What Webvisibility does

Webvisibility S.r.l. is an independent Italian digital marketing agency headquartered in Genova, founded in 2005, operating with a small team of 1-10 employees structured around three partners: Fabrizio Masieri (Growth Hacking), Claudio Fogliato (Search Marketing), and Rossana Borroni (Social Media Marketing). The firm delivers an integrated digital marketing stack comprising Search Marketing (SEO and SEM), Social Media Marketing, Digital Advertising (programmatic, display, native, video, and audio), Web Analytics (GA4, Tag Manager, Looker Studio), and Strategic Consulting. Its most recent product extension, Generative Engine Optimization (GEO) / SEO for AI, is designed to structure client content for citation in LLM-generated responses from ChatGPT, Gemini, Claude, and Perplexity, representing a service-category pivot driven by the rise of AI search interfaces.

The agency's technical infrastructure is built on industry-standard martech rather than proprietary systems: Google Analytics 4, Google Tag Manager, Looker Studio, Meta Pixel, and Facebook Conversion API for measurement, alongside client-side integrations with HubSpot, Salesforce, Shopify, WooCommerce, and Power BI for CRM, e-commerce, and BI workflows. Webvisibility holds Google Partner certification (Agency ID 7501832820) with verified credentials in Google Analytics, Google Ads Search, and Google Shopping Ads. The platform is therefore a consultancy-grade stack rather than a SaaS product, and the firm's intellectual property resides in methodology, client relationships, and accumulated performance benchmarks rather than software.

Commercially, Webvisibility operates as a sales-led, consultative professional services firm with a quote-based engagement model. Pricing is tiered in intake ranges of EUR 5,000-20,000, 20,000-50,000, 50,000-100,000, and >100,000, consistent with multi-year retainer and project-based contracts. The client base skews toward Italian B2B enterprises, public institutions (e.g., Comune di Genova), and cultural organizations (Acquario di Genova, Teatro Nazionale di Genova, BBBell). The company explicitly pursues a 'few clients, served well' positioning, which concentrates revenue in a small number of accounts and prioritizes depth of engagement over scale.

Name

Webvisibility

Legal name

Webvisibility S.r.l.

Website

https://webvisibility.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Webvisibility is an independent Italian digital marketing agency in Genova, founded in 2005, serving Italian B2B enterprises, public institutions, and cultural organizations with SEO, SEM, social media, digital advertising, web analytics, and Generative Engine Optimization services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Search engine optimization
• Digital marketing services
• Search engine marketing
• Social media marketing
• Web analytics services

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Consulting Services: The company provides strategic digital marketing consulting services including SEO, SEM, social media marketing, digital advertising, and web analytics. Revenue is generated through professional service engagements with B2B and institutional clients, typically involving ongoing retainer relationships or project-based work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Webvisibility is an independent digital marketing agency that provides strategic consulting and execution across Search Marketing (SEO and SEM), Social Media Marketing, Digital Advertising, Web Analytics, and Strategic Consulting for B2B and B2C clients. The firm delivers integrated digital marketing mix management, custom measurement plans using GA4 and Looker Studio, and has added Generative Engine Optimization (GEO) to help clients appear in AI-driven search results from ChatGPT, Gemini, and other large language models. Services are sold through consultative engagements with custom quote-based pricing.

Product overview

Webvisibility is an independent digital marketing agency offering an integrated suite of services: Search Marketing (SEO/SEM since 2005), Social Media Marketing, Digital Advertising, Web Analytics, and Strategic Consulting. The core offering centers on search marketing with specialized AI-focused additions including Generative Engine Optimization (GEO) and SEO for AI to optimize content for LLMs and AI-powered search interfaces. Web Analytics service provides GA4 implementation, Tag Manager, and Looker Studio integration for measurement planning. All services are delivered through a consultancy approach with a focus on performance and ROI measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Marketing (SEO and SEM) Strategic SEO and SEM service including competitor analysis, keyword research, and AI-driven search optimization for B2C and B2B markets. The service anticipates AI-guided search evolutions so that brands, products, and services appear not only in traditional search engine results but also in responses generated by large language models. Specific action plans are tailored per client, market (B2C vs B2B), and business objectives.
• Social Media Marketing Social media strategy, community management, social advertising campaigns, influencer marketing, and storytelling services across platforms including TikTok, Instagram, LinkedIn, and Pinterest. Service is delivered through close client collaboration to identify the optimal mix of strategies, tools, and execution modes (management, training, or co-working) to turn social into a business opportunity.
• Digital Advertising Integrated brand and performance advertising campaigns using Programmatic, Social Ads, Search Ads, and Display (Banner, HTML5, Native, Video, Audio) across multiple platforms. Includes creative production of advertising assets and prospecting, retargeting, and in-app campaign management.
• Web Analytics Custom measurement planning, GA4 implementation, Google Tag Manager configuration, Looker Studio dashboards, and server-side tracking for comprehensive online performance measurement. Provides easy-to-understand dashboards customized to the needs of different business units, with a focus on ROAS-oriented strategic decision-making.
• Strategic Consulting (Consulenza Strategica) Digital marketing strategy development with UX, web, and app optimization based on web analytics data and customer journey analysis. Verifies all user behavior steps for each client and market to create a coordinated and integrated experience across promotional tools and customer engagement touchpoints.
• Generative Engine Optimization (GEO) SEO technique designed to optimize content visibility in AI-generated responses, making content readable and interpretable by large language models and increasing the likelihood of being cited in results from ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot. Includes semantic SEO, topical authority development, structured data implementation, and content optimization for AI citation.

Quantifiable outcome

• BBBell: +40% organic traffic, +96% local search visibility, +1489 product keywords in 1st position
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Global marketing software platform with a large solutions partner agency network providing inbound marketing, SEO, and content services. Comparable as an SEO/inbound marketing services provider via its partner ecosystem, though primarily a software platform.
• S4 Capital / MediaMonks: Global digital-first advertising and marketing services company offering content, data, and digital media services at scale. Comparable as a full-service digital marketing provider, though operating globally and at vastly larger scale than Webvisibility.

Regional players

• Alkemy: Italian-listed digital transformation company combining consulting, technology, and marketing services for enterprise and public-sector clients across Italy. Comparable in serving Italian enterprises and public institutions with digital marketing and strategy services.
• Doing: Italian digital agency providing integrated digital marketing, communication, and technology services to enterprise clients. Comparable as an Italian-based full-service digital agency competing for similar enterprise marketing budgets.
• Gruppo Roncaglia: Italian digital and creative communications agency offering integrated marketing, digital strategy, and content services to enterprise clients. Comparable as an Italian full-service digital agency operating in the same domestic market with similar enterprise client base.

Direct peers

• Webranking: Italian SEO-focused digital marketing agency also founded in the mid-2000s, specializing in search engine optimization and SEO consulting for B2B clients across Italy. Directly comparable in service mix (SEO-led agency), target market (Italian enterprises), and consulting-led delivery model.
• Neil Patel Digital: Globally recognized SEO and digital marketing agency offering SEO consulting, content strategy, and paid media services to enterprise clients. Comparable in SEO-centric service mix and consulting-led engagement model, though operating at significantly larger scale globally.
• TSW (Tesi Software & Web): Italian digital marketing agency focused on SEO, web analytics, content marketing, and digital advertising for B2B clients. Directly comparable in service offering (SEO, analytics, advertising) and target market (Italian mid-market and enterprise).

Others

• Birdeye: Digital customer experience platform serving multi-location businesses with reputation management, local SEO, and listings services. Comparable as a provider of SEO and digital marketing technology to enterprise and SMB clients, with overlap in local SEO capabilities.

Emerging players

• SEOZoom: Italian SEO software platform providing keyword research, rank tracking, and SEO analytics tools, also offering agency services. Comparable in Italian SEO market focus and adjacent service offering, though primarily a SaaS platform rather than pure agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/webvisibility
• LinkedInlinkedin.com/company/webvisibility
• Instagraminstagram.com/webvisibility
• Xx.com/webvisibilityit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webvisibility