Chiropractors - Eugene

What Chiropractors - Eugene does

Back2Strength is a privately held, single-location chiropractic and musculoskeletal clinic operating at 2704 Delta Oaks Drive in Eugene, Oregon, serving patients across Lane County. The practice delivers an integrated multi-modality model — evidence-based chiropractic adjustments, on-site spinal rehabilitation using MedX lumbar equipment, massage therapy, SoftWave extracorporeal shockwave therapy, supervised personal training, and motor vehicle accident care — under one roof with five credentialed providers. Clinical leadership consists of three Doctors of Chiropractic (two with MS degrees in Sports Medicine and one with McKenzie Method/MDT certification), supported by a licensed massage therapist and an NSCA-certified strength and conditioning specialist.

The business generates revenue primarily through professional services billed to health insurance or self-pay under standard chiropractic CPT codes, supplemented by a premium cash-pay SoftWave service (not typically covered by insurance), motor vehicle accident care billed through auto insurance PIP, and personal training sessions. Pricing is not publicly disclosed; the clinic provides Good Faith Estimates referencing CPT codes (99202–99205 for exams, 98940–98942 for manipulative therapy, 97110 for therapeutic exercise, 97140 for manual therapy), with case-by-case determination tied to insurance verification.

The go-to-market is direct-to-consumer, with patients booking via website contact form, phone (541-484-0360), or walk-in — no referral required. The clinic relies on local SEO, an educational blog (27+ pages), Google Business Profile presence, and "Best Chiropractors Eugene" regional recognition for top-of-funnel demand. There is no evidence of external investment, no parent company, and no acquisition or partnership activity; the practice appears founder/operator-owned with practitioner-led growth. The clinic claims an 80% success rate for chronic pain conditions through its MedX program and an 85% pain-reduction outcome within two weeks for whiplash patients.

Name

Chiropractors - Eugene

Legal name

Back2Strength

Website

https://eugene-chiropractor.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Back2Strength is a private, single-location chiropractic and musculoskeletal clinic in Eugene, Oregon, integrating chiropractic adjustments, MedX spinal rehabilitation, SoftWave shockwave therapy, massage, and personal training under one roof for Lane County patients.

Ownership category

akta.pro rank

Product category

Chiropractic and Musculoskeletal Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Outpatient Rehabilitation Clinics (PT/OT/SLP) (HLAFAFAG), Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

Keywords

• Chiropractic care
• Spinal rehabilitation
• Massage therapy
• Softwave therapy
• Auto accident injury care

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Chiropractic Services: Standard chiropractic adjustments and treatments billed through health insurance or self-pay. Initial visits include exam (CPT 99202-99205) with chiropractic manipulative therapy (CPT 98940-98942), therapeutic exercise (CPT 97110), and/or manual therapy (CPT 97140).
2. SoftWave Therapy: Premium out-of-pocket treatment not typically covered by insurance. Offered with package pricing for multiple sessions. Patients pay directly for this advanced tissue regeneration service.
3. Motor Vehicle Accident (MVA) Care: Chiropractic and rehabilitative care for auto accident injuries, typically covered through auto insurance personal injury protection (PIP). The clinic assists with documentation for insurance claims.
4. Personal Training Sessions: Strength training sessions with Eric Clausen, CSCS. 20-minute high-intensity sessions on advanced resistance equipment. Includes complimentary sample session for new clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Back2Strength (operating as Chiropractors - Eugene) is a chiropractic and musculoskeletal clinic in Eugene, Oregon delivering evidence-based chiropractic adjustments, on-site spinal rehabilitation, massage therapy, SoftWave extracorporeal shockwave therapy, and supervised personal training. The clinic serves individual patients from Eugene and surrounding Lane County communities, with a specialized focus on motor vehicle accident injuries, sports injuries, and chronic musculoskeletal pain.

Product overview

Back2Strength is a chiropractic and musculoskeletal clinic offering an integrated multi-service model under one roof at their Delta Oaks location in Eugene, Oregon. The clinic combines six core services: Chiropractic Care (evidence-based adjustments by three credentialed chiropractors), Spinal Rehabilitation (MedX-based lumbar strengthening programs), Massage Therapy (specialized injury recovery techniques), SoftWave Therapy (extracorporeal shockwave for tissue regeneration), Personal Training (slow-movement resistance training), and Car Accident Care (comprehensive MVA treatment with insurance documentation). The integrated model allows patients to progress through multiple treatment modalities without referrals or leaving the clinic.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Evidence-based chiropractic adjustments for back pain, neck pain, disc injuries, sports injuries, sciatica, and motor vehicle accident recovery, performed by three chiropractors with sports medicine and McKenzie Method certifications. Targeted at individual patients in Lane County seeking pain relief and musculoskeletal correction.
• Spinal Rehabilitation Structured in-clinic strengthening and stabilization program using MedX Lumbar Exercise machines to target deep stabilizing muscles (multifidus) and reduce or eliminate chronic back pain. Designed for patients with chronic back conditions such as arthritis, herniated discs, sciatica, and degenerative joint disease, with published research supporting an approximately 80% success rate.
• Massage Therapy Licensed massage therapy services including Swedish relaxation, deep tissue, pregnancy and post-partum massage, sports massage, cupping, myofascial trigger point therapy, and positional release techniques. For patients seeking injury recovery, muscle tension relief, or therapeutic complement to chiropractic care.
• SoftWave Therapy Extracorporeal shockwave treatment using low-intensity unfocused acoustic waves to stimulate cellular repair, promote blood flow, reduce inflammation, and trigger regenerative activity including stem cell mobilization. Marketed as a premium out-of-pocket treatment for chronic tendon injuries such as tennis elbow, plantar fasciitis, shoulder injuries, knee pain, and IT band syndrome.
• Personal Training & Strength High-intensity, slow-movement resistance training sessions supervised by a Certified Strength and Conditioning Specialist. 20-minute sessions based on Dr. Doug McGuff's Body By Science methodology, designed to build muscle, improve metabolism, and support long-term musculoskeletal health. Includes a complimentary sample session for new clients.
• Car Accident Care Rapid intake and specialized treatment for motor vehicle accident patients, including on-site X-rays, chiropractic adjustments, massage therapy, and spinal rehabilitation, with complete insurance documentation support for personal injury protection (PIP) claims. For patients recovering from whiplash, neck and upper back strain, lower back pain, and disc irritation following auto accidents.

Quantifiable outcome

• Nearly 80% success rate for chronic pain conditions (arthritis, herniated discs, sciatica, degenerative joint disease) using MedX spinal rehabilitation program
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Chiro One Wellness Centers: Large multi-clinic chiropractic group operating across the Midwest. Comparable as a multi-DCs-under-one-brand model offering chiropractic and wellness services, though broader in geographic footprint and less specialized in rehab and shockwave modalities than Back2Strength.
• ATI Physical Therapy: National outpatient physical therapy chain offering orthopedic rehab, sports medicine, and work-injury services. Comparable along the outpatient rehabilitation and sports-injury recovery axis, though core modality is physical therapy rather than chiropractic.
• US Physical Therapy: National operator of outpatient physical therapy clinics including orthopedic and sports-injury rehabilitation. Comparable on outpatient rehab and sports-medicine delivery, though primarily PT-led rather than chiropractic-led.

Direct peers

• Airrosti: Specialized soft-tissue and chiropractic care provider known for outcomes-based treatment of musculoskeletal injuries. Closely comparable to Back2Strength in its integrated manual-therapy-plus-recovery model, premium patient experience, and emphasis on documented outcomes for chronic and athletic injury cases.
• The Joint Chiropractic: Largest chiropractic franchise in the U.S., operating retail-access chiropractic clinics with walk-in model. Highly comparable as a multi-provider chiro operator serving general musculoskeletal and wellness patients, though at much larger scale and without Back2Strength's rehab/SoftWave integration.
• ReAlign Chiropractic: Multi-clinic chiropractic group offering evidence-based adjustments for pain, injury recovery, and wellness. Comparable in patient-mix and evidence-based positioning, though Back2Strength differentiates with on-site rehab and SoftWave technology.
• 100% Chiropractic: Chiropractic franchise combining adjustments with massage and wellness services. Comparable as a multi-modal chiro concept integrating manual therapy and adjunctive services, though Back2Strength differentiates further with spinal rehab and SoftWave.

Regional players

• Tuck Chiropractic Clinic: Regional multi-location chiropractic group in Virginia combining adjustments with rehabilitation and massage. Comparable integrated service model, but geographically distinct from Back2Strength's Oregon footprint.

Others

• MedX (Medical Exercise / University of Florida MedX lineage): Provider of the MedX Lumbar and Cervical Extension exercise equipment used in Back2Strength's spinal rehab program. Comparable as an enabling technology vendor whose installed base and clinical evidence library underpin the clinic's rehab outcomes claim.
• Sofwave Medical: Manufacturer of the SoftWave acoustic subdermal shockwave technology used by Back2Strength. Comparable as a key technology supplier — Sofwave's commercial trajectory and provider-network expansion directly shape Back2Strength's SoftWave service opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiropractors - Eugene