Alzheimer's New Jersey

What Alzheimer's New Jersey does

Alzheimer's New Jersey is a regional nonprofit organization founded in 1985 and headquartered in Roseland, New Jersey. It delivers free programs and services to New Jersey residents affected by Alzheimer's disease and related dementias, with a primary focus on supporting family caregivers and individuals living with the disease. The service portfolio includes a Helpline, caregiver education, peer support groups, the Always Safe safety program, and Clinical Trial Connections, which facilitates research-referral for patients and families.

The organization's revenue model is donation-based: income is generated through individual contributions, corporate matching gifts, planned giving, and a sustained calendar of fundraising events such as community walks and galas. All programs and services are provided at no cost to beneficiaries, positioning the organization as a community-funded safety net rather than a fee-for-service provider. An 11-50 employee base is augmented by partnerships with New Jersey healthcare systems, research institutions, and peer nonprofits, which extend service reach without proportional cost growth.

Geographically, the organization operates exclusively within New Jersey, functioning as a state-level entity rather than a national chapter. The Charity Navigator Four-Star rating reflects sustained financial stewardship and program-effectiveness standards. Service demand is anchored to New Jersey's aging population and the high prevalence of Alzheimer's disease among residents aged 65 and older. No technology platform, digital products, or AI-enabled capabilities are disclosed in available source material.

Name

Alzheimer's New Jersey

Legal name

Alzheimer's New Jersey

Website

https://alznj.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Alzheimer's New Jersey is a Roseland-based nonprofit founded in 1985 that provides free Alzheimer's and dementia support services — including a helpline, caregiver education, support groups, and clinical-trial referrals — to New Jersey families, funded through donations and fundraising events.

Ownership category

akta.pro rank

Product category

Alzheimer's and Dementia Caregiver Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

akta.pro secondary industries

Family Caregiver Training & Dementia Coaching (HSABAEAI), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Dementia Companion & Engagement Care (HSABAEAA), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Alzheimer's caregiver support
• Dementia care services
• Caregiver education programs
• Community health outreach
• Nonprofit family services

Headquarters

HQ city

Roseland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute one-time or recurring gifts to support the organization's programs and services. Multiple giving options are available including online donations, monthly giving, tribute gifts, donor advised fund contributions, and Venmo.
2. Fundraising Events: Annual events including Walk to Fight Alzheimer's, Spring Gala, Let's Rock to Fight Alzheimer's Together, and Winners Choice Raffle generate revenue through participant fundraising and ticket sales.
3. Matching Gifts: Corporate matching gift programs where employers match employee donations provide additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alzheimer's New Jersey is a nonprofit organization that provides free caregiver support services for families affected by Alzheimer's disease and other dementias in New Jersey. Its core offerings include a toll-free multilingual Helpline, caregiver education programs delivered via webinars and live sessions, family support groups, community outreach, the Always Safe safety-awareness program, and Clinical Trial Connections referrals. All programs are offered at no cost, funded by donations and fundraising events.

Product overview

Alzheimer's New Jersey is a non-profit organization providing a comprehensive suite of caregiver support services for families affected by Alzheimer's disease and other forms of dementia. The organization operates a network of core services including a toll-free Helpline with multilingual support, Caregiver Education Programs featuring monthly webinars and live sessions, Family Support Groups, and specialized programs such as Always Safe (safety awareness) and Clinical Trial Connections. These services are complemented by digital resources including a Webinar Library with recorded presentations on legal, medical, and caregiving topics, educational tools like the Timeless Talk Conversation Cards and Please Be Patient Cards, and wellness programs including the 30-Day Caregiver Challenge and Brain Health Challenge. The organization also conducts community outreach and fundraising events such as the annual Walk to Fight Alzheimer's. All programs are offered free of charge to caregivers and families.

Differentiator

Problem solved

Functional benefit

Brands

• Always Safe®: A safety awareness program designed for individuals with Alzheimer's disease and dementia who are at greater risk for personal safety issues due to impairment in memory and cognition.
• Clinical Trial Connections®
• Walk to Fight Alzheimer's®

Products and services

• Alzheimer's and Dementia Helpline A professionally staffed, toll-free contact center (888-280-6055) providing confidential assistance about Alzheimer's and dementia and available community resources to caregivers and families in New Jersey.
• Caregiver Education Programs Monthly webinars and live programs on dementia-related topics led by staff and guest speakers with expertise in dementia care, legal and financial planning. Free to caregivers with registration required.
• Family Support Groups Free support groups providing families and caregivers with emotional support and education to better understand Alzheimer's disease and dementia.
• Awareness & Community Outreach Community education presentations and participation in resource events throughout New Jersey to increase awareness of Alzheimer's disease.
• Respite Care and Wellness Program Program providing family caregivers with information about the importance of regular time-off from caregiving and links to community-based respite care resources.
• Always Safe Safety awareness program designed for individuals with Alzheimer's disease and dementia who are at greater risk for personal safety issues due to impairment in memory and cognition.
• Clinical Trial Connections Program Program connecting individuals to clinical research trials that test new ways to detect, treat and prevent Alzheimer's disease and dementia.
• Walk to Fight Alzheimer's Annual fundraising walk event supporting Alzheimer's New Jersey's programs and services.
• 30-Day Caregiver Challenge Structured program encouraging caregivers to engage in daily self-care activities over 30 days.
• Brain Health Challenge Program promoting brain health strategies and lifestyle factors that may help reduce dementia risk.
• Reference Guide Comprehensive reference guide for caregivers with information about Alzheimer's disease, dementia care, and available resources.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Rutgers University Occupational Therapy Doctoral StudentsminorStrategic or Co-development PartnerRutgers University Occupational Therapy Doctoral Students collaborate with Alzheimer's New Jersey on educational programs. Students participated in the 'Safety First: Key Tips for Home and Community Living' webinar, contributing expertise on home safety modifications for individuals with dementia.
• Cooperman Barnabas Medical CenterminorStrategic or Co-development PartnerDr. Theresa Redling, Chief of Geriatric Health and Disease Management at Cooperman Barnabas Medical Center, serves as a guest speaker for educational webinars including Mild Cognitive Impairment discussions.
• Morristown Medical CenterminorStrategic or Co-development PartnerRebecca Abenante, LSW, ASW-G, GUIDE Program Manager from Morristown Medical Center participates in Medicare GUIDE Model informational webinars as a panelist.
• Virtua HealthminorStrategic or Co-development PartnerErin Grimley, LSW, Community Based Health Manager and GUIDE Dementia Care Navigator from Virtua Health participates in Medicare GUIDE Model informational webinars.
• Lizzy CareminorStrategic or Co-development PartnerDr. Marc Rothman, Co-Founder and CEO of Lizzy Care participates as a panelist for Medicare GUIDE Model educational webinars.
• BoldAge PACEminorStrategic or Co-development PartnerMonique Credle from BoldAge PACE co-presents the 'Power of PACE' webinar on the Program of All-Inclusive Care for the Elderly.
• AtlantiCare LIFE ConnectionminorStrategic or Co-development PartnerSusan Brown from AtlantiCare LIFE Connection co-presents the 'Power of PACE' webinar supporting caregivers and individuals with dementia.
• Jewish Service for the Developmentally Disabled (JSDD)minorStrategic or Co-development PartnerSusan Nasberg-Abrams and Marcia LeBeau from JSDD's Life | Home | Tech program present webinars on technology solutions for dementia caregivers.
• OceanFirst BankminorOthersOceanFirst Bank sponsors events including the Residential Care Options and Activities at Home programs.
• McLoone's BoathouseminorOthersMcLoone's Boathouse in West Orange hosts the Caregiver Wellness Morning event for Alzheimer's New Jersey.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AARP: Large membership organization providing caregiver support resources, family-caregiving guides, and community programs relevant to the same over-50 caregiver demographic.
• BrightFocus Foundation: National nonprofit funding Alzheimer's, macular degeneration, and glaucoma research while providing disease education and caregiver resources — a broader incumbent in the dementia information space.
• Caregiver Action Network: National nonprofit serving a broad caregiver audience with education, peer support, and resource navigation — overlapping with Alzheimer's New Jersey's caregiver-support mission.

Emerging players

• Hilarity for Charity: Younger, digitally focused nonprofit funding Alzheimer's caregiver respite and brain-health education, partially overlapping with Alzheimer's New Jersey's Brain Health Challenge and Respite Care program.

Direct peers

• Alzheimer's Association: The largest national nonprofit dedicated to Alzheimer's care, support, and research. Operates a 24/7 helpline, support groups, caregiver education, and a national Walk to End Alzheimer's — directly overlapping with Alzheimer's New Jersey's service portfolio.
• Family Caregiver Alliance: National nonprofit offering caregiver education, support groups, respite information, and care navigation — closely mirroring the caregiver-support services Alzheimer's New Jersey provides.
• Lewy Body Dementia Association: National nonprofit providing education, support groups, and clinical trial connections specifically for Lewy body dementia, a dementia subtype that overlaps with Alzheimer's New Jersey's clinical trial referral service.
• Dementia Society of America: National nonprofit focused on all forms of dementia, providing education, support resources, and awareness programs to patients, caregivers, and families across the U.S.
• Alzheimer's Foundation of America: National nonprofit providing a helpline, caregiver education, support groups, and community outreach for families affected by Alzheimer's and dementia. Highly comparable in service mix and target audience.

Regional players

• JASA (Jewish Association Serving the Aging): Regional New York/New Jersey nonprofit providing senior services including caregiver support and case management for older adults, overlapping geographically and programmatically with Alzheimer's New Jersey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alzheimernj
• YouTubeyoutube.com/channel/UCxTEEPg_Nr65aAJuP9EP8XA
• Facebookfacebook.com/alznewjersey
• LinkedInlinkedin.com/company/alzheimer-s-new-jersey
• Instagraminstagram.com/alzheimersnewjersey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer's New Jersey