What Hey Honey does

Hey Honey is a privately held, independent creative agency founded in 2017 and headquartered in Amsterdam, with additional offices in London, Seattle, and Shenzhen. It operates a horizontal service suite spanning Strategy, Creative, Social & Creators, Advocacy, Media, and Cinematic Motion, structured around building emotionally-resonant brand worlds for enterprise clients. The agency's stated positioning contrasts itself with volume-driven, performance-optimized marketing and instead emphasizes meaningful, emotion-led creative work.

The company generates revenue through professional services — brand strategy, creative concepting, social and creator partnerships, advocacy campaigns, media planning, and short-form video production — delivered via project and likely retainer engagements with enterprise clients. Pricing is not publicly disclosed and is provided on a consultation basis. Its go-to-market is consultative, relationship-driven enterprise field sales, with marketing activity concentrated on its own website, Instagram, LinkedIn, and a quarterly newsletter. The agency markets itself as the 'antidote' to commoditized marketing output, emphasizing authentic emotional connection and cultural relevance over volume.

Hey Honey's client portfolio spans consumer electronics (Harman Kardon, JBL, Oppo, Vivo, Xgimi), footwear and apparel (Crocs, Allbirds), consumer goods (Henkel/Persil, got2b), technology and cloud (Alibaba Cloud, Semrush), music and entertainment (Revel), and a notable nonprofit and intergovernmental segment (Plan International, ILGA-Europe, Armedangels, Imagine5, Free Press Unlimited, UN Global Compact). The company operates without disclosed venture capital backing, no parent company, no proprietary technology platform, no API, and no disclosed AI/ML capabilities — its core deliverable is human-led creative judgment delivered through multi-office project teams.

Name

Hey Honey

Legal name

Hey Honey

Website

https://heyhoney.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hey Honey is an independent creative agency founded in 2017 and headquartered in Amsterdam, with offices in London, Seattle, and Shenzhen. It provides brand strategy, creative concepting, social and creator partnerships, advocacy campaigns, media planning, and cinematic video production to enterprise brands and nonprofit organizations globally.

Ownership category

akta.pro rank

Product category

Creative Agency Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

akta.pro secondary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Creative agency services
• Brand strategy advertising
• Social media marketing
• Content production agency
• Creator partnerships marketing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Hey Honey generates revenue through providing creative agency services including brand strategy, creative concepting, social media and creator partnerships, advocacy campaigns, and media production. Services are tailored to each client brand and likely billed on a project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hey Honey is a creative agency that plans, creates, and produces emotionally-resonant brand campaigns for enterprise clients. Its integrated service suite spans brand strategy, creative concepting, social and creator partnerships, advocacy and grassroots campaigns, media planning, and short-form cinematic video production. Projects are delivered directly to brands on a project or retainer basis across its Amsterdam, London, Seattle, and Shenzhen offices.

Product overview

Hey Honey is a creative agency offering a unified suite of brand development services. The portfolio comprises Strategy (emotional brand positioning), Creative (concepting emotion-led ideas), Social & Creators (creator culture integration), Advocacy (grassroots mobilization), Media (discoverability-focused planning), and Cinematic Motion (short-form video production). These services work together to build emotionally-resonant brand worlds designed to make audiences feel something again.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Emotional intelligence and brand positioning service that uncovers deep emotional truths to inform meaningful brand experiences for enterprise clients.
• Creative Concepting and development of meaningful, emotion-led creative ideas designed to resonate with target audiences for brand campaigns.
• Social & Creators Creator culture integration service that transforms parasocial moments into authentic community engagement by embedding brands into creator culture.
• Advocacy Grassroots mobilization service that engages communities, mobilizes lawmakers, and drives direct policy influence for brands and nonprofit organizations.
• Media Media planning and strategy focused on discoverability and emotional resonance to produce compounding brand impact over time.
• Cinematic Motion Short-form video production and visual storytelling built with cinematic restraint, designed to hold audience attention for brand content.

Named customers18 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Harman InternationalcoreStrategic or Co-development PartnerHey Honey has worked on brand campaigns for Harman International brands including Harman Kardon. Projects include the 'Inspired by Sound' campaign showcasing the brand's audio products.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Droga5: Creative agency recognized for culturally-charged, emotionally-led brand campaigns for major global brands — directly comparable in craft, tone, and enterprise client mix.
• R/GA: Digital-era creative agency combining brand, product, and content work with strong social and motion capabilities — overlaps with Hey Honey's Strategy, Social, and Cinematic Motion service lines.
• Anomaly: Independent creative agency blending brand strategy, creative, and media planning under one roof — comparable integrated offering and enterprise client orientation to Hey Honey.
• Mother: Independent London-based creative agency of comparable boutique scale, serving global consumer brands with creatively-led campaigns — directly comparable to Hey Honey in size, geography, and creative posture.
• The&Partnership: Networked creative agency with integrated creative, media, and content capabilities — comparable service breadth and enterprise client orientation to Hey Honey.
• Wieden+Kennedy: Independent creative agency known for emotionally-driven, culturally-resonant brand work for global enterprises — the closest analogue to Hey Honey's positioning and operating philosophy.
• 72andSunny: Independent creative agency focused on culture-driven brand storytelling and global campaign work — closely parallel to Hey Honey's strategy + creative + social integrated model.
• We Are Social: Social-first creative agency with strong creator culture and cultural-moment capabilities — directly comparable to Hey Honey's Social & Creators and advocacy-led community work.

Broad incumbents

• Publicis Groupe: Global advertising holding group spanning creative networks, media, and digital transformation — broad incumbent shaping procurement dynamics and pricing benchmarks in the agency market Hey Honey operates in.
• WPP: World's largest advertising holding company, operating across creative, media, data, and production — represents the scale competitor Hey Honey faces on enterprise RFPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hey-honey
• Instagraminstagram.com/heyhoneyhq
• Xx.com/heyhoneyhq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Honey