAMIcoreNaming rights sponsor for AAMI Park, one of Melbourne's premier sports venues. AAMI is an insurance company providing sponsorship backing for the venue.
- KIAcoreVehicle sponsor with naming rights for Kia Arena. KIA provides vehicle sponsorship and brand association with the venue.
- American ExpresscoreCredit card partner providing exclusive entertainment benefits and lounge access for American Express cardholders at Rod Laver Arena.
- Asahi Group / Asahi BeveragescoreBeverage partner providing beer and beverage products across venues. Asahi is a major Japanese beverage company with Australian operations.
- LavazzacoreCoffee partner providing premium Italian coffee products across food and beverage outlets at Melbourne Park venues.
- LevycoreFood and hospitality partner operating concession stands, premium dining, and catering services across venues. Levy is an international hospitality company.
- GEMA GroupminorPartner organization providing services to Melbourne Park operations.
- TicketekcoreOfficial ticketing partner for all Melbourne Park venues. Ticketek handles ticket sales, distribution, and box office operations for events.
- Encore EventsminorEvents partner providing event production and management services for Melbourne Park events.
- Capricorn Rigging ServicesminorStage and rigging services partner for event production at Melbourne Park venues.
- Imaging @ Olympic ParkminorImaging and photography services partner for the Olympic Park precinct.
- Olympic Park Sports Medicine CentresminorSports medicine and health services partner providing healthcare services to athletes and staff.
Scale indicators1 record
Expansion highlights5 records
Melbourne and Olympic Parks competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Melbourne and Olympic Parks social profiles
Digital presenceMelbourne and Olympic Parks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melbourne and Olympic Parks leadership team
Management profileNumber of profiles
Melbourne and Olympic Parks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melbourne and Olympic Parks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melbourne and Olympic Parks
What does Melbourne and Olympic Parks do?
Melbourne Park operates a multi-venue sports and entertainment precinct comprising seven major venues: Rod Laver Arena, John Cain Arena, Margaret Court Arena, Kia Arena, AAMI Park, Centrepiece, and St Andrews Beach Brewery, plus the Melbourne Park Oval. The precinct hosts major sporting events, international concerts, comedy and family shows, and corporate functions, while also providing premium hospitality experiences and venue hire services across the venues.
Is Melbourne and Olympic Parks a public or private company?
Melbourne and Olympic Parks is a private company. It is classified as state government owned and is currently operating.
When was Melbourne and Olympic Parks founded?
Melbourne and Olympic Parks was founded in 1995. It employs 51 to 100 people.
Where is Melbourne and Olympic Parks based?
Melbourne and Olympic Parks is headquartered in Melbourne, Australia, in the Oceania region.
How does Melbourne and Olympic Parks make money?
Five revenue lines are on record. Event Ticketing is the primary driver. The others are venue Hire, food and Beverage, sponsorship and premium Experiences.
Does Melbourne and Olympic Parks have an API?
No public API is recorded for Melbourne and Olympic Parks.