Geneva Cabinet Company

What Geneva Cabinet Company does

Geneva Cabinet Company, LLC is a privately held, single-location custom cabinetry dealer and design studio headquartered in Lake Geneva, Wisconsin. The firm sells, designs, and installs semi-custom and fully custom cabinets, along with countertops, hardware, plumbing fixtures, and lighting, for residential kitchens, bathrooms, laundry rooms, storage areas, and outdoor kitchens. Its distribution model is exclusively direct-to-consumer through a 3,300-square-foot award-winning showroom at 201 Geneva National Avenue South and on-site home appointments where designers conduct consultations, build 3D renderings, and establish project budgets.

The product portfolio is composed of multi-brand cabinetry lines represented under dealer agreements (Wood-Mode, Plato Woodwork, Medallion, Shiloh, Eclipse Full Access, Danver stainless steel outdoor cabinetry) plus complementary categories (Cambria quartz countertops, Sub-Zero, Wolf). Underlying delivery technology is standard cabinetry dealer tooling: 3D design visualization software used to render layouts and finishes for client review, supported by project-management workflows that monitor orders, coordinate deliveries, and schedule installation by qualified cabinet contractors. The firm pursues a horizontal segmentation approach, serving both end-consumer homeowners and trade partners (interior designers, architects, custom-home builders).

Revenue mechanics are transactional and project-based: one-time cabinet sales bundled with design services and installation/project management, with warranties passed through from represented manufacturers. Pricing is not publicly disclosed and is set during in-person consultations using a value-engineering approach. The company is independently owned with no institutional capital, operates a single showroom Monday through Friday, and reaches customers primarily through local showroom traffic, Houzz, builder/designer referrals, and an active blog and social presence. Award streaks (Best of Houzz Design and Service 2018-2026, 2015 KBIS Innovative Showroom Awards finalist, Best of Walworth County 2020) reflect sustained brand maintenance rather than evidence of growth-stage scaling.

Name

Geneva Cabinet Company

Legal name

Geneva Cabinet Company, LLC

Website

https://genevacabinet.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Geneva Cabinet Company is a privately held, single-location custom cabinetry dealer and design studio in Lake Geneva, Wisconsin, serving affluent residential homeowners and trade partners with multi-brand cabinetry, 3D design, and turnkey installation.

Ownership category

akta.pro rank

Product category

Custom Cabinetry Design and Installation

NAICS

Interior Design Services (54141), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Cabinet Installation (New & Replacement) (HSAPAIAC), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Custom cabinetry
• Kitchen cabinet design
• Bathroom cabinetry
• Cabinet installation services
• Countertops and fixtures

Headquarters

HQ city

Lake Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Cabinetry Sales: One-time sale of custom cabinets for kitchens, bathrooms, laundry rooms, and other storage areas. Includes comprehensive warranties from represented manufacturers.
2. Design Services: Professional design consultation, on-site appointments, and 3D rendering services as part of the cabinet buying experience.
3. Installation Services: Project management and installation by qualified cabinet contractors. Highly qualified cabinet contractors do the installations in a timely and professional manner.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Geneva Cabinet Company designs, sells, and installs custom cabinetry for kitchens, bathrooms, laundry rooms, storage areas, and outdoor kitchens. It represents premium cabinet brands and provides end-to-end design consultation, 3D visualization, project management, and installation, along with countertops, hardware, plumbing fixtures, and lighting.

Product overview

Geneva Cabinet Company is a custom cabinetry design and installation company offering a comprehensive portfolio of products and services. Their core offering includes professional custom cabinet design using 3D visualization software and full-service installation. They represent multiple premium cabinetry brands including Plato Woodwork, Shiloh Cabinetry, Medallion Cabinetry, Eclipse Full Access Cabinetry, and Wood-Mode. Additional offerings include countertops, hardware, plumbing fixtures, and lighting through one-stop shopping. Services extend to outdoor kitchen design, project management, and a Habitat for Humanity donation program. A 3,300 square foot award-winning showroom serves as the primary design consultation and product selection hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cabinet Design Services Professional custom cabinet design for kitchens, bathrooms, laundry rooms, and storage areas, using state-of-the-art 3D design software to create visualizations for clients.
• Custom Cabinet Installation Full-service project management and professional installation by qualified cabinet contractors, including order monitoring, delivery coordination, and scheduling.
• Showroom Experience A 3,300 square foot award-winning showroom in Lake Geneva featuring vignettes, fully detailed kitchen displays, a design studio, and a selection room with full-size door samples, countertop samples, hardware, plumbing, and lighting options.
• Plato Woodwork Cabinetry Premium custom cabinetry from Plato Woodwork, Inc., a 125-year-old family-owned Minnesota company. Geneva Cabinet won the Gold Award for sales from Plato Woodwork.
• Shiloh Cabinetry High-quality cabinetry brand from Shiloh Cabinetry, featuring sustainability and environmental responsibility initiatives.
• Medallion Cabinetry Quality cabinetry brand from Medallion Cabinetry with comprehensive warranties and environmental commitment.
• Eclipse Full Access Cabinetry Contemporary full-access cabinetry featuring high-end appliances, open floating shelves, and lift-up doors. Designer Natalie Spiniolas won a national design competition for Eclipse.
• Wood-Mode Cabinetry Premium cabinetry brand that Geneva Cabinet Company represents, known for quality construction and design options.
• Countertops and Finishes Complete countertop selection including quartz, wood, soapstone, and other materials, plus cabinet hardware, plumbing fixtures, and lighting available through one-stop shopping.
• Outdoor Kitchen Design Specialized outdoor kitchen design services featuring Danver Stainless Steel Outdoor Kitchen Cabinetry, specialized cooking equipment, and weather-resistant materials.
• Habitat for Humanity Donation Program Program to donate old cabinets and usable appliances to Habitat for Humanity ReStore when customers undertake remodeling projects.

Quantifiable outcome

• Award winning showroom recognized by Houzz community
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wood-ModecoreOEM/ Whitelabel/ Licensing PartnerWood-Mode is one of the well-known cabinetry brands represented by Geneva Cabinet Company. As a dealer, they offer Wood-Mode custom cabinetry to customers in the Lake Geneva area.
• Plato Woodwork, Inc.coreOEM/ Whitelabel/ Licensing Partner125 year old family owned cabinet manufacturer from Minnesota. Geneva Cabinet received Gold Award for sales from Plato. Showroom Manager Joyce Zuelke serves on Plato Woodwork Dealer Advisory Council. Products meet environmental standards including low VOC finishes.
• Medallion CabinetrycoreOEM/ Whitelabel/ Licensing PartnerMajor cabinetry brand represented by Geneva Cabinet Company. Won iPad Grand Prize in Post & Win Competition through partnership. Products include environmental commitment and comprehensive warranties.
• Shiloh CabinetrycoreOEM/ Whitelabel/ Licensing PartnerHigh-quality cabinetry brand featured in many Geneva Cabinet projects. Products mentioned in multi-zone kitchen designs and whole home remodels. Environmental information available on their website.
• Danver Stainless Steel Outdoor Kitchen CabinetrycoreOEM/ Whitelabel/ Licensing PartnerDanver Stainless Steel Outdoor Kitchen Cabinetry used in outdoor kitchen projects. Provides high design, exceptional efficiency and lasting durability for outdoor applications.
• Lowell Custom HomescoreStrategic or Co-development PartnerCustom home builder in the Lake Geneva area. Frequently partners with Geneva Cabinet Company on whole home renovation projects including cabinetry, flooring, and interior design. Multiple collaborative projects documented.
• Ann Kottler HomeminorStrategic or Co-development PartnerInterior design firm in Lake Geneva that partners with Geneva Cabinet Company on projects. Works together on cabinet design projects with shared focus on attention to detail.
• Stebnitz BuildersminorChannel Partner/ Reseller/ DistributorBuilder in Elkhorn, WI that refers clients to Geneva Cabinet Company. Trustworthy builder bringing clients to the showroom with confidence in GCC service.
• Stebnitz BuildersminorStrategic or Co-development PartnerCollaborated on multi-zone kitchen project using Shiloh Cabinetry
• Habitat for Humanity Milwaukee RestoreminorOthersCharitable partnership where Geneva Cabinet coordinates donation of old cabinets and appliances from remodeling projects to Habitat Restore locations.
• NKBA / KBISminorOthersNational Kitchen & Bath Association / Kitchen & Bath Industry Show. Geneva Cabinet participates in KBIS events and follows NKBA industry standards and trends.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• CliqStudios: Direct-to-consumer custom cabinet retailer with a primarily online configuration experience plus limited physical showrooms. Comparable custom-cabinet offering and similar end customer (affluent homeowner doing a kitchen remodel), but with a fundamentally different acquisition model that pressures traditional showroom dealers like Geneva.
• Cabinets.com: Online-first custom cabinet retailer serving homeowners nationwide with a designer-assisted configuration experience. Comparable custom-cabinet product and end customer, and an explicit competitor to showroom-led dealers for the digitally-engaged segment of the remodel market.

Direct peers

• Diamond Cabinetry: Sister brand to Medallion under MasterBrand, with its own independent dealer showroom network across the Midwest and Southeast. Similar premium semi-custom positioning, comparable dealer economics, and overlapping target customers with Geneva Cabinet.
• Wood-Mode: Premium custom cabinetry brand that Geneva Cabinet represents as a dealer. Wood-Mode operates its own authorized-dealer showroom network nationwide, making it both a partner and a structural peer — same premium positioning, same affluent-remodel customer, same designer-led sales motion.
• Cabinets To Go: Multi-showroom cabinet retailer offering custom and semi-custom cabinetry to homeowners and contractors. Comparable DTC showroom-driven model serving kitchen and bath remodels, but with broader geographic footprint and broader price-tier coverage than Geneva.
• Kemper Cabinetry: MasterBrand subsidiary operating a custom-cabinet dealer showroom network comparable in structure to Geneva's. Similar mid-to-upper price point, designer-led showroom model, and reliance on independent dealers for last-mile design and installation.
• Crystal Cabinet Works: Premium custom cabinet manufacturer based in Minnesota with a dealer/showroom network serving the upper Midwest. Closely comparable to Geneva Cabinet's relationship with Plato Woodwork — both are premium regional cabinet brands with dealer showroom economics rather than direct-to-consumer mass retail.
• Plato Woodwork: 125-year-old family-owned Minnesota custom cabinet manufacturer whose dealer network includes Geneva Cabinet. Comparable as a premium semi-custom cabinet supplier with a regional showroom dealer model and similar customer (custom builder, designer, affluent homeowner) profile.

Broad incumbents

• MasterBrand Cabinets: One of North America's largest cabinet manufacturers, parent of Medallion, Diamond, Kemper, and Decora — brands Geneva Cabinet sells or competes with. Comparable as a broad incumbent operating across semi-custom and custom segments with national dealer showrooms, providing scale, financing, and supply-chain advantages Geneva lacks.
• The Home Depot Kitchen Design Centers: Big-box home improvement retailer operating in-store kitchen and bath design centers that compete with independent showrooms for the same remodel customer. Comparable kitchen-cabinet category and design-consultation service, but with massive scale, financing, and one-day installation economics that Geneva cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/genevacabinet
• YouTubeyoutube.com/channel/UCtb9mFXNLep82zGOzWt1eEw
• Facebookfacebook.com/GenevaCabinetCompany
• LinkedInlinkedin.com/company/geneva-cabinet-company
• Instagraminstagram.com/genevacabinet
• Pinterestpinterest.com/genevacabinet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva Cabinet Company