Kika Stretch Studios

What Kika Stretch Studios does

Kika Stretch Studios is a US-based wellness franchise founded in 2011 by former professional dancer Hakika "Kika" Wise using a $500 tax-return bootstrap. The company delivers one-on-one assisted stretching sessions through its proprietary Kika Method, a dancer-based approach that operates on custom mats in private rooms without tables or bands, integrating principles from the Alexander Technique and Laban Movement Analysis. Its core differentiator is the Kika Stretch Age measurement system, a trademarked tool that quantifies a client's flexibility age against chronological age and tracks progress over time. Revenue is generated through three consumer-facing tiers: single sessions (25, 45, or 60 minutes), multi-session packs (5 or 10 sessions), and monthly memberships (2, 4, or 6 sessions per month), with pricing not publicly disclosed on the main website and available only via direct booking on Vagaro or Mindbody.

The company operates across an estimated 8-14 studio locations spanning at least seven US states (New Jersey, Georgia, North Carolina, Florida, California, Arizona, and Washington DC), with claimed additional presence in Nevada, New York, Pennsylvania, and Texas. Distribution is twofold: direct-to-consumer through franchised/company-owned studios with bookings via Vagaro and Mindbody, and a B2B licensing channel through ChiroStretching.com that places Kika-trained stretch providers inside chiropractic offices in markets including Atlanta and Chicago. The Kika Method is licensed to chiropractors and wellness professionals who retain 100% of session fees with no revenue splits or royalties, while Kika Stretch Studios generates revenue through the licensing arrangement and handles recruitment and training of certified stretch providers.

The company is founder-owned and operated without disclosed institutional capital, venture, or private-equity backing. It has earned significant earned-media credibility through features in The New York Times, Men's Fitness, Black Enterprise, US News & World Report, Fashionista, The Skimm, and Franchising Magazine, and founder recognition as the youngest female franchisor in the US (NJBIZ.com, 2018). The customer base is fragmented across individual consumer segments including general wellness users, athletes, sedentary professionals, and seniors, with the company positioning assisted stretching as accessible regardless of age or fitness level.

Name

Kika Stretch Studios

Legal name

Kika Stretch Studios

Website

https://kikastretchstudios.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kika Stretch Studios is a bootstrapped US wellness franchise founded in 2011 that delivers one-on-one assisted stretching sessions through its proprietary Kika Method across 8-14 studio locations and a B2B chiropractic licensing program, serving general wellness consumers, athletes, and sedentary professionals seeking flexibility and pain relief.

Ownership category

akta.pro rank

Product category

Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Personal Care Services (8121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

Keywords

• Assisted stretching services
• Wellness studios
• Personal stretching
• Flexibility therapy
• Stretch franchise

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Studio Session Sales (Consumer): Kika Stretch Studios generates revenue through the sale of assisted stretching sessions directly to consumers at its studio locations. Session options include single sessions (25, 45, or 60 minutes), multi-session packs (5 or 10 sessions), and monthly memberships (2, 4, or 6 sessions per month). Sessions are conducted one-on-one with a certified stretch coach in a private room using the proprietary Kika Method.
2. Chiropractic Licensing Model: The company licenses the Kika Method to chiropractors and wellness professionals who embed assisted stretching within their practices. Licensees recruit and train stretch providers and retain 100% of session fees; Kika Stretch Studios generates revenue through the licensing arrangement without revenue splits or ongoing royalties.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kika Stretch Studios delivers one-on-one assisted stretching sessions using the proprietary Kika Method, developed by founder and former professional dancer Kika Wise. Sessions are conducted on custom mats in private rooms by certified stretch coaches, with no tables or bands, following the client's natural breathing pattern. The company sells sessions individually, in multi-session packs (5 or 10 sessions), and through monthly memberships (2, 4, or 6 sessions per month). It also licenses the Kika Method to chiropractors and wellness professionals through its ChiroStretching program, recruiting, training, and managing stretch providers placed within partner offices while licensees retain 100% of session fees.

Product overview

Kika Stretch Studios offers assisted stretching services centered around The Kika Method, a proprietary passive assisted stretching approach created by founder Kika Wise. The core offering includes single sessions, monthly memberships (2/4/6 sessions), and multi-session packs (5 or 10 sessions). Supporting the stretching services are proprietary products including the Kika Stretch Age measurement system, custom stretching oils with wellness properties, and specialized socks. The company also operates a licensing program for chiropractors wanting to offer the Kika Method, and offers add-on experiences including aromatherapy and sound therapy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Most success stories reported from one session per week
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Chiropractors and Wellness Professionals (Licensing Model)coreOEM/ Whitelabel/ Licensing PartnerKika Stretch Studios licenses its proprietary Kika Method to chiropractors and wellness professionals through its chirostretching.com platform. The company recruits, trains, and manages certified stretch providers placed within partner offices. Licensees retain 100% of session fees with no revenue splits or royalties. This model enables rapid B2B distribution of the Kika Method through existing healthcare practices in markets including Atlanta, GA and Chicago, IL.
• VagarosupportingTechnology or IntegrationMultiple Kika Stretch Studios locations (Tucker, GA; Montclair, NJ; Sarasota, FL; Simi Valley, CA; Tempe, AZ; Washington DC) use the Vagaro booking platform for online appointment scheduling, enabling self-service session booking for customers.
• MindbodysupportingTechnology or IntegrationCharlotte, NC and Montclair, NJ Kika Stretch Studios locations use the Mindbody platform for class scheduling, appointment booking, and studio management. Mindbody is an established wellness industry software platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stretch Zone: Established assisted stretching franchise with a proprietary practitioner-assisted method and a multi-location footprint. Competes directly with Kika in offering one-on-one assisted stretching sessions delivered by trained stretch practitioners.
• StretchLab: The largest US assisted stretching franchise, offering one-on-one and small-group assisted stretching sessions. Operates hundreds of locations nationwide and is the most direct competitor to Kika Stretch Studios in the same product category, customer base, and delivery model.
• Stretch U: Assisted stretching franchise offering one-on-one stretching sessions in a studio setting. Targets similar consumer segments (athletes, general wellness) with comparable membership and per-session pricing models.
• Stretch Pros: Mobile and studio-based assisted stretching service focused on practitioner-assisted flexibility sessions. Competes in the same category with comparable one-on-one delivery and consumer wellness positioning.

Broad incumbents

• Elements Massage: Franchised therapeutic massage provider with a membership-based model. Serves the same consumer segment focused on muscle tension, recovery, and routine wellness, with overlapping but not identical service offerings.
• Massage Heights: Membership-based massage therapy franchise with a national footprint. Targets overlapping wellness consumers seeking muscle tension relief and recurring wellness routines, but offers massage rather than stretching.
• Restore Hyper Wellness: National wellness franchise combining cryotherapy, IV therapy, infrared sauna, and stretching/mobility services. Competes for the same wellness-discretionary consumer spend and offers stretching as part of a broader recovery portfolio.
• Hand & Stone Massage and Facial Spa: Large membership-based massage and facial spa franchise. Competes for the same relaxation, muscle-tension-relief, and self-care consumer wallet share, though it does not specialize in assisted stretching.

Emerging players

• StretchMed: Assisted stretching franchise offering practitioner-assisted flexibility sessions. Smaller footprint than StretchLab or Stretch Zone but competes directly in the same product category and customer demographic.
• The Now Massage: Design-forward boutique massage studio concept positioned for premium wellness consumers. Competes with Kika for aspirational, design-conscious wellness customers seeking routine self-care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kikastretchstudiosfranchise
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/kika_stretch_vinings
• Xx.com/kikawestfield

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kika Stretch Studios