What Finao does

Finao Pty Ltd is an Australian private IT services company founded around 2008–2009 and headquartered in North Sydney, operating with 11–50 employees. Its core offering is the Prime platform, a cloud-based system hosted on Amazon Web Services (AWS) that digitises and infinitely customises existing paper-based forms and business processes for enterprise and government clients. The platform is modular, comprising 17 modules covering employee management, contractor management, asset management, project management, schedule management, site diaries, incident management, audits and inspections, permit-to-work, SWMS, lone worker, risk management, communications, reporting, system integrations, digitisation of existing forms, and material sharing.

The company's commercial model combines bespoke solution design and implementation services, ongoing managed services and AWS-hosted support, and subscription access to the Prime platform. It targets Australian government and infrastructure organisations — including a 14-year partnership with Sydney Water covering NEC4 contract management, work safety platforms for Transport for NSW, and deployments with civil engineering and communications firms — sold via a consultative, direct enterprise field-sales motion supported by content marketing, case studies, and a Trust Center emphasising ISO 27001, SOC 2 Type II, Essential Eight, and APPs compliance, alongside NSW Government ICT Services Advanced Supplier List prequalification. Finao operates exclusively in Australia, is privately held with no disclosed external funding, and generates revenue through a mix of professional services, managed services, and subscription platform access on a quote-based pricing model.

Name

Finao

Legal name

Finao Pty Ltd

Website

https://finao.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Finao Pty Ltd is an Australian private IT company that builds and supports the cloud-based Prime platform, digitising and customising paper-based forms and compliance workflows for government, construction, and infrastructure clients across Australia.

Ownership category

akta.pro rank

Product category

Enterprise Workflow Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Workflow automation software
• Digital forms management
• Compliance management software
• Enterprise process digitization
• Contract management platform

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Software Development: Finao provides bespoke solution design, development, and implementation services for tailored IT solutions. This includes stakeholder consultation, solution design, system requirements planning, architecture setup, development, testing, and release management.
2. Managed Services / SaaS: The company provides ongoing system support, data management, hosting architecture and maintenance, and training services. All hosted services run in the cloud using AWS with 24/7 support.
3. Subscription Platform Access: Access to the Prime platform with its modular functionality including employee management, contractor management, asset management, project management, safety systems, and workflow management tools.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prime is Finao's cloud-based software platform, hosted on AWS, that digitises and infinitely customises existing paper-based forms and business processes for enterprise and government clients. The platform is composed of 17 system modules covering employee, contractor, asset, project, schedule, site diary, incident, audit/inspection, permit-to-work, SWMS, lone worker, risk, communications, reporting, and material-sharing workflows. Finao also delivers bespoke solution design and development plus 24/7 managed hosting, data management, and ongoing support services.

Product overview

Finao is an Australian IT company that provides the Prime platform, a cloud-based digital workflow solution designed to integrate and infinitely customise existing paper-based forms and processes. The platform follows a modular architecture consisting of the core Prime platform and 17 system modules: Employee Management, Material Sharing, Contractor Management, Asset Management, Project Management, Schedule Management, Site Diaries, Incident Management, Audits and Inspections, Permit to Work Systems, SWMS System, Lone Worker, Risk Management, Digitise Existing Forms, Communications, Reporting, and System and Integrations. These modules can be deployed individually or in combination to create tailored solutions for enterprise clients across government, construction, and infrastructure sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Prime: A sustainable platform for integrating and infinitely customising existing paper-based forms and processes.

Products and services

• Prime Cloud-based software platform built on AWS that digitises and infinitely customises existing paper-based forms and business processes for enterprise and government clients. Comprises 17 modular components covering employee, contractor, asset, project, schedule, site diary, incident, audit/inspection, permit-to-work, SWMS, lone worker, risk, communications, reporting, and material-sharing workflows, and integrates with Active Directory (SSO), MYOB, SAP, Oracle, and other industry-standard systems via REST API and SFTP.
• Bespoke Solution Design and Development End-to-end bespoke IT solution delivery covering stakeholder consultation, solution design, system requirements planning, architecture setup, development, risk-managed testing, and release management — tailored to enterprise and government clients' specific operational, compliance, and legislative requirements.
• Managed Hosting and Support Services Ongoing managed services including data management, cloud hosting on AWS with point-in-time recovery and N+1 redundancy, system maintenance, user training, and 24/7 support for Prime and related bespoke solutions.

Quantifiable outcome

• 1,000,000+ forms submitted with 99.9999% uptime maintained over a decade for Sydney Water
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or IntegrationFinao runs all hosted services on AWS cloud infrastructure. AWS provides SOC 2 Type II and ISO 27001 compliant data centres with point-in-time recovery and N+1 redundancy. Finao utilises AWS Control Tower, AWS Config, AWS GuardDuty, AWS CloudWatch, AWS Security Hub, AWS CloudTrail, and AWS Shield for security and infrastructure management.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SafetyCulture: Australian-headquartered SaaS for safety inspections, checklists, and incident reporting. Direct overlap with Finao's WHS/SWMS, incident management, audits/inspections, and lone worker modules, targeting similar compliance-driven enterprise and government buyers.
• Bizagi: BPM and workflow automation suite for digitising forms, approvals, and operational processes. Comparable to Finao's Prime platform in tackling paper-to-digital transformation for compliance-heavy organisations.
• Nintex: Process automation and workflow platform including forms, eSign, and document generation. Comparable to Finao's Prime platform for digitising paper-based forms and automating complex, rule-driven workflows at enterprise scale.
• ProcessMaker: Low-code BPM and workflow automation platform with configurable forms and process orchestration. Overlaps with Finao's automated business process and compliance workflow positioning across regulated industries.
• HammerTech: Construction compliance and safety platform covering SWMS, permits, inductions and incident management. Closely comparable to Finao's construction/infrastructure compliance modules across shared enterprise and contractor-management buyers.
• Assignar: Cloud platform for construction workforce, asset, and compliance management. Directly comparable to Finao's contractor management, schedule management, and asset management modules, serving similar civil and infrastructure contractors.

Broad incumbents

• ServiceNow: Enterprise service management and workflow platform with strong public-sector and utility footprint. Competes for the same workflow/digitisation budget pools as Finao at a much larger scale and broader capability footprint.
• Appian: Low-code process automation platform widely used in government, financial services, and heavily regulated industries. Adjacent to Finao's compliance-driven workflow automation use cases across enterprise and public sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/finao.web
• LinkedInlinkedin.com/company/finao-pty-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finao