What Classic Coffee does

Classic Coffee (legal name: Công ty Cổ phần Cà Phê Classic Gia Lai) is a Vietnamese vertically integrated coffee producer founded in 2011 and headquartered at 740 Trường Chinh, TP. Pleiku, Gia Lai. The company sources Robusta beans from the basalt red soil of Gia Lai and Arabica from the Cầu Đất highlands, processing them via dry, wet, and honey methods into a portfolio of ground coffees (sub-brands including Chế Phin, ST1, Eva, Adam), whole bean roasts, instant 3-in-1 coffee, premium civet (Classic Weasel), and unroasted green beans for wholesale. Its production facility includes modern roasting, extraction, concentration, and spray-drying lines that are also used for OEM/private-label contract manufacturing for third-party brands.

The business operates a multi-channel go-to-market model. Retail customers are reached through an owned Vietnamese-language e-commerce site (classiccoffee.com.vn), two physical retail coffee shops in Pleiku, a Facebook presence (facebook.com/caphegialai.vn), and phone-based inside sales via dedicated hotlines. Wholesale and B2B customers are served through a dealer/agent registration program, direct relationships with café and restaurant owners (who also purchase professional espresso machines from Casadio, Faema, Breville, and Gene Cafe), and an OEM contract manufacturing service. Nationwide Vietnamese delivery is handled via four third-party logistics partners: Giao hàng tiết kiệm, Viettel Post, VNpost/EMS, and J&T Express, with 24-48 hour delivery to Pleiku and Ho Chi Minh City and 3-5 day delivery to other provinces.

The company holds HACCP food safety certification, export quality certification, the Vietnam High Quality Gold Medal, and a 2013 registered food brand certification. It is a privately held joint stock company with no disclosed external funding, parent company, or institutional investors. Reported headcount is in the 101-250 range, with operational indicators suggesting the lower end of that band. Ownership structure, leadership team, and financial performance are not publicly disclosed.

Name

Classic Coffee

Legal name

Công ty Cổ phần Cà Phê Classic Gia Lai

Website

https://classiccoffee.com.vn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Classic Coffee is a Vietnamese coffee producer based in Pleiku, Gia Lai, manufacturing and distributing Robusta and Arabica coffees, instant coffee, and professional espresso equipment. It serves individual consumers, café and restaurant owners, and OEM/private-label clients domestically across Vietnam.

Ownership category

akta.pro rank

Product category

Coffee Production

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

Keywords

• Vietnamese coffee production
• Robusta and Arabica beans
• Instant coffee manufacturing
• Espresso machine distribution
• Wholesale coffee supply

Headquarters

HQ city

Guia

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales (Retail): Sale of packaged ground coffee, roasted beans, and instant coffee in various sizes (250g-500g). Products include Chế Phin, ST1, Eva, Adam, and specialty lines sold directly via retail stores and the e-commerce website.
2. Coffee Equipment Sales: Sale of professional espresso machines and coffee roasters including Casadio, Faema, and Breville brands. Orders processed via website with phone-based sales support.
3. Coffee Manufacturing/Private Label: Contract manufacturing (OEM) of instant coffee for third-party brands using the company's production facility, offered as a service to other businesses needing coffee manufacturing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Classic Coffee is a Vietnamese coffee producer and distributor based in Pleiku, Gia Lai, that roasts, processes, and sells Robusta and Arabica coffee beans, ground coffee, instant 3-in-1 coffee, premium civet (weasel) coffee, and green coffee beans. The company also distributes professional and home espresso machines and roasters (Casadio, Faema, Breville, Gene Cafe), and operates an OEM/private-label instant coffee manufacturing service for third-party brands. Distribution is handled through an own-brand e-commerce site, two retail coffee shops in Pleiku, a dealer/agent wholesale network, and nationwide third-party logistics.

Product overview

Classic Coffee is a Vietnamese coffee company based in Pleiku, Gia Lai, offering a comprehensive portfolio of coffee products and brewing equipment. The product range includes: (1) Ground/powder coffees under multiple sub-brands - Classic Chế Phin 1 & 2 (100% Robusta and blended varieties), Classic ST1 (Arabica-Robusta blend), Classic EVA (mild blend with vegetable butter), Classic ADAM (bold Culi Moka-Robusta blend), and instant 3-in-1 coffee; (2) Whole bean coffees including Arabica Special, Robusta Special/Basic, Espresso variants (Robusta Special, Honey, Classic blend, Arabica), and premium Civet coffee; (3) Gift sets and premium packaging options (Classic Số 1, 2, 3 gift boxes); (4) Green/unroasted coffee beans for wholesale; (5) Professional and home coffee equipment including Italian espresso machines (Casadio Dieci/Undici series, Faema E98) and Australian Breville machines; and (6) Coffee accessories like condensed milk. The company positions itself as a one-stop solution for both retail consumers and business customers (cafés, restaurants, distributors).

Differentiator

Problem solved

Functional benefit

Brands

• Classic Weasel (Cà phê chồn): Civet coffee product line - a premium specialty coffee made from beans that have been eaten and excreted by civets
• Classic Eva
• Classic Adam
• Classic ST1

Products and services

• Classic Ground Coffee Line (Chế Phin, ST1, EVA, ADAM) Pre-ground Vietnamese coffee for phin filter brewing, available in 500g packs across multiple blends: Classic Chế Phin 1 (100% Robusta), Classic Chế Phin 2 (94% Robusta + Arabica), Classic ST1 (Arabica Cầu Đất + Robusta Gia Lai), Classic EVA (Robusta + Arabica with vegetable butter and salt, slow-roasted), and Classic ADAM (Culi Moka Cầu Đất + Robusta sân 18 with bold, fruity profile). Priced 63,000-220,000 VND per 500g pack.
• Whole Bean Coffee (Arabica, Robusta, Espresso variants) Whole roasted coffee beans in 500g packs including Hạt Arabica Special, Hạt Robusta Special, Hạt Robusta Basic, Espresso Robusta Special, Espresso Honey, Classic Espresso (80% Robusta + 20% Arabica), Espresso Robusta Basic, and 100% Arabica Cầu Đất espresso beans. Processed via dry, wet, and honey methods for phin filter and espresso machine brewing.
• Premium Civet (Weasel) Coffee - Classic Weasel Civet/weasel coffee in 500g packs, premium grade processed through natural fermentation, sold as ground coffee (1,200,000 VND) and whole beans (960,000 VND) for gift and specialty use.
• Instant 3-in-1 Coffee with Milk Instant coffee with milk 3-in-1 blend, 18g packets in boxes of 15, made from Robusta Gia Lai, priced at 63,000 VND per box.
• Coffee Filter Bags (Cà phê túi lọc) Drip single-serve coffee filter bags for convenient brewing, priced at 80,000 VND per box.
• Coffee Gift Boxes and Sets Gift-packaged coffee sets including Classic ADAM 250g, Classic EVA 250g, and Classic Số 1 / Số 2 / Số 3 numbered blends in 500g packs, priced 96,000-240,000 VND.
• Green Coffee Beans (Cà phê nhân xanh) Unroasted green coffee beans for further processing or wholesale trade, available in Robusta natural, wet-processed, and honey varieties, priced 67,000-87,000 VND/kg with wholesale hotline 0902.711.899 (Mr. Lâm).
• Professional Espresso Machines (Casadio Dieci/Undici, Faema E98, Breville 870) Authorized reseller in Vietnam of Casadio (Cimbali Group Italy), Faema, and Breville espresso machines including Casadio Dieci A1/A2, Casadio Undici A1/A2, Faema E98 RE AUTO 2-group, and Breville 870. Italian semi-automatic and automatic machines range from 19,900,000 VND (Breville 870) to 98,000,000 VND (Casadio Dieci A2) with free nationwide shipping on machines.
• Gene Cafe Home Coffee Roaster (Mini) Gene Cafe Korea mini home coffee roaster, 7kg capacity, sold at 13,900,000 VND, targeted at home roasting enthusiasts.
• Coffee Accessories - Condensed Milk (Doron 1kg) Doron-brand condensed milk for Vietnamese coffee preparation, 1kg pack, priced at 45,000 VND.
• Instant Coffee Contract Manufacturing (OEM/Private Label) HACCP-certified contract manufacturing service for third-party brands producing instant coffee on Classic Coffee's facility, covering raw material preparation, roasting, extraction at 80-90°C, concentration to 30-33%, spray drying, aroma recovery, and packaging under the customer's brand.

Quantifiable outcome

• 100% pure coffee beans, free from pesticides, impurities, and low-quality seeds; packaged and strictly inspected
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Giao hàng tiết kiệmminorChannel Partner/ Reseller/ DistributorThird-party last-mile delivery partner used by Classic Coffee to ship products to end customers across Vietnam.
• Viettel PostminorChannel Partner/ Reseller/ DistributorVietnamese state-owned postal and logistics service used by Classic Coffee for product delivery across Vietnam.
• Vietnam Spot (VNpost / EMS)minorChannel Partner/ Reseller/ DistributorVietnam Posts Corporation and EMS service used by Classic Coffee for expedited and standard shipping.
• J&T ExpressminorChannel Partner/ Reseller/ DistributorVietnamese express delivery company partnered with Classic Coffee for product fulfillment to customers.
• BIDV Gia LaiminorOthersBank used for corporate account transfers. Classic Coffee receives payment via BIDV Gia Lai account (6201.000.22.66667) for bank transfer orders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Cimbali Group: Italian manufacturer of Casadio and Faema professional espresso machines—supplier to Classic Coffee's equipment business. Comparable as a commercial espresso machine maker whose products form the backbone of Classic's HoReCa offering.

Direct peers

• Vinacafe Bien Hoa: One of Vietnam's oldest instant coffee manufacturers (VinaCafe brand). Comparable to Classic Coffee's instant coffee line and OEM manufacturing capability, with a much larger national retail footprint in the same Vietnamese instant and ground coffee category.
• Highlands Coffee: Vietnam's largest specialty coffee chain with its own roasting and packaged retail coffee business. Directly comparable to Classic Coffee in combining a coffee shop retail footprint (vs. Classic's 2 Pleiku shops) with branded packaged coffee sold nationwide.
• Trung Nguyen Group: Vietnam's largest domestic coffee company, producing roasted, ground, and instant coffee plus operating the flagship G7 brand. Comparable to Classic Coffee as a vertically integrated Vietnamese coffee processor with nationwide distribution and a strong Central Highlands origin story.
• Phuc Long Heritage: Vietnamese tea-and-coffee chain with own roasting and packaged retail products. Comparable in combining a retail cafe footprint with branded packaged coffee, and overlaps in the consumer-facing mid-premium segment that Classic targets with its Eva, Adam, and ST1 lines.
• K-Agriculture: Vietnamese agricultural exporter specializing in green Robusta and Arabica coffee. Comparable to Classic Coffee's wholesale green-bean offering and Central Highlands sourcing footprint, particularly for B2B customers seeking Vietnam-origin green coffee.

Emerging players

• Legend Coffee Vietnam: Vietnamese specialty coffee roaster focused on single-origin beans and direct-trade sourcing. Comparable in specialty positioning and Central Highlands origin story, with a younger brand and e-commerce-led national reach versus Classic's longer operating history.

Regional players

• The Coffee House: Major Vietnamese coffee chain with hundreds of stores, including own-brand packaged coffee. Comparable in the cafe-plus-packaged-coffee model, though with a fundamentally different scale and urban focus versus Classic Coffee's regional processor identity.

Broad incumbents

• Lavazza: Italian coffee roaster with growing presence in Vietnam through cafe chains and packaged retail. Comparable in espresso machine distribution and premium roasted coffee offerings, though operating at global scale and with its own brand.
• Nestlé Vietnam: Operates Nescafé, the dominant instant coffee brand in Vietnam, with deep local manufacturing and distribution. Comparable in instant coffee and packaged retail, but at vastly greater scale and brand investment than Classic Coffee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/classiccoffeevietnam
• LinkedInlinkedin.com/company/classic-coffee-vietnam

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Coffee